...MASS MEDIA EFFECTS In partial fulfillment of the requirements of Theories of Communication (LAC 701) A paper prepared by Group Four John Fasisi (91817) Kalim Gazal (136615) Moyofade Ipadeola (95580) Nwachukwu Egbunike (147181) Oluwaseun Oti (168137) Seyi Bodunde (168139) Victor Eze (167521) And submitted to: Professor F. A. Adesanoye Department of Communication and Language Arts Faculty of Arts University of Ibadan November 27, 2012 ABSTRACT This literature-driven study examined mass media effects. The work peered into the history of the ‘powerful media’. An in-depth review of relevant theories of mass media effects was analyzed. Findings pointed towards both positive and negative impacts of mass media. However, there was no empirical evidence to substantiate a direct cause and effect relationship of mass media messages with the actions of the consumer of the information. Consequently we can only assert that the mass media impacts on society but does not necessarily have an effect since other factors also influence people other than information consumed from the media. As such, this study asserts that the mass media influences public opinion but does not necessarily cause it. Key words: powerful media, mass media effects, theories of mass media effects, impact of media messages INTRODUCTION The mass media involve organisations that are responsible for the dissemination of information to a large number of people. Basically, the mass media...
Words: 13047 - Pages: 53
...SociologySOCI 212: Social ProblemsCredit Hours: Three (3)Course Length: Eight (8) WeeksPrerequisite(s): None | Table of Contents | | Evaluation Procedures | Course Description | Grading Scale | Course Scope | Course Outline | Course Objectives | Policies | Course Delivery Method | Academic Services | Course Materials | Selected Bibliography | Table of Contents Course Description (Catalog) | This course examines a diverse sample of social problems facing the United States today, and it identifies how these problems affect and are affected by our institutions and culture. The sociological perspective and key theories will be used to understand the beginnings of the civil society, how problems develop and are defined, and the role of social change (particularly contemporary technological innovation). Key social problems covered will include social stratification/inequality, crime, drug abuse, prostitution, aging, infectious disease, family violence, health care, racial/ethnic conflict, terrorism, etc. Sociological research on social problems will be explored, and social policies to remedy the negative consequences of these issues on society will be discussed. Table...
Words: 5821 - Pages: 24
...This article is about the sociological concept. For the political and economic concept, see Socialization (economics). Sociology Portal Theory · History Positivism · Antipositivism Functionalism · Conflict theory Middle-range · Mathematical Critical theory · Socialization Structure and agency Research methods Quantitative · Qualitative Historical · Computational Ethnographic · Network analytic Topics · Subfields Cities · Class · Crime · Culture Deviance · Demography · Education Economy · Environment · Family Gender · Health · Industry · Internet Knowledge · Law · Medicine Politics · Mobility · Race and ethnicity Rationalization · Religion · Science Secularization · Social networks Social psychology · Stratification Categories · Lists Journals · Sociologists Article index · Outline Major category: Sociology v t e Socialization (or socialisation) is a term used by sociologists, social psychologists, anthropologists, political scientists and educationalists to refer to the lifelong process of inheriting and disseminating norms, customs and ideologies. It may provide the individual with the skills and habits necessary for participating within their own society; a society develops a culture through a plurality of shared norms, customs, values, traditions, social roles, symbols and languages. Socialization is thus ‘the means by which social and cultural continuity are attained’.[1]. [2] Socialization, however, is not a normative term: it describes a process...
Words: 3142 - Pages: 13
...Chapter 6 The media, government accountability, and citizen engagement Katrin Voltmer The past two decades or so have seen an unprecedented spread of democracy around the globe. With the fall of the Berlin wall in 1989 and the end of the Cold War, the ‘third wave’ of democratization, which started in the early seventies, now encompasses countries in Asia and Africa.1 And even in states whose governments continue to resist a more open and participatory form of governance, such as North Korea, Burma or Zimbabwe, the idea of democracy is a powerful force that inspires people to take on a more active role in public life. However, many of the newly emerging democracies seem to fall short of some, often many, of the basic standards that define democratic rule, with irregular voting procedures, corruption, inefficiency and autocratic styles of government being but a few of the maladies. In addition, as many of the newly emerging democracies belong to the developing world, inequality and poverty remain severe obstacles to full self‐determination of the people. The experiences of the past decades have shown that democracy is not a one‐way road and that a viable democracy requires more than the implementation of the key institutions of government. Rather, an accountable and efficient government is embedded in a complex web of interdependent conditions that ...
