...its planes flying for longer and thus lowers its cost structure, savings which SWA passes on to passengers in lower ticket prices. Southwest airlines which are one of the well-known low cost carriers in the United States used the niche market strategy to maintain competitive advantage from its rivals. They avoided large airports, focused mainly on short flights which are ideal for families and business people, as well as excluded seating requirement and on flight meals to reduce their cost South West Airlines tangible resources can be divided into three main categories; human resources; financial and physical resources (Henry, 2008). Physical resources refer to physical facilities and equipments that are owned by the company. Airplanes constitute the large portion of South West's physical resources. In 2011, the company had 572 aircraft, making it the largest operator of aircrafts in the world. The aircraft make up a significant part of the organization asset base (South West Airlines, 2012). Computer and computer networks also phone a vital part of South West physical resources. South West operates offices in over 76 terminals within the country. All these offices require booking and ticketing facilities which are primarily computer based. Other physical facilities include; hangers; buildings; vehicles and many others. South West enjoys vast financial resources. The company has experienced a prolonged period of profitability. In 201, the company recorded revenues worth...
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...February 2013 US Airways and American Airlines announced their plans to merge the airlines creating the largest airline in the world. US Airways was founded in 1937 as All American Aviation and in 1996 commenced operations as US Airways with its parent company being US Airways group. The headquarters is located in Tempe Arizona. US Airways operates an intensive international and domestic network and has 198 destinations throughout North and South America, Middle East and Europe. Us Airways is a member of Star Alliance Network with a fleet of 346 mainline jet aircrafts and 256 regional jet and turbo prop aircrafts. Us Airways has a shuttle that provides hourly service between Boston, New York, and Washington, D.C. that is known as US Airways Express that is operated by contract and subsidiary airline companies. As of January 2013 US Airways employed 32,213 individuals worldwide and operated 3,028 daily flights. American Airlines, Inc. is owned by the AMR Corporation headquartered in Fort Worth, Texas. It operates and extensive international and domestic network as US Airways. American Airlines has scheduled flights throughout North America, South America, Europe, the Caribbean, and Asia/Pacific. The Dallas/Fort Worth International Airport is the airlines largest hub with American Airlines accounting for about 85% of the traffic and 83% of landing fees and travel to more destinations than any other hub. American Airlines operates maintenance bases at Tulsa, and Fort...
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... WORD COUNT - 2500 STRATEGIC LEADERSHIP Introduction of Herb Kelleher “Herbert’ Herb Dwight Kelleher is the co-founded the pioneering of south west airline. He was the chief executive officer and stepped down from his position in 2008. His leadership style has won a numerous award and the hearts and minds of many employees. Herb Kelleher was born on 12 march 1931, in Camden, New Jersey. Herb Kelleher whose father was the general manager at a Campbell’s soups factory, and herb Kelleher received his bachelors’ degree from Wesleyan and his law degree from New York University. Herb Kelleher decided to move Texas with the intent to start his own law firm after he practiced of law on the East coast. He had started the company but it was not as law firm but an aviation company. Probably he came up with the concept through one of his law firm clients Rollin King. He had started a company but it was not a law firm but an aviation company. Then he came up with the idea as one of his law firm clients Rollin King. Herb Kelleher created south west Airline with his partner Rollin King in 1967, along with of his legal clients, Herb Kelleher co-founded the company was d south west Airlines. Their vision for the company was revolutionary at the time, eliminating unnecessary services and utilising secondary air ports in order to offer the lowest fares in the industry in 1981. Herb Kelleher became president and...
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...I. Company background Southwest Airlines is one of the US based major air carrier based out of Dallas Texas where it commenced operations on June 18, 1971. It was founded by Rollin King and Herb Kelleher got together and decided to start a "different kind of airline”. " They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline" (1). Southwest started with three Boeing 737 aircrafts with focus of serving mainly three cities in the state of Texas; Houston, San Antonio and Dallas. By summer of 1993 Southwest already became the 7th largest airline in the US. Today Southwest operated more than 3,400 flights a day serving 93 destinations across the US and five other countries in the Americas with over 665 aircrafts in its fleets. Southwest strategy is clear and simple, it’s a three headed monster strategy that focuses on, short-haul, high -frequency and low-cost. The NYSE symbol for the company is LUV, which indicated the home of the company at the Dallas Love Field airport and the theme of the cordial relationship created and maintained between Southwest employees and its customer. On Jan 22nd 2014, CEO and chairman of the board announced a record annual income of $1.1 billion or $1.64 per diluted share which is 20 cent higher than the industry average return per share during the same period. This...
