...SONY DIGITAL STILL CAMERA SONY DIGITAL STILL CAMERA SONY DIGITAL STILL CAMERA SONY DIGITAL STILL CAMERA SONY DIGITAL STILL CAMERA SONY DIGITAL STILL CAMERA Sony Cyber-shot DSC-S5000 14.1 megapixels 2.7" screen 28 – 140 mm (5×) FREE: 2GB SD Card AA Rechargeable Battery w/ Charger CASH/STRAIGHT SRP: P3,999.00 SONY DIGITAL STILL CAMERA Sony Cyber-shot DSC-H90 16.1 megapixels 3" screen 24 – 384 mm (16×) FREE: 4GB SD Card SRP: P12,999.00 OR CASH DISCOUNT Php. 780 SONY DIGITAL STILL CAMERA Sony Cyber-shot DSC-HX20V 18.2 megapixels 3" screen 25 – 500 mm (20×) FREE: 4GB SD Card SRP: Php. 23,999.00 OR CASH DISCOUNT Php. 2,399 SONY DIGITAL STILL CAMERA Sony Cyber-shot DSC-HX9V 16.2 megapixels 3" screen 24 – 384 mm (16×) FREE: 4GB SD Card SRP: Php. 21,999.00 OR CASH DISCOUNT Php. 2,200 SONY DIGITAL STILL CAMERA Sony Cyber-shot DSC-TX10 16.2 megapixels 3" screen 25 – 100 mm (4×) FREE: 4GB SD Card Carrying Case SRP: Php. 17,999.00 OR CASH DISCOUNT Php. 1,799 SONY DIGITAL STILL CAMERA Sony Cyber-shot DSC-TX20 16.2 megapixels 3" screen 25 – 100 mm (4×) FREE: 4GB SD Card Carrying Case SRP: Php. 18,999.00 OR CASH DISCOUNT Php. 1,899 SONY ALPHA CAMERA Sony Cyber-shot DSC-TX55 16.2 megapixels 3.3" screen 26 – 130 mm (5×) FREE: 4GB SD Card Carrying Case SRP: Php. 16,999.00 OR CASH DISCOUNT Php. 1,300 SONY ALPHA CAMERA Sony Cyber-shot DSC-W610 14.1 megapixels 2.7" screen 26 – 105 mm (4×) FREE: 4GB SD Card Carrying Case SRP: Php. 4,999.00 OR CASH DISCOUNT Php...
Words: 985 - Pages: 4
...Strategic Management: Case Study – Sony Corporation – Future Tense? Table of Contents Table of Contents ………………………………………………………1 1 PART 2 – INTRODUCTION ………………………………………2 1.1 CASE STUDY ………………………………………2 1.2 COMPANY BACKGROUND ………………………………2 2 PART 2 – QUESTION 1 ………………………………………………4 2.1 TOPIC ………………………………………………………4 2.2 ANALYSIS … … … … … … … … … … … … … … … … … … … … … 4 3 PART 2 – QUESTION 2 ………………………………………………9 3.1 TOPIC ………………………………………………………9 3.2 ANALYSIS … … … … … … … … … … … … … … … … … … … … … 9 4 PART 2 – QUESTION 3 ……………………………………………………15 4.1 TOPIC ……………………………………………………………15 4.2 ANALYSIS ……………………………………………………………15 5 REFERENCES ……………………………………………………………21 6 ATTACHMENT – FORUM POSTS…………………………………… .23-63 Part 2 Assignment OSC1: Strategic Management: Case Study – Sony Corporation – Future Tense? 1 PART 2 - INTRODUCTION 1.1 CASE STUDY I have chosen the case study - Sony Corporation – Future Tense? (2009) to complete Part 2 of the assignment. 1.2 COMPANY BACKGROUND Sony is a diverse Japanese based corporation, founded in 1946 to manufacture telecommunications devices. In its first five decades Sony grew from its humble origins to become a world leader in the areas of electronic equipment, gaming, motion pictures and music. The company is considered to be an innovator and developed a number of new technologies through that time, most notably the Walkman and Blu-ray disc players. Its natural expansion to film and music was to allow it to not only have...
