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Some Crap to Bypass

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Submitted By ajayprasadj
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STRATEGY DEVELOPMENT: A DISCUSSION AGENDA

For highlighted points – refer to secondary source only
For the rest – refer docs in Moosa’s loki (and also secondary sources if need be)

1. Customer Analysis - Alpa a. What are the major segments? b. What are their motivations and unmet needs?

2. Competitor Analysis - Alpa a. Who are the existing and potential competitors? What strategic groups can be identified? b. What are their sales, share, and profits? What are the growth trends? c. What are their strengths, weaknesses, and strategies?

3. Market/ Submarket Analysis - Ruchira a. How attractive is the market or industry and its submarkets? What are the forces reducing profitability in the market, entry and exit barriers, growth projections, cost structures, and profitability prospects? b. What are the alternative distribution channels and their relative strengths? c. What industry trends and emerging submarkets are Significant to strategy? d. What are the current and future key success factors?

4. Environmental Analysis - Ruchira a. What environmental threats, opportunities, and trends exist? b. What are the major strategic uncertainties and information-need areas? c. What scenarios can be conceived?

5. Internal Analysis - Ravi a. What are our strategy, performance, points of differentiation, strengths, weaknesses, strategy problems, and culture? b. What threats and opportunities exist?

6. Strategy Development – Ravi & Riyas a. What are the target segments? What is the production scope? b. What value propositions will be the core of the offering? Among the choices are superior attribute or benefit, appealing design, systems solution, social programs, customer relationship, niche specialist, quality, and value. c. What assets and competences will

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