...military applications, Ibuka and Morita looked to apply it to communications. Although the American companies Regency Electronics and Texas Instruments built the first transistor radio as joint venture, it was Ibuka's company that made them commercially successful for the first time. In August 1955, Tokyo Tsushin Kogyo released the Sony MK-55, Japan's first commercially produced transistor radio.[3] They followed up in December of the same year by releasing the Sony TR-72, a product that won favor both within Japan and in export markets, including Canada, Australia, the Netherlands and Germany. Featuring six transistors, push-pull output and greatly improved sound quality, the TR-72 continued to be a popular seller into the early sixties. In May 1956, the company released the TR-6, which featured an innovative slim design and sound quality capable of rivaling portable tube radios. The following year, 1957, Tokyo Tsushin Kogyo came out with the TR-63 model, then the smallest (112 × 71 × 32 mm) transistor radio in commercial production. It was a worldwide commercial success.[1] University of Arizona professor Michael Brian Schiffer, PhD, says, "Sony was not first, but its transistor radio was...
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...SONY “The name Sony derives from the Latin word sonus meaning sound and the English word sonny-boy – a term used by the Americans in the 1950’s to denote a bright youngster.” Sony was originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company) and was founded by Masaru Ibuka and Akio Morita. (The History of the Sony Corporation) In 1958 they changed their name to Sony Corporation because it was easier to pronounce in any language and according to Ibuka the name emphasizes the company’s founding prospectus of the spirit of freedom and open-mindedness. (Sony Corp. Info) Sony concentrates its business efforts towards achieving corporate social responsibility, community involvement, volunteerism and its environment. Sony Corporation is home based in Tokyo Japan and has global subsidiaries located worldwide in the East Asia, Pan-Asia, North America, Europe, and Latin America. The Sony Corporation of America, located in New York is the United States headquarters for Sony. The businesses that operate from the Sony Corporation of America include Sony Electronics Inc., Sony Mobile Communications Inc., Sony Computer Entertainment America, Sony Network Entertainment Inc., Sony Pictures Entertainment Inc., Sony Music Entertainment, Sony/ATV Music Publishing, and Sony Online Entertainment. (WHO WE ARE) Sony emphasizes employee relations. Sony has made it a priority to develop a healthy relationship with their employees. Morita claimed that a large portion...
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...contracted by the Sony Corporation to research and present a proposal that will assist their organization in becoming more innovative. Our first task is to learn who Sony Corp. is and what is this organization’s mission and values. By understanding Sony Corp’s mission and values our team can get them on the road to becoming a more innovative organization. We will then analyze how innovation, design, and creativity support Sony’s goal and objectives. Lastly, we will identify the internal and external drivers of innovation for Sony Corp. History of Sony Corporation Vision and Mission statement Sony Corporation's Mission statement is "to become a leading global provider of networked consumer electronics, entertainment and services", and their Vision is “to create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services” (Sony, n.d.). Sony Corporation was created May 7, 1946 by Masaru Ibuka and Akio Morita. The company was established with a capital of 190,000 yen, which is about $ 1,600. The name of the company was originally "Tokyo Telecommunications Engineering Corporation". In 1958 the company changed its name to "Sony" which comes from a combination of two words: "SONUS", which in Latin means "sound" and "SONNY", which means a small size. In 1960 the company established its American branch, called SONAM (Sony Corporation of America). Today it is known as SCA. Sony Corp. wants to strengthen...
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...the following report, it will cover the market and demand analysis of Sony, and which includes an outline of Sony’s market position with the use of analytical tools such as a SWOT analysis and taking into consideration macro factors which influence Sony both internally and externally. The report will also consist of innovation analysis of Sony that outlines the ways in which they differentiate themselves with the use of their research and development strategies, and the threats which follow as a consequence of taking the risk of being creative. Furthermore the future challenges which the firm may face will be analysed as part of strategic outcomes, and how Sony can react to these challenges in the future. 1.0 Introduction To begin with, we will carry out a report on Sony which will include details of how they are currently competing in the market. Also, an innovation analysis will be carried out into Sony and their unique selling point of being one of the most innovative companies in the world. The types of details of Sony, which will be reviewed, are internal such as strengths and weaknesses. The external factors, which will be analyzed, are macro factors, which affect the company such as detailed SWOT analysis and their corporate image. Finally, the challenges, which Sony has to face in the future, will be reviewed and ways in which Sony respond by countering the challenges they may face. ...
