...SOURCING ASSIGNMENT Marks and Spencer’s limited collection features a number of different garments and materials, ranging from Turkey for Denim and Acrylics to Indonesia for embellished dresses their range also covers accessories, shoes and handbags. Therefore they are going to need several different countries to cover the sourcing of the entire of their range. So, for the Purpose of this report I am going to look at the countries Turkey, China and Romania as they were the most prominent among the supply base. In the last 10 years Turkey has been steadily producing more and more clothing for the UK Highstreet. It is regarded as a great maker of Denim and currently owns a 21.8% share of the UK textile exports. The advantages of using a supplier based in Turkey include Short lead times, meaning repeat orders can be quickly processed should the demand for a particular product increase dramatically. Large Cotton supply, where other countries supplies of cotton are scares due to the 2010 Cotton Crisis, turkey produces around 900 000 tons of cotton annually placing themselves 6th in the world. This means that whilst other areas are still trying to recover from the effects Turkey found an increase in demand of work. Turkey is a first world country with lots of schooling and freedom, their workers are much less likely to be exploited than other countries in the middle east who are not as well developed. Also, the Turkish textile industry is known for good reputation for producing...
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...CASE STUDY: GSK (GlaxoSmithKline) Warm-up: • Do you think that we should prevent pharmaceutical firms applying for patents? • Selling drugs online has become a common practice. Do you believe we should go further in this direction? • Is the wave of M&A beneficial for clients in the pharmaceutical industry? Question 1: Derive three opportunities and three threats for GSK by first making the PESTEL analysis of the macro-environment surrounding the pharmaceutical industry. PESTEL analysis of the macro-environment surrounding the pharmaceutical industry: As a reminder: Macro-environment: PESTEL Industry (or sector): 5 forces of Porter + Life cycle THE PESTEL MODEL: 1. Political 2. Social 3. Environmental 4. Economic 5. Techonological 6. Legal SOCIAL FACTORS Ageing population: need more drugs Better informed customers: Firms should give more information, because when you’re sick the first thing you think of doing is looking up on the internet. Firms have to work on their communication Social responsibility: related to medications that are meant to cure people. How much money should be made from drugs that are saving lives? At which point should firms renounce to their huge benefits? Importance of emerging markets: some regions in Asia More: New industries for new diseases, geographical differences (some countries don’t have money to spend on drugs) ECONOMIC FACTORS Globalisation: market is going global concerning drugs and pharmaceutical products ...
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...example, authorized stores, basic supply and national foodservice accounts. Starbucks additionally showcases its items blend with other brand names within its portfolio of organizations, which incorporate Teavana, Tazo, Seattle's Best Coffee, Starbucks VIA, Starbucks Refreshers, Evolution Fresh, La Boulange and Verismo. Starbucks had all out income of $14.89 billion as of September 29th, 2013.2. (Starbucks annual report, 2013). This report will analyse on this business organisation (Starbucks) stating its PESTELE, SWOT analysis, customer analysis and proving recommendation according to the marketing analysis provided in this report. 2: MARKETING ENVIRONMENTAL ANALYSIS PESTEL is a strategic device and the acronym stands for political, economic, social, technological, environmental and legal components. Starbucks PESTEL examination includes an investigation of potential impact of these elements on the primary concern and long term development prospects. 2:1 POLITICAL Starbucks deals are affected by an extensive...
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...the light of the Asian cases Globalisation of TESCO into West coast US market PESTEL YIP‘s Globalisation Drivers Market Drivers: - Ireland Transferable Marketing - USA Niche as "Fresh & Easy" - Asia Economic crisis Rapid economic growth YIP‘s Globalisation Drivers Cost Drivers: - Asia Production/labour cost are lower - Partnerships Simplified/supported sourcing Existing personnel within certain culture Market knowledge and experience YIP‘s Globalisation Drivers Competitive Drivers: - UK Market high competitive market Falling sales Difficult acquisition of new sites Growing threat from discounters Possible price war YIP‘s Globalisation Drivers Governmental Drivers: - Asia: Rapid liberalization of previous restrictions on retail FDI - Ireland Lower taxes - East Europe Collapse of Communism Liberalization policies Government incentives Factors for the success of TESCO in Thailand Mode of market entry Economic crisis (97-98) Collaboration with leading conglomerates ( CP GROUP) Wide range of products availability under one roof (pharmaceuticals, cosmetics, electronics etc.) Reasons for the success of TESCO in South Korea Economic crisis ( 97-98) Support of local companies Developed virtual shopping shelves on the walls of railway stations to capture busy commuters Select locations according to the preference of the consumers Failure of TESCO in Taiwan Unable to get support from the local firms When TESCO entered...