Words: 3814 - Pages: 16
...Case Study Questions 1. List and describe the security and control weaknesses at Sony that are discussed in this case. The case discusses the main security and control weaknesses at Sony which allowed a breach of their network. Sony, at the time of the breach, did not make security and control a top priority. Some of the security weaknesses noted in the case study includes the fact that Sony was using an older version of software (Apache Web Server) which had known security issues. This impaired the security of their firewall, allowing hackers to get in. As for control weaknesses, there were obviously not the appropriate policies or organizational procedures in place, since Sony did not know what information was stolen from their servers, the fact that it took days for Sony to inform their customers of the breach immediately shows a lack of training of their management and staff and also Sony’s delay in shutting down all of their servers at the point when they learned of the attack. If the proper policies and organizational procedures were in place, perhaps it would not have been as dramatic for Sony. 2. What people, organizational, and technology factors contributed to these problems? Contributing to these problems was management’s unwillingness to spend the appropriate amount of money on the needed software to ensure security, the lack of training of their employees, almost non-existent procedures, and outdated software. With proper management and procedures in place...
Words: 493 - Pages: 2
...Executive Summary Sony Computer Entertainment Inc. has the unique distinction of being the first and only company to have had market leadership for 2 consecutive console generations. However, in recent times, the ecosystem has changed to include a larger audience and usability has trumped technological superiority as a key metric in generating buyer interest. In 2008, Nintendo’s Wii had 2 times the market share that Sony’s offering, the Play Station 3, had. I feel Sony should assess the following options. (1) Focus on catering to its niche advance game segment and focus on leveraging its progress form the previous 2 generations. (2) Respond to Wii onslaught by developing its previous generation console to include a low end offering that directly competes with Wii. (3) Partner with Nintendo and others to strengthen offerings in the gaming console space, eliminating Microsoft and creating a “co-opetition” I recommend a combination of (1) and (3) to ensure sustained dominance in the gaming console market. I would not look to option (2) since it undermines SCEI’s position as a focused differentiator (Exhibit 1 in appendix) and also because this would be a knee jerk reaction forcing Sony to play on Nintendo’s terms. Analysis As evident from Porters five forces analysis (Exhibit 2) the console market is not very attractive for new entrants. . However, there is a huge growth opportunity for established players since there is only moderate buyer bargaining power and few substitutes...
Words: 1133 - Pages: 5
...Assignment 1: Preparing a Comprehensive Case Analysis, Part 1 BUS 490: Business Policy Identify The Firm’s Existing Objectives and Strategies Sony has been going through a restructuring program the past few years under the new CEO Kazuo Hirai. Hirai states that fiscal 2014 will be the last year in the three-year plan he presented when he was appointed president, so that in fiscal 2015 the company can transition to a three year growth period and deliver stable profits. (Hirai, K. 2014, para. 3) Sony has had much criticism because the company has had losses for two years in a row now. It is vital that the restructuring program be completed FY2014 and a gain be shown in FY2015. In Sony’s 2014 strategy report CEO Hirai discusses three areas: “the reform of Sony’s electronics business structure,” “fiscal 2014 key initiative to be executed in core businesses,” and “new technology development and measures for new business creation leading to growth from FY2015.” (Hirai, K. 2014, para. 5) These topics are key elements that will help Sony continue to thrive amongst its competitors once again. Increased competition and advancements in the electronic world has left Sony struggling to keep up. Completion of Sony’s Electronic Business Structure is vital in the company’s success. This structure focuses on Sony’s PC & TV businesses. Due to significate losses in the PC business the last two years and the changing market environment, Sony decided to withdraw from this business...
