...SPAIN: FROM ECONOMIC CRISES TO TOURISM COMPETITIVENESS José Francisco Perles-Ribes* (corresponding autor) (jose.perles@ua.es) Ana Belén Ramón-Rodríguez* (anar@ua.es) Antonio Rubia-Serrano** (antonio.rubia@ua.es) Luis Moreno-Izquierdo* (luis.moreno@ua.es) *Department of Applied Economic Analysis, University of Alicante ** Department of Financial Economics and Accounting, University of Alicante Faculty of Economics and Business Sciences University of Alicante Campus San Vicente del Raspeig 03080 Alicante Tel: 96 590 36 09 Fax: 96 590 93 22 Corresponding author details: José Francisco Perles-Ribes (jose.perles@ua.es or jfperles@gmail.com) Particular adress: Urb. Manzanera 13-R 03710 Calpe (Alicante) Tlf: +34 635 617 159 SPAIN: FROM ECONOMIC CRISES TO TOURISM COMPETITIVENESS Abstract: This paper considers the influence of economic crises on Spain’s tourism competitiveness. This competitiveness is measured by its share in world tourism. Analysing a period of forty years, the permanent effects of temporary or structural economic crises on competitiveness are observed. Furthermore, it identifies the economic transmission mechanisms operating and links them to the most relevant explanatory models of tourism destination competitiveness. The main conclusion obtained is that the effects of shocks on competitiveness are not neutral and that the negative effects are more persistent in highly intensive crises. This effect works through two basic transmission mechanisms: the...
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...1. Problem statement Spanish tourism sector is on a downward trend due to the financial crisis. This is reflected in shorter stays (2.6% drop), and fewer foreign visitors (1.2% drop). However, there is growth in nights spent amongst Spanish tourists (1.5% growth), and the number of British, French and Italian tourists (2% growth). At the same time, Paradores has a 12% increase in capacity from recent investments. The challenge for Paradores is how to design and implement a marketing plan in order to adapt to the changing environment and achieve the high occupancy rate (particularly during weekdays) that senior management demands. 2. 5C analysis See Appendix I for more details – Marketing audit, which contains 5C analysis. 3. Alternative evaluation Alternative areas to target Pros Cons Conclusion Young market ( specifically the younger market in Spain) Broader customers portfolio; public characteristics fits with part of Paradores´ value proposition Reduced purchase power trigger price reduction; normally they prefer staying in hostels Target younger segment by providing trendier decor in the non-historical buildings. Offer special promotions and activities Active tourism New trend in travelling philosophy and demand, which is line with Paradores´ main competitive advantages Not too common yet and need a special attention and specific means of communication Promote active tourism by promoting and sponsoring cultural activities as well as adventures and ecotourism-related...
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...place of living heritage as undying testimonies of a people, their struggles, aspirations dreams and their cultural uniqueness. This is the living testimony of Iloilo City’s ancient and historical heritage. Today, it is a popular convention and meeting destination, with its many first class accommodations and an airport of international standards. Iloilo also serves as the gateway to the region and a favorite stopover for tourists heading to the beaches of Boracay, Palawan and the nearby provinces of Guimaras, Antique, Capiz, and Aklan. II. Current Marketing Situation The Philippine tourist arrival from 2000 to 2003 had decline but bounce back from 2004 and continue to increase up to the present. The Department of Tourism continues to ramp up “It’s more fun in the Philippines”. According to DOTC foreign arrivals increased to...
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...UNIT# 2: TOURISM THROUGH THE AGES Introduction; Great Empires; The Middle Ages; The Renaissance; The Industrial Revolution and Tourism Today. Objectives of this unit: Recognize the antiquity of human travel over vast distances on both sea and land; Understand how these journeys have evolved from trips that were difficult and often dangerous, to mass travel for millions today. Introduction: People have always traveled, in search of food or animal skins for clothing, or for territorial expansion. Travel in these early days was time-consuming and dangerous. Indeed, our word travel comes from the French word TRAVAIL, which means work, and that is what it was, hard work. Most early travel was on foot, but later donkeys begun to be used. Waterways and seaways also frequently become paths for trade and commerce. 1. EARLY BEGINNINGS (THE GREAT EMPIRES): Organized travel in the West probably began during the great empires of Persians, Assyrians, Greeks, Egyptians, and Romans. This period began several millennia B.C. and continued to several hundred years A.D.1 (or C.E./Common Era). During the empire period, travel developed for military, trade, and government reasons, as well as for communication from the central government to its distant territories. (i) Travel Methods: For overland travel, ordinary people used donkeys or camels, but for military and government purposes, horses were used, along with wagons and chariots. Goods also had to be transported. In Persia between 500 and 400...
