...Executive Summary Spa Connections Unlimited aims to be a premier health spa on wheels located in the Atlanta Metropolitan area. Our health spa will be specifically geared toward people 55 years and older. Through a unique combination of offered services and products, we will quickly gain our market share. Spa Connections Unlimited will provide customers with a relaxing, rejuvenating atmosphere right in the comfort of their own home. Table of Contents Introduction 4 Market Segment and Product Positing 4 Introduction 4 Marketing Segment 4 Target Market 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Position 7 Summary 7 Marketing Plan Introduction This is a marketing plan Spa Connections Unlimited, a health spa on wheels that is geared toward senior’s citizens that are 55 years and older located in the Atlanta Metropolitan area. Our spa will offer a wide variety of mind and body healing services and products. Our aspect of the business will be to provide spa services for both males and females seeking any type of spa services. The spa business is devoted to providing holistic methods of massage, body work, and energy work. This is all done in a relaxing, serene setting right in the comfort of our clients own home. Marketing Segment Aging is a natural process and brings with it benefits...
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...lecturer of this subject, Madam Inoormaziah Bt Azman for giving us this topic and opportunity for everybody to learn and experience something new and benefits about the health and wellness business. We believe that a chance on chosen task like this will help us a lot in future and self-development for upcoming working environment. Other than that, we would like to share a moment of appreciation to our family, relatives and friends that help us in giving a lot of guidance to making it successful. Without the moral support and guidance we will surely have a few difficulty in making the assignment smoothly. On this subject, Health and Wellness Tourism (HTT538) all of our group members had been assigned to do an interview and study about the spa business. With the lectures of enthusiasm in class and guidance from our Madam Inoormaziah Bt Azman, we are gladly to say that it was a successful task and also new experience. The motivation and hard work of all the four members of the group were all shown from starting until the end of the assignments and we will also looking forward to more exciting task in upcoming future. INTRODUCTION Health and wellness nowadays are universally important to all people surrounding who precautions about overall mental and physical state of their body. In other words is the absence of disease. This isn’t entirely the same thing as wellness because wellness is refers to the state of being in optimal mental and physical health. It...
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...Our Lady of Fatima University College of Business and Accountancy PROJECT REPORT ON CONSUMER BEHAVIOR TOPIC- THE EFFECTS OF NEARBY SALONS IN THE BUSINESS ADMINISTRATION STUDENTS OF OLFU QC CAMPUS MKTG3A1-2 Cabriana, Sharmaine A. Catubig, Jessica M. Dulguime, Dhonna L. Maniquis, Jerica F. ACKNOWLEDGEMENT First of all, we give honor to Our Almighty God for giving us knowledge, patience, strength and motivation to create this research. We give thanks to our classmates and friends for giving us information and we give thanks to our family for moral support, financial support, and endless guidance and love they given us. Nonetheless, we thank Ms. Edith Laurente our subject professor who always helped give concern and provided guidance during the course of our project. God Bless You All and Mabuhay! THE RESEARCHERS CONTENTS I. Executive Summary II. Introduction III. Growth of Retail Sector IV. History of salons V. Review of Literature VI. Research Methodology VII. Analysis & Interpretation VIII. Findings IX. Complaints X. Recommendations XI. Questionnaire XII. References I. Executive summary The project is about the consumer behavior towards the nearby salons in schools or universities. This project report is the study of the effects of these nearby salons in the students A questionnaire has been drafted, to try and understand the psyche of the nearby salons to its customers and to know their...
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...References…………………………………………………………………………………13 TABLES TABLE1: SALES FORECAST………………………………………………………………...9 TABLE2: DIRECT COST OF SALES……………………………………………………….10 TABLE3: BALANCE SHEET…………………………………………………………….......10 1 Executive Summary The project is considered as a great opportunity for us to start new and future business project. We think to open a business like Spa to inspire natures’ beauty. Tina Beauty Spa and Saloon is a new beauty house in Limited Space Mall, at Westfield in London; which offers complete beauty experience. We have seven highly comfortable and luxurious rooms with full equipment’s and splendid lines. We offer different massages, facial and other body treatments. A business plan is presented here to establish the Tina Beauty Spa and Salon in the upscale mall in UK. The business will have two segments of providing beauty services both in the spa/salon as well as customers’ homes. The website of the business will also provide all the details as well as retails products which are available through Tina Beauty Spa and Salon. The executive, marketing, and financial aspects of the business are also presented. 2. INTRODUCTION Human...