Words: 10604 - Pages: 43
...communities. The paper expounds on the social ramifications of disasters, while highlighting a disaster’s effects in vulnerable populations. The collaborative actions of communities, governments, public health, media, and health professionals are also depicted in the paper. Lastly, implications for Advanced Practice Nurses concerning leadership, involvement in public policy and education, and development of advanced disaster planning are illustrated. Keywords: disaster, disaster response and planning, social ramifications, advanced practice nursing. Disaster--the term itself invokes feelings of dread, despair, and devastation. Furthermore, the effects of disasters on human condition are far-reaching and unpredictable. For health care professionals, disaster preparedness and response entails an understanding of the socio-economic issues and the collective responsibilities of multiple agencies when a disaster strikes. Disasters affect individuals, families, societies, and communities, with little time for any warning or preparation.1 The collective obligations of government, communities, hospitals, and medical professionals are underscored during this trying time. Introduction What is a disaster? Calamity, catastrophe, tragedy, are just some of the words uttered when a disaster occurs. Perry and Quarantelli2 explained that disaster has several meanings depending on the discipline of study involved. These disciplines include geography, sociology, anthropology, health...
Words: 2807 - Pages: 12
... Organizations and Society Introduction The electronic cigarette or ‘e-‐cigarette’ is a rechargeable battery-‐powered device designed to resemble a conventional tobacco cigarette. The e-‐cigarette does not contain tar and the nicotine cartridges seem to be a much safer alternative to traditional cigarettes, which contain a much higher number of notoriously harmful chemicals. Nonetheless, nicotine is addictive and is classified as a poison (Cancer Research UK, 2013). The issue has attracted heated debate, but the question remains: “Should e-‐ cigarettes be classed as general consumer products, tobacco products, medicines or drug-‐delivery devices?” 2 In attempting to answer the above question, this paper discusses the evolution of e-‐ cigarettes through the lenses of technological determinism (TD) and social constructivist ...
Words: 3915 - Pages: 16
...and societal causes. Eating disorders are becoming increasingly common in today’s society and the causes of theses disorders are not completely known. This essay explores the symptoms of anorexia nervosa and bulimia nervosa, the risks and consequences of suffering from such disorders. The essay also concentrates upon how eating disorders are gradually affecting more and more men and children – something that was not often seen before. The main focus of this project is to discover whether the causes of anorexia nervosa and bulimia nervosa stem from pre-dispositions which are linked with the body and mind or rather stemmed from society. The main biological reasons which the essay focuses on are; damaged hypothalamuses and genetic hereditariness. The main environmental causes of anorexia nervosa and bulimia nervosa that I have studied are media influences and undesirable conditions for raising children. In writing this project I believe that I have developed valuable skills that I will need in my subjects which include; being able to extract key information from large pieces of text, researching, speedy note taking and the ability to weigh up two sides of an argument fairly and without bias. I am also aware that the skills I am developing while writing this dissertation such as analytical and evaluation skills will be invaluable in the subjects I am studying; English literature, History and Sociology and also when I reach University. Introduction Anorexia...
Words: 4913 - Pages: 20
...In this era of the new and social media, does it really matter who owns the `mainstream’ media? “It is by the goodness of God that in our country we have those three unspeakably precious things: freedom of speech, freedom of conscience, and the prudence never to practice either of them.” (Clemens, 1897) Foreword According to the Universal Declaration of Human Rights written up by the United Nations, its states that, “Whereas disregard and contempt for human rights have resulted in barbarous acts which have outraged the conscience of mankind, and the advent of a world in which human beings shall enjoy freedom of speech and belief and freedom from fear and want has been proclaimed as the highest aspiration of the common people” (UN, 1948). Articles 19 to 21 specifically target the freedom of thought, conscience and belief of human rights that a Democratic government must abide by and Egypt is no exception. Arab Spring Turmoil has been brewing in Egypt, causing great pain to its inhabitants, destroying homes and families and creating complete mayhem in the process. The first marked incident according to The Guardian is on the 1st of January 2011; a suicide bombing attempt took place outside a Coptic Church in Alexandria. By the 25th of January Egypt finally joined the Arab Spring alongside Tunisia, Yemen and Algeria. The ‘Arab Spring’ was an activist movement by several Middle-Eastern countries in an attempt at freedom from political and religious oppression and authoritarian...
