...Case: _______Southwest Airlines 2002___________ Name____Kacey Kurtz__________________________ Southwest Airlines is currently competing in the airline industry. The company’s currency strategy is to carefully advertise its image so that consumers can clearly differentiate Southwest Airlines from other airlines. Southwest Airlines does this by being the only low fare, high frequency, short-haul, and point-to-point carrier in America. Southwest Airlines low fares creates brand equity, because consumers want low fares, and Southwest Airlines is one of the only major airlines that offers this attribute to consumers. Southwest Airlines was also the first airline to offer the frequent flyer program where flyers get credit for the number of trips taken and not the number of miles flown. Since Southwest offers low fares and short travel customers may see that flying is a better alternative than traveling in a car. Some outside conditions that affected Southwest Airlines was deregulation which made the airline industry much more competitive. Everything dealing with air travel is regulated by the government now. Airlines operate in a highly competitive environment where fixed costs are very high and this made it one of the toughest industries to compete in without a lot of airlines going bankrupt. Fuel cost were outrageous that were out of airlines control. Airlines had to fund a lot more towards security since the 911 crisis to keep passengers protected and they...
Words: 1415 - Pages: 6
...all across the country, and we do it more than 3,200 times a day. To illustrate our steadfast focus on a triple bottom line—our Performance, our People, and our Planet—we have highlighted these three elements of sustainability in a new format, our first annual One Report. This comprehensive document combines a report on our 2009 financial performance and updated content from our 2008 Southwest Cares report—our corporate responsibility and environmental report—while elevating our triple bottom line through adherence to the Global Reporting Initiative, an internationally recognized standard for sustainability reporting. The case "Southwest Airlines' Organizational Culture" gives an account of the development of the organizational culture of Southwest Airlines. The case starts with the background of Southwest and its development over the years. The case explains the unique culture of Southwest, and how it has helped Southwest to face...
Words: 2277 - Pages: 10
...Title: the form of Budleigh Salterton beach is influenced by the processes acting upon it. Budleigh Salterton beach is stated on the south coast of Devon, England towards the western start of the World heritage Jurassic coast. It is a pebbled beach which the shapes of the pebbles being flat and oval as opposed to circular. The investigation was carried out in groups of 4 with individual participants doing different task, which was sorted randomly. The first take was measuring pebble size, to do so we measured the longest axis using a tape measure, which we used centimetres for the measurements. We found that this method was easy and there was little chance of doing it wrong. The site of these pebbles was chosen systematically as the pebbles were measured at every dip and crest along the beach. After systematically choosing the site, a quadrat was randomly placed and a participant would have to measure 20 pebbles within the quadrat. One participant would be measuring all 20 pebbles, this can get tedious, therefore the results at the start of the investigation could be more reliable and accurate than those collected at the end of the investigation due to lack of motivation. Furthermore as there were so many pebbles to measure within the allocated time period, this could have made some of the readings inaccurate however in contrast to this at each point there was 20 pebbles measured and none less. This is beneficial as we were able to collect all the data needed. Another method...
Words: 443 - Pages: 2
...2012-13 essay questions: ESSAY OPTION 1. "A man cannot be too careful in the choice of his enemies." –Oscar Wilde. Othello and Iago. Dorothy and the Wicked Witch. Autobots and Decepticons. History and art are full of heroes and their enemies. Tell us about the relationship between you and your arch-nemesis (either real or imagined). Inspired by Martin Krzywy, admitted student Class of 2016. ESSAY OPTION 2. Heisenberg claims that you cannot know both the position and momentum of an electron with total certainty. Choose two other concepts that cannot be known simultaneously and discuss the implications. (Do not consider yourself limited to the field of physics). Inspired by Doran Bennett, BS'07 Chemistry and Mathematics. ESSAY OPTION 3. Susan Sontag, AB'51, wrote that "[s]ilence remains, inescapably, a form of speech." Write about an issue or a situation when you remained silent, and explain how silence may speak in ways that you did or did not intend. The Aesthetics of Silence, 1967. Anonymous submission. ESSAY OPTION 4. “...I [was] eager to escape backward again, to be off to invent a past for the present." –The Rose Rabbi by Daniel Stern Present: pres·ent 1. Something that is offered, presented, or given as a gift. Let’s stick with this definition. Unusual presents, accidental presents, metaphorical presents, re-gifted presents, etc. — pick any present you have ever received and invent a past for it. Inspired by Jennifer Qin, admitted student Class of 2016. ESSAY...
