...ID#080515A PUBLISHED ON OCTOBER 23, 2008 REVISED ON MARCH 22, 2011 Sonance at a Turning Point BY NATALIE MIZIK * ABSTRACT CONTENTS In 1982, Sonance, a high-end audio company, invented a new product category: in-wall speakers. At Introduction .........................................1 the close of 2005, Sonance was at a turning point. The company attempted to benefit from the boom in the Industry ................................................3 housing market in the 2000s by shifting its focus from its traditional channel of custom installation dealers to Competitors .........................................7 pursuing production developers and mass-market consumers. While growth accelerated, its relationship with the high-end audio dealers began to deteriorate. Issues Defined .....................................1 Company ..............................................2 Traditional Channel .............................3 Customers ............................................5 Context .................................................7 New Products ......................................8 Options ...............................................10 Exhibits...............................................11 Led by recent Columbia Business School graduate Ari Supran, Sonance’s sales and marketing teams struggled to determine the best strategy for the future. * Natalie Mizik is Gantcher Associate Professor of Business, Columbia...
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...PHIL 127: History of Ancient Philosophy Socrates and His Mission When is a Question Philosophical? Philosophical questions have answers. (A question that has no answer is not a question; it just masquerades as one.) But a question is philosophical for a particular culture at a particular time when no means of answering it are available – or, none of the prevailing methods have any authority. A problem is a philosophical problem when the way to go about answering the question is in question. An issue is a philosophical issue when the right way to settle the issue is at issue. A Philosophical Crisis If the claims in the previous paragraph are true, then 5th century Greece was in a philosophical crisis. It was a crisis in morality. In our culture we think of morality as being concerned with rules. Here are some rules – You should not kill. – You should not steal. – Don’t hit people. – Lying is wrong. – It’s wrong to promise to do something and then not do it. – You should not covet your neighbors wife, or his ox or his ass or his male or female slave, or anything that is your neighbor’s. – You should not lie with a man as with a woman. – Thou should not wear fabric woven of wool one way and linen the other. – Do (imperative) unto others as you would have them do unto you. – Help (imperative) other people who are in need when you can do so at no great risk or cost to yourself. Why do we think of morality as consisting of rules? This question is important...
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...Operating Instructions For CLIKRTM-5 Cable Remote Control UR5U-8780L & UR5U-8790L 1 Introduction The CLIKRTM-5 UR5U-8780L & UR5U-8790L is designed to operate the CISCO / SA, Pioneer, Pace Micro, Samsung and Motorola digital set tops, Plus the majority of TV, VCR, DVD and AUX equipment on the market as shown below. CBL : Cable Set-top Box TV : Televisions VCR : VCRs and TV/VCRs DVD: DVD Players AUX : Audio Equipment, Media PC, etc. 4 Button Functions A. Quick Set-Up Method STEP1 Turn on the component you want to program. To program your TV, turn on the TV. G 2 Replacing Batteries STEP2 Press and hold the [DEVICE] key for 5 seconds until the Device LED will blink once and stays on. Continue to hold the [DEVICE] key and press the number key assigned to your brand in the Quick Set-up Code Table and release both [DEVICE] key and the number key to save the code. The Device LED will blink twice to confirm that the code is stored. STEP3 Point the remote control at the component. STEP4 Press the power button. If it turns off, it is programmed for your component. If it does not turn off, use the Pre-Programmed 3-Digit code Method or Scanning Method. Repeat the above steps for all other components (TV, VCR, DVD, etc.). Before you program or operate the remote control, you must install two new AA alkaline batteries. STEP1 Remove the battery compartment cover on the back of your remote control. STEP2 Check battery polarity carefully...
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...Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 5 Consumer Markets and Consumer Buyer Behavior marketChapter Preview You’ve studied how and use ers obtain, analyze, information to develop customer insights and assess marketing programs. In this chapter, we take a closer look at the most important element of the marketplace—customers. The aim of marketing is to affect how customers think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first understand the whys. In this chapter, we look at final consumer buying influences and processes. In the next chapter, we’ll study the buyer behavior of business customers. You’ll see that understanding buyer behavior is an essential but very difficult task. To get a better sense of the importance of understanding consumer behavior, we begin by looking at GoPro. You may never have heard of GoPro, the small but fast-growing company that makes tiny, wearable HD video cameras. Yet few brands can match the avid enthusiasm and intense loyalty that GoPro has created in the hearts and minds of its customers. GoPro knows that, deep down, it offers customers much more than just durable little video cameras. More than that, it gives them a way to share action-charged moments and emotions with friends...
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