Words: 6419 - Pages: 26
...ARTICLES Sociology o Sport Journal, 1998, 15, 1-20 f O 1998 Human Kinetics Publishers, Inc. "Disciplining the Body": HIV-Positive Male Athletes, Media Surveillance,and the Policing of Sexuality Shari Lee Dworkin and Faye Linda Wachs University of Southern California This paper analyzes how mainstream print media polices sexuality through framings of HIV-positive male athletes. We analyze the HN-positive announcements of Magic Johnson, Greg Louganis, and Tommy Morrison. Specifically, we discuss differences between the framing of gay men (Louganis) and self-identifiedheterosexual men (Johnson and Morrison). First, there is an extensive search for the ways Magic Johnson and Tommy Morrison contracted HIVIAIDS. Media coverage emphasizes that "straights can get it too" through promiscuity and a "fast lane" lifestyle. Consistent with the historically automatic conflation of HIVIAIDS with gay identity, the media pose no inquiries into the cause of Louganis' HIV transmission. We close our discussion by focusing on the meaning of extending the signifier of HIVIAIDS beyond gay bodies to include working class and black male bodies. Media surveillance of sexual identity and the body reinforces hegemonic masculinity in sport while feeding into the current sexual hierarchy in U.S. culture. Cette Ctude porte sur la f a ~ o n les mCdias Ccrits surveillent et contr6lent la sexualit6 par dont le biais de leur traitement des athlktes masculins skro-positifs.Nous analysons les annonces de skro-positivitk...
Words: 10069 - Pages: 41
...Stuart Fischoff, Ph.D. Introduction The subject matter of media psychology is a mother lode of material that psychology has actively mined for decades, but only within the last ten to fifteen years has the enterprise emerged as a distinct and explicit subdivision of psychology. Media psychology found its inspirational roots more than 90 years ago within the discipline of social psychology and in the early work of social psychologist Hugo Münsterberg concerning the psychology and the psychological impact of film. Published in 1916 under the title, The Photoplay: A Psychological Study, it was the first empirical study of an audience reacting to a film. Münsterberg also provided such a keen analysis of a screenplay's (then called a photoplay) grammar of visual construction and nascent cinematic conventions and their psychological impact on the audience, that his incisive words still echo today in numerous film school lecture halls and classroom seminars. And there was psychologist L.L. Thurstone, arguably the Father of Attitude Scale Construction and Measurement (a signature area of theory and research in social psychology), who developed scales for the measurement of attitudes toward movies for the famous and notoriously politicized Payne Fund Research in 1928. This study’s practically avowed purpose was to indict (not investigate) the medium of film as a source of inspiration of bad behavior in a youthful audience. Few psychologists, however, followed Münsterberg and Thurstone...
Words: 8480 - Pages: 34
...DEDICATION Dedicated to the 49 journalist killed in Somalia since 1992 and all those facing constant dangers across the world as they carry out their duties. ACKNOWLEDGEMENT This work would not have been accomplished without the help of many individuals who shared their insights, experience and time with me. I am grateful indebted for their support and I would like to express my special thanks to: Special dedication to my supervisor and my Personal Tutor at Leicester University Mr Pawas Bisht for his guidance and invaluable advice and constant encouragement. Andy Kapadia who was a helpful and perfect liaison between me and the university. I would not have made it this far without Mr Pawas and Andy’s help. I would also like to thank Mr Kamwaro of The Standard Library and Eric Njoka of Daily Nation’s for the cooperation they accorded me during the long hours I spent at their libraries. This work would have made no sense with the input of The Daily Nation Newspaper’s news editor Eric Shimoli and Senior reporter John Ngirach as well as the Standard’s Foreign Editor Andrew Kipkemboi and Senior reporter Cyrus Ombati. Through candid interviews these respected journalists gave me invaluable information. Finally I would like to express special thanks to all the other people, whose names are not listed here, for their help and willingness to explain their opinion, and to share their stories. ABSTRACT The study is a content analysis of The Daily Nation and The...