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...1800 sqft. 2002 Extension of Persona with 50 performers working in 3800 sqft. 2002 – 2004 Growth of Persona with 100 performers working in 3800 sqft. 2005 Introducing the largest beauty care facility in Asia with around 200 performers working in 11000 sqft with Studio Persona. A global standard fashion magazine named Canvas, which is a sister concern of Persona. Very first male beauty care center named Persona Adams. A joint venture beauty care center of Persona with famous Indian beauty care specialist Jawed Habib named Habibs @ Persona. Persona is going to open a Gym named Persona Health. Persona has introduced Studio Persona, a fully equipped modern photo studio in its premise. Persona has already introduced a Spa center named Persona Spa. Persona has just launched Persona Institute of beauty and life style, the first ever institute of its kind in Bangladesh. It is an approved center of Edexcel International UK to offer BTEC Diploma in...
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...Assignment #5 – Enhancing the Marketing Plan Creative Innovation Beauty Salon & Spa By Monique Moore MKT500009016-201101 Marketing Management Dr. Jean Gordon March 13, 2011 In looking at enhancing the Marketing Plan, there are a lot of aspects that come in place. In this paper there will be an discussion of the competitors with their strengths and weaknesses and how Creative Innovations Beauty Salon & Spa will relate to this. The second discussion is will Creative Innovations Beauty Salon & Spa be an leader or follower. There will also be a discussion of the macro-environmental and what trend will impact the business. So with this being noted here is a description of them all. Discuss the company’s competitors, and the strengths and weaknesses of each. In looking at the company’s competitors there are two nearby. The first company is Day Spa & Hair Salon in Richmond, Va. The Day Spa & Hair Salon is a serene, sophisticated retreat amid the bustle of the Short Pump Town Center in the heart of the West End of Richmond. The services being offered will be facial services, nail, feet, hair, and spa treatment. Day Spa & Hair Salon offer an signature to their products and services. In looking at the strengths of the company, the 100 years standing is an strength because that shows that there are values and trust within the company. Also the fact that they have continued customers shows that they provide great services for a long time. In looking...
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...assigned us to prepare. This report will provide you with information regarding our business that is on “spa” We have collected and studied the relevant information for preparing this report. we have enjoyed a lot during our report writing, as it required studying details about spa industries in Bangladesh. We hope that this report will meet your requirement. We would be glad to furnish any further clarification in this regard, if needed. Yours’ sincerely, Khan Samara Salsabeel Ferdous shanjida Das Bipul Rahman Ashiqur We are grateful to Almighty god for giving us the chance of completing this paper within the schedule time without any kind of complex hazard. We would like to take the chance to express our gratitude to our honorable course teacher, samia shabnaz for her continuous guidance and support regarding this term paper. Besides this, we have found so many sincere and productive advices from many a person that we would like pay homage to them. INTRODUCTION What actually spa is? The term spa is associated with water treatment which is also known as balneotherapy. Spa towns or spa resorts (including hot springs resorts) typically offer various health treatments. The belief in the curative powers of mineral waters goes back to prehistoric times. Such practices have been popular worldwide, but are especially widespread in Europe and Japan. Spa treatment A...
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...HEADMASTER|BEAUTYMASTER SIB50110 Diploma of Beauty Therapy WAXING CASE STUDIES ASSESSMENT TASK Student name: TRAN NGUYEN PHUONG DUNG (TIFFANY TRAN) Student ID: YRSBE44KPS CASE STUDY 1: A client comes into your salon for a waxing service. This client has never had any temporary hair removal treatments before. She is booked for a full leg, bikini and eyebrow wax. After the client has filled out the consultation card you notice that they have indicated that they suffer from eczema. Question 1: How would you prepare your client, your area and yourself according to relevant legislation and workplace policies and procedures? * Provide client with a full waxing consultation. * Since the client suffers eczema, may not process the full leg waxing service. If she has really dry, flatty skin, require her to exfoliate and moisturise for few days until carrying out the waxing. * For eyebrow wax, discuss with client about the desired shape. * Notice client about side effects would occur during and after waxing treatment and useful tips to avoid. Question 2: What safety procedures would you have to ensure that you follow? * Sanitation and the waxing product are very important. * Prior to waxing, the area of skin being waxed should be cleansed with a skin cleanser. * Remove unwanted hair * Wax must not be applied to broken skin or over an area where blood has been drawn. * Check for contra-indications. Test wax temperature on your inner...
