...Global Market Entry Project -Part I Marketing 481 Table of Contents General Country Information 3 Flag 3 Geography 4 Population 4 Production 5 Cultural and Social Analysis 5 Values 5 Religion 5 Languages 6 Ethnicity 6 Social Structure & Educational System 7 Place on Figure 2-2 & 2-3 7 Political and Legal Analysis 7 Type of Political and Legal System 7 Elections 8 Government Involvement in Economy 9 Legal System’s Effectiveness 10 Assessment of Market Attractiveness 10 Corruption Level 11 Economic Analysis 12 Type of Economic System 12 Development Level 12 Works Cited 12 General Country Information Flag The flag of Spain like any other country’s flag have sentimental value to the people of Spain. It is designed with three horizontal stripes of red and yellow. It is formatted with red on the top and yellow in the middle that is double the width of the red, following with a red stripe at the bottom. In the yellow stripe, there is a figure of the national coat of arms closer to the left of the flag. The figure represents “the emblems of the traditional kingdoms of Spain (clockwise from upper left, Castile, Leon, Navarre, and Aragon) while Granada is represented by the stylized pomegranate at the bottom of the shield; the arms are framed by two columns representing the Pillars of Hercules, which are the two promontories (Gibraltar and Ceuta) on either side of the eastern end of the Strait of Gibraltar;...
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...it’s empire. The world associates Spain with barbarism and terror for their treatment of the native Indians of the New World. Their history was no longer respected and agonized. Spain is now seen as a country with dark past and terror. The world focused more on the Spanish treatment of the native rather than the early development of democracy in Spain....
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...Her majesty, Queen Isabella of Spain, it is with utmost gratitude in which I write, to display my appreciation for your generosity towards my voyages. It gives me great pleasure to inform you of all I have seen and everything I have discovered on my voyages. I disembarked from the Spanish port of Palos aboard the Santa Maria, on August 3 1492, with the accompaniment of the Nina and Pinta. We were about to undertake a journey that many apposed, very few believed and no one would dare attempt. We sailed for weeks with a brief stop at the Canary Island. The crew became restless which led to complaints about the length of the voyage. I encouraged them by reminding them of the benefits they might gain. My hand was forced to abandon the voyage, but...
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...Spain Spain officially the Kingdom of Spain is a sovereign state and a member of the European Union located in southwestern Europe on the Iberian Peninsula. Its mainland is bordered to the south and east by the Mediterranean Sea except for a small land boundary with the British Overseas Territory of Gibraltar; to the north and north east by France, Andorra, and the Bay of Biscay; and to the northwest and west by the Atlantic Ocean and Portugal. Spanish territory also includes the Balearic Islands in the Mediterranean, the Canary Islands in the Atlantic Ocean off the African coast, and two autonomous cities in North Africa, Ceuta and Melilla, that border Morocco. Furthermore, the town of Llívia is a Spanish exclave situated inside French territory. With an area of 505,992 square kilometres (195,365 sq mi), it is the fourth largest country in Europe. Spain is a democracy organised in the form of a parliamentary government under a constitutional monarchy. It is a developed country with the twelfth largest economy in the world by nominal GDP, and very high living standards, including the tenth-highest quality of life index rating in the world, as of 2005. It is a member of the United Nations, NATO, OECD, and WTO. Foreign relations Main article: Foreign relations of Spain After the return of democracy following the death of Franco in 1975, Spain's foreign policy priorities were to break out of the diplomatic isolation of the Franco years and expand diplomatic relations, enter...
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...During the 1800s, the destruction of the United States’s War Ship Maine caused conflict whether or not Spain was to blame for the death of 258 sailors. Many pieces of evidence support that Spain was not guilty of this action and how the United States was not justified into going to war with Spain because of assumptions towards them. According to (Document A) a note from Fitzhugh Lee, a U.S. Consul-General in Cuba to the U.S. Assistant Secretary of State states that Cuba had problems of its own like protecting the people of Cuba. they even moved Cubans to reconcentration camps where they thought it was a better place to keep them safe from any danger. A large amount of women and children were cruelly hurt because Spain was slowly losing control...
