...is totally RSS-enabled. It is the ultimate link discovering and sharing tool. Weaknesses Needs more horsepower. It is down quite often. The API calls are limited. Hurts App growth. Unequal distribution of tweets. 90% of tweets are coming from the top 10% of the users. Has low retention rate. Only 40%.* Opportunities It can become a dominant search engine. It is becoming the biggest social media marketing tool. Develop a Twitter Connect tool to make every site social. It may acquire some of the desktop clients or the url shortening services. It may become the dominant way for businesses to communicate with their customers. Threats It got too much publicity in a short time. May get burned out. It is getting dangerously spammy. Has no solid revenue model. May have trouble with unauthorized accounts on behalf of celebrities. Paid twitter streams may hurt the brand image. Facebook may get even more twitty and compete face-to-face with Twitter in microblogging sphere. Friendfeed and identi.ca may grow and steal market share. Acquisition by a bigger player (Google) may disappoint early adopters and loyal...
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...shopping needs because of how the Arngren site is currently set up. In order to get potential customers Arngren should make better use of their Meta and title tags. By changing the title tags from the extremely long title tag currently used more Internet web searchers will find their website. From going from over 20 words to Arngren Products will help immensely. The Meta tags for their keywords should also be shortened down and not includes their web address. Listing their best sellers in their keywords would be a better option that using over 40 keywords; for example; . Meta tags do not need to be stuffed with keywords. In most cases one instance of the keyword is enough. The use of too many keywords stuffed into the Meta tags looks spammy. If two keywords need to be used that are the same the second instance should be in a variation of the first keyword and not a repeat of it. For example TV, Television would work as a variation of the first keyword. Also using an updated PageBuilder would help immensely. The Arngren site does not currently look like it has been updated other than to add a Christmas banner across the bottom of the home page. Making use of alt tags to added images and in the HTML code when the image is called for in the HTML code of the web page will help in describing the images by using unique descriptions found when looking at the image. Making the images the same size, preferably as small as they can be made, without losing any quality in the images...
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...for someone to insert HTML code that causes trouble. You need to “validate” the form input before it’s accepted, to strip out all but the most basic HTML tags, for example and also if you’re using WordPress – you can utilize the “Keyword Filter” to block out any harsh words that might raise an issue or two. 9) Unsolicited Installation of Scripts It can be dangerous to install third-party scripts and programs on your website unless you understand what they are actually doing. Even if you don’t fully understand the programming, you can read through the code and look for tell-tale signs such as references to third-party URLS. You can also visit community forums such as SitePoint and DigitalPoint to ask around for better advice. Avoid Scam/Spammy...
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...Webmaster Guidelines Best practices to help Google find, crawl, and index your site Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise impacted by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on Google.com or on any of Google's partner sites. Design and content guidelines Technical guidelines Quality guidelines When your site is ready: Submit it to Google at http://www.google.com/submityourcontent/. Submit a Sitemap using Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages. Make sure all the sites that should know about your pages are aware your site is online. Design and content guidelines Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages. Keep the links on a given page to a reasonable number. Create...
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...How to Promote an E-commerce Website by Melissa King, Demand Media http://smallbusiness.chron.com/promote-ecommerce-website-43557.html Nowadays, advertising in product and service is Internet access and a website. An e-commerce website makes it easy for customers around the world to shop at the virtual store. If you don't promote your e-commerce website, though, customers won't be able to find it. There are many ways to get people to visit online shop; Traditional Methods Adding website address to all written materials (business cards, letterhead, brochures, literature, publications, products, etc.) and always put website address in any media advertisements such as Magazines, Newspapers, TV and Radio. Also, word of mouth from friends and existing customers is very powerful. Online Methods Applying Search Engine Optimization (SEO) to your e-commerce website. This technique makes it easier for search engines, such as Google and Bing, to find your website. Sprinkle relevant keywords throughout your website to attract search engines. For example, if you sell second-hand clothing, use keywords and phrases like "online thrift store" and "buy used clothes." Don't overuse Flash or Javascript. Search engines have difficulty "seeing" this type of content. Start and maintain a blog that relates to your e-commerce website. For instance, if you sell DVDs on your website, write articles about new movie releases on your blog. Link the blog and the e-commerce website together. If a reader...