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...The Sony Corporation: A Case Study in Transnational Media Management by Richard A. Gershon, Western Michigan University, U.S.A. and Tsutomu Kanayama, Sophia University, Japan The transnational corporation is a nationally based company with overseas operations in two or more countries. What distinguishes the transnational media corporation (TNMC) from other types of TNCs, is that the principle product being sold is information and entertainment. The following paper is a case study analysis of the Sony Corporation; a leading TNMC in the production and sale of consumer electronics, music and film entertainment and videogame technology. There are two main parts to this study. Part I. examines the history and development of the Sony Corporation. It builds on the theoretical work of Schein, (1984, 1983), Morley, Shockley-Zalabak (1991) and Gershon (2002, 1997) who argue that the business strategies and corporate culture of a company are often a direct reflection of the person (or persons) who were responsible for developing the organization and its business mission. Second Part examines the Sony Corporation from the standpoint of business strategy. Special attention is given to the subject of organizational culture and strategic decision-making. A second argu- ment of this paper is that while Sony is a TNMC, the organization is decidedly Japanese in its business values. This is beginning to change in the face of global competition and the need to improve business performance. This...
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...Sony Corporation Introduction In an economy that thrives thoroughly on technology and progression itself, there are many companies that have taken advantage of the opportunities that have been offered to them through science. Due to continuous development in technology, companies are being able to find their path in success through competitive products and service. And one of the Company that would strike on peoples mind in no time while talking about information technological products or be it digital equipments, it would be none other than Sony. Known for the best quality around the world and technological leadership, with its music, pictures, game and online businesses, the company is uniquely positioned to be one of the world’s leading digital entertainment brands, offering an outstanding portfolio of exciting multimedia content. History Established in the wake of Second World War 1946, May 7, as an electronic shop in a bomb damaged electronic department store by Masaru Ibuka. The company had an initial capital of $530 and 8 employees. The following year, he was accompanied by his colleague, Akio Morita and together, they founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation), and the main objective of the company, was to design and create innovative products which would benefit the people” .The founders were looking for Romanized name, and previously recommended using the initials, TKK as their company’s name...
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...Sony Corporation, generally referred to as Sony, is a famous Japanese company. Masaru Ibuka who was a defense contractor and Akio Morita who was a former naval lieutenant and physicist founded Sony on May 7, 1946 after World War II (Rebuilding from ashes 2011). It was also stated that at first Sony was established as Tokyo Telecommunications Engineering Corporation. In the beginning, Sony didn’t get good feedbacks for their first products but they were not discouraged. They were determined to achieve their goals and now they have given a positive impact to today’s society. The founder of Sony, Akio Morita and Masaru Ibuka met each other during World War II (Rebuilding from ashes 2011; sony.com 2011). It claims that with the end of the war of the war, Ibuka set up a new beginning and had founded Tokyo Telecommunications Research Institute in October. It adds that Morita saw an article about a research laboratory which was founded by Ibuka that appeared in an Asahi Newspaper column called “Blue Pencil” after a while. It also declares that after he read that article, they decided to set up a new company together. Again, it highlights that on May 7th, 1946; they formed a joint venture to begin a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation) and started the company with an initial capital of 190,000 Yen and approximately 20 employees. It emphasizes that during their long joint venture, Ibuka put his energies into the technological research and...
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...Sony Walkman Sony is an international brand and known as electronic company. The company selling products to the global market that makes company has a very large consumer market. Also Sony has always led the market in terms of innovation and new technology products. Companies in this industry are benefiting from rapid growth have sales and earnings that are expanding at a faster rate than firms in other industries but, electronic industry has low barrier to enter and exit. The technology of electronic product is easy to copy that makes Sony faces with many competitors so Sony should try to be the first and fast entrant to develop and launch new products to market in order to gain high profit. Sony moved to expand their branding strategies with the potentially unlimited difference of the global market. The target consumer group, Sony Walkman will focus on teenager, and young consumer groups. Often the concept of “youth” came to play a predominate role in many of Sony Walkman’s advertisings. By emphasizing consumer driven design and hip sensibility, Sony played a pivotal role in developing much of the branding and lifestyle marketing that has become a central strategy for Sony Walkman. Entertainment giants “Sony” were the first one to envision the portable music player when they launched the first Walkman in the year 1979 and they were very successful in 1981. At that time, at least 20 companies...
