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Sowt for Dell in>

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SOWT for Dell inc. case

Strengths
Weaknesses

Opportunities
When an opportunity arises, the company is able to increase its output which consequently increases the company's profits. This is facilitated by the chances and opportunities of reducing its operation costs, presence of a wide client's base, or its ability to offer a demand gap. The existence of a company in the industry is to optimize every available opportunity to achieve its objectives in the industry. Mostly company realizes an opportunity when the clients shift their preferences of a commodity. For a company to capitalize on the opportunities available, it should venture more on its strengths in the industry for instance through proper utilization of market strategy. Other opportunities available to a company include; developing and emerging market for its products or services, when there is a chance for mergers or venturing in to joint alliance with similar companies in the industry, expansion of market either locally or internationally (Gray 2008, p. 84).
Dell Company saw a change in the top management positions with Kevin Rollins replacing Michael Dell in 2004 in the chief executive officer's office although Dell remained the chairman of the company. This change of managerial positions is likely to lead the company to new and more profitable ventures in the market. With the strong founder being the chairman and regarded as the youngest CEO in 1992, this trend will be hard and difficult for other companies to follow. Dell Company has introduced a diversification strategy by venturing in the introduction of new products in the market. They have also been able to provide PC to American market retailers at the lowest cost expanding their market base. Its new strategy for rebranding and rebadging their products has attracted new consumers and clients for the PC's (Marketing Teacher 2009, n. pg).

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