...Southwest Airline organizational paper In January 2013, Southwest unveiled a new corporate vision statement with the intention to motivate employees. Southwest Airlines has two mission statements “The Mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.” “We are committed to providing our employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest customer.” Southwest Airline believes that customers are their top priority. They do not only value their customers but also employees in the same aspects. They take pride in their employees and customer care. Southwest airline is different from other companies because of the reputation for their customer service and a fun/happy working environment. Southwest is holding themselves accountable to fulfill their mission statements. Their post reports outlining their promise to customer service, safety and emergency backup plan on to their website. In order for the vision statement to work, they are using the method of storytelling to encourage their employees to follow the vision every day so they won’t forget...
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...Southwest Airlines Products, Pricing, & Channels Paper Southwest Airlines Product, Pricing, & Channels Pricing Strategy Southwest Airlines’ uses an everyday low price, pricing model. The airline has built a reputation of being the cheapest major airline in the space. The cultivation of this very reputation is the reason behind the use of this pricing model. Southwest Airlines’ management wants the first thought people have when booking a flight to be “Southwest is the cheapest.” However, this does not mean Southwest works to have the cheapest airfare every day. What does this mean? Occasionally a traveler will find lower airfare with another carrier but on average Southwest will beat the other major airlines. Compare this to Walmart, it is possible to find an item Walmart sells for a lower price somewhere else but not often and not without considerable effort. Most people believe it is easier and cheaper to just shop at Walmart instead of hunting around for that occasional deal elsewhere. Continuing the everyday low price model is an important tenet of Southwest Airlines. Management has used this pricing model for the entire forty-three years history of the company and will continue to do so into the future. This pricing model can only be sustained by the company keeping the cost of doing business down. Some of the methods Southwest has employed to keep their overhead costs low include long term fuel price hedging, a simpler bag check and ticketing process...
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...HRMN 410 Southwest Case Study Click Link Below To Buy: http://hwaid.com/shop/hrmn-410-southwest-case-study/ Southwest Airlines Case Study Objective of this assignment: This activity serves as a final assessment for the course. It provides you the opportunity to demonstrate how well you have achieved the learning outcomes of the course. You are to provide your knowledge of the strategic and administrative function of Human Resources by thinking about the situation of Southwest Airlines recent merger and their expansion. Deliverable: • Read and reflect on the case study below • Prepare a response paper of not less than Six pages (excluding title and reference pages) with appropriate in text citations. • Demonstrate your research and analytical skills in developing your comprehensive paper by using the organizations website and outside articles written about the organization to supplement the information provided in the case study. • However, the case study is unique in that it is focused on the HR ramifications and most of the outside reports you will locate articulate the business side of the merger or expansion possibilities. Tailor your paper to the HR ramifications of the merger and expansion. • Keep in mind that the purpose of this final assessment is for you to demonstrate your knowledge of the strategic and administrative function of Human Resources. While the business side of the situation is the foundation, it is the command of the needed tasks...
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...Organizing Paper By: Elena Valentine University of Pheonix Every organization operates differently when it comes to how the organize. Organizations are necessary in every culture. Organizations offer different missions, responsibilities, and services to their communities. When it comes to providing these services, each organization abides by certain plans and rules to develop efficient strategies. When an organization is executing a new project, these strategies will then be implemented. When organizations like Southwest Airlines implements the organizing function of management, the organization will include many resources to assist in their organization. These resources are monetary assets, physical assets, technology and human resources. This paper will discuss the evaluation of the organizing functions of management that are related to the resources discussed above. These organizational resources will be evaluated in reference to Southwest Airlines and whether or not Southwest Airlines has maximized these organizational resources for efficiency within the company. Southwest Airlines has an amazing staff. This is a great example of one of the physical assets that attract and maintain customers. The staff follows the “Live the Southwest Way” by applying the warrior spirit, servant’s heart, and the fun-loving attitude (Southwest Airlines, 2010). The warrior spirit is demonstrated by the employees by working hard and showing the desire to be the best...
