Premium Essay

Southern Jag

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Submitted By cameron008
Words 740
Pages 3
Market Analysis Summary

Southern Jag's focuses on local and tourist restaurant seekers. People that have a desire for good food and a fascinating atmosphere.

Southern Jag is located right by Southern University A&M College. The city of Scotlandville is one of a kind area. The restaurant is in the center of all aspects and will draw in a lot of alumni and visitors coming to town for the games and events that take place on campus.
The market section is there is a Jack in the Box, McDonalds, Popeyes

As the city of Long Branch is re-developing, we can see that a fine dining establishment like Gabri's is needed here. The city will have much to offer and the people that it draws expect a place where they will get the best of everything. Gabri's Lounge and Restaurant will offer a new fine dining concept to the area. The elegant atmosphere, our excellent food and our friendly staff will stand out and make a name in Long Branch and Monmouth County. We will succeed by giving people a combination of excellent and interesting food in an environment that attracts successful people that want to get a little bit more out of life than just the ordinary!

Market Segmentation

Southern Jag Restaurant intends to cater to a wide group of people. We want everyone to feel welcome and relaxed in a cozy atmosphere with a wide and varied menu. It is our goal to have "something for everyone" everyday on our menu. In looking at our market analysis, we have defined the following groups as targeted segments.

College Students: They work hard all day in class and often go to parties in the area. They need a casual dining establishment that helps them relax and come take lunch break or grab dinner before class. Afterward, they want to relax and get something to eat before heading out for a party. They are the people that spend the most on food and drinks.

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