...Soren Kierkegaard was a Danish philosopher. Some say his ideas were ahead of his time, and that explains his low popularity in the world at the time. His works were very illustrative and sarcastic, which sometimes makes them hard to understand even nowadays, and raises a question of whether or not he is talking seriously, or makes fun of certain things. However, the common unclearness of the meanings of his work does not affect the fact that he is one of the very well-known and popular philosophers. According to Rosenstand, (and other sources) Kierkegaard’s work and life in general were very much influenced by his father, who was a very religious man and believed that God was punishing him by taking away his children’s lives. That idea was applied to little Soren as well. And apparently, was accepted by young Kierkegaard to such point, that after his father’s death he believed that God’s wrath had transferred to him. Despite all of these issues with fate and religious fear of judgment, Kierkegaard’s father was a good father after all. He is the one responsible for the deep imaginational ability of Soren. With his father they would regularly take walks to the beach, down the Main Street, into the woods – all in their living room. (Rosenstand, 2013) His father would describe everything they saw in details and ask Soren to participate. Even though it was exhausting for the little child, those types of intellectual and imagination exercises are one of the best things a parent...
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...Soren Kierkegaard was a Danish Philosopher that was very far ahead of his time on internal studies. The father of existentialism brought “The stages of life’s way” which is his interpretation of a human life’s stages through age, experience, and the journey to creating your true self. The three life stages are the Aesthetic, the Ethical, and the Religious. While you can easily move from an Aesthetic and living for personal passions into an Ethical who has more societal views of betterment; becoming Religious requires you to make a leap of faith and leave behind your Ethical reasoning, and go specifically with god’s will for you individually. While it is hard for someone to understand from the outside looking in; it is very easy to come to terms...
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...Soren Chemical: Why is the new swimming pool product sinking? GROUP 5 - CHANDAN SHARMA, RAVI KUMAR MYLAREPA, TANVI S HAIT Soren Chemical (Water Treatment Group) Coracle marketing concept: * Business to customer marketing model (B2C). As it is fragmented market. * Manufacturer-Distributors-Retailers/Pool Service professionals-Pool Owners. Major Challenges: 1. Lack of support from Distributors. 2. Lack of awareness among Pool Owners and Pool Service Professionals. 1. DISTRIBUTERS NOT SUPPORTING PRODUCT. Since use Coracle can reduce the use of other pool chemicals by 20% to 30%. It would lead to a revenue loss of the distributors and retailers because they sell other pool chemicals also. From EXIBIT 3. Annual Chemical costs: $300 average. Annual cost of clarifiers: $50 average | RETAILERS | DISTRIBUTERS | Annual Chemical Sales(Excluding clarifiers) | $300 | $255 | Reduction in Chemical sales due to coracle (25 %) | $75 | $63.75 | MARGINS | 15% | 20% | Reduction in Margin per Earning | $11.25 | $12.75 | Number of Treatments /Annum (Coracle) | 10 | 10 | Reduction in Margin per Treatment of Coracle | $1.125 | $1.275 | Margin Earned by distributers and retailers from Coracle is $ 1 and $0.59 respectively. (FROM EXIBIT 2) Hence, distribution channel margins must be revised to get support of Distribution channel. So that Soren chemical company can implement push type marketing strategy for coracle. Since Annual average cost of clarifiers...
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...Soren are relatively inexperienced with marketing consumer-oriented brands whereby they have to handle directly with wholesalers and also market to retailers, pool service professionals and consumers. This inexperience might have caused miscommunication between channels as seen when pool service professionals and specialty retailers had made inquires about Coracle but only 30% recalled receiving the Coracle material. Also 70% of them stated that Coracle had not been offered by their distributors. Also, Soren is new to the residential pool market and might not fully understand the consumer and thus unsure how to communicate Coracle’s benefits to the consumer. To calculate the annual EVC, we need to take reference value plus differentiation value. The reference value is the cost of substitute, which is ClearBlu’s annual cost of $56.25. The differentiation value includes Coracle’s increase in chemical savings. Coracle reduces the need for additional chlorine, shock treatments and enzymes, thus reducing pool owners’ annual chemical cost by 20% to 30% (average of 25%). ClearBlu reduces annual chemical cost by 15%, thus the increase in savings by Coracle is 10% (25%- 15%). The annual chemical cost (excluding clarifiers) is $300. Calculation of Coracle’s annual EVC: $56.25+ 0.1x $300= $86.25. Coracle, being a new brand should first adopt a push strategy since there is low brand loyalty and low brand awareness. This will generate exposure and encourage distributors to stock up...