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...2014 Abstract The purpose of the paper is to research and understand how the changes of globalization and technology have impacted the Airline industry. This paper will also apply the industrial organization model and the resource-based model to determine how the Airline industry earn above-average returns. This paper will explain how the Airline industry’s success is through its mission and vision statements with Southwest Airlines as an example. Finally, this paper will evaluate how the importance each category of the stakeholder impacts are to the overall success of the Airline industry. Globalization and Technology In today’s business industry, the globalization process has become an important aspect and fundamental force. The elements that contribute to globalization is the environment, culture, regulation and technology and production. While the advancements globalization has increased greatly, so has the advancements in airline industry with their aircraft (Shevell, 1999). Globalization also provides a great amount of potential profits to nations and their corporations (Button, 2008). Air transportation has evolved into a major industry (Kroo, 1999). The airline industry’s continuously grows and is facilitated through its international investment, tourism, world trade and economic growth (Kroo, 1999). According to Siliang Yang, due to the advancements of technology, airlines have been able to increase its distribution...
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...Marketing Mix Paper Have you ever watched a commercial on TV and wondered how somebody created some of these crazy ideas/schemes to entice people to buy things? Make no mistake about it, it's not just some lucky person developing slogans; it's a specialized team that is highly trained to analyze customer needs and carefully develop a strategy to market their goods/services in the economy. The field of marketing is fast becoming the most effective way for businesses to improve their overall performance to compete in today's global economy. Most successful companies have learned by trial and error that catering to needs of their customers, providing quality goods/services, and providing good customer service strengthens continued sales and profits. Marketing oriented companies are also customer oriented and take into account customer needs by focusing on creating goods and services that will outshine their competition. Conducting research is crucial when attempting to identify specific requirements of both existing and potential customers. Marketers maintain open lines of communication between a company and its customers to ensure the success of any marketing method. Over time, customers become loyal and will buy again-and-again as well as provide free word-of-mouth advertising undoubtedly resulting in increased profits. This paper will describe the four elements of the marketing mix (product, place, price, and promotion) and tell how each of the elements impacts an organization's...
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...Southwest Airlines COM/530 Communications for Accountants March 24, 2014 Abstract Southwest Airlines is the most respected airline in the United States for their philosophy, mission, vision, and values. More than 38 years ago Rollin King and Herb Kelleher started in 1971 as a small 3 airplane carries operating with in Texas. Southwest has dedicated themselves with providing the highest quality of customer service, provides safe reliable air transportation service at a cost effective pricing. “Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded and has acquired AirTran Airways, now a wholly owned subsidiary of Southwest Airlines Co. Southwest serves 73 cities in 38 states and remains one of the most honored airlines in the world known for its commitment to the triple bottom line of Performance, People, and Planet.” (PR Newswire, 2012) SOUTHWEST AIRLINES This paper will discuss the culture of Southwest Airlines philosophy, mission, vision and value statements. The mission of Southwest Airlines is its ongoing dedication to provide the highest quality level of customer service. “Air Transports World’s selection for Airline of the Year for 1991 is Southwest Airlines of Dallas. Created in 1967 by Herbert D. Kelleher and Rollin King, the airline started up in 1971 as a small, 3-airplane carrier operating entirely with Texas. Southwest has dedicated itself to providing safe, highly reliable and frequent air transportation...
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...and Global Competition Paper Andre Griffin MGT/449 April 9, 2011 Frank La Frazia Introduction To begin in this paper the author will compare and contrast quality management at two organizations in same industry. However one organization must compete in the domestic market and one in the global market. The organization that the author will use is Southwest Airlines and Lufthansa to compare and contrast. The author will also describe or diagram a process or procedure that is similar between the organizations, and explain the process from beginning to end. The author will also explain why the process or procedure produces a competitive product or service in the domestic and global markets. In conclusion the author will explain how quality management affects the position of the companies in the domestic and global market. Effects of Quality Management The two organizations that are being compare and contrast are similar to each other are Southwest Airlines and Lufthansa. Southwest Airlines competes in the domestic market which is the U.S nation leading low fare carrier which continues to stand above other airlines offering reliable product and services with exemplary customer service. Southwest Airlines is the most productive airline in sky and offers customers a comfortable traveling experience with premium leather seats and plenty of leg room. Southwest Airlines recently updated its gate...