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...Case Study (Abroad) 2.3.1 Saturday Club, Kolkata Location : Kolkata, India Architect : Started : 1885 Type : Community Number of staffs : Number of members: 4200 nos Structural System: Post-Lintel Area : 15 acres The Club came into existence in the year 1875 and then moved into it's present premises in 1900. This is one of the oldest & premier social clubs of the city, where business and leisure find a common base under an ambience of old English Culture mixed with Indian Heritage. Today, The Club offers all the facilities of a top of the range Club - from games & leisure activities to health club, from beauty parlour to cyber cafe and of course, choice of Indian, Continental, Chinese cuisine, an English Pub, Open Air as well as Classy Bars - making it an ideal get-away for the members & their guests. Figure 65:Saturday Club Floor plan: Figure 66: Ground Floor plan Figure 67: 1st floor plan Figure 68: 2nd floor plan 2.3.2 Program of Saturday Club 1.Reception 2.Waiting 3. T.T 4.Badminton court 5.Billiard 6.Indoor swimming pool 7.Restaurant 8.Shop 9.Fast food shop 10. Residential Space 11.Children playground 12.Lawn 15. Beauty parlor 16. Health club 17. Library 18. Salon 19. Billiard table 21.Multipurpose 22. Library 24.Bridge Table 25.Bar 2.3.3 The Cascades Verdae Location ...
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...Coretta Holley September 17, 2010 ENG- 105 English Compositions I August 16, 2010 (O103) Anita Riehm A Day at the Hair Salon The day is Saturday, immediately I recognized that things were different as I struggled to find a parking spot in the tiny lot hidden just off the highway. The Hair Salon is located in an area to small too be considered a strip mall, and apparently too small to handle all of its clients cars. It is the third in a row of three shops, although the first is a former ice cream shop, the second a coffee and doughnut shop which was for rent. I knew all the drivers of the automobiles in the lot were in the Hair Salon, as the car wash across the street did not open until 9 a.m. Every Saturday morning here begins with a full parking lot. Once I found a parking spot, I was ready to begin my observation of Final Faze Barber & Beauty Salon, which specializes in all your hair care needs. I walked in to the Hair Salon looking for a corner seat. Air coming through the open door chilled the shop interior, which was filled with customers just fifteen minutes after the shop opened. The stares from those already seated in the shop’s red plastic chairs along the wall in the seating area, as well as from those in the stylist chair getting haircuts. As you wait for your turn in the stylist black chair you can look at hair magazines, read books, watch television, gossip on the hot topic for the day, and catch up on current events. The atmosphere is filled...
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...SWOT Analysis * Human Resources- Staffs Strengths: La Belleza Salon and Spa salon has 9 staffs. This indicates that the salon is not that big compared to known salons like Bench Fix, Davids’ salon and other salons who has branches in different cities. With this, having only 9 staffs is easy to manage and to communicate with staffs and the manager. The salaries expense is not that big as well because the salon has few staffs. Weaknesses: For the information that the market of the salon to where it is located consists of 8,000 residences living in that subdivision. Therefore, the salon doesn’t have enough staffs to handle with the market people they have. They will have hard time handling the customers especially when customers are coming in and out continuously. The customers won’t be patient enough to wait for their turn since the salon is new. * Physical Resources- Location Strengths: La Belleza Nail and Spa salon is new, so basically their equipments are also new. The furnitures and the interior of the salon are fresh so people would love to visit and try their services. Renovation is not needed. The salon is located inside a mall in village, we can tell that the rent expense would not cost much compared if they have their own establishment. Weaknesses: The salon is located inside the mall of the subdivision, so basically homeowners and residents are the one who will visit and be able to see the salon. The market people are 8,000...
