Using the companies' investor Web sites, annual report, or other reliable web source (not a Wiki file); find the mission statement of each of the two companies; * Prepare a well–reasoned analysis of the similarities and differences of the two organizations based on the mission statement; * Organize the paper with headings so the author knows what you are writing about; * Discuss the quality of each mission statement based on concepts from the course material. * Assess whether the mission statement clearly defines the organization and drives strategic decisions? * Provide recommendations to the leadership team for improving the quality of the current mission statement; * Discuss the vision for each company. Do the companies appear to be heading in the same direction? Explain your rationale and provide support for your position. Part II * Select one of the companies in the pair and respond to the questions below. Ensure that correlations are drawn between your responses and concepts discussed in the e-text; * How does the company respond to the issue of social responsibility? In what kinds of activities does the organization participate? Do you think its activities are appropriate? Explain you answer; * Prepare a SWOT analysis of the selected company, including at least two strengths, weaknesses, opportunities, and threats each; * Based on the concepts learned so far, provide your recommendation for turning the weaknesses into strengths and the threats into opportunities; * Be sure the reader knows where part II begins

The mission of Southwest Airlines is “dedicated to the highest quality of customer service delivered with a sense of warm, friendliness, individual pride, and company spirit. Southwest is unique having a one sentence mission statement with an expanded mission to reach addressing their commitment to