Words: 1286 - Pages: 6
...Sony Corp. Systems and Information Breach A Review of Business Fraud Abstract This paper explores the Sony Corp hacking case committed in April 2011, with the use of five published articles that support a review of business fraud against the company. The paper will include the following requirements: 1. A summary of a case study and include how the fraud was perpetrates, the characteristics of the perpetrators who committed the fraud, the role the auditors had in the case, and the direct and indirect effects the incident had on the organization’s stakeholders (customers, vendors, employees, executive committee, and board of directors) 2. Suggestions and rationalizations concerning the fraud classifications and that the case can be categorized into (based on the data processing model) will be presented 3. Suggestions regarding the types of controls that may have been in place at the time of the violation 4. Recommendations of two (2) types of controls that could be implemented to prevent fraud in the future and additional steps management can take to mitigate losses. 5. Judgment concerning the punishment of the crime (was it appropriate, too lenient, or too harsh) and whether the punishment would serve as a deterrent to similar acts in the future. The assignment will take the Sony Corp. systems fraud case and attempt to evaluate the different approaches and techniques that are used to commit, detect, and prevent computer fraud. Control and security concepts...
Words: 1487 - Pages: 6
...Semester III, 2012/2013ASSIGNMENT 2Creation Of Sony | | For Review by Prof. Khurram Khan | Prepared by Dr. A. Prakashrao (MBA – HC MR 121210) | 7/27/2013 | ASSIGNMENT 2 CASE STUDY 2 - THE CREATION OF SONY 1. What leadership competencies do you recognize in Ibuka and Morita? Justify your answers. 2. How are Ibuka and Morita charismatic leaders? Justify your answers. 3. Can you recognize the elements of transformational leadership? Justify your answers. 1. Comprehension a. Summary of the facts The case study 2 is regarding the creation of Sony and mainly on its 2 founder that is Engineer Masaru Ibuka and physicist Akio Morita who invested the equivalent of Yen 190,000 to start a company with just 20 employees in May 1946 post World War II and how it has evolved into a leading global brand. This case study tells how these 2 talented and skilled visionaries wanted to bring Japan from its post war defeat to leading triumphing nation. Ibuka and Morita were both passionate about electronics, but Morita felt another burning desire to help change the image of Japan in the eyes of the world. He saw a defeated Japan and believed that thru their company, they could help restore Japan to a triumphant nation once again. This vision for their country Japan started being implanted into the vision of their new company which initially known as Tokyo Tsushin Kogyo K.K. which later changed to Sony which comes from the Latin word ‘sonus’ which...
Words: 3221 - Pages: 13
...A Case Study With Sony On Penetration Pricing As Global Pricing Strategy Meaning of Penetration Pricing This is a marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from competitors. The reasoning behind this marketing strategy is that customers will buy and become aware of the new product due to its lower price in the marketplace relative to rivals. It can often increase both market share and sales volume. Additionally, the high sales volume can also lead to lower production costs and higher inventory turnover, both of which are positive for any firm with fixed overhead. The tagline “special introductory offer” is the classic sign of penetration pricing. The aim of penetration pricing is usually to increase market share of a product, providing the opportunity to increase price once this objective has been achieved. Penetration pricing is, therefore, the pricing technique of setting a relatively low initial entry price, usually lower than the intended established price, sometimes lower than the costs too, to attract new customers. The strategy aims to encourage customers to switch to the new product because of the lower price. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume. In the short term, penetration pricing is likely...