Words: 1451 - Pages: 6
...located in Sudbury, Ontario. The case issue with Skadurz Pro is the decision of which store to keep open, the South End location where the building is up for sale and the future of the building and store is unknown and dependant on the buyer of the building or the New Sudbury location where competitor West 49 would be opening a store right across the street. Internal Perspectives Keeping the South End location, leads to an unknown future for the company. Will the new building owner want to renew the stores lease? Keeping the New Sudbury location open where competitor West 49 is moving in will affect store sales. Is it worth the risk to keep that location open? This store has been open at this location for 10 years and is well known by customers. St Marseille worries about the success of the New Sudbury location once West 49 opens and estimates that in fiscal year 2004 annual store sales at this location would total $350,000 and all other expenses would remain comparatively stable. External Perspectives The skateboarding and snowboarding business in Ontario has really grown. Skateboarding became a popular sport and by 2004 there were nine city skateboard parks and plans to construct three more in Sudbury. The city of London, Ontario has only four skateboard parks to serve a population of close to 350,000. By the growth of skateboard parks there is an opportunity for competition to move in as it is doing with the opening of West 49 at the New Sudbury shopping Center...
Words: 1228 - Pages: 5
...Community Interest Company: a Social Enterprise Organisation Project Report Health Needs Assessment: Stroke in South West and South East London Author: Version: Date: Client: Ref No: Dr John Hayward, Sarah Martin, Dr Michael Soljak Final Version 16.03.09 South West and South East London Cardiac and Stroke Network Boards P132 A Social Enterprise organisation and Community Interest Company Registered office: PO Box 1295, 20 Station Road, Gerrards Cross, Buckinghamshire, SL9 8EL English Company Number: 06480440 VAT Registration: 926 9466 78 www.phast.org.uk E&OE Final Project Report P132 Health Needs Assessment: Stroke in South West and South East London Public Health Action Support Team (PHAST) The Public Health Action Support Team (PHAST) is a Community Interest Company. This is a type of social enterprise that is committed to using its surpluses and assets for the public good. Social enterprises are social mission driven organisations which trade in goods or services for a social purpose.1 PHAST is based at Imperial College, London. It has over 60 experienced and expert public health professionals whose aim is to improve the health of the population and reduce inequalities. Many have worked at high level in the NHS, the Department of Health or in academia. Quality assurance and due diligence processes are in place to ensure all associates work to the highest standard. PHAST also has associates with economic, ethical and legal expertise. For further details see www.phast...
Words: 29085 - Pages: 117
...Bowl Cut The South West Chicken Bowl from Pablo’s Chicken is one of many bowls Pablo’s Chicken can offer. It’s made up of fajita season chicken, rice, veggies, and topped with cilantro lime sauce. The bowl has become very popular, so a bowl cut was the new style for hair. People began buying chicken bowls and getting the bowl cut hair style. The thing that encouraged people to buy the South West Chicken Bowl was Propaganda. Companies buy commercials to be shown on televisions all over the world; therefore, the company has a way of getting into your mind. Pablo’s Chicken commercial was such a hit it had people coming and going for its South West Chicken Bowl. This commercial used three propaganda techniques such as plain folks, band wagon and glittering generalities to get people to buy their famous South West Chicken Bowl. Plain folks is probably one of the most common techniques of propaganda used. People like to feel that they can do things, and when commercials have ordinary people using or eating their product you feel more liking to do it too. Knowing that there are regular people just like them that are buying this South West Chicken Bowl would make more people comfortable in trying the new food. They didn’t just promote the chicken in this commercial but a bowl cut for the hairs. Loving the South West Chicken Bowl so much made people want to cut their hair just like it. In this commercial it had office workers with bowl cut hair styles promoting the South West Chicken Bowls...