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...Proposed Tourism Development in: _______Intramuros______ TM09306: Tourism Planning and Development __________________________________________________________________Final Report ABSTRACT A historical place called Intramuros that is once a center for government religion and military superiority during the Spanish era, During the time it was called a walled city because of the tall walls that covered all over the place. But during the 2nd World War it was heavily damage due to bombings and also, the Japanese used it for their prison barracks. This paper shows the profile of the case study area which consist of Geographic Characteristics, Socio-economic, and Political profile. This explains the current status of Intramuros in terms of population, environmental quality, economic condition, and the educational institutions in the area. Political profile is one of the most important factors to consider since the government is the one who gives financial support to accomplish certain projects or plans. The city of Intramuros has many things to offer. Even if it is not blessed with natural and archeological resources, the “walled city” is rich in history and culture that plays a major role in preserving our heritage and national identity since, it is easily overlooked by many Filipinos. In order to know the strategies that we are going to utilize and to come up with our group’s goal and mission, we use Strengths, Weaknesses, Opportunities and Threats Analysis...
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...LIVELIHOOD COMPONENT OF ECOTOURISM PROJECTS IN PALAUI ISLAND OF SANTA ANA CAGAYAN A Case Study Submitted to the Faculty of the College of International Tourism and Hospitality Management Lyceum of the Philippines University Cavite In Partial Fulfillment of the Requirements of the Degree Bachelor of Science in Tourism Management EREKA MAE I. OBOR July 27, 2015 Introduction Palaui Island is a 7,415-hectare island that has been declared as a Marine Reserve under the National Integrated Protected Areas System Act of 1992 and categorized as a Protected Landscape and Seascape. It is part of the Cagayan Special Economic Zone and Freeport managed by the Cagayan Economic Zone Authority (CEZA), a government-owned and controlled corporation. Palaui Island is now considered a model for ecotourism development. It has been declared by CNN in 2012 as the 25th among the top 100 beaches in the world. Then in 2013 it was ranked by CNN as 10th among the top 100 beaches in the world. It also became the site of the Blood and Water episode of Survivor US, increasing its popularity even more. Palaui is a natural destination that also boasts of a centuries-old lighthouse Cabo de Faro Engano. The Cape Engaño Lighthouse in Palaui Island dates back to the Spanish regime and is the only operational lighthouse in the northeastern coast. The island boasts of rich marine resources and uncontaminated environs and has been declared under Coastal Environmental Protection (CEP) by the DENR...
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...Impact of Housing Market Crash “The Impact of housing Market Crash on Global Economy” The housing market in the United States became a nightmare for many people who had taken out loans found and they were not able to pay their mortgage repayments. When the value of homes decreased, the borrowers realized themselves with negative capital. The negative movement of housing sector did effect the United States economy. Individual house owners and investors could not react to the situation and their properties lost value. Rates of mortgages increased extremely high that’s why mortgages no longer became affordable for many people, and thousands of mortgages defaulted. Many banks and investment organizations start have difficult time finding money due to massive losses in mortgage. This also caused slow down the housing market, growth of new home building and putting many people in unemployment environment. Depressed housing prices made many homes worth much less than the mortgage value therefore some owners chose just walk away instead of pay their mortgage. The housing sector is one of the most important chains in the economy. After the housing market crash, the economy could not run as usual because this chain had a big impact in the United States economy. Therefore the other fields and sectors ruined by the circumstances. Briefly, the domestic crisis started to change the consumer behaviors. People reduced their spending and that effected the volume of the...
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...The Philippine Tourism Industry: Adjustments and Upgrading Series 2008-08 Oscar Lagman The DLSU-AKI Working Paper Series represents research in progress. This paper is preliminary, unreviewed and subject to further revisions and final editing. The views and opinions in this paper are of the author(s) and do not represent the position or opinions of DLSU-AKI or its Members, nor the official position of any staff members. Limited copies of this paper can be requested from DLSU-Angelo King Institute, Room LS223, De La Salle University, 2401 Taft Avenue, 1004 Manila, Philippines. Please request papers by number and title. Tel. No: (632) 524-5333; (632) 524-5369; Fax No: (632) 524-5347. DLSU-AKI Working Paper Series 2008-08 Table of Contents Abstract Introduction Philippine Tourism Attractions Deterrents to the Growth of Tourism Isolation of Major Destinations Boracay Palawan Camiguin Bohol The DOT’s ational Tourism Strategy Development of Cluster Destinations Packaged Tours The Department of Tourism Marketing Effort Public-Private Sector Partnership in Tourism Development The PCCI BIZTOURS 5 Marketing the Ilocandia Region Conclusion - A Bright Outlook 3 4 6 7 9 9 9 10 10 12 14 17 20 21 22 23 25 RP-US FTA: Philippine Tourism Industry 2 May 2008 DLSU-AKI Working Paper Series 2008-08 Abstract Tourism plays an important role in the socio-economic development of a country. This paper examined the Philippine’s tourism attractions, particularly major destinations...