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...IBA Kolding Table of content 1.0 Intro 3 1.1 Problem proposal 3 1.2 Strategic questions 3 2.0 Internal analysis 3 2.1 Strategic capability 3 2.2 VRIN 5 2.3 VRIO 5 2.4 9 Strategic Windows 5 2.5 PLC 6 2.6 Boston Matrix 6 3.0 External analysis 6 3.1 PESTEL analysis 6 3.2 Porter’s 5 forces 6 3.3 Market Life cycle 7 3.4 Benchmarking 7 4.0 SWOT 8 5.0 Strategies 8 5.1 Generic Strategy 8 5.2 Growth strategy 9 5.3 Logistics and supplier strategy 9 6.0 STP 9 6.1 Segmentation 9 6.2 Targeting 9 6.3 Positioning 9 6.4 M-mix 9 6.5 Profile 10 7.0 2nd question 10 8.0 Conclusion 11 1.0 Intro 1.1 Problem proposal How to develop H&M position on Spanish market and eventually create future growth? 1.2 Strategic questions •What is the problem? Define the demand for high end clothing for woman; increase the number of stores and the sales of products within each of 6 brands. •Why are we doing this? To be at the forefront of both fashion and sustainability •Objectives and goals. To bring fashion and quality at the best price in a sustainable way, with retention of values. •Current performance and where we want to get. There are 6 brands, 3600 stores in 58 markets worldwide and online shopping in 21 countries. Expansion target is to boost the number of stores, each year by 10-15%. 2.0 Internal analysis 2.1 Strategic capability 2.1.1 Resources and Competences 1. Tangible resources: ○ 80% of directly operated stores and...
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...Table of Contents 1.0 Executive Summary 2 2.0 Situational Analysis 2 2.1 Spanish Business and Environment Analysis 2 2.1.1 Political-Legal Analysis 2 2.1.2 Business Etiquette Analysis 3 2.1.3 Economic Analysis 3 2.1.4 Socia-Cultural Analysis 4 2.2 Hofstede’s Typology Analysis 4 2.2.1 Power Distance 4 2.2.2 Individualism 4 2.2.3 Masculinity 5 2.2.4 Uncertainty Avoidance 5 2.3 Market Analysis 5 2.3.1 Market Demographics 5 2.3.2 Main Segments 6 2.3.3 Market Needs 7 2.3.4 Market Trends 8 2.3.5. Market Growth 8 2.4 SWOT Analysis 9 2.4.1. Strengths 9 2.4.2. Weaknesses 10 2.4.3. Opportunities 10 2.4.4. Threats 10 2.5 Competition and Buying Patterns 10 2.6 Product Offering 11 2.7 Keys to Success 11 2.8 Critical Issues 11 3.0 Marketing Stragegy 12 3.1 Mission 12 3.2 Marketing Objectives 12 3.3 Financial Objectives 12 3.4 Target Markets 12 3.5 Positioning 12 3.6 Marketing Mix 13 4.0 Financials 14 4.1 Break Even Analysis 14 4.2 Sales Forecast 14 5.0 Controls 14 5.1 Implementation 14 5.2 Contingency Planning 15 1.0 Executive Summary Tiffany & Company was established in 1837 as a quality jeweler. They use only the highest quality of resources, such as their trademark platinum, to handcraft classic everyday pieces as well as trendy special occasion pieces. While Tiffany & Company is a high end jewelry retailer, there is something for everyone...
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...several first time situations that Jaques Trumen, CEO and major shareholder of Compagnie du Froid, S.A., is facing. The points in FY 2009 that grabbed our attention are: a) Spain posted a dismal performance that effected the overall corporate performance b) France had done extremely well with over 20% growth from previous year c) Italy region met all the set profit goals (targets) and was able to expand further d) The company had done inter transfer of goods between two regions, from France to Spain, based on cost plus method of transfer pricing e) France entity had expanded into a new venture of distribution arrangement, which was not a part of Compagnie’s core business All the above factors along with the unique circumstances that led to Spain’s dismal performance call for right criteria to be developed to assess the three entities business performance in-place of the current profit plan. Evaluation of each of three businesses and their respective managers are given below: Spain: The financial reports suggest that the Spanish region posted a staggering EBIT of 149 thousand Euros in FY 2009. According to the case, the main reason associated with the negative outcome is the temperature being 1.7 degrees Celsius below the average temperature (Exhibit 6). Further, the bad performance of Spain...