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...Active Ways to Get New Clients 1. Get the word out to family and friends in a meaningful way. I had a friend launching a business + blog who chose a method that I now love to use and help other people use: she wrote (actual) personalized + purposeful messages to each person. This may sound very “duh” to you, but make sure each time you reach out, you include: * a personal note that lets someone know this is not the same email/message 300 other people got; make a connection on a hobby, interest, desire, or need of theirs * a brief description of the type of work you are doing now and why it’s so important to you * the ways in which your friend/contact can help you (Do you want referrals if your friend knows someone in need of your services? Do you want people to share your message?) * a clear way for people to practically do what you’re asking/hinting (for example: if you’re asking for people to share your brand on Facebook, give them a brief description and picture “if they so choose to use it” . . . or if you’re asking for referrals from a good friend, give them an idea of what they could email out to others–and perhaps even give them a sweet freebie to distribute) * a sincere “thank you” for the person’s time in reading your message and in helping you any way they see fit Are you at a loss for where to pull personal connections from other than your phone’s contact book and Facebook friends list? Think of people you may know through: * volunteer work...
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...Social Media Business Success Professor Brown Group Five Table of Contents Introduction……………………………………………………………………..1-3 What is Social Media Marketing………………………………………………..4-5 Social Media Success story……………………………………………………..5-7 Interview………………………………………………………………….……7-10 Social Media Do’s………………………………………………………….….7-10 Social Media Don’ts………………………………………………………….11-12 Why the principles are central to good social media………………………...12-13 Summary……………………………………….………………………………..13 References………………………………………………………………………..14 Social media is a popularity tool for individuals and business. As an experiment in the infancy of globalization it has outgrown its original hypothesis’. If sites such as Facebook were their own countries, they would be placed in the podium of power internationally. (Divol. 2012) So, it would be safe to assume that star power is worth its, time spent creating. By publishing high quality work and building a massive amount of followers; your audience will share your information with their audience. (Gunelius, 2013) However, from a marketing stand point business can’t rely on social media alone. “If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing...
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...10 Essential Facts Career Professionals Need to Know About LinkedIn Now! Joshua Waldman, Author “Job Searching with Social Media For Dummies” ! About Joshua Waldman Joshua Waldman, author of Job Searching with Social Media For Dummies, has offered LinkedIn profile writing services for the last two years. Waldman is the founder of the CareerEnlightenment.com blog, which won the About.com 2013 Reader’s Choice Award for best career blog. When he hires new writers, Waldman asks them to go through his customized training program, now available to the public as “The LinkedIn Profile Writing Masterclass.” [careerenlightenment.com/lipw] Your Clients Want LinkedIn Services but Don’t Know What to Ask for complaints to you, and your job is to put those symptoms together to form a diagnosis and treatment. There are a few facts in this situation that you may have seen as so obvious that you did not give them much attention. In that case, you might give him aspirin for the pain, protein supplements for the weight loss, and a recommendation for more rest for his fatigue issues. But you wouldn’t be healing the patient until you found the actual disease, the actual cause of his symptoms. Based on your expertise, you know the patient’s symptoms may indicate that he has steatohepatitis, or nonalcoholic fatty liver disease. A few facts about this situation. First, the patient doesn’t really know what is causing his ailment. He’s only able to identify his pain and other odd symptoms...