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...Organizing Paper Boeing is the largest manufacturer of commercial and military airplanes, is the world’s leading aerospace company, and has a long tradition of leadership and innovation in the aerospace industry. Boeing is an international company headquartered in Chicago, Illinois, and employs more than 158,000 employees worldwide. The company’s corporate structure consists of the Boeing Commercial Airplanes and Boeing Defense, Space, and Security Divisions (Boeing, 2010). In the early 2000s Boeing struggled and was surpassed by Airbus in annual airline sales. Through the organizing function of management, Boeing is once again the leader in the aerospace industry, continues to build a competitive advantage, and is more flexible, innovative, efficient, and responsive to its customers. The organizing function of management follows the planning function and requires management to develop and organizational structure, assemble and coordinate the human, financial, physical, informational, technological, and other resources needed to achieve the organizations goals. To be effective, managers need to use new forms of organizing and possibly view people as the most valuable resource. Companies will departmentalize an organization during this function of management. Examples of departmentalizing an organization include organizing by function, product, geography, or customer. Although the organizing function of management consists of assembling and allocating the...
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...Running head: VALUES AND ETHICS: SOUTHWEST AIRLINES Values and Ethics: Southwest Airlines University of Phoenix Management 521 Abstract Personal values and organizational values are important concerning decisions for any company. Those values and the decision-making style of one team member, based on the Williams Institute Ethics Awareness Inventory Assessment, correlates with the organizational style of Southwest Airlines, as discussed in this paper. Ethics, values, and character are critical components of any successful company. Companies that operate by any different perspective usually are unsuccessful. The challenge of any manager is to make sure that all his or her employees understand that ethics, values, and character are the building blocks of how he or she will conduct business every day. In order for employees to follow these guidelines, managers must conduct themselves the same way. Values and Ethical Decision Making: Southwest Airlines Personal, organizational, and ethical values play an important role in the decisions we make in the workplace. People have their personal values just as companies have their organizational values. Therefore, when the two are combined and an ethical decision is made, it can be difficult to make a decision without breaking the morale of the company as well as his or her own personal values. The challenge each day for every manager is to develop a cohesive balance between ethics and values. This difficult process involves...
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...The Culture of Southwest Airlines Ashley Foster Leadership and Organizational Behavior Dr. Jelena Vucetic August 22, 2014 What does organizational culture mean? Organizational culture is the system of shared actions, values, and beliefs that develops within an organization and guides the behavior of its members.(Schermerhorn, Osborn, Uhl-Bien, and Hunt, 2012) So, between the choices of picking an organization, I chose Southwest Airlines. In this paper, I will discuss Southwest Airlines, what they are trying to accomplish for their company, and what their culture means to the company. So the question is who is Southwest Airlines and why does the culture there make them from other airlines around the United States? Who is Southwest Airlines? Southwest Airlines was created in the 1971 by Herb Kelleher and Rollin King. Kelleher is legendary in the airline industry for doing things differently than the competition. Before he found himself Southwest's pitchman, Kelleher was a lawyer retained by the airline to get it off the ground - a fight that took him all the way to the U.S. Supreme Court. It seemed the last thing Southwest's competitors wanted to see was a low-cost upstart doing nothing but flying around Texas in and out of Dallas Love Field.(CBS News, 2007) CEO James Parker feels that it is all about the people and it starts with finding and hiring the right people. We at Southwest put a lot of effort into our selection process. We received over 100,000 applications...
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...Company Analysis Project – Final Paper – Southwest Airlines Charles M Mohr MBA 6008 – Global Economic Environment Capella University Doctor Halstead February 19, 2016 Abstract The aircraft carrier business contends in an oligopoly showcase. This implies just a few of airline companies control the significant bit of the business. Southwest Airlines is one of these organizations. They make up 16.6% of the business sector, second only to Delta. The motivation behind this paper is to talk about the microeconomic and macroeconomic situations that Southwest Airlines faces every day. The Airline Deregulation Act that was passed in 1978 was a huge impact on the aviation industry. There are administrative contemplations on financial choices, for example, group clamor and air quality. Southwest Airlines has moral (ethical) contemplations that should be tended to at whatever time financial choices are made. This paper additionally touches on the monetary hypotheses and models, including the Bertrand Model that Southwest Airlines ought to audit and consider for future accomplishment of the organization. Southwest Airlines must take after the Sustainability Accounting Standard for Airlines for all their bookkeeping purposes. Table of Contents Abstract 2 Microeconomic Environment 5 Macroeconomic Environment 8 Economic Implications 10 Regulatory Considerations on Economic Decisions 11 Ethical Considerations on Economic Decisions 13 Economic Theories and Models 14 ...