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...Wrights of Howth BABS III Stephan Schibalsky Illustration 1 : Wrights of Howth Logo Illustration 1 : The Wrights of Howth…………………………………….....1 Illustration 2 : PESTEL……………..……………………………………......4 Illustration 3 : Marketing Mix.…….………..………………….…….............7 II Table of Content 1. Introduction……………………………………………………………………………….............1 1.1 Purpose of the document……………………………………………………………...1 2. Market Selection.................................................................................................................2 2.1 The European Salmon Market..............................................................................2 2.1.1 Germany……………………………………………………………………...2 2.1.2 France………………………………………………………………………...2 2.1.3 Spain …………………………………………………...….………………....2 2.1.4 Conclusion…………………………………………………………………....3 3. Identification of international marketing issues faced by the firm……………………….......4 3.1 PESTEL………………………………………………………………………………….4 3.1.1 Political…………………….......................................................................5 3.1.2 Economi……………………………………………………………………….5 3.1.3 Social…...................................................................................................5 3.1.4 Legal………………………………….........................................................5 3.1.5 Conclusion…………………………………………………………………….6 4. International Marketing Mix……………………………………………………………………....7 4.1 Product..................................................................................
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...factors that went into the collapse. One of the first factors of the collapse was when Spain developed international Absolutism on the basis of silver bullion from Peru. Spanish gold and silver, armies, and glory had dominated the continent for the most part of the 1500’s. In 1950 the decline started to steadily happen. The major part was the lack of a strong middle class. Largely in part of the expulsion of the Jews and Moors, the agricultural crisis, and population decline, also the failure to invest in productive enterprises, the intellectual isolation and psychological malaise all combined to reduce Spain to a second tier power by the year 1715. The extravagant flow of silver from Mexico and Peru, together with the sale of cloth, grain, oil, and wine to the colonies, greatly enriched Spain. In the 1600’s however the Dutch and the English started to exchange with the Spanish colonies, slicing into the revenues that had gone to Spain. Mexico and Peru developed local industries, lessening their need to deal with Spain. That moved crushed Spain. Between 1610 and 1650, Spanish trade with the colonies fell to 60 percent. The native Indians and African slaves worked under the South American silver mines, under conditions that would have put ancient Egyptian pharaohs to shame. The lodes started to run dry. So in contrast to the lodes running dry the quantity of metal produced for Spain steadily spiraled. The remedies applied in the face of a mountainous state debt and...
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...Appraising Internationality in Spanish Communication Journals ´ david ferna ndez-quijada This article explores how journals published in a language other than English achieve a degree of internationality and can increase our knowledge of scientific publication patterns. This author offers a case study focused on Spanish communication journals from a sample of 1182 articles published from 2007 to 2009. The article examines three variables in this sample: the number of non-Spanish scholars, the use of languages other than Spanish, and how often non-Spanish journals are referred to. The results show that (a) these journals find it difficult to attract foreign scholars, (b) open-language policies have had a limited effect, and (c) internationality is constrained to the Spanish geolinguistic region. Keywords: internationality, local journals, Spanish scholarly journals, journal evaluation, communication sciences introduction The impact of published research is measured by means of well-established tools; one such tool is the Social Sciences Citation Index (SSCI). However, in the field of communication studies — and in fact in all the social sciences — the SSCI does not take account of all the research published; this is particularly visible in cases where research is published in languages other than English. For example, in 2009, only 81 out of the 1585 articles (5.11 per cent) indexed in the Communication category of the SSCI were not written in English. In the context of these...
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...technological, legal and environmental (PESTEL) structure of Spain and it exposes a rational approach to the Spanish market in order obtain a successful implementation of the Everline product in the country. Everline is part of WDFC UK and it is aimed to offer an innovative, fast, flexible and convenient source of credit to entrepreneurs looking to expand their business, manage working capital, or fill a short cash gap. WDFC UK is currently working in three continents and it is supported by some of the world’s leading venture capital firms, with a heritage of building and backing world-class internet companies including Facebook and LinkedIn (“About us” Wonga.com) Everline group include other brands like Wonga.com, which has provided millions of loans to more than a million customers in the UK alone, and the online retail payment service, PayLater. In 2012 Wonga.com reporter a net benefit of £62.5m, former Wonga Business applied to have the trading name Everline added to its credit licence in September this year the domain name Everline.com was registered by WDFC SA. Everline, former Wonga for Business, was launched in May 2012, and offers £3,000 to £50,000 loans to limited companies, LTD’s, or partnerships, and £10,000 to trade solders; money can be borrowed between one and fifty two weeks and the business have to been trading for at least two years. Methodology research The compiled information for adobe PESTEL analysis is done through literature research on official Spanish government...