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...I. Company background Southwest Airlines is one of the US based major air carrier based out of Dallas Texas where it commenced operations on June 18, 1971. It was founded by Rollin King and Herb Kelleher got together and decided to start a "different kind of airline”. " They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline" (1). Southwest started with three Boeing 737 aircrafts with focus of serving mainly three cities in the state of Texas; Houston, San Antonio and Dallas. By summer of 1993 Southwest already became the 7th largest airline in the US. Today Southwest operated more than 3,400 flights a day serving 93 destinations across the US and five other countries in the Americas with over 665 aircrafts in its fleets. Southwest strategy is clear and simple, it’s a three headed monster strategy that focuses on, short-haul, high -frequency and low-cost. The NYSE symbol for the company is LUV, which indicated the home of the company at the Dallas Love Field airport and the theme of the cordial relationship created and maintained between Southwest employees and its customer. On Jan 22nd 2014, CEO and chairman of the board announced a record annual income of $1.1 billion or $1.64 per diluted share which is 20 cent higher than the industry average return per share during the same period. This...
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...away from the business district of Atlanta. Both are well-connected with airport shuttles. The airport serves domestic and international flights. Overall, about 15 air carriers operate flights between the Hartsfield-Jackson airport and more than 150 US airports and 75 international airports in 50 other countries. By Train Atlanta is served by the Amtrak train which is called the Crescent. It connects the city of Atlanta with such far destinations as New Orleans, LA (NOLA) and New York City, NY (NYC). It takes 12 hours to get from New Orleans, LA to Atlanta and 18 hours to get here from New York City, NY. The trip from Washington, DC to Atlanta lasts 14 hours. The carrier offers meal services on board. Reclining bucket style seats or sleeping cabins are also available for additional...
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...We are a company that set out to be the most competitive company in the airline industry, whose plan was to take advantage of specific areas in the short-haul domestic travel market. The existence of low cost service and the demand for passenger travel on selected routes indicate that a new entrant airline could be expected to capture a significant portion of current air travel business .News Airlines, which stands for North, East, West, and south, we choose the name to express our routes, out destinations and what we stand for, which is considered to be a normal market. News Airlines mission statement is to meet expectations of customers and employees, as well as, providing a safe customer oriented air transportation environment. We specialize in, efficient, friendly, and prompt service. We are committed to meeting the expectations of valued customers. Our motto is Customer Service business and focus. What we hope to accomplish is to provide airline transportation to individuals, throughout the United States with the highest quality of air service. Our goal is to have the widest selection of destinations possible, while we are modernizing our fleet and maintaining our position as the largest air carrier in the industry. In our decision-making we struggled with strategizing and making decisions that would keep us from loosing. We tried coming up with is to become the most profitable airline, which we emphasize on providing competitive rates for all customers. Striving...
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...------------------------------------------------- AIR INDIA & INDIAN AIRLINES AIR INDIA Introduction: Indian airlines in 1953, started its service to airline the huge South Asian subcontinent by a single, modern, and proficient airline. Indian Airlines is one of the largest regional airline systems in Asia with its fully owned subsidiary Alliance Air it has a fleet of 62 aircrafts, 4 wide bodied Airbus A300s, 41 Fly-by-wire Airbus A320s, 11 Boeing 737s, 2 Dornier D-228 aircrafts and 4 ATR-42. Since its start INDIAN AIRLINES Introduction: in 1953 Indian Airline's has been setting the standards for civil aviation in India. It had pioneered introduction of the wide-bodied A300 aircraft on the domestic network, the fly-by-wire A320, Domestic Shuttle Service and Walk-in Flights. With Its distinctive orange and white logo emblazoned on the tails of all its aircraft is the most comprehensively renowned Indian brand symbol that has with passage of time become synonymous with service, efficiency and reliability. With its network range from Kuwait in the west to Singapore in the East and covers 75 destinations - 59 within India and 16 abroad. Reason for Air India & Indian airlines to go for this deal: The common reason that both airlines share is fierce competition from domestic private & global airline companies and contraction of market share. The new entity would be in a better position to bargain while buying fuel, spares and other materials. In addition to this, both airlines desired international footprint...