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...5. 5. 2016 PESTLE Analysis of Starbucks What are you looking for? PEST ANALYSIS MARKETING SWOT ANALYSIS STEEP ANALYSIS BUSINESS PEST Analysis, PEST Examples GET MORE ANALYSIS Subscribe to our mailing list and get our articles and updates to your email inbox. Enter your name here PESTLE Analysis of Starbucks Jim Makos 1 Year Ago FACEBOOK 0 Comments PREV ARTICLE NEXT ARTICLE PESTLE is a strategic analysis tool. It is often seen as the most effective analytical tools to analyze the Enter your email here impacts of external issues. It is an extended version of PEST analysis. Other forms of this tool are PESTEL, SIGN UP NOW STEEP, and STEEPLE. The acronym PESTLE stands for 6 factors which affect the business. The factors are: We respect your privacy Political Economic http://pestleanalysis.com/pestleanalysisofstarbucks/ 1/9 5. 5. 2016 PESTLE Analysis of Starbucks Social Popular Recent Technological Legal Environmental In this article, I am discussing the PESTLE analysis of SWOT Analysis Examples for Every Business Situation December 30, 2013 Starbucks. The constant global economic recession has dented the macroeconomic environment which Starbucks operates in. The recession has hurt the consumer’s purchasing power. Recent market research re䈠ects that consumers have not cut down on their coffee...
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...Marks and Spencers Pestel Analysis Political - Marks and Spencers have cut salt and fat intake in many foods as part of fair trade. They have also make sure to support animal welfare and they recycle reusable goods. The government sets regulations for companies to follow such as Health and Safety, planning for hazard identificationa and risk control. If companies do not follow these regulations they will be fined or be forced to close down. Marks and Spencer did not abide by the British Standards as they were charged for neglecting health and safety regulations after a door fell on an employee. Marks and Spencer are alleged to have ignored repair requests, allowing the door to fall intodisrepair. Marks and Spencer pled not guilty to this; there is still no outcome of this trial. Econimical – Marks and Spencers revenue growth was around 2% in 2012 and its Uk retail market growth was at 1.2% which is the third lowest in the last 40 years. Marks and Spencers reported a 1% drop in underlying profits to £705.9m for the year. Although slightly ahead of predictions of £694m, it marked the retailer's first decline in three years. Sales increased by £194m to £9.9bn; the original plan required sales to ratchet up by around £800m a year. Social – Marks and Spencers keeps up to date with the social needs of customers most recently by creating low price versions of their products. Marks and Spencer aims to become a fair partner by working closely with suppliers in order to ensure that both...
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...US-stores 5. Company Overview – Milestones (2)• 1998: starbucks.com• 2000: licencing agreement with TransFair USA to sell Fairtrade coffee in USA and Canada• 2009: East Africa Farmer Support Centre in Kigali /Rwanda; Social Engagement to save lives in Africa• 2010: Asia Farmer Support Centre in Yunnan, China• Total Stores: approximetely 17,000 6. II. PESTEL ANALYSIS Economical Political SocialTechnological Legal Use: Measuring the organization’s goals against influences and Environmental demands of environment 7. 1. Political issues - Issues: Stability of political environment, law, taxes, policies on economy, trading agreements, government’s view on culture and religion, terrorism Example: Hong Kong, Thailand 8. 2. Economical issues The level of inflation. Interest rates. Income per capita. Long-term perspectives for the economy. Stabilization Unemployment rate 9. 3. Social issuesOur Mission: to inspire and nurture the human spirit– one person, one cup and one neighborhood at a time.Goals: -Continious Improvement of Quality External Stakeholder (Customer) Satisfaction -„Business Endurance and thrive― -Ethical Sourcing Raising living standards in Production Areas 10. Social issues (2) Goals: -Promotion of Diversity and Respect Internal Stakeholder Satisfaction...
