...and Place: The setting of the movie was in 1898 where a band of Spanish soldiers heroically defended Baler (which would later be the capital of Aurora in 1951) against Filipino forces for337 long and grueling days. IV. CHARACTER Celso Ressurecion – half-indio and half-spanish youth from Pampanga Feliza Reyes – daughter of a Filipino insurgent general Nanding Reyes – Feliza’s father and head of the nationalist rebel group in Baler Azon Reyes – Feliza’s mother Gabriel Reyes – Feliza’s younger brother 2nd Lt. Saturnino Martin Cerezo Capt. Enrique Fossi de las Morenas – replace Lt. Mota as the head of the Spanish in Baler Col. Calixto Villacorte Commandante Teodorico Luna Novicio Fr. Candido Gomez Carreno – parish priest Lt. Jose Mota – head of the Spanish army in Baler Lope – friend of Celso Luming – friend of Feliza V. SUMMARY/PLOT: The story happened during the siege of Baler. A battle between the Filipino forces and Spanish battalion in 1898. A young Filipina, named Feliza who fell inlove with a half Spanish and a half Filipino young man, named Celso who prefer to be a Spanish soldier rather than to be a Filipino katipunero. Feliza and Celso’s...
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...In both the film Mujeres al borde de un ataque de niervos (Almodovar, 1988) and in the novel La soledad era esto (Millas, 1990) the main characters undergo a process of change and transformation. Pepa and the women from the movie represent the stereotypical Spanish women whose lives are centred on men but that after all try to escape from this routine. Hence both the movie and the novel can be seen as an attempt to show the collective revolution, as in these women try to distance themselves from the patriarchal-type of society, conquering a new role within it and managing at the same time to find their new and better self. In the same way, many other women during the same era tried to break down the social conventions thus changing their roles...
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...Redbox’s Strategy in the Movie Rental Industry Business Strategy and Stakeholder Responsibility – MBA-688 Professor John C. Byrne, Ph.D. Date: June 19, 2013 Executive Summary: Problem Statement – Overall Redbox has been happy with their success. However the problem is that there is a gradual shift to digital media, away from DVD’s and Redbox must be ready with innovative changes. Currently they do not have an online interface or platform where users can stream movies directly. Redbox also has a very limited amount of movies per Kios (200). If customers wanted movies that were from the 1990’s or 1980’s, it was harder for them to obtain. In a way, Redbox was limited in terms of their range. Also due to their contractual agreements with Universal Studio, Warner Bors, 20th Century Fox, etc., they had to sell their movie only 30 to 45 days after the release of the movie. Redbox is able to keep track of the number of each title in each kiosk; however, when a title is completely unavailable at a kiosk, the company hires field staff to move movies around and fill in empty slots; which seems a little inefficient and an unnecessary cost. The biggest expense Redbox incurs is content acquisition and licensing agreement. The company spends hundreds of millions of dollars on license agreements with each movie studio. Therefore the question to be asked is “How to reduce the company’s content acquisition cost?” Summary of Facts – Redbox is leading the way...
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...Netflix Executive Summary: This paper represents an overall analysis of Netflix (http://netflix.com). Netflix is one of the leading internet television networks with over 62 million subscribers in 52 countries (Netflix, 2015). It provides customers with online streaming for movies, TV shows, documentaries, songs, other digital media, and offers DVD and Blue ray rentals (Wessel). This paper will review the negative and positive points that Netflix is facing in the industry through: 1- Industry analysis (Macro analysis) 2- Competitive Analysis (Porter’s model) 3- Alternative considerations 4- Strategic recommendations Industry Analysis (Macro Analysis) Netflix is focusing on three major points regarding its industry: a- Shifting demographics within the United States b- Expanding its market to other countries like Brazil, Russia, India & China (ResearchOmatic). The shifting in demographics in the United States focused mainly on age distribution and racial diversity (ResearchOmatic). There was approximately 13.5% increase in the population of age 65 or higher, the Hispanic population increased by 15.8%, & Asian population went up to 10% within the years 2004-2008 (ResearchOmatic). On the other hand, Netflix has expanded and still expanding into other countries in the world: “Canada became the first foreign country to have live streaming on demand in 2010. Netflix entered the Dutch market in 2013; Latin and South America and the Caribbean in...