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...------------------------------------------------- Student Name Soren Chemical: Why Is the New Swimming Pool Product Sinking? When the initial annual goal of $1.5 million was set, it seemed to be realistic. Of the 9 million residential pools in the United States, 80% maintain their own pools providing 7.2 million pools in the market who are maintained by the owner. Additionally, the other 20% who do not maintain their own pools use some sort of service professional, and while they are not purchasing cleaner on their own, these 1,800,000 pools are still using clarifiers and these too are still potential customers. With around 60% of the clarifier market share occupied by Keystone, Kymera and Jackson Labs, 3.78 million pool owners are using the big three products. This leaves 2.52 million pool owners not currently committed to a brand. SWOT ANALYSIS Strengths -Well established commercial poo product -better product (deals with organic contaminants which are more effective) -Increased cost saving - building individual brand name | Weaknesses -Higher unit price -inability to attract distributors and retailers -inexperience in marketing consumer-oriented brands | Opportunities - there are 9 million residential pools -few established brand -cost saving and perceived cleanliness – primary requirement -brand building could allow launch of other products | Threats -competitors (Keystone, Kymera and Jackson Labs) -30% distributors margin -fragmented consumer market ...
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...Decision Soren Chemical is unprepared to compete in the personal pool market. Soren Management must plant their flag as the provider of the safest and cleanest pool environments for small bath pools. They should immediately adopt and execute a coordinated marketing campaign aimed at educating their customer base and thereby establish Soren Chemical as the trusted brand in the pool chemical market. Soren could continue to rely on their reputation as a producer of top tier chemical products, and rely on their established distribution market, but to do so opens the door for a competitor to eventually push them out of the market altogether. Solution Soren is already a key player in a mature market, and as such their goals of growth and expansion must come with change as they increase their product lineup and market to new consumer groups. Their new product line offers a significant potential revenue stream and the opportunity to position Soren’s brand prior to the release of products currently in development, which are aimed at small pools. In their efforts to position themselves as a company of choice in the private pool ownership market, it is important that Soren develop their brand, highlighting their core competency as well as their quality and cost advantages. This will require that they sell under their own brand, as they are currently attempting. While they must prepare for significant upfront costs as they push their brand to their target consumer base, there will be...
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...Case: Soren Chemical 1. How do the needs of pool professionals and residential customers differ? ● Pool Professionals o Cloudy water in the commercial market were waterborne disease and swimmer safety o (Typically bought supplies from the wholesale distributors) ● Residential Customers o Emphasized aesthetics and perceived cleanliness. o (Approximately 80% of consumers maintained their own pools and generally purchased supplies from local specialty retailers or national retailers) 2. In what ways are the goals of Soren Chemical not aligned with the goals of distributors and retailers when selling Coracle? ● While Soren Chemical’s new strategy was to develop Coracle as a consumer branded product, major distributors and retailers requested to market under their own labels. 3. What information will distributors and retailers distort when talking to customers about Coracle? • Only 30% of the survey respondents (pool service professionals and specialty retailers) recalled receiving the Coracle materials that Soren had sent in response to their inquiries. • 70% of the distributors simply didn’t follow up with some of the inquiries that were passed along by Soren. 4. What actions will distributors and retailers not take that Soren Chemical would like them to take? • Distributors and retailers are not making space for Soren’s product. 5. What are the advantages and...
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...Case: Soren Chemical 1. How do the needs of pool professionals and residential customers differ? ● Pool Professionals o Cloudy water in the commercial market were waterborne disease and swimmer safety o (Typically bought supplies from the wholesale distributors) ● Residential Customers o Emphasized aesthetics and perceived cleanliness. o (Approximately 80% of consumers maintained their own pools and generally purchased supplies from local specialty retailers or national retailers) 2. In what ways are the goals of Soren Chemical not aligned with the goals of distributors and retailers when selling Coracle? ● While Soren Chemical’s new strategy was to develop Coracle as a consumer branded product, major distributors and retailers requested to market under their own labels. 3. What information will distributors and retailers distort when talking to customers about Coracle? • Only 30% of the survey respondents (pool service professionals and specialty retailers) recalled receiving the Coracle materials that Soren had sent in response to their inquiries. • 70% of the distributors simply didn’t follow up with some of the inquiries that were passed along by Soren. 4. What actions will distributors and retailers not take that Soren Chemical would like them to take? • Distributors and retailers are not making space for Soren’s product. 5. What are the advantages and disadvantages of lowering the wholesale price (that Soren Chemical charges) as...