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...Porter’s Five Forces Porter’s Five Forces analysis is a model used for industry analysis. Apple plays a significant role in four businesses, namely the communication equipment industry, the music and video industry, the mobile phones industry, and the personal computer (PC) industry. Because its participation in the overall PC industry is comparatively small compared to its other products, only the first three industries shall be analysed here. Apple’s overall business includes eight product lines: iPhone , its related products and services; iPad and related products and services, Mac portables and other music related products and services, Mac desktops, iPod, software, services and other hardware (Apple, Inc., 2014; GCEIP, 2014). 3.1 Bargaining Power of Buyers Communication Equipment Industry Buyer power is moderate. Apple communications equipment caters to individual buyers, but each buyer has little bargaining power as he/she bargains for him/herself alone. If the company loses just one consumer, the effect on the company will be insignificant. Collectively, however, buyer power may be more significant, as switching costs are low. Fixed line telecommunication devices have a low degree of differentiation and there is little innovation taking place in this area, for which reason buyers are sensitive to price levels and could easily transfer from one supplier to another. Apple’s major competitors in this market include Lenovo, Nokia, and Samsung (GCEIP, 2014; CEIPUK,...
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...To: Harold Bashor From: Swarna Sub: PESTEL Analysis on Auto Mobile Industry Date: 04/06/2014 Business Brief The auto industry is a leading driver of global economic growth; the industry is a leading employer throughout the world, with 9 million people involved in making 60 million vehicles, or 5% of global manufacturing jobs. Indirect employment from automotive activity is fivefold, representing 50 million jobs connected indirectly to the auto industry. Other industries involved in the manufacture and service of vehicles include textiles, plastics, iron, steel, glass, aluminum, computer chips and rubber. The industry also involves significant research and development activity, representing investment of nearly $85 billion. It is estimated that the manufacture of vehicles contributes more than $430 billion to the governments of 26 countries combined. Automobile are primarily used to transportation and changed the world during 20th century particular in developed nations like USA and other developing nations like India, China markets. The automobile industry has succeeded like never before in the recent years but also seen major setback in global recession. This extraordinary growth that the automobile industry has witnessed is a result of a three major factors namely, increased average income of a per person, life style and innovation. Moreover in countries like India the liberalization steps, such as, relaxation of the foreign exchange and equity regulation, reduction...
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...PESTEL ANALYSIS OF IKEA ENTERING INTO INDIAN MARKET INTRODUCTION VISION: The IKEA’s vision globally is to create a better everyday life for the many. MISSION:- Ikea's mission is to offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them (IKEA 1994). IKEA was founded in 1943 by Ingvar Kamprad and has turned into an international furniture retailer, which specializes in stylish but inexpensive Scandinavian designed furniture. IKEA is however owned by a foundation by the Kamprad family. Since 1943, Ikea has expanded its operations steadily in many countries. IKEA originally started by selling picture frames, wallets, pens, watches, table runners, jewelry, and nylon stockings etc. Furniture was first added in the year 1948 and IKEA started manufacturing its own furniture since 1955, providing furniture that could be self-assembled at relatively low cost. Since then, the name has been synonymous with self-assembled furniture. In August 2008 the IKEA group had 253 stores in 24 countries. IKEA sales reached 21.2 billion Euros in 2008 showing an increase of 7%. The biggest sales countries are Germany, USA, France, UK and Sweden. it has also opened its stores in India. Swedish company IKEA to invest $600 million in India. | | IKEA carries...
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...its thresholds and unique resources and core competences (C) Evaluate the strategic fit of Nike INC using the analysis gather highlighting its strength and weakness. Company’s Profile. Nike INC is a sport Equipment company, It was founded on the 25th of February 1964 by Bill Bowerman as at then it was known as Blue Ribbon Sports. Its named was official changed on the 30th May 1978 to Nike INC. It is said that Bill Bowerman developed his interest in starting up a business while in Stanford. He believed his business would grow because as at then most Sport Shoes companies spent a fortune on labour by cost by manufacturing their Athletic Sports Footwear in countries like the USA were labour cost were high. He was convinced that by out sourcing production to Japan where labour is cheaper, Blue Ribbon prices would be cheaper than its contributor and thus it break into the Athletic Foot Ware industry and this was the beginning of the company which later became Nike INC. Nice INC logo is an image associated with its distinctive "swoosh" logo was created by Carolyn Davidson while he was a student of graphic design student. Initially the word Nice INC was attached to the Logo, but when the company became successful the logo was adapted to reflect how successful the company was becoming. By carefully nurturing its brand and logo with the slogan "Just do it" Nice...