Words: 4316 - Pages: 18
...CASE STUDY - SONY CORPORATION A record number of Sony Corporation shareholders, total 9,500, gathered in a posh hotel in Tokyo on 27th June 2012 waited anxiously for the new chief to reveal revival plan and strategies for Sony. This was Kazuo Hirai‘s first interaction with the share holders. Board of Sony Corporation had announced him as the new Chief Executive in February 2012 and he had taken over charge in April 2012. Kazuo Hirai, 51 years old new CEO, first asked the outgoing American national CEO and now the Chairman of Board Howard Stringer to talk the shareholders. Howard Stringer British born American national CEO of Sony Corporation from 2005 to 2012 deeply regretted the record loss of 457 billion yen ($ 5.75 billion) for the year 2011- 2012. According to Stringer, the poor performance of the current year was a result of the earth quake in Japan and the floods in Thailand. Shareholders became increasingly restless, one share holder shouted at the peak of his voice: ―Stringer, how can you justify your salary of $ 3 million per year. The company has been losing money since 2005 and you have been drawing such huge salaries and only talking‖. Another old share holder stated: ―the share price of Sony stock is now only 10% of Samsung‘s share price, and 2% of Apple Inc.‘s. This is your performance Howard Stringer for Sony Corporation.‖ He also questioned why Stringer had been retained as the Chairman of the Board This case has been prepared on real...
Words: 5498 - Pages: 22
........ p 4 Part One....................................................... p 4-5 Limited growth strategy and Sony Ericsson ......................... p 6-8 CONCLUSION.............................................................................p 8 BIBLIOGRAPHY.........................................................................p 9 Introduction The following report introduces the business strategy analysis of Sony Ericsson case study based on facts and brand position. The business strategy plan has been summarized after estimation of different theoretical conformation and then validation of the most suitable and applicable approach in terms of the Sony Ericsson business case. Part One Strategy accomplishment could be performed in several ways such as substantive growth, limited growth or retrenchment. Sustainable growth strategies are one of the alternative strategies. Substantive growth is a business strategy in which the company goals to become forehanded in a short term of time and less risky. The advantage of substantive strategies is that it follow and using elements to increase their existing growth: Damage decrease; Authority efficiency; Environmental alarm; Work place surroundings. In one way the substantive growth strategy may guide the company to success, but on the other way fast growing company which looking wealth may lack knowledge on different components which are to make this strategy less risky. For example when the joint venture between Sony and Ericsson...
Words: 1720 - Pages: 7
...The Sony Corporation: A Case Study in Transnational Media Management by Richard A. Gershon, Western Michigan University, U.S.A. and Tsutomu Kanayama, Sophia University, Japan The transnational corporation is a nationally based company with overseas operations in two or more countries. What distinguishes the transnational media corporation (TNMC) from other types of TNCs, is that the principle product being sold is information and entertainment. The following paper is a case study analysis of the Sony Corporation; a leading TNMC in the production and sale of consumer electronics, music and film entertainment and videogame technology. There are two main parts to this study. Part I. examines the history and development of the Sony Corporation. It builds on the theoretical work of Schein, (1984, 1983), Morley, Shockley-Zalabak (1991) and Gershon (2002, 1997) who argue that the business strategies and corporate culture of a company are often a direct reflection of the person (or persons) who were responsible for developing the organization and its business mission. Second Part examines the Sony Corporation from the standpoint of business strategy. Special attention is given to the subject of organizational culture and strategic decision-making. A second argu- ment of this paper is that while Sony is a TNMC, the organization is decidedly Japanese in its business values. This is beginning to change in the face of global competition and the need to improve business performance. This...
Words: 9965 - Pages: 40
...Intrusion of the PlayStation Network Sony has had recently troubles with hackers intruding into their system and threating all Sony users with the capability of stealing all users’ information, but there was a case on April 20, 2011 that had all Sony employees in shock. One of Sony’s bestselling products, the PlayStation, was taken offline after their company discovered there was an intrusion in the PlayStation Network. For those who are not familiar with the PlayStation Network this is where most of the PlayStation business is done. In the PlayStation Network customers are all registered into this network and most have sensitive information uploaded onto the network including payment information. Hacking this interface would allow access to all users’ personal information which is considered to be a serious problem since one out of four homes either have a PlayStation 3 or PlayStation 4, which all must be registered onto the system before activation. The hackers were able to gain access to three separate gaming systems including PlayStation, Oriocity, and Sony online gaming. Before Sony was able to shut down their systems approximately over a million credit card numbers were reported stolen. It’s not certain exactly when the hackers gained access to the Sony Network but Sony first announced the system had been hacked on April 22, saying an external intrusion had taken place on its systems between April 17 and 19 (Pepitone, 2011). Sony didn’t officially shut down their systems...