Words: 741 - Pages: 3
...The South and the West Ramiro Headges University of Phoenix Hist/120 Patricia Cox November 06, 2013 The post-Civil War South has been called the “New South.” In what ways did it succeed in reinventing itself? In what ways did it fail? Shortly after the war, the Southern part of the country was distressed, in order for the south to be self-reliant all over again it would need a large amount of money along with a considerably amount of rebuilding. Economically and architecturally they could succeed in reinventing itself. Almost 35 years since the war, it was noticed that the growth of iron, steel, and textile manufactories in the South became apparent. Primarily, railroads lead the Southern industrial growth. Even with the Southern growth and prosperity they, could not relatively compete with the North in regard to improvements or gross. With nearly four millions freed slaves who resided in the Southern part of the country and a large number of white people who lived in poverty, business owners benefited of the fact that it was plenty of cheap labor. The South deprived itself from a strong industrial growth simply because the white man inability to work together with freed slaves. The white man feelings against the freed slaves was still view as inferior and were increasingly getting worse. It got to the point that Blacks...
Words: 915 - Pages: 4
...way is long shore drift in this area, north-to-south or south-to-north? A) south to North 3. Approximately how many feet (there are 5,280 feet in 1 mile) has the north end of Assateague Island moved during the past 70 years? C) About 2640 feet(0.5mile) 4. What's the rate of movement, in feet per year? A) About 40 feet per year 5. If this rate continues, how long will it be before Assateague Island collides with the mainland? At the same rate the Assateague Island is approaching the main island; it may collide with the main land within the next seventy years. The distance...
Words: 1595 - Pages: 7
...African Management: West Africa (1950s to 1970s) and South Africa (1990-2000s) Stephanie Decker sdecker@hbs.edu Abstract The colonial legacy in Africa has determined the development of management on the continent, as the comparison between the historical case of Africanisation in Ghana and Nigeria in the 1950s, 1960s and 1970s with South Africa in the 1990s and 2000s highlights. Despite the fact that Ghana and Nigeria were not settler colonies, when white managers were replaced with blacks (who previously only occupied subordinate positions in the colonial or Apartheid systems), most companies in Africa faced similar problems. In the quest for legitimacy in the eyes of local elites and the international community companies were tempted to resort to ineffectual window-dressing, or failed to develop the talent of black staff who face disapproval not only from white but also from less successful black colleagues. In case of successful promotion of black managers, skilled white personnel was often driven away by the lack of opportunities, while capable black staff was frequently poached with better offers by competitors. The creation of a black elite with significantly higher income than the majority population was also frequently divisive and undermined corporate social responsibility claims. Keywords: Black Economic Empowerment, Affirmative Action, Africanisation, South Africa, Ghana, Nigeria Black Economic Empowerment (BEE) and Employment Equity in South Africa are rarely seen...
Words: 9904 - Pages: 40
...1068 The south east: First Major Rising, Kent, 1067 The south east: First Major Rising, Kent, 1067 The south western rebellions: The Exeter Rising, 1067-8; Cornwall & Devon, 1068-9 The south western rebellions: The Exeter Rising, 1067-8; Cornwall & Devon, 1068-9 Fenland’s boggy isle of Ely Fenland’s boggy isle of Ely Date Geography Date Geography Pure Saxon revolt. Earl Morcar expected help from the Danes. Pure Saxon revolt. Earl Morcar expected help from the Danes. Edgar Atheling of Wessex. King Malcolm. King Swegn Viking army Supported by native Anglo Scandinavians Northumbrian aristocracy. Welsh Edgar Atheling of Wessex. King Malcolm. King Swegn Viking army Supported by native Anglo Scandinavians Northumbrian aristocracy. Welsh (1)Edwin + Morcar allied with Welsh princes (2)Thegn - Eadric the ‘wild’ the Welsh princes rising put down fitzOsbern. (1)Edwin + Morcar allied with Welsh princes (2)Thegn - Eadric the ‘wild’ the Welsh princes rising put down fitzOsbern. 3 of Harold’s sons came of over from Ireland. 3 of Harold’s sons came of over from Ireland. Foreign – Eustace of Boulogne. Foreign – Eustace of Boulogne. Nature of Leader ship Nature of Leader ship Lack of royal authority. Anti-Norman. Lack of royal authority. Anti-Norman. North had been semi-dependant of south before 1066...