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...Project Report on “A Study on Social Media Marketing: Comparison between Two Medias” Submitted to: THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA, VADODARA. For : Partial fulfillment for Award of Bachelor of Business Administration Degree (2009-2012) By: Harsh Mukeshkumar Patel T.Y.B.B.A. (Specialization in Marketing Management) – Roll No. : M-19 Under the Guidance Guide: DR. UMESH DANGARWALA M.Com.(Bus. Admn.), M.Com.(Acct.), FCA, AICWA, M.Phil., Ph.D. Associate Professor, Department of Commerce and Business Management, Faculty of Commerce The M. S. University of Baroda, Vadodara. APRIL, 2012. CERTIFICATE This is to certify that this project report entitled “A Study on Social Media Marketing: Comparison between Two Medias” which is to be submitted to the Registrar (Examinations), The M. S. University of Baroda through the Director, B.B.A. Program, Faculty of Commerce, The M. S. University of Baroda has been prepared by the undersigned Mr. Harsh Mukeshkumar Patel (Roll No. M-19) studying in T.Y.B.B.A. 6th Semester, specialization in Marketing Management for the Academic Year 2011-12 for evaluation in lieu of Annual Examination to be held in April, 2012. This is to certify that, Mr. Harsh Mukeshkumar Patel has carried out this work under our personal supervision and guidance. The work is an original one and has not been submitted earlier to this university or to any other Institute / Organization for fulfillment of the requirement of a course...
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...Table of Contents Disclaimer....................................................................................................................................................... i About this eBook........................................................................................................................................... ii Acknowledgements...................................................................................................................................... iii Introduction .................................................................................................................................................. 1 Top 10 Secret Weapons for Internet Success ............................................................................................... 5 Conclusion ................................................................................................................................................... 15 Appendix A .................................................................................................................................................. 17 Market Research and Niche Targeting.................................................................................................... 17 Google Keyword Tool .......................................................................................................................... 17 Advanced Keyword Tool and Competition Minimization ...................................
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...MSC459 Web Usability Project on Basic Bank Submitted to: Syed Mahmudur Rahman Submitted by: G3 * Sabby Zaman - ID# 11104101 * Moeen Ul Karim - ID# 10304109 Table of Contents Phase 1: Introduction 5 Phase 2: Web Usability 5 2.1 Web Usability and Basic bank 6 2.2 Impact 8 2.3 Key Technicalities to Get On the Boat 9 Phase 3: Meta Analysis of Basic Bank 13 Phase 4: BasicBanklimited.com SEO Summary 16 Phase 4: Online Competitors 19 Phase 5: Basic Bank Analysis in a Nutshell 21 BasicBanklimited.com SEO Analysis 21 Architecture 21 Content 21 Links 22 Social Media 23 Trust 23 Phase 6: Recommendations 24 Recommendation Based on Meta Analysis 25 Phase 7: Review Mechanism 26 Phase 8: Conclusion 27 References 28 Appendix 29 Acknowledgement We would like to thank our lecturer Syed Mahmudur Rahman for facilitating us in our course Web Usability, and giving us continuous guidelines that has enabled us to accomplish this feat. It is with his guidance that we have been able to comply with our analysis of the web site and have learnt a lot in the process. Executive Summary This report is to indicate what the web site is about, how and where it may generate revenue for the banks and the obstacles it would have to overcome in order to achieve the feat. Key important technicalities along with competitor’s performance have been shared in the report which shows the lacking Basic Bank (a state owned Bank) possess. The objective of this report was to simply aim at...
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...Red Hat Enterprise Linux 5.3 Release Manifest Package Manifest for all Architectures. Red Hat Enterprise Linux Documentation Don Domingo Copyright © 2008 . This material may only be distributed subject to the terms and conditions set forth in the Open Publication License, V1.0 or later (the latest version of the OPL is presently available at http://www.opencontent.org/openpub/). Red Hat and the Red Hat "Shadow Man" logo are registered trademarks of Red Hat, Inc. in the United States and other countries. All other trademarks referenced herein are the property of their respective owners. 1801 Varsity Drive Raleigh, NC 27606-2072 USA Phone: +1 919 754 3700 Phone: 888 733 4281 Fax: +1 919 754 3701 PO Box 13588 Research Triangle Park, NC 27709 USA Abstract This document is a record of all package changes since the last minor update of Red Hat Enterprise Linux 5 1. Added Packages ................................................................................................................... 1 2. Dropped Packages .............................................................................................................. 19 3. Updated Packages ............................................................................................................... 20 1. Added Packages cmirror-1.1.36-1.el5 • Group: System Environment/Base • Summary: cmirror - The Cluster Mirror Package • Description: cmirror - Cluster Mirroring 1 Release Manifest cmirror-kmod-0.1.21-10.el5 • Group: System...
