Free Essay

Sony's Betamax, Long Thought Dead, Officially Gets Last Nail in Its Coffin

In:

Submitted By arnoldvincent
Words 427
Pages 2
Sony's Betamax, long thought dead, officially gets last nail in its coffin
Sony finally acknowledges that the world didn't embrace its rival to the videocassette, years after that format faded from the market, too.

The first US-market Betamax video recorder, the 1982 Sony SL-2000 portable. It's sitting on top of a TT-2000 timer unit.
Rafe Needleman/CNET
Sometimes the tape keeps going after you thought it had run out. But three decades?

It turns out that Sony is still making videocassette tapes for its Betamax video recording systems, largely vanquished from the gadget scene in the 1980s.

Not for much longer, though. Sony announced Wednesday that it will stop producing Betamax tapes in March of next year.

"This will make the final shipment of all our memory media for Betamax," Sony said in a Japanese-language statement.

Tech standards come and go, and for the most part, Betamax has been long gone.

In its heyday, it was at the center of a cultural moment that may have been the first time consumers really had to worry about competing tech standards. Its battle with the rival VHS standard, the eventual winner, was a momentous one in an era when a television set was probably the most significant electronic device in many households.

Sony introduced the Betamax format in 1975, a year before rival Japanese firm JVC unveiled the VHS tape. Both allowed recording and playback of TV shows and movies. Although many people considered Betamax to be a superior technology, VHS became the product of choice because it was cheaper and the tapes lasted three hours instead of one. Even Sony ended up selling VHS devices.

Eventually videotapes were trumped by DVD and Blu-ray discs and, later, by digital video recorders and video streaming.

Betamax was also at the center of a landmark ruling by the US Supreme Court in 1984, which established that recording video at home was legal, not a violation of copyrights, as long as it was for personal use.

In its announcement Tuesday, Sony said it would no longer produce its cassettes in Japan, the only remaining country where they are available. The company has not produced a Betamax recorder since 2002. Sony said it has sold more than 18 million units of Betamax devices worldwide since their debut.

When Sony stopped making Betamax players, it had only sold 3,000 that year (and only in Japan), according to an August 2002 article from The Los Angeles Times.

Sony and JVC did not reply to CNET's request for comment.

Similar Documents

Free Essay

Jezz Bezos

...Begin Reading Table of Contents Photos Newsletters Copyright Page In accordance with the U.S. Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher is unlawful piracy and theft of the author’s intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at permissions@hbgusa.com. Thank you for your support of the author’s rights. For Isabella and Calista Stone When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices. —Jeff Bezos, commencement speech at Princeton University, May 30, 2010 Prologue In the early 1970s, an industrious advertising executive named Julie Ray became fascinated with an unconventional public-school program for gifted children in Houston, Texas. Her son was among the first students enrolled in what would later be called the Vanguard program, which stoked creativity and independence in its students and nurtured expansive, outside-the-box thinking. Ray grew so enamored with the curriculum and the community of enthusiastic teachers and parents that she set out to research similar schools around the state with an eye toward writing a book about...

Words: 120163 - Pages: 481

Premium Essay

Future of Technology

...THE FUTURE OF TECHNOLOGY OTHER ECONOMIST BOOKS Guide to Analysing Companies Guide to Business Modelling Guide to Business Planning Guide to Economic Indicators Guide to the European Union Guide to Financial Markets Guide to Management Ideas Numbers Guide Style Guide Dictionary of Business Dictionary of Economics International Dictionary of Finance Brands and Branding Business Consulting Business Ethics Business Strategy China’s Stockmarket Globalisation Headhunters and How to Use Them Successful Mergers Wall Street Essential Director Essential Economics Essential Finance Essential Internet Essential Investment Essential Negotiation Pocket World in Figures THE FUTURE OF TECHNOLOGY THE ECONOMIST IN ASSOCIATION WITH PROFILE BOOKS LTD Published by Profile Books Ltd 3a Exmouth House, Pine Street, London ec1r 0jh Copyright © The Economist Newspaper Ltd 2005 All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of both the copyright owner and the publisher of this book. The greatest care has been taken in compiling this book. However, no responsibility can be accepted by the publishers or compilers for the accuracy of the information presented. Where opinion is expressed it is that of the author and does not necessarily...

Words: 128899 - Pages: 516