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...to economic development. Foreign direct investment, in its classic definition, is defined as a company from one country making a physical investment into building a factory in another country. In recent years, given rapid growth and change in global investment patterns, the definition has been broadened to include the acquisition of a lasting management interest in a company or enterprise outside the investing firm’s home country. We have chosen tourism sector to evaluate the FDI’s flow and importance during the past two years. Apart from that, we analysed the impairing factors to FDI’s in torism sector and finally we pointed out some suggestions that should be taken by the government so as to attract more FDI’s. 1. Historical Background Tourism is an increasingly important sector of economic activity worldwide, and is becoming one of the most promising sources of economic growth and human development in the United Republic of Tanzania. The United Republic of Tanzania, only began to develop international tourism in earnest over the past 15 years. Between 1985 and 1990, government began to reform the economy, liberalizing economic activity, allowing private businesses and privatizing state enterprises. Tanzania also adopted a more open foreign investment policy, allowing foreign ownership and according full protection of property rights, thereby creating a favourable environment for attracting...
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...Opportunities and Threats of Bongabong Tourism Industry Technical Description 1. Rationale Tourism is an important social economic industry in the country. It is a means of job creation, economic diversification and a source of foreign exchange. It acts as an export industry by bringing in revenues from outside sources to finance the country’s economic growth. Beyond its economic significance, tourism promotes understanding and trust among people of different cultures. It supports the belief that every traveler and every host can be an ambassador for peace, promoting understanding, goodwill and respect among the people of the world. It creates a medium for social change and multicultural understanding. It encourages adaptation to the realities of modern life and works. Tourism promotes knowledge and use of foreign languages and even improves health and disease control (Reyes, 2004). Tourism brings many more non-monetary, social, cultural, and environmental benefits and costs. The town of Bongabong is bestowed with bountiful scenic spots which could be potential for tourism industry. Some of these are Bluewave Beach in Barangay Aplaya, Tangisan Falls in Barangay Formon, Paladjungen Cave in Barangay Morente, Sukol River in Sitio Kabilang Ibayo in Barangay Poblacion, Bologbog Cave, Agpayan Waterfalls and Campana Waterfalls. It is also said to be the home of Kuta Shrine located in Barangay Anilao which said to be the remains of the Spanish regime and believed to be built...
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...ANALYSIS OF THE MEDICINE HAT COLLEGE GLOBAL TOURISM & MARKETING PROGRAM Presented to Ms. xx Coordinator of Global Tourism & Marketing Program x x College Prepared by Yili Wang First Year Students of Business Administration November 28, 2014 MEMORANDUM TO: Ms. Linda Tooth, Coordinator of Global Tourism & Marketing Program FROM: Ms. Yili Wang, First Year Students of Business Administration DATE: November 27, 2014 RE: Analysis of the Medicine Hat College Global Tourism & Marketing Program Here is the report, which you authorized on October 27, about the analysis of the Medicine Hat College (MHC) Global Tourism & Marketing (GTAM) Program. The study involved a discussion of the courses that are considered to be added to the GTAM program, the importance of practical experience and experiential learning, and the career development for GTAM graduates in terms of the position unfilled, as well as the recommendations about the development of Medicine Hat College GTAM program. According to the surveys from alumni, educational institutions, and business institutions, and some secondary resources, the quality of the Global Tourism and Marketing program can be improved in terms of course offering, sufficient practicum providing, and unfilled positions analyzing. It is important that college provides more opportunities and offers more useful courses to help tourism students to meet the needs of tourism industry. I am grateful to all of the people...