Words: 15488 - Pages: 62
...Fashion and Its Multi-Cultural Facets Critical Issues Series Editors Dr Robert Fisher Lisa Howard Dr Ken Monteith Advisory Board Karl Spracklen Katarzyna Bronk Jo Chipperfield Ann-Marie Cook Peter Mario Kreuter S Ram Vemuri Simon Bacon Stephen Morris John Parry Ana Borlescu Peter Twohig Kenneth Wilson John Hochheimer A Critical Issues research and publications project. http://www.inter-disciplinary.net/critical-issues/ The Ethos Hub ‘Fashion’ 2014 Fashion and Its Multi-Cultural Facets Edited by Patricia Hunt-Hurst and Sabrina Ramsamy-Iranah Inter-Disciplinary Press Oxford, United Kingdom © Inter-Disciplinary Press 2014 http://www.inter-disciplinary.net/publishing/id-press/ The Inter-Disciplinary Press is part of Inter-Disciplinary.Net – a global network for research and publishing. The Inter-Disciplinary Press aims to promote and encourage the kind of work which is collaborative, innovative, imaginative, and which provides an exemplar for inter-disciplinary and multi-disciplinary publishing. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior permission of Inter-Disciplinary Press. Inter-Disciplinary Press, Priory House, 149B Wroslyn Road, Freeland, Oxfordshire. OX29 8HR, United Kingdom. +44 (0)1993 882087 ISBN: 978-1-84888-309-3 First published in the United Kingdom in eBook format in 2014. First Edition...
Words: 6573 - Pages: 27
...Crime and Deviance with Methods in Context Sociology Department Greenhead College SCLY 4: Crime and Deviance with Methods in Context Remember: You have to revise everything, because you have no choice on the exam paper. The specification 1 Different theories of crime, deviance, social order and social control * Different definitions of crime, deviance, social order and social control * The distinction between sociological theories of crime and other theories (eg biological, psychological); crime and deviance as socially constructed * Functionalist theories of crime: Durkheim, anomie, collective conscience; Merton’s strain theory; manifest and latent functions; functionalist subcultural theories * Marxist and neo-Marxist theories of crime: classical Marxism, laws reflecting class interests; Neo-Marxism, hegemony, the CCCS studies, critical and new criminology * Interactionist theories of crime: labelling theory, the self-fulfilling prophecy * Feminist theories of crime: patriarchy, male control of women’s lives * Control theory and other contemporary approaches to crime: social bonds, communitarianism, situational prevention; postmodern theories; Foucault on individualisation and surveillance * Realist theories: New Left Realism and Right Realism * The relevance of the various theories to understanding different types of crime, and their implications for social policy. 2 The social distribution of crime and deviance by age, ethnicity...
Words: 25825 - Pages: 104
...Crime and Deviance with Methods in Context Sociology Department Greenhead College SCLY 4: Crime and Deviance with Methods in Context Remember: You have to revise everything, because you have no choice on the exam paper. The specification 1 Different theories of crime, deviance, social order and social control * Different definitions of crime, deviance, social order and social control * The distinction between sociological theories of crime and other theories (eg biological, psychological); crime and deviance as socially constructed * Functionalist theories of crime: Durkheim, anomie, collective conscience; Merton’s strain theory; manifest and latent functions; functionalist subcultural theories * Marxist and neo-Marxist theories of crime: classical Marxism, laws reflecting class interests; Neo-Marxism, hegemony, the CCCS studies, critical and new criminology * Interactionist theories of crime: labelling theory, the self-fulfilling prophecy * Feminist theories of crime: patriarchy, male control of women’s lives * Control theory and other contemporary approaches to crime: social bonds, communitarianism, situational prevention; postmodern theories; Foucault on individualisation and surveillance * Realist theories: New Left Realism and Right Realism * The relevance of the various theories to understanding different types of crime, and their implications for social policy. 2 The social distribution of crime and deviance by age, ethnicity...
Words: 25825 - Pages: 104
...Theories of Communication – MCM 511 VU LESSON 01 COMMUNICATION Defining communication Communication is seen as central to our everyday ideas about what makes life worth living. It is not surprising that academicians have attempted to unravel the secrets of the communication process. In this section of the study we will examine the theorizing and theories of this discipline of communication. To understand communication theory we need to understand the nature of communication. Nature of communication People define terms in different ways, and those differences in definition can have a profound impact on the extent to which we understand each other and the way we move forward with both academic and everyday pursuits. Given the variety of ways in which words are used and understood, we are often ill-served to search for the single, so-called correct definition of a term. In other words, it is better to evaluate definition in terms of their utility rather than in terms of their correctness. So we should not assume that there is always a single right way to define a concept. There is a great deal of variation in the definitions. Some are very abstract and some are extremely specific. Few definitions are cited below. Communication is the process by which an individual (the communicator) transmits stimuli (usually verbal) to modify the behavior of other individuals (the audience). (Hovland Janis and Kelly in 1953) Communication is the process by which we understand others and in turn...
Words: 67078 - Pages: 269