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...position in the global market. AirAsia’s strategy is to become the largest low cost airline in Asia; however, their coverage stays within south east Asia, which with our consultation and data presented in this paper we can analyze and seek a path towards a much larger coverage and becoming the leading largest low cost airline in the world. For the sake of this paper, we will be focusing on AiAsia’s partnership with Emirates in the middle east region. Keywords—AirAsia; Strategy; Sustainable Growth; Low-cost Airline; Alliance; Global Market Analysis; Introduction AirAsia, a successful global company based in Malaysia has been transporting people in Asian for over 15 years. The company is however thinking about expanding their coverage through out all Asia; currently they are covering and more focusing in East and Southeast Asia. Analyzing AirAsia’s strategy will help us understand any trends that is either helping them or decreasing their growth, hence, with proper recommendations we would be able to help AirAsia achieve its goal: Becoming the largest low-cost carrier in Asia. Having that said, by looking the global market and the growth rate of AirAsia; the company will be able to become the world’s largest low-cost carrier instead of only Asia. This requires the company to make a few smart modifications in their strategy as well as partnering with some of other existing airlines to gather the market share they require in order to become the leading largest. ...
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...Southwest Airlines Research Report Tommy Best - Jessica Johnson - Adam McCormick Laura Monday - Evvan Tolly - Jessica Wirth Mary Wrenn ADV 340 - Dr. Childers - Fall 2009 Table of Contents Industry Overview Introduction....................................................................................................................................................................................................................... 1 History............................................................................................................................................................................................................................... 2 Size of Industry.................................................................................................................................................................................................................. 2-3 Stage in Product Life Cycle.................................................................................................................................................................................................. 3-4 Seasonality......................................................................................................................................................................................................................... 4 Growth Potential/Forecasts..........................................................................................................
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...Contents South West Airlines 4 Goals and Objectives 5 Their Mission and Vision Statement 5 Strengths 6 Weaknesses 6 Opportunities 8 Threats 8 Analyzing company’s external environment 9 Analyzing the nature and strength of competitive forces 11 Competitive pressure stemming from bargaining power of buyer: 16 Determining whether the collective strength of the five competitive forces is conductive to good profitability: 17 Competitive pressure from seller of substitute products 18 Sign that competition from substitute is strong 19 Competitive pressure stunning from supplier bargaining power 20 PESTEL ANALYSIS 24 SCENARIO PLANNING 56 SCENARIO NO.1 58 SCENARIO NO.2 59 SCENARIO NO.3 59 SCENARIO NO.4 60 SCENARIO NO.5 60 SCENARIO NO.6 60 SCENARIO NO.7 61 SCENARIO NO.8 61 Competitors Objectives 62 Competitor's Current Strategy 63 Competitor's Resources and Capabilities 64 Competitor’s Assumptions 66 Regional Factors 67 Value chain activities: 68 Key competitive advantages: 72 Solutions: 82 Weights of Key success factors in five airlines: 86 COMPETITIVE ADVANTAGE 92 FIVE GENERIC COMPETITIVE STRATEGIES: 92 LOW COST PROVIDER STRATEGIES: 92 DIFFERENTIATION STRATEGIES: 95 BEST-COST PROVEDER STRATEGIES: 96 FOCUS (MARKET NICHE) STRATEGY: 96 STRATEGIC ALLIANCE AND PARTNERSHIP: 97 MERGER AND ACQUISITION STRATEGIES. 98 VERTICAL INTEGRATION. 98 OUTSOURSING. 98 OFFENSIVE...
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...Singapore Airlines’ history can be traced back to 1 May 1947, when a Malayan Airways Limited (MAL) Airspeed Consul took off from Singapore Kallang Airport on the first of three scheduled flights a week to Kuala Lumpur, Ipoh and Penang. · Over the next five years, larger capacity DC-3 aircraft were introduced. This meant faster and more comfortable flights, and the extension of services to destinations in Indonesia, Vietnam, Burma (now Myanmar), North Borneo (Sabah) and Sarawak. · Inflight refreshments improved from the original thermos flask of iced water to sandwiches, biscuits and cold cuts plus a choice of hot and cold drinks, and alcoholic beverages served by a lone hostess. Known as “female pursers”, these hostesses are the forerunners of today’s Singapore Girl. In May 2008, Singapore Airlines created history again by being the first carrier to operate an all-Business Class service between Asia and the USA with its launch of all-Business Class non-stop flights from Singapore to New York (Newark). After operating as Malaysian Airways and then as Malaysia-Singapore Airlines, SIA was officially launched in 1972. Today SIA’s network reaches out to 93 destinations in 42 countries, serving Asia, Europe, North America, the Middle East, the South West Pacific and Africa. Its regional airline subsidiary SilkAir serves 21 destinations in 8 countries. SIA has also created a number of strategic alliances with other major world airlines to serve other markets jointly. Remarkably for...