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...- To be the leaders in relocation service from Russia to Barcelona in a period of 2 years time. - To grow through word-of-mouth recommendations: highly satisfied clients telling other companies and families of their total satisfaction with the assistance they received. - Market Definition Both the world travel market and the relocation market are forecast to expand the percentage annually. One of the markets it has been increased since 2-3 years ago, and this one is the Tourism market, now there are more tourists from Russia, which means a faster economic growth rate of the country. Therefore, what we are planning to do is operate directly with the Russian market to get closer and facilitate the entrance of the country all Russian citizen that will be interested to come to Catalonia. During the current period of strong arrival of tourist from Russia to Catalonia, "4help" can capitalize on the many significant opportunities in the relocation industries. Strategic and implementation Swot / business environment Target Customer Tourist Sector Our company is Closely related to this industry as a result of the Increasing demand of Russian tourists in the city of Barcelona. These tourists are aged between (20-55) years, both male and female of medium income and active lifestyle. Catalonia and Barcelona has become one of the first tourist destinations of Spain. Only in Catalonia since early this year 655.385 tourists has already visited the city. Most...
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... Do Danish families Prefer traveling more abroad or within Denmark for holidays ? As a National Destination Management Organisation- VisitDenmark, what is the organization doing to stimulate Danish families to participate more in domestic tourism? * The theme of our research is Motivation. What motivates Danish families in choosing their holiday destinations? Do they mostly go abroad or not? And why? * Problem area is improving the tourism sector of Denmark to attract local Danish families. Here we will be analyzing the campaign VisitDenmark to see what the organization has been doing so far to encourage domestic tourism. TABLE OF CONTENT * chapter one……………………………………………………… …..Page 4 -Introduction (some background on tourism in Denmark)………………………4 -Problem formulation/ hypothesis -Research objective (what do we want to achieve in this research……………………………………………………………5 - Delimitation………………………………………………………………..........6 * chapter two……………………………………………………………………….7 - History of leisure tourism …………………………………………………......7-8 - Definition of theory…………………………………………………………..9-12 - Analysis of the Campaign, how does VisitDenmark promote domestic tourism……………………………………………………………………… 13-19 - Danish outbound tourism…………………………………………………...20-22 * chapter three………………………………………………………………….....23 - Research methodology……………………………………………………...23-25 - Research design……………………………………………………………..25-26 - Area under study………………………………………………………..............26 -Target...
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...I. Introduction A. History of Iba, Zambales Founded by Recollect priests in 1611, the village of Paynawen moved from one place to another until it settled permanently along the banks of Bancal River, where a fort was built as a defense against pirates who constantly molested the region. In 1860, the administration of the town was turned over to the Dominican priests. There were no available records as to when Paynawen was renamed Iba, but old folks believed, the town was named after a sour fruit called “Iba.” How the town got this name became a legend, that has been told, retold and handed down from generation to generation. The story happened during the early days of Spanish colonization. It was told, that while most of the Spaniards were busy establishing the pueblo, one of their men sneaked out from the group and curiously wandered around the village of the natives. Along the way, he saw a group of people, who incidentally were eating a certain kind of soft fruit. This particular Spaniard, being stranger to the place, approached them and asked the name of the place, but because of language differences, the natives thought, he was asking the name of the fruit they were eating, immediately, they replied “Iba…Iba…Iba…” from then on, this small pueblo was named Iba. The early formation of Iba was attributed to the Zambals, an ethnic group who belonged to the Malay race. They originated from the Celebes. They pushed the dwarfish, kinky haired Negritoes or Aetas eastward...
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...located at the Mediterranean Sea to the north of the Spanish coast. Barcelona is economically the most active and cosmopolitan city in Spain. The city is always modern with the latest trends, and it is usually ahead of the other cities in terms of prestige. This is evident from the architectural view of the city that reflects the life approach of the residents. Barcelona is a distinguished city of the modern architecture especially the work of Antoni Gaudi who gave the city an exciting and new look. The city as some of the oldest tourist attractions in Spain including the monuments of Renaissance, Gothic and Romanesque. The proposed trip starts from Oxford to Spain. The agency ensures that the tourists are given the opportunity to explore Barcelona city. This report presents the expectations of the tourists before, during and after the trip. Start of the journey The journey starts from Oxford, and the destination is Barcelona. Once in Barcelona, the tourists are given a passionate feel of the flamenco at the city’s legendary Tableo. The country’s best Flamenco stars have performed in this place. This event shows the tourists why the traditional Spanish dance is very popular across the globe. The Flamenco concert reveals various music, dancing and singing incorporated in a very passionate form. The tourists also have the opportunity to enjoy a traditional buffet meal and drinks during the presentation. The buffet meal includes Spanish food and traditional Catalan. Some of Barcelona’s...
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