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...CriticDate Published | Unit of Analysis | Literary Research Questions | Objectives | Approach/ Methodology/ Theory | Assumptions | Methods of Analysis/ Procedures | Important Results/ Findings | Conclusions | An Analysis of “Noli me Tangere” using the Marxist approachFritzSeptember 20, 2008 | Noli Me Tangere | * What is the analysis of Noli Me Tangere using the Marxist approach? | * To analyze Noli Me Tangere using the Marxist approach | Marxist Approach | | | * People were misguided. * Direct and indirect oppressions were everywhere especially those done by friars | His novel illustrates, through his characters, Spaniards’ abuse, oppression, greed, and manipulation done to the Filipinos, especially to those who are in the lower social status | Understanding the Themes of the Filipino Novel "Noli Me Tangere"Celine Bernadette FranciscoAugust 22, 2012 | Noli Me Tangere | * What are the themes underlying in Noli Me Tangere? | * To identify the themes underlying in Noli Me Tangere | Formalism | | | * Freedom from Spain * Social Climbers * Abusive Power * Family Devotion * Self-sacrifice * Patriotism | The novel illustrates the face of the Philippine society and government during the Spanish times. | Title of the Essay/ Article/ Book/ Crtique ReviewAuthor/ CriticDate Published | Unit of Analysis | Literary Research Questions | Objectives | Approach/ Methodology/ Theory | Assumptions | Methods of Analysis/ Procedures | Important Results/...
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...BASQUE COUNTRY The Basque Country was an autonomous region of Spain in the north of the nation, bordering France and the Bay of Biscay. It includes the Basque provinces of Álava, Biscay and Gipuzkoa. The Basques were known for their strong sense of self-government, distinct culture, and language, Euskera, which was the oldest surviving language in Europe, spoken by one third of inhabitants and the second official language in addition to Spanish. The predominant religion was Catholicism. The Basque Autonomous Community ranks first in Spain in terms of per capita income, with gross domestic product (GDP) per capita being 40% higher than that of the European Union and 33.8% higher than Spain's average in 2010. Rich iron ore deposits, forests, and ample availability of hydraulic energy from water spurred the region’s industrial development. Basque iron foundries and shipyards dated from the Middle Ages. The industries, together with trade, transport, and later firearms were the bedrock of the economy. In the 15th century, the Basque Country became the leading iron producing region of Spain and one of the most important in Europe. The shipbuilding industry was the largest in Spain and expanded considerably as commerce flourished. A strong legal framework and a broad array of schools and research centers emerged. Industrial activities were traditionally centered on steel and shipbuilding, mainly due to the rich iron ore resources found during the 19th century around Bilbao. The...
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...Case Study : The New Conquistador. 1. Go back in time to 1986. Do a SWOT analysis for Telefonica de Espania. Does your analysis lead to the same conclusion as Telefonica's managers? Strength points : Telefónica is one of the world’s largest telecommunications companies by market cap. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and its customer base exceeds 264 million globally. Telefónica’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. The Group stands in third position in the sector Telco worldwide in terms of market capitalisation the 1st as an European integrated operator and also the third in the Eurostoxx 50 ranking, composed of the major companies in Europe (December 31th 2009). Telefónica is a 100% private company. It has more than 1.5 million direct shareholders. Its capital traded on the continuous market on the Spanish Stock Exchanges (Madrid, Barcelona, Bilbao and Valencia) and on those of London, Tokyo, New York, Lima, Buenos Aires and São Paulo. Telefónica has one of the most international profiles in the sector with more than 60% of its business outside its home market and a reference point in the Spanish and Portuguese speaking market. In Spain, the Group has over 80 years experience since its constitution in 1924, providing services to more than 46.7 million...
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