...In the article, “The Sociological Imagination” by C. Wright Mills is talking about our lives being trapped in the structure that society puts us in. That as people in the society we need a value set in our awareness. We learn to understand ourselves and our options by looking at what others in the same situations. It is the ability to shift our perspective from one to a different one. As we pay attention to the history and the story of our life merger with the elements in society. We start to learn about how our impersonal changes of society plan out and frame our cherished features of our personal lives. It makes us see our personal and public problems as two parts of one manner. It says in the article that we learn to understand how our private lives conjoin with a cultural society. The sociological imagination is talking about the history of society. Society concentrates on the provocations of the social powers at hand. The mortality that the society has would play a huge part in what role it will carry as a whole. The thing is that the history of the issues is that it went on before the current period. The public issues create a threat to the values of the society as a whole. Through understanding the history individuals feel that their values are being threatened and try to find a way to solve it themselves. Then, it starts to look into what society’s standing is. The society now needing to identify what is a public issue or a personal trouble. In other words, it says...
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...Access the sociological explanations of the increase in the number of divorces since the 1960s Divorce refers a married couple ending their marriage contract between themselves. Official statistics show that the divorce rate has generally risen over the last 40 years; also there have been fluctuations during that time. Since the 1960s the numbers of divorces have increased greatly in the United Kingdom, the number of divorces doubled between 1961 and 1969, and had then doubled again by 1972. The upward trend continued, peaking in 1993 at 180,000. Since then, numbers have slightly decreased to 157,000 in 2001. This rate means that about 40% of marriages end in divorce. About 7 out of 10 applications for divorce come from women; this is in contrast to the situation in the past. For example, in 1946 only 37% of applications came from women – barely half todays figure. Sociologists have identified the following reasons for the increase in divorce: changes in the law, declining stigma and changing attitudes, secularisation, rising expectations of marriage and changes in the position of women. One explanation for the increase in the number of divorces since 1960 is the changes in law. Divorce was very difficult to do in the 19th century Britain, especially for women. Gradually, over time divorce has been made easier. There are three kinds of changes in the law; equalising the legal reasons for divorce been the sexes, widening the grounds for divorce and divorce being made cheaper...
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...integrated marketing communication Philip J. Kitchen and Inga Burgmann INTRODUCTION Integrated marketing communication (IMC) emerged during the late twentieth century and its importance has been growing ever since (Grove, Carlson, and Dorsch, 2002; Cornelissen, 2001; Hartley and Pickton, 1999). Owing to the impact of information technology, changes came about in the domains of marketing and marketing communications which led to the emergence of IMC (Kitchen et al., 2004a; Phelps and Johnson, 1996; Duncan and Everett, 1993). The multiplication of media, demassification of consumer markets, and the value of the Internet in today’s society are just three of the areas in which technological innovation has impacted (Pilotta et al., 2004; Peltier, Schibrowsky, and Schultz, 2003; Reid, 2003; Lawrence, Garber, and Dotson, 2002; Fill, 2001; Low, 2000; Hutton, 1996). This in turn left marketers in a challenging and competitive environment, trying to fulfil customers wants and needs while also developing long-term relationships with them. IMC can help in creating coordinated and consistent messages across various channels of communication. Furthermore, the concept is especially valuable in that it places great emphasis on the importance of all stakeholder groups and, in particular, on customer loyalty, which can only be created through strategic relationship building (Jin, 2003/2004; Cornelissen, 2000; Eagle and Kitchen, 2000; Pickton and Hartley, 1998; Miller and Rose, 1994). To date...
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