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...Unmarried, I have no master. Childless, I am mother to my people. I am the queen, I am myself." This quote from the movie “Elizabeth: The Golden Age“ describes the fascination about Elizabeth I of England in few sentences. A woman, who could prevail in a male-dominated society. A woman, who waived her own fortune for the sake of her subjects. A woman, who influences the national pride of the English even today. So it is not surprising that there is plenty of literature, opera and movies about Elizabeth I. The following term paper examines three movies, where Elizabeth I is the protagonist. “Elizabeth“, with Cate Blanchett in the leading role, is about the days of her youth. The 1998 movie shows the development of a young princess, who was crowned after the death of her half sister Maria. The first years of her reign are very turbulent, because the creation of a Protestant Church by her father Henry VIII and the return to Catholicism under Maria split the nation. The inexperienced Elizabeth has to determine which religion should be the official one in order to prevent a civil war. Meanwhile her consultants give her advice to keep the line of succession by marriage. But to whom shall she entrust her heart and kingdom? At the end of the movie all problems are solved and Elizabeth creates the icon of the “virgin queen“. Nine years later, the sequel of the movie from 1998, “Elizabeth: The Golden Age“ was released. She is in her 26th year of reign and still without descendants. In...
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...DVD so popular, and what makes it better than VHS? There are three main reasons: sound quality, picture quality, and special features exclusive to DVD. (Transition: Let’s start with the sound quality of DVD) Body I. The sound quality of DVD is far superior than that of VHS. A. DVD discs utilize digital technology, which is the same technology used by compact discs. 1. This means that you will get crisp and clear sound equal to CDs. B. DVD players are also compatible with all surround sound formats. 1. For those of you who don’t know, surround sound is a system of speakers set up across a room that provides a listening experience similar to being I in a movie theater. 2. The combination of a surround sound system...
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...half century? Outline what you consider to be key success factors for a film (type of story and genre; actors; directors, pace, music, and so on). Was the fascination for the American culture and way of life the prominent reason for that success? What was the contribution of the American melting pot with its huge diversity of migrants’ origins to the creativity and global outlook of the American movie industry? There are several reasons for the success of American movies: the budget, the Hollywood brand, the directors and the universal themes that appeal to a broad public. When the production can cover most of its costs by the local profit, it allows for a relatively low selling price to the foreign distributors. A large budget also makes it possible to use expensive actors with a recognized name that attracts visitors, as well as developing an efficient distribution system. The US has the most prominent country-brand equity in the world, which has without a doubt contributed to the Hollywood success. Therefore one might say that the fascination for American culture has helped their movie industry, but there are too many other factors to say that this is the main reason for its success. Several of the well renowned Hollywood directors have origins outside of the US. This knowledge of more than one culture might have contributed to a more international touch to their films, appealing to many different cultures, ethnic groups or religions. In addition they often use “the method”...
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...RESEARCH MANAGEMENT- TAPPING INTO GLOBAL MARKET ------------------------------------------------- TAPPING INTO GLOBAL MARKET. INTRODUCTION: WITH EVER FASTER COMMUNICATION, TRANSPORTATION, AND FINANCIAL FLOWS, THE WORLD IS RAPIDLY SHRIKING. COUNTRIES ARE INCREASING MULTICULTURAL, AND PRODUCTS AND SERVICES DEVELPOED IN ONE COUNTRY ARE FINDING ENTHUSIASTIC ACCEPTANCE IN OTHERS. JUST LIKE: A GERMAN BUSINESSMAN, MAY WEAR AN ITALIAN SUIT TO MEET AN ENGLISH FRIEND AT A SPANISH RESTAURANT, WHO LATER RETURNS HOME TO DRINK RUSSIAN VODKA AND WATCH A U.S MOVIE ON A KOREAN TV. EMERGING MARKETS THAT EMBRACE CAPITALISM AND CONSUMERISM ARE ESPECIALLY ATTRACTIVE TARGETS. COMPETING ON A GLOBAL BASIS: COMPANIES NEED TO BE ABLE TO CROSS BOUNDRIES WITH IN AND OUTSIDE THEIR COUNTRY. ALTHOUGH OPPORTUNITIES TO ENTER AND COMPETE IN INTERNATIONAL MARKETS ARE SIGNIFICANT, THE RISK CAN ALSO BE HIGH. HERE WE REVIEW THE MAJOR DECISIONS IN EXPANDING INTO GLOBAL MARKET. OBJECTIVES: OUR MAJOR OBJECTIVE IS TO ANSWER THESE MAJOR QUESTIONS- * WHAT FACTORS SHOULD A COMPANY REVIEW BEFORE DECIDING TO GO ABROAD? * HOW CAN COMPANIES EVALUATE AND SELECT SPECIFIC FOREIGN MARKETS TO ENTER? * WHAT ARE THE MAJOR WAYS TO ENTER THE MARKET * HOW SHOULD THEY DO IT? RESEARCH METODOLOGY: TYPE OF RESEARCH- EXPLORATORY RESEARCH, IS DONE TO UNDERSTAND THE PHENOMENA BY DISCOVERING EXPLORING THE SITUATION, IDENTIFYING THE VARIABLES TO THE SITUATION AND MEASURING THE RELATIONSHIP AMOUNG THEM TO SUGGEST...