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...Sony Pictures Data Breach Review In this paper I am going to be talking about all aspects of the data breach Sony Pictures experienced starting in early November 2014. As you would expect a data breach is a very serious issue especially for big corporations such as Sony. This data breach all started on November 24th, 2014 when Sony realized they were becoming a victim of a high profile studio wide cyberattack. A cyberattack is when a company has unauthorized people or computers accessing protected files and information. For a big corporation like Sony you can imagine this caused a big uproar and got the public’s attention. The cyberattack was traced back to a group that called itself #GOP or the Guardians of Peace. This group of hackers is supposedly from North Korea which does not makes this situation any better. There were a number of things Sony was worried about be accessed, such as unreleased movies, employee information, customer information, and other sensitive material. The first step of this hacking process involved GOP illegally acquiring a valid digital certificate from Sony. After gaining access to the company from this certificate, GOP was then able to release a malicious software called Destover, which sneaks into the systems and takes over, giving access to the data. After that Sony’s next move was to immediately blacklist that copy of the digital certificate, so if it were to be used again it would be flagged as malware and not allowed passed the other security...
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...THE BETAMAX Sony’s Betamax video recorders can be considered classic technology brand failure. According to Wikipedia, the Betamax (also called Beta) is a consumer-level analog videocassette tape recording format developed by Sony, released in Japan on May 10, 1975. The cassettes contain .50 in (12.7 mm)-wide videotape in a design similar to the earlier professional .75 (19mm)-wide, Umatic format. The format is virtually obsolete, though an updated variant of the format, Betacam, is still in use by the television industry. Like the rival videotape format VHS (introduced in Japan by JVC in October 1976 and in the U.S.by RCA in August 1976), Betamax had no guard band and used azimuth recording to reduce crosstalk. According to Sony’s own history webpages, , the name came from a double meaning: beta being the Japanese word used to describe the way signals were recorded onto the tape, and from the fact that when the tape ran through the transport, it looked like the Greek letter beta (β). The suffix -max came from "maximum", to suggest greatness.[5] In 1977, Sony came out with the first long play Betamax VCR, the SL-8200. This VCR had two recording speeds: normal, and the newer half speed. This provided two hours recording time on the L-500 Beta videocassette. The SL-8200 was to compete against the VHS VCRs that had 2 or 4 hours of recording time. No story on Beta would be complete without a discussion of the software aspects of the home video business. In the late...
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...CASE STUDY - SONY CORPORATION A record number of Sony Corporation shareholders, total 9,500, gathered in a posh hotel in Tokyo on 27th June 2012 waited anxiously for the new chief to reveal revival plan and strategies for Sony. This was Kazuo Hirai‘s first interaction with the share holders. Board of Sony Corporation had announced him as the new Chief Executive in February 2012 and he had taken over charge in April 2012. Kazuo Hirai, 51 years old new CEO, first asked the outgoing American national CEO and now the Chairman of Board Howard Stringer to talk the shareholders. Howard Stringer British born American national CEO of Sony Corporation from 2005 to 2012 deeply regretted the record loss of 457 billion yen ($ 5.75 billion) for the year 2011- 2012. According to Stringer, the poor performance of the current year was a result of the earth quake in Japan and the floods in Thailand. Shareholders became increasingly restless, one share holder shouted at the peak of his voice: ―Stringer, how can you justify your salary of $ 3 million per year. The company has been losing money since 2005 and you have been drawing such huge salaries and only talking‖. Another old share holder stated: ―the share price of Sony stock is now only 10% of Samsung‘s share price, and 2% of Apple Inc.‘s. This is your performance Howard Stringer for Sony Corporation.‖ He also questioned why Stringer had been retained as the Chairman of the Board This case has been prepared on real...