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...University of Phoenix Week 5 Southwest Airlines is a company that has endured many changes through its more than 38 years in the airline industry through an understanding of what leadership and management is. What began as a small Texas airline has grown to become one of the largest airlines in America. Today, Southwest Airlines flies over 100 million passengers a year to 66 different cities all across the country, and they do it more than 3,200 times a day. The Department of Transportation began tracking Customer Satisfaction statistics in 1987, and since then, Southwest Airlines has led the entire airline industry with the lowest ratio of complaints per passenger boarded. So what is it that makes Southwest Airlines so different from the other airlines, it is a correlation of doing many things right. These things include but are not limited to, leadership, management, and dealing with occupational stress. Let us take a closer look into the success of this company and how it overcame some seemingly impossible obstacles. When industries and [pic]its customers complained on how they are treated, there is something wrong fundamentally. Many Airlines have chosen an alternative to respond to this crisis by cutting down in services and workforces. It is not a lot to anticipate enterprises or airlines to provide a profitable return to investors, job’s for their employees and reliable services that is high in quality. The airline industries are failing when it’s measured...
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...History of Song Llc Airlines Esequiel Garcia Dr. David Lowe ASCI 254 Monday, July 30, 2012 Table of Contents Abstract ………………………………………………………………………………………...…3 History of Huff Daland Duster Company………………………………………………...……….4 Collett Everman Woolman………………………………………………………………..………4 Air Mail Contract.....................................................................................................................…...4 Peruvian Airways merger with Pan American Grace Airways…………………………..……….4 Delta Air Service first passenger flight………………………………………………………..….5 The Air Mail Act of 1934……………………………………………………………..…………..5 The Civil Aeronautics Board (CAB) determine routes………………………………..………….5 The Airline Deregulation Act of 1978……………………………………………………..……..6 Song Airlines…………………………………………………………………………………..….8 Song Airlines Aircraft fleet………………………………………………………………………..9 Song Airlines Marketing Strategy…………………………………………………………...…..10 Delta Airlines Bankrupt……………………………………………………………………..…...13 Delta Airlines Disband Song Airlines…………………………………………………………....13 Delta Airlines merges Song Airlines fleet with Delta……………………………………..….....14 Conclusion of Song Airlines…………………………………………………………………..…15 Figure 1-A Delta SWOT Analysis…………………………………………………………....…16 Figure 2-A Song SWOT Analysis…………………………………………………………….....17 References……………………………………………………………………………….………18 Abstract In the competitive business environment it is imperative for any organization to ensure that its knowledge of the industry...
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...As flag carrier of Ethiopia, Ethiopian Airlines has become one of the continent’s leading carriers, unrivalled in Africa for efficiency and operational success, turning profits for most years of its existence. Ethiopian Airlines was established on December 21, 1945. As one of the pioneer African Airlines, Ethiopian has come a long way since its humble beginning, with DC-3/C-47 aircraft. Operating at the forefront of technology, it has now become one of Ethiopia’s major industries and a veritable institution in Africa, operating a modern and environmental friendly fleet. It commands a lion’s share of the pan African network including the only daily east-west flight across the continent. The airline is currently implementing its 15-year strategic plan called "Vision 2025" with the goal of becoming the leading aviation group in Africa. Beyond the passenger airline business, the Aviation Group is diversifying into seven profit centers with ten billion dollars in revenue. The profit centers of the Ethiopian Aviation Group are: Ethiopian International, Ethiopian Regional, Ethiopian Cargo Services, Ethiopian MRO Services, Ethiopian Aviation Academy, Ethiopian Catering Services and Ethiopian Ground Services. During the period 2011-12 Ethiopian carried 4.6 million passengers, successfully competing with other airlines with respect to modern equipment, convenience of connections, and quality of service. Its green, yellow and red emblem is recognized almost everywhere as the symbol...
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