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...to De Ta ve lo ct an pY dT ou ip s rB us i O n nes lin s e ics Media 101 hr r Yo The Social is B r r og an ng au th or of C N k e A im s t T u ts s e s e nt b g s li el T ew Praise for Social Media 101 “Dismissing social media is not an option, but neither is recruiting a small army of consultants to move your business forward. If you need a crisp view of what’s relevant and how to implement what’s measurable and meaningful today do not miss Social Media 101. Chris Brogan has clearly established himself as the “Social Media Compass” for the rest of us. By the time you finish reading this sentence, there’s something new to tweet about, but you can count on Chris to keep you headed in the right direction.” —Beth Dockins Director, Customer Service, Scotts “Social media is a new and fascinating playground for the complexities of human nature. Chris Brogan understands social media because he puts in the time—observing, understanding, and most importantly, taking action in ways that work.” —Brian Clark Owner/Publisher of Copyblogger.com “Social Media 101 is packed full of the kind of actionable information I wish I’d had starting out in the game.” —Darren Rowse Publisher of Problogger.net “It’s terrific to see Chris Brogan capturing so many of his thoughts on social media in one resource. He’s a person who I follow just for that reason. He offers clever insights and is always at the front of the learning...
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...Data Mining Third Edition This page intentionally left blank Data Mining Practical Machine Learning Tools and Techniques Third Edition Ian H. Witten Eibe Frank Mark A. Hall AMSTERDAM • BOSTON • HEIDELBERG • LONDON NEW YORK • OXFORD • PARIS • SAN DIEGO SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Morgan Kaufmann Publishers is an imprint of Elsevier Morgan Kaufmann Publishers is an imprint of Elsevier 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA This book is printed on acid-free paper. Copyright © 2011 Elsevier Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the publisher. Details on how to seek permission, further information about the Publisher’s permissions policies and our arrangements with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be found at our website: www.elsevier.com/permissions. This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein). Notices Knowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding, changes in research methods, professional practices, or medical treatment may become necessary. Practitioners and researchers must...
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...Data Mining Practical Machine Learning Tools and Techniques The Morgan Kaufmann Series in Data Management Systems Series Editor: Jim Gray, Microsoft Research Data Mining: Practical Machine Learning Tools and Techniques, Second Edition Ian H. Witten and Eibe Frank Fuzzy Modeling and Genetic Algorithms for Data Mining and Exploration Earl Cox Data Modeling Essentials, Third Edition Graeme C. Simsion and Graham C. Witt Location-Based Services Jochen Schiller and Agnès Voisard Database Modeling with Microsoft® Visio for Enterprise Architects Terry Halpin, Ken Evans, Patrick Hallock, and Bill Maclean Designing Data-Intensive Web Applications Stefano Ceri, Piero Fraternali, Aldo Bongio, Marco Brambilla, Sara Comai, and Maristella Matera Mining the Web: Discovering Knowledge from Hypertext Data Soumen Chakrabarti Understanding SQL and Java Together: A Guide to SQLJ, JDBC, and Related Technologies Jim Melton and Andrew Eisenberg Database: Principles, Programming, and Performance, Second Edition Patrick O’Neil and Elizabeth O’Neil The Object Data Standard: ODMG 3.0 Edited by R. G. G. Cattell, Douglas K. Barry, Mark Berler, Jeff Eastman, David Jordan, Craig Russell, Olaf Schadow, Torsten Stanienda, and Fernando Velez Data on the Web: From Relations to Semistructured Data and XML Serge Abiteboul, Peter Buneman, and Dan Suciu Data Mining: Practical Machine Learning Tools and Techniques with Java Implementations Ian H. Witten and Eibe Frank ...
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