Words: 1411 - Pages: 6
...Caribbean. Only 6 percent arrived in what is now the United States. Yet by 1860, approximately two thirds of all New World slaves lived in the American South. For a long time it was widely assumed that southern slavery was harsher and crueler than slavery in Latin America, where the Catholic church insisted that slaves had a right to marry, to seek relief from a cruel master, and to purchase their freedom. Spanish and Portuguese colonists were thought to be less tainted by racial prejudice than North Americans and Latin American slavery was believed to be less subject to the pressures of a competitive capitalist economy. In practice, neither the Church nor the courts offered much protection to Latin American slaves. Access to freedom was greater in Latin America, but in many cases masters freed sick, elderly, crippled, or simply unneeded slaves in order to relieve themselves of financial responsibilities. Death rates among slaves in the Caribbean were one-third higher than in the South, and suicide appears to have been much more common. Unlike slaves in the South, West Indian slaves were expected to produce their own food in their “free time,” and care for the elderly and the infirm. The largest difference between slavery in the South and in Latin America was demographic. The slave population in Brazil and the West Indies had a lower proportion of female slaves, a much lower birthrate, and a higher proportion of recent arrivals from Africa. In striking contrast, southern...
Words: 562 - Pages: 3
...To: Professor Russ Ray From: Usman Mustafa Date: 9/05/2012 Re: Jet Blue Airways Case Attached Please find JetBlue airways case and their IPO prices Calculation table. The purpose of this memorandum is to discuss the initial public offering and the pricing of IPO of JetBlue Airways by using the selected multiples of comparable airlines. It also includes some advantages and disadvantages of a firm from going public. The multiples used to set IPO price were prices per share, earning per share, cash flow per share, total assets per share, and revenue per share of five comparable airlines. When looking to take a company public, investors first examine other comparable companies’ stock prices. The five Comparable airlines companies we chose are: Air Tran, Alaska Air, America West, Midwest, and Southwest Airline. The Prices for Jet Blue Airways are based on the selected multiples calculated with JetBlue’s financial statement, shares outstanding, and the two important multiples that are price per share and cash flow per share. 1. What are the advantages and disadvantages to a firm from going public? list at least three of each. Advantages: A. Going public will result in increased capital for the issuer. A public offering places a value on company's stock and insiders who retain stock may be able to sell their shares or use them as collateral. B. A company's debt-to-equity ratio improves after an initial public offering, which...
Words: 1291 - Pages: 6
...properties satisfyingly and provide high quality estate agency services to the public. All the services are based on professional estate consult and intimate knowledge of property. For our social status, it is a start-up company for everybody so we aim to gain reputation in the first financial year and make normal profit in the following year then make profit in the third financial year. iii. The business environment (competitor analyses) Swot is used by us to analyze the business situation that we are in. S-Strength. The strength of our business is that the service and properties that we provided is based on the economic environment of different part in London. Such as we offer high quality service and property in the south-west, providing special student accommodation in north-east...
Words: 1216 - Pages: 5
...Full Length Research Paper Common causes of small businesses failure in the townships of West Rand district municipality in the Gauteng Province of South Africa Solly Matshonisa Seeletse Department of Statistics and Operations Research, University of Limpopo (Medunsa Campus), P.O. Box 107, Medunsa, 0207, Pretoria City, South Africa, solly. E-mail: seeletse@ul.ac.za. Tel: +27 12 521 4291. Accepted 17 October 2012 The study examined the high failure rate of the small business in the West Rand region of the Gauteng Province, South Africa. The purpose was to investigate reasons for lack of sustainability of the small businesses of this region. The study was qualitative, characterised by exploratory and descriptive modes. Fifteen small businesses were interviewed using an interview guide (at Appendix). The reasons for their failure showed that these businesses mostly lacked in business understanding. They showed shortfalls in business and management. Recommendations covered suggestions for these businesses to improve understanding and practice of the modern business mechanisms, to approach local business colleges for working relationships and training, as well as to involve management consultants to revive them to start generating the needed revenue and minimum profits for survival. Key words: Sustainability, business failure, small business, West Rand, township. INTRODUCTION South Africa is distributed into rural (villages), semi-urban (townships) and urban areas (towns and...
Words: 6666 - Pages: 27