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...Automobile Industry in UK - An Internal and External environmental study Introduction: The automobile sector in United Kingdom (UK) is very vibrant and innovative with Seven commercial vehicle manufacturers, nine bus and coach manufacturers, eight major premium and sports car producers, seven mainstream cars manufacturers; eight formula one teams; thirteen R&D centers; and over 100 specialist brands and niche manufacturers. Some of the best premium and sports cars manufactured in UK are Aston Martin, Bentley, Daimler, Jaguar, Lagonda, LandRover, Lotus, McLaren, MG, Mini, Morgan and Rolls-Royce. UK automotive industry is producing over 1.5 million vehicles and 2.5 million engines every year. Another key point about the UK automobile industry is that it exports around 75 % of its production which makes UK the largest exporter of cars in the world. Apart from automobile manufacturing, UK also has notable presence in motorsport industry and auto racing industry. UK motorsport industry contributes with an annual turnover of £6 billion out of which more than 50% is exported with about 4500 companies involved in this industry. UK automobile sector has undergone tremendous change since its inception in the 19th century. From being the second largest manufacturer of cars in the world (next to United States), it went down to be the 14th largest producer of cars by 2012 because of the rising competition from countries like...
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...descriptive overview of the predominant issues in the three major Triad market areas: the US, Europe and Japan (although major issues in emerging markets are also mentioned). The note covers the overall industry environment with in-depth discussion of the driving forces in the industry such as globalisation (in particular global regulatory issues, changing world demographics and worldwide pricing disparities); development of new technology; the importance of time to market; and amalgamations. The case also examines issues around corporate social responsibility. 2. Position of the Case The pharmaceutical industry case study lends itself to: • assessing an organisation’s competitive environment, using the following analysis frameworks: – PESTEL, – Porter’s five forces, – Scenario planning; • • • discussing issues around co-operation and alliance; establishing the role of critical (winner) products for big drug companies; assessing the role of ethics in corporate strategy; and 187 © Pearson Education...
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...Author Author Strategic Marketing Plan for IKEA in INDIA [Document subtitle] Strategic Marketing Plan for IKEA in INDIA [Document subtitle] Contents Introduction 2 About IKEA 2 1.0 Analysis of Indian Market 3 1.1 Micro Analysis 3 1.1.1 PESTEL Analysis 3 1.2 Micro Analysis 4 1.2.1 SWOT Analysis 4 1.3 Impact on Hofstede Culture Dimension 5 a) Collectivism vs Individualism 6 b) Femininity vs Masculinity 6 c) Avoidance of Uncertainties 6 d) Power Distance 6 1.4 Porter’s Diamond Model 7 2.0 Global Marketing Objective 7 2.1 Porter’s Generic Strategy Mix 8 2.2 Ansoff’s Marketing Strategies 8 3.0 Mode of entry 9 4.0 7 P’s of Marketing 10 a)Product 10 b) Process 10 c) Price 10 d) Physical evidence 11 e) Place 11 f) People 11 g) Promotion 11 References 0 List of Figure Figure 1: SWOT Analysis 5 Figure 2: Hofstede Dimensions 7 Figure 3: Comparison of Entry Mode 9 Introduction India is developing country, populated with 1.2 billion people. India’s economy is of very worthwhile. The current analysis shows India is expected to be considering in Top 5 economies in the world. Due to powerful economic development in past few decades, the living standards of Indian nation are improved and improving day by day. The people of India are establishing themselves in the field of information technology and in other industries. They also step up in urbanization and trend of using foreign band has increased much. The retailing...
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...Case Analysis: Cocoa Sublime Module 1: An Introduction to Strategy and Leadership 1.1 Approaches to Strategy: There are broad two categories of approaches to developing strategy: Rational and Processual Approach. For Cocoa Sublime, it is following Rational Approach as it has a clear concept of what it is going to do, execution plan of how it is going to happen, sequential activities of what to do after what, and discrete information. Though some assumptions are made in developing the approach, these assumptions are also backed by experience and research. 1.2 Strategic Thinking: Even in strategic thinking, there are two major dynamics: environment led ‘fit’ and resource led ‘stretch’. For Cocoa Sublime, Resource led ‘stretch’ suits properly. Calvin has a business vision to diversify the business. It has ample opportunities to cover through chocolate chips that they can leverage. It has scope to create a new market to improve its value for money. Calvin believes in utilizing the competencies that Cocoa Sublime has: reputation of high quality chocolate, excellent customer service, and Australian sourced ingredients. 1.3 Levels of Strategy: Cocoa Sublime is one of the family owned chocolate makers and leading brand in specialty chocolate market in Australia. Thus, it has to consider strategies at three levels: corporate, business, and functional. • For corporate level strategy, Cocoa Sublime has encountered steady growth in its market and thus it has planned to diversify its...
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