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...Q1. What is the case about? A1: Marketing Swimming Pool Clarifiers to the Business and Consumer market. Q2: What is the name of the B2B chemical and to whom is it sold? A1: The B2B Pool Clarifier is names Kailan MW and it is sold to Commercial Pools and Water Parks. Quantitatively, to pools larger than 1 Million Gallons. Q3: What are the USPs of Kailan MW. A3: - Attacks organic contaminants which can escape conventional filters. - Larger effective period. - Lower quantity required. One gallon for 500,000 gallons of water. Q4: What is the size of the market size in which Kailan MW competes, what is the market outlook like and what is the current market share of Kailan MW? A4: 300,000 commercial pools. 1,000 water parks. $ 30 Million in revenue. Market is projected to grow by 7% to $32.1 Million in 2007. $ 6.1 M / $ 30 M = 20% market share in 2006. Q5: What drives the demand for commercial pool clarifiers? A5: Demand is driven by: - Number and size of commercial pools. - Number and size of water parks. - Increase of decrease in bathing load (No. of swimmers per unit time)? o Population increase / decrease (natural and by immigration) o Changes in lifestyle and habits. o Climate change. IMPLICATION: Demand for Commercial Pool Clarifiers is Derived in Nature. Q6: What are the needs of Commercial Pool Owners and Water Park Owners for buying pool clarifier chemicals? A6: - Concern for swimmer safety - Minimization of health issues and water borne skin diseases...
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...Søren Kierkegaard (1813-1855) was a great Danish philosopher who attempted to understand what motivates a person to make the decisions they do throughout their life. His work was based on the idea that the human condition is objectively “absurd”, and that “truth is not to be found in objectivity, but in subjectivity, or passionate commitment to an idea” (236). Human nature seeks for meaning of existence, but objectively this is impossible to comprehend become of the complex and immeasurable answer to such a contemplation. Kierkegaard believed that meaning could only be found through one’s personal development and search for a uniquely subjective meaning of existence. He categorized three types of subjective responses to this absurd condition, being aesthetic, ethical, and religious. These three responses represent stages of life that a person must go through to reach a point where they are most connected with their true identity, represented with a connection with a higher power in the religious stage. Before a person can reach this point, they must go through the other stages in succession to build and develop their subjective meaning of life out of the innately absurd condition. The first stage of life that a person goes through is the aesthetic phase, defined by an overwhelming desire to fulfill one’s own self interests. In the aesthetic phase, Kierkegaard describes the decision-making process being based on the immediate, positive repercussions of one’s actions. For example...
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...Product OverviewCoracle is a water clarifier for small recreational and personal pools. The product is priced little higher than the competitive products, but the advantage of the Coracle clarifier is the quantity that has to be used, thus bringing down the annual expenditure on the clarifier.Company overviewSoren chemical’s was basically a B2B concentrated business, which include more than 350 products, basically serving the large recreational water bodies and drinking and waste water.Being a B-to-B enterprise Soren never concentrated on branding of its products and creatingthe customer awareness, however they tried developing brands for products that had potential in consumer market, but had little success. Distribution Network of SorenSoren generally sold its products to the customers through three sources. 1) Through Formulators, who produced other pool products and delivered it to customers with added services. 2) Through wholesale distributors, who distributed the products to pool services professionals, pool speciality retailers, who served the residential pool owners. 3) Through Mass retailers, who directly served the Pool Owners? Competing products (In-house and external)Kailan MV: In house product, and is mainly used in large water bodies and it is not suitable for the smaller water bodies and personal pool. It is distributed through Formulators, who produce or source other pool chemicals.How Kailan MV is a threat to Coracle: Few formulators were producing a diluted...