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...introduction: Background to SONY ‘s road to Internationalize 1. A brief history of SONY Corporation: * General information: SONY Corporation commonly refer to as SONY, is a Japanese multinational conglomorate corporation headquartered in Tokyo, Japan. The company is one of the leading manufacturers of electronic products for consumers and professional markets. * Name ( đây chỉ là ý chính, còn vào report thì sẽ chi tiết hơn về tên Nhật đầu tiên, sau đó go international thay đổi ntn): went through some changes. Its current name is the combination of “ SONUS” (origin Latin for SONIC, meaning sound), and “SONNY” ( small size or a youthful boy). It was chosen for its simple pronunciation that is the same in any language. * Where/ Who to established: founded in Tokyo in 1946, SONY was the brainchild of two men, an engineer and a physicist. + Start-up capital: 190,000 yen for the research and manufacture of telecommunications and measuring equipment. + Emloyees: (just) 20! * Industry: manufacturing videos, electronic, information technology, video games consoles and commications products. ( tạm thời ntn nhé, khi viết sẽ kĩ hơn về quá trình thành lập nên cty! ) 2. Its major sectors of operation ( services/ products, nature of the industry it operates within): SONY offers a number of products in a variety of product lines aound the world. A. Electronics: TV, cameras, camcorders, home audio, personal audio, mobiphones... * Audio: + SONY produced world’s first...
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...Introduction Culture has a major influence on international and local businesses. Firms today have to deal with the reality of cultural diversity not just on the international business scene but also within their organizations. Understanding this diversity and successfully interpreting it helps to realize and take advantage of the opportunities provided by globalization. Analyzing the cultures of triumphing companies and countries helps to compare, contrast and learn from their path to glory. Based on these facts, this research paper will study three different successful electronics companies from three different countries/cultures. These are Apple Inc. of USA, Samsung Electronics of South Korea and Sony Corporation of Japan. Apple and Sony Corporation are both involved in many types of business activities and Samsung Electronics is part of a larger multinational conglomerate (Samsung group) which comprises numerous affiliated international businesses. However due to size and commonality of products, this research will focus on their electronics business with specific attention to Mobile devices (Smartphone and mobile computing devices). This research paper will briefly touch up on the activities of the three companies and how cultures of their respective countries influence their corporate culture, management style and overall business activities. The purpose of such research is to analyze the corporate culture of each company in relation to their respective country of origin...
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...Introduction In this assignment I will talk about Sony Corporation the company was founded in 1946 by Masaru Ibuka and Akio Morita. The two founders are great leaders and have contributed to great ideas within the company where they have built an empire worth $60 billion. With the headquarters based in Tokyo Japan, Sony is based amongst the top 5 most successful and largest companies to date. As one of the top leading electrical manufactures of products, Sony is famous for products such as, The Walkman, television sets, Sony Ericsson mobile phones, dvd/blu ray players, digital cameras and the very popular games consoles PS1, PS2 and PS3. Sony Corporation is well known all over the globe and it is successful as it is in Japan in America and Europe alone, in 2011 it was reported that Sony’s revenue was a good $86billion with a net income of $2.64billion. Sony Corporation is divided into 4 departments, Sony music entertainment, Sony pictures entertainment, Sony computer entertainment and Sony financial. Each department makes sure that they produce the best services and products for the consumers with unique marketing Ideas. Sony is very good at what it does today. Identify and describe the key practices in their business management Japanese economy is very popular in the world today the free market is ranked very high in the largest economies in the world today. Since the declining of the economy, Japan has broken out of its bad economical state where now every year the economy...
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...Entertainment in 2020 The world as we know it today is not the same as it was ten years ago, let alone five years ago. Technology is advancing at a drastic speed therefore causing everything attached to it to change; economy, demography, etc. The industry that we have chosen to focus on is the entertainment industry, with regards to the evolution of technology. We will be analyzing the different changes in the past decade and try to predict what the workforce will look like in 2020. The Generations X, Y and Z are the population born after the World War II era. By the year 2020, most of the population in these three categories will still be in the workforce, with only the ones born at the very beginning of “Generation X” entering retirement. Born between the early years of the 1960’s to early 80’s, Generation X witnessed the expansion of technology, with such things as the personal computer, video games, cable TV, Internet etc.. They are generally considered as very independent and self-sufficient because many of them were born in an era where their families earned two incomes and where divorce rates were rising. This generation was born into a faltering economy therefore witnessed the struggle their parents went through to maintain their jobs, they tend to ignore their leaders and are less committed to one employer because of that. According to the US Census Bureau in their 2009 statistical abstract and also the 2001 Canadian census on education statistics, Generation...
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