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...VR920 (3D glasses) From March 2009 to April 2008 discover the best way to produce content to auto-stereoscopic displays From September 2010 to December 2010 integration of technologies to develop a solution for recording surgery 3d through the surgical microscope and realtime preview. February 2011 Development of a solution to capture images using 3 techniques at same time: 3D + HDR + TimeLapse 3D Stereo Productions (live- In these productions I was the producer, the stereographer, 3D camera operator, the editor, the action) creative.... Dates Title Description Page 1/4 - Curriculum vitae of Neiva Marco From July 2008 to September 2008 “Maravilhas de Barcelos 3D” It was a final project to my course, the idea was create the first 3d movie in FullHD- 3D in Portugal For more information on Europass go to http://europass.cedefop.europa.eu © European Union,...
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...Netflix Case Analysis Netflix is an American provider and the world's leading internet subscription service of on-demand streaming media in the United States, Canada, Latin America, the Caribbean, United Kingdom and Ireland and flat rate DVD-by-mail in the United States. Netflix members can instantly watch unlimited films and TV episodes streamed over the internet to more than 700 devices for about $7.99 a month. With regards to increasing the influence of the Netflix brand, expansion into the video game industry could be an option, however various factors such as competitors, viability and sustainability of the company as a whole need to be further analyzed in order to assess whether this proposal is feasible. Competitor Analysis AREA| NETFLIX| HULU| BlOCKBUSTER| REDBOX| market share| 55%| 35%| 5%| 5%| Subscribers| 23.6 mil| 24 mil| low| 12 mil| Brand Popularity| HIGH| LOW| MED-HIGH| MEDIUM| start date| 1998| 2007| 1985| 2003| Revenue in 2011| 705.7 mil| 420 mil| bankrupt| 363.9 mil| Revenue increase from 2010| 29.00%| 48%| | | Growth in customers| 30%| 50%| | 30%| (in 2011)| | | | | Netflix's success has inspired a number of other DVD rental companies both in the United States and abroad, but none of the purely online companies appear to approach Netflix in terms of market share or revenues as can be seen above. Hulu is a close second in terms of Market share and it can be seen that its entry into the market was nearly...
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...The usefulness of the term “auteur” has been questioned by some commentators as failing to acknowledge the complexity of the filmmaking process. With reference to one of the directors studied so far on the module, discuss the degree to which analysing his films through an auteurist perspective can help or hinder understanding. You should take into account the ways in which your chosen director uses the resources of cinema as a medium as well as the question of personal vision. Film director Pedro Almodóvar was symbol of Spain’s newfound freedom in the post-Franco democracy and has since developed into the dominant figure of contemporary Spanish cinema. Paul Smith (2000: 5) describes him as “the one true auteur to emerge in the 1980’s”, while many commentators see him as a “consummate and undisputed auteur” (Jordan and Allinson, 2005: 77). However, attempting to conclusively define Almodóvar as an “auteur” is challenging as the concept has been consistently defined and redefined since its inception. Vernon and Morris (1995: 13) state, “Models of auteurism at work today bear scant resemblance to the term’s original meaning”. Through an auteurist perspective, we must consider how both Almodóvar and his films conform to aspects of both the original ‘theory’, such as personal vision and ‘signatures’, and subsequent developments of the concept focusing on areas of collaboration and commercialisation. Our conclusions can then be used to determine whether Almodóvar’s status, as an...