Words: 794 - Pages: 4
...PLC Case Study: Sony Computer Entertaiment Inc. Nestor Herrera October 30, 2015 Sony Computer Entertainment Inc., is a multinational company that serves as a subsidary of Sony Corporation, with main head quarters in North America. Sony is responsible of delivering some of the most innovative and best selling products in the electronics market. For this case study, the main focus will be on one of Sony´s most successful brand, the Playstation, and how the company have manage the product life cycle of its Playstation products, putting an emphasis on the PLC of its first product, the Playstation 1. The case study will also evaluate the effectiveness of the strategies used to mantain the Playstation brand among the leaders of the market share by effectively managing their PLCs. The Playstation 1 - the Introduction process The irruption of Sony into what was then a very primitive video game market came in 1995 when they relased the Playstation 1 (PS1) in North America. The PS1 definatly had a huge impact in the whole video game industy as it was one the pioneers that helped the industry become what is now a multi-billion dolar industry that dominates modern entertaimet. Sony manage to differiante its new console from Nintendo, (who by far were dominaning the market at that time) who marketed themself as a more family-friendly entertaiment console. Nintendo has always provided Sony with some fierce competition, from the PS1's introduction untill the more recent years (2013-)...
Words: 1241 - Pages: 5
...Case 11: The Launch of the PlayStation 31 Submitted by: Braga, Cris Jefferson Camacho, Paolo Miguel Castro, Raven Gamalong, Jedalynn Joie Herrera, Stanley Maeda, Dianara Submitted to: Ms. Donna Abrina, MBA January 9, 2015 I. Problem Defined What should Sony do to maximize the value of the PS3 to meet the consumer’s satisfaction? II. Analysis and Recording of Current Situation i. Environment Technology: In the history of Sony, they tend to have many failures in creating a technology or gadgets. They fail to make the consumers accept the thought of their gadget. One example is the Betamax. But on the other hand Sony continuously innovate their products and they also in tend to create new ones. Sony is also the one of most successful company in producing radios. And also, Sony has a great innovation in terms of making the video game player, such as the Playstation 3. Social: The company has caught the attention of the consumers about their technology, special the release of play station and the company’s radios. In the case of the Play station 3, the company failed to keep the interest of the consumers because of their limitations, like the games. And because of their limitations, retailers tend to cancel orders due to lack of demand. Economic: The company experience a higher rate of return because the company did not achieve the demand of the consumers. The release of the Play Station 3 was not maintained interesting because of the lack of games....
Words: 1073 - Pages: 5
...A Case Study With Sony On Penetration Pricing As Global Pricing Strategy Meaning of Penetration Pricing This is a marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from competitors. The reasoning behind this marketing strategy is that customers will buy and become aware of the new product due to its lower price in the marketplace relative to rivals. It can often increase both market share and sales volume. Additionally, the high sales volume can also lead to lower production costs and higher inventory turnover, both of which are positive for any firm with fixed overhead. The tagline “special introductory offer” is the classic sign of penetration pricing. The aim of penetration pricing is usually to increase market share of a product, providing the opportunity to increase price once this objective has been achieved. Penetration pricing is, therefore, the pricing technique of setting a relatively low initial entry price, usually lower than the intended established price, sometimes lower than the costs too, to attract new customers. The strategy aims to encourage customers to switch to the new product because of the lower price. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume. In the short term, penetration pricing is likely...
Words: 4316 - Pages: 18