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...MARKETING TERM PAPER FOR [pic] AIRLINES: A MODEL OF EXCELLENCE IN THE CIVIL AVIATION INDUSTRY Table of Contents 1.0 INTRODUCTION 3 1.1 Company Background 3 1.2 Research Topic 5 2.0 ENVIRONMENTAL ANALYSIS 6 2.1 Political, Economic, Social and Technological Analysis 6 2.2 Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis 7 2.3 Summary 9 3.0 SEGMENTATION, TARGET AND POSITIONING (STP) 10 4.0 PRODUCT, PRICE, PLACE AND PROMOTION (4Ps) 11 5.0 CONCLUSION 12 6.0 REFERENCES 13 6.1 ANNEX I 14 INTRODUCTION The Airline Industry has experienced global economic and ecological turmoil in the past two decades. This turmoil has brought to the fore the challenges being faced by the Aviation Industry in the world which have, in most cases, led to decreased profitability, lower growth rates, safety concerns and employee lay-offs among others. However, in-spite of the above mentioned challenges in the industry, Southwest Airlines has emerged as one of the most creative, most price competitive, safe, innovative and flexible company in the industry. The company has overcome unsurmountable challenges to become what is perceived today as a successful model of excellence in the industry with an extraordinary safety record in the last 40 years. In its forty-three years of service, the Dallas-based Airline continues to differentiate itself from other carriers with exemplary customer service delivered...
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...BSHS/449 June 10, 2012 David Dobson The focus of this paper will compare and contrast the quality management of Southwest Airlines which competes in the domestic market and Lufthansa competes in the global market. I will describe procedures of similarity between both organizations. This paper will also explain how the process produces a competitive service in both the global and domestic market. Finally, I will explain how quality management affects both companies in the domestic and global market. Southwest Airlines was incorporated in 1967 and Lufthansa; which initially was Deutsche Luft Hansa AG developed in 1926. Today, both are extremely popular among the airline industry. Southwest Airline and Luftanasa are great examples of companies which have grown over many years of service. Procedures of Similarity between Southwest Airlines and Lufthansa Both Southwest Airlines and Lufthansa use the same format for booking their online flights, hotels, and rental cars. Their flight procedures consist of first determining whether the trip will be one way or round trip, next the departure city and arrival cities must be entered in, followed by dates and times of departure and arrival, next the number of passengers must be determined and finally both will search for flights to determine their availability regarding your information given. Southwest Airlines and Lufthansa offers booking of hotel as well. They both offer status checks on flights...
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...Behavior for Communication Paper Nicole P. Augusts-Ghoram COM530 September 21, 2015 Deborah Elver Organizational Behavior for Communication Paper Vision, Mission Statement, Core Values, and Goals monitors the framework for many organizations in today’s business society. They are the elements of the business structure and for the individuals who run the business to follow. Therefore, when organizations display a message to the public, it should always replicate the vision, mission, core values, and goals of the company. This paper will focus on the mission, vision, and value of Southwest Airlines Company. For many years, Southwest has managed to create a positive relationship with its customers by fulfilling its vision, mission, and values. These key elements make up Southwest Airline Company Philosophy. Philosophy Southwest Airline Co has a philosophy that focuses on delivering exceptional customer care through the attitudes of their employees rather than relying on one’s job experience (Campbell, 2010). Through their philosophy, attitude is most important because it develops a good relationship with the customers who continually retain them to accommodate their personal or work need for traveling. Because of Southwest Airline Co. philosophy, they have earned the top spot for the last four years in a row of providing customer services. Also, Bruce Temkins stated that “Southwest does a great job with customer experience and continue to set the bar for airlines” (McFadden, 2014). Therefore...
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