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...Chantae Irvin April 17th, 2016 Kierkgaard’s “3 Stages of Life (Aesthetic, Ethical and Religious) Soren Kierkegaard (1813–1855) emphasizes the stages of life’s way which includes aesthetic, ethical and religious. It is essentially stated that all persons pass through the three stages to come into themselves. However, the idea of aesthetics, ethical and religious matters does not always coincide with one another. These things all potentially hold different characteristics and are developed differently in each individual. Nonetheless, they will essentially conflict with one another as Kierkegaard describes their stages in a fictitious manner. Kierkegaard makes it rather intense to give his own particular standpoint on the stages of life, and he does not decree answers. On the other hand, he encourages individuals to make their own conclusions. My theory is that the stages on life’s way including aesthetics, ethical and religious stages are the infinite developments on life’s way for all individuals. However, these stages are not emphasized to have had chronological order. They are uniquely criticized differently as they all are developments of life’s way. These three stages were composed for everyone to analyze and evaluate their own situations distinctively. The answer to the three stages of life does imply the individual interpretation on particular stages rather than someone else’s interpretation. In theory, the uniqueness of aesthetics, ethical, and religious stages are...
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...Kierkegaard vs. Nietzsche Soren Kierkegaard and Friedrich Nietzsche are known to be two of the greatest nineteenth century existentialists of all time. Existentialism is a philosophy that emphasizes the uniqueness and isolation of the individual experience in a hostile or indifferent universe. It regards human existence as unexplainable, and stresses freedom of choice and responsibility for the consequences of one's acts. Soren Kierkegaard and Friedrich Nietzsche both felt that life is irrational. They were problem thinkers who chose not to follow the systematic approach to philosophy as their predecessors did. In this regard, they stood on common ground. Both realized that no system of philosophy operates in isolation of its creators inherent prejudices. Any subjective viewpoint is biased; therefore, objectivity is impossible in any moral example. They both recognized that God no longer exists in religion in present-day expression. Men and women go about their daily lives in a manner irreverent of the possibility that there is an all-powerful God governing their affairs. Surprisingly, they proclaim their devotion to God when questioned about it. However, in their attempts to resolve this moral affliction Nietzsche and Kierkegaard are different in their quest for a cure. The very foundations of their moral constitutions were built upon conflicting ideologies: Kierkegaard put his in Christianity, while Nietzsche’s in individualism and self-determination. Kierkegaard...
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...Letter to a European Philosopher 1 Letter to a European Philosopher Rose Fromm Axia College, University of Phoenix PHI/105 Letter to a European Philosopher 2 Letter to a European Philosopher To: Soren Kierkegaard Dear Soren Kierkegaard, I had sent this letter to you so that I may be able to express the way I feel about your work. I really would like you to know that I am really fond of your work and understand every effort that you have put into the science of philosophy. Recently I had been studying and learning so much about your work and was very intrigued in what I have read about you. I have read that you are a high believer in God. You have written that you believed in god and that dread and despair was the central problems of your life, and the only way of escaping was to make a commitment of faith to god and the infinite (Moore & Bruder, 2008, p. 168). I do not agree on what you have written because I think that having dread and despair is not the reason for not having any faith in God. I believe that loving him is very important as well as having so much faith in his love. The trust that I feel in God is very valuable to me especially when it comes down to having so many things happening in my life, but for me too have God as my only friend and comforter would make feel isolated, which this could bring me sorrow and misery. You were engaged to be married to Ms. Regine Olsen and had walked away from her because you had replied...
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...Existentialism can be defined as a philosophical and literary tendency that typically displays a dismal of abstract theories that seek to disguise the untidiness of actual human lives and emphasizes the subjective realties of individual existence, individual freedom, and individual choice. Runaway by Kanye West is a great example of this philosophical theory and many connections can be made to his work and the work of Soren Kierkegaard, Franz Kafka, and Albert Camus. These four artists apply existentialist themes in their literature and even their private lives. The two themes that I found preeminent in these artists work are isolation and death. The four artists have a very philosophical cohesion between them. They all have a sense of isolationism in their works which makes their creations so unique. In Runaway by Kanye West, a phoenix falls to earth like a meteor and doesn’t know where she has ended up. The phoenix attempts to fit in with our society but she doesn’t know how to act in front of all these people so she is isolated. When the phoenix is at Kanye West’s dinner party, she sees a turkey that is about to be served for dinner and she is shocked and shrieks obnoxiously in front of all the guests and they look at her very differently and isolate her. In Metamorphosis by Franz Kafka, Gregor Samsa is portrayed as a bug and people look at him very differently. Gregor is isolated in his home and can’t leave because he doesn’t want his parents to look bad. “During the day...
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