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South Beauty

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Submitted By shiyitao
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South Beauty (俏江南) one of China’s most successful high-end restaurant groups. On 20th May 2000, the first restaurant of South Beauty opened in CBD international trade center of Beijing. In 2000, South Beauty expanded beyond Beijing. In times square of Huaihai road in Shanghai had been launched the first exotic restaurant, since then chain restaurant begins.
With many years’ experience and development, South Beauty restaurants have been founded throughout 50 provinces of China including 18 cities. Possessing nearly 70 restaurants till the end of Jan. 2012 which make it become the leader of chain enterprise of Chinese style dinner.
“Fashion, classical, grade, reverence” the four idea are embraced, it’s also the distinguishing spirit of South Beauty enterprise. It’s the lasting goal of South Beauty to propagate culinary culture of the old cultural history of china for five thousand years and to devote to a world-class Chinese dinner brand.
Sichuan cuisine is one of Chinese eight cuisines which has profound cultural connotation. With different dishes there are different delicacy, every dish is exquisite, for its strong delicacy, Sichuan cuisine is famous in domestic and abroad.

South Beauty as the leader of Chinese catering industry propagates the spirit and inherits the culture of Sichuan cuisine. Based on the feature of Chengdu cuisine and Chongqing cuisine and the ingenuity it creates the real spirit which reaches to boutique Sichuan cuisine of South Beauty.

In order to secure orthodox taste, South Beauty selects the delicious ingredients including seasoning that come from the globe and local Sichuan. It’s good at variation, makes flavor suit the corresponding dish, and makes the color, aroma and taste expressed fully. All of these have presented a kind of real boutique Sichuan cuisine.

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