Analysis of Toyota Motor Corporation
By: Thembani Nkomo

This paper will explore the external and internal environment of Toyota Motor Corporation, and suggest recommendations to sustain its competitive advantage.

Analysis of Toyota Motor Corporation by Thembani Nkomo

ANALYISIS OF TOYOTA MOTOR CORPORATION

TABLE OF CONTENTS

1

COMPANY OVERVIEW

2

EXTERNAL ENVIRONMENT OF THE AUTOMOTIVE INDUSTRY 2.1 Industry Overview and Analysis 2.2 Industry Life Cycle 2.3 Industry Demand Determinants 2.4 Porter’s Five Forces 2.5 Industry Cost Structure Benchmark 2.6 Industry Competitive Landscape 2.7 Major Competitors 2.8 Key Success Factors in Industry

3

INTERNAL ENVIRONMENT OF TOYOTA 3.1 Core Competencies 3.2 Distinct Competency 3.3 SWOT Analysis 3.4 BCG Matrix: Internal Analysis of Toyota Portfolio 3.5 VRIO Framework Analysis 3.6 Toyota’s Efforts in Emerging Economies 3.7 Case Study: Toyota’s Successful Strategy in Indonesia 3.8 Strategic M&A, Partnerships, Joint Ventures, and Alliances 3.9 Analysis of Financial Performance

4

RECOMMENDATIONS

5

APPENDICES

6

REFERENCES

Analysis of Toyota Motor Corporation by Thembani Nkomo

1. TOYOTA CORPORATE OVERVIEW:
Founded in 1937, Toyota Motor Corporation is a Japanese company that engages in the design, manufacture, assembly, and sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in Japan, North America, Europe, and Asia. Current brands include Toyota, Lexus, Daihatsu and Hino. Toyota Motor Corporation is the leading auto manufacturer and the eighth largest company in the world. As of March 31, 2013, Toyota Motor Corporation’s annual revenue was $213 billion and it employed 333,498 people. 1

2. EXTERNAL ENVIROMENT OF AUTOMOTIVE INDUSTRY:
2.1. Industry Overview and Analysis Toyota Motor Corporation competes in the automotive industry. The