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...Hemingway volunteered in three wars throughout his lifetime- the Spanish Civil War and American World Wars I and II. After surviving two consecutive plane crashes, though with permanent pain and injuries, Hemingway committed suicide in 1961, having lived for sixty-one years. His book The Old Man and the Sea is the story of an epic battle between an aged but seasoned fisherman and the biggest catch of his entire life- a 1,000 pound marlin set on the coasts of Cuba. After going eighty-four days without making a single catch, Santiago sets out on the 85th day on a three day long fishing trip where his endurance,...
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...Table of content Serial # 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Topics Acknowledgement Introduction History of the Case S.W.O.T. Analysis Strategic Marketing Goals Consumer Behavior Strategy Targeting Strategy Position Strategy Product Strategy Pricing Strategy Channel Strategy Promotion Strategy Recommendations Annexure Page Number 2 3 4 6 9 10 11 12 13 15 16 17 18 19 1 Acknowledgement I would like to show my gratitude towards our course instructor Mr. Ahmed Butt for teaching and making us capable enough to work on this report and providing me information about Disney, its history and SWOT analysis. Without his complete guidance and support I would not have been able to complete this endeavor. This Case Analysis contains all the relevant material required as per instruction & it provides detailed information on the Topic. I hope this report meets his expectations. 2 Introduction I am appointed by World Disney as a consultant to recommend marketing strategies for the year 2005. In this report I have discussed the History of the organization, SWOT analysis, strategic marketing goals, consumer behavior, targeting, positioning, product, pricing, channel, and promotional strategies followed by the recommendations. 3 History of the case Walt Disney was established in early 1920s by two brothers Walt and Roy Disney. Disney created its first character Mickey Mouse in 1923. Walt wanted to call his creation Mortimer but his wife suggested that...
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...God, or at the world, for that. And I'm sure a lot of my comedy is based on anger and hostility. Growing up in Williamsburg, I learned to clothe it in comedy to spare myself problems—like a punch in the face." In middle age, Brooks became one of the most successful film directors of the 1970s, Brooks started working in various Borscht Belt resorts and nightclubs in the Catskill Mountains as a drummer and pianist. Around this time, he changed his professional name to "Mel Brooks" (from his mother's maiden name Brookman) after being confused with the Borscht Belt trumpet player Max Kaminsky. After a regular comic at one of the nightclubs was too sick to perform one night, Brooks started working as a stand-up comic, telling jokes and doing movie-star impressions. He also began acting in summer stock in Red Bank, New Jersey, and did some radio work. He eventually worked his way up to the comically aggressive job of Tummler (master entertainer) at Grossinger's, one of the Borscht Belt's most famous resorts. Brooks found more rewarding work behind the scenes, becoming a comedy writer for television. In 1949 his friend Sid Caesar hired Brooks to write jokes for the NBC series . https://en.wikipedia.org/wiki/Mel_Brooks Influences One of Mel...
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...Movie Production and Distribution Industry Industry Overview A major influencing factor in the general environment of the movie production industry is the implementation of new technology. The improvement of technology has always been a driving force behind the filmmaking industry. There are various kinds of technology forthcoming. A major one is the development and use of 3D, IMAX and digital film. These new developments have changed the way that movies are made and affect the cost and method of film production. New cameras and recording methods are required in production and this is forcing the directors, actors and other staff to adapt their techniques. Due to the vast array of technologies that can be utilized for movie production there are low barriers of entry for suppliers. The production industry has been able to maintain leverage over these new corporations through their economies of scale and their ability to influence the end user of the product. Another important technological development is the digital streaming and downloading of videos. This new technology is having both positive and negative effects for the filmmakers. The ease of digital proliferation has allowed production companies to widen their brands and make more films and television programs. This has created greater revenue for the industry. Digital streaming has made way for a new kind of company focused on this delivery method. The improvement of digital animation has also increased...
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