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...Enter the sanctuary, find the harmony as the body heals, the spirit lifts and the time is yours once more at blue lagoon spa. Set as a partnership, blue lagoon aims to be the premier spa/salon and establish itself as a dependable destination. Through a unique combination of offered services and products, it will quickly gain market share, mainly targeting upper class. Blue lagoon spa will be the new chi-chi destination in town , providing customers with a relaxing, rejuvenating atmosphere where all of their mind and body needs can be met. WE know the way to seventh heaven. We offer a series of spa treatments and aromatherapies that blend the techniques and philosophies of the ancient and modern world, provide gym facilities; pools, kinesis studio and experts advise making a heavenly experience possible. Intended methods of research:- To gain the relevant information we will use both primary and secondary sources. We will carry out questionnaires and interviews to research about consumers tastes and preferences and find out on what basis customers choose spa services and how frequently do they visit such places so that we may be able to provide them with better services. To gather information relevant to the proper functioning of the spa business and to help inculcate the best possible practices into our system we will take help from the International Spa Association. We will consult the website of the Department of Statistics, Pakistan to gather information related to the...
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...men and women.[1] Other variations of this type of business include hair salons and spas. There is a distinction between a beauty salon and ahair salon and although many small businesses do offer both sets of treatments; beauty salons provide more generalized services related to skin health, facial aesthetic, foot care, aromatherapy, — even meditation, oxygen therapy, mud baths, and many other services. ------------------------------------------------- Beauty treatments[edit] Massage for the body is a popular beauty treatment, with various techniques offering benefits to the skin (including the application of beauty products) and for increasing mental well-being. Hair removal is offered at some beauty salons through treatments such aswaxing and threading. Some beauty salons style hair instead of going to a separate hair salon, and some also offer sun tanning. Other treatments of the face are known as facials. Specialized beauty salons known as nail salons offer treatments such asmanicures and pedicures for the nails. A manicure is a treatment for the hands, incorporating the fingernails and cuticles and often involving the application of nail polish, while a pedicure involves treatment of the feet, incorporating the toenails and the softening or removal of calluses. ------------------------------------------------- Institut De Beauté or Spa salon[edit] The term Institut De Beauté or Spa salon refers to a beauty center where professional skin care treatments like facials...
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...INDUSTRY STUDY SALON AND SPA TABLE OF CONTENTS 1. OBJECTIVES OF THE STUDY A. Class Academic Objectives B. Group/Personal Objectives 2. INTRODUCTION A. Nature of the Business B. History C. Industry Background 3. RESEARCH DESIGN A. Scope and Limitations 4. PRESENTATION OF RESULT A. Players of the Industry B. New Entrants C. Buyers D. Bargaining Power of Buyer of Salon and Spa Industry E. Suppliers F. Substitutes 5. ANALYSIS AND CONCLUSION I. OBJECTIVES OF THE STUDY A. CLASS ACADEMIC OBJECTIVES The research aims to evaluate the researchers’ understanding relevant to the undertaken course which is the “environmental analysis”. This would require the researchers to put into practice the studied theories into actuality. B. GROUP/PERSONAL OBJECTIVES Basically, the researchers have the goal to acquire knowledge about the salon and spa in terms of the possible and probable effects of external forces on the survival and growth strategies of the industry. * To know what determines the level of profit in an industry/SPA industry. * To understand how the competitive structure of the industry determines its profitability. * To know how is industry profit shared between the different firms competing in SPA industry. * Analyze firm's industry environment to know its profit potential. * Identify the main structural features of the industry that influence competition...
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...Evaluating Emerging Opportunities in UK’s Health Spa Industry Abstract The purpose of this report is to research the Indian Spa company, ISC’s potential on the UK’s market. The findings gave both positive and negative answers in terms of the research question: Should ISC enter the UK Health market? The SLEPT analysis led us to conclude that ISC could potentially handle the macro environment of UK well. The market analysis showed the astonishing market potential availability in the country. The firm’s human capital, external network and financial health showed that the company is well equipped to potentially run a subsidiary within UK. Thus the advice to ISC is, therefore: enter the UK Health market. ISC (Indian Spa Company) is a fictional company. General Country Information The United Kingdom is a constitutional monarchy and unitary state consisting of four countries: England, Northern Ireland, Scotland and Wales. It is governed by a parliamentary system with its seat of government in London. The UK is a developed country, with the world's sixth largest economy by nominal GDP and the sixth largest by purchasing power parity. It was the world's first industrialised country and the world's foremost power during the 19th and early 20th centuries, but the economic and social cost of two world wars and the decline of its empire in the latter half of the 20th century diminished its leading role in global affairs. The UK nevertheless remains a great power with...
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