...criticism holistically. To practice the skills of a rhetorical critic. To teach someone about how this particular, significant message works. As a critic, you will closely examine the message, analyze it, and develop some insight about how it functions. This insight will become the claim that controls your essay. Remember, what you write is the report (product) of your thinking and insights discovered. To get to that point, you must engage in four kinds of critical thinking: description, analysis, interpretation and evaluation (process). You will select, edit, and organize portions of all your thinking in each of these areas in order to teach the reader how the message works. So, your in-class paper will reflect these kinds of thinking, but the paper will be an integrated whole rather than a list or string of critical activities. Assume you have a reader who does not know what you are doing, why or how. Thus, you must define terms and elaborate on your ideas, showing the reader how your ideas relate to one another. Listed below are the specific criteria (rubric) by which the essay will be graded: 1) The essay contains an introduction that describes the context of the message and characterizes the message. (10 pts) 2) The critic states a reasonable, arguable claim about how the message works. The claim must go beyond what any average reader could conclude after encountering the message and feature the rhetorical dynamics discovered in the message. (20 pts) ...
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...1940, Walt Disney was faced with crafting a message of corporate accountability under duress. His company, the product of his creative genius, had been forced to submit to public accountability. It had a pressing need to raise preferred equity finance for a major expansion during a period of market uncertainty, war, and reported losses. This paper conducts a “close reading” of the “Letter to Stockholders” in Walt Disney Productions’ 1940 annual report, the first such letter signed by Walt Disney. The letter’s rhetorical features, including metaphor and ideology, are examined in the context of the times. What is revealed is an accountability document skillfully crafted with the exigencies faced by Disney’s company firmly in mind. The letter offers suggestive insight to the world as Disney made sense of it. The paper contributes to understanding the use of rhetoric by top management in activities related to aspects of financial accountability and reporting. It also helps to understand better a significant public persona of the 20th century, Walt Disnev. Acknowledgment The authors wish to acknowledge the helpful comments of the reviewers. SCOPE AND OBJECTIVES Analysis of annual reports, including letters by CEOs to stockholders, has a long history in management and accounting literatures. Discourse by CEOs is important not only because of the power that corporate leaders wield in their own organizations, but also because of their political and cultural influence generally. Since...
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...among these worlds, as well as provoking acts of analysis and reflection within themselves, decades after these worlds and opinions were initially established. The ongoing relevance of Orwell is due to an inspiring recipe of writing greatness. Orwell’s authentic craftsmanship, directness of expression, straightforward-simple style, methodical structure, pure honesty and most importantly textual integrity, marries together with his abilities to use his context and experiences as evidence for his ideas and argument. Essentially, it is Orwell’s universal and highly relatable ideas that allow his audiences to reflect upon Orwell’s arguments, amongst their own personal contexts for decades upon decades. These ideas constructed from the literary, political and nationalistic worlds, are derived from Orwell’s famous essays, Writers and Leviathan (W&L), Why I Write (WIW), Politics and the English Language (PATEL), Notes on Nationalism (NoN) and Sporting Spirit (SS), which are still studies and read worldwide today. Through Orwell’s essays Writers and Leviathan, Why I Write, and Politics and the English Language, Orwell has been able to establish a literary world for his audience to reflect their literary views and opinions upon. Writers and Leviathan, was a response from Orwell’s political context in post WW2, Britain, concerned with writers integrity. He states, ‘This is a political age.’ Consolidating this statement he lists ‘War, Fascism, concentration camps, rubber truncheons...
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...The visuals included with the research was helpful when reading the author’s qualitative comparative analysis of multiple posters present in Spanish secondary schools and universities. This source would be useful in framing a qualitative study on gender representation in advertising present in public educational institutions. This particular study focuses primarily upon representation of gender stereotypes in public educational spaces and how such gender constructions effects the stereotypes that are inflicted and perpetuated in society on men and...
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...------------------------------------------------- FASCISM ------------------------------------------------- Etymology The term fascismo is derived from the Latin word fasces. The fasces, which consisted of a bundle of rods that were tied around an axe which symbolises strength through unity: a single rod is easily broken, while the bundle is difficult to break. Moreover, Fasces was an ancient Roman symbol of the authority of the civic magistrate. They were carried by his lictors and could be used for corporal and capital punishment at his command. The word fascismo also relates to political organizations in Italy known as fasci, groups similar to guilds or syndicates. Definition +"Everything in the State, nothing outside the State, nothing against the State" - Mussolini +The only official definition of Fascism comes from Benito Mussolini, the founder of fascism, in which he outlines three principles of a fascist philosophy. 1."Everything in the state". The Government is supreme and the country is all-encompasing, and all within it must conform to the ruling body, often a dictator. 2."Nothing outside the state". The country must grow and the implied goal of any fascist nation is to rule the world, and have every human submit to the government. 3."Nothing against the state". Any type of questioning the government is not to be tolerated. If you do not see things our way, you are wrong. If you do not agree with the government, you cannot be allowed to live and...
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...born in New York City on Oct. 27, 1858. His father was of an old Dutch mercantile family long prominent in the city's affairs. His mother came from an established Georgia family of Scotch-Irish and Huguenot ancestry. A buoyant, dominant figure, his father was the only man, young Roosevelt once said, he "ever feared." He imbued his son with an acute sense of civic responsibility and an attitude of noblesse oblige. Partly because of a severe asthmatic condition, Theodore was educated by private tutors until 1876, when he entered Harvard College. Abandoning plans to become a naturalist, he developed political and historical interests, was elected to Phi Beta Kappa, and finished twenty-first in a class of 158. He also began writing The Naval War of 1812 (1882), a work of limited range but high technical competence”1 "Theodore Roosevelt." Encyclopedia of World Biography, 2nd ed. 17 Vols. Gale Research, 1998. Reproduced in History Resource Center. Farmington Hills, MI: Gale. http://galenet.galegroup.com.lsproxy.austincc.edu/servlet/HistRC/ His interest in politics and history definitely had a turning point in his life and his world. He was very committed to bring practical changes to the...
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...The Tragedy of Hamlet, Prince of Denmark is a tragedy by William Shakespeare. Set in the Kingdom of Denmark, the play dramatizes the revenge Prince Hamlet exacts on his uncle Claudius for murdering King Hamlet, Claudius's brother and Prince Hamlet's father, and then succeeding to the throne and taking as his wife Gertrude, the old king's widow and Prince Hamlet's mother. The play vividly portrays both true and feigned madness – from overwhelming grief to seething rage – and explores themes of treachery, revenge, incest, and moral corruption. Hamlet is Shakespeare's longest play and among the most powerful and influential tragedies in the English language, with a story capable of "seemingly endless retelling and adaptation by others." The play was one of Shakespeare's most popular works during his lifetime It has inspired writers from Goethe and Dickens to Joyce and Murdoch, and has been described as "the world's most filmed story after Cinderella". Shakespeare based Hamlet on the legend of Amleth, preserved by 13th-century chronicler Saxo Grammaticus in his Gesta Danorum as subsequently retold by 16th-century scholar François de Belleforest. He may also have drawn on or perhaps written an earlier Elizabethan play known today as the Ur-Hamlet. He almost certainly created the title role for Richard Burbage, the leading tragedian of Shakespeare's time. In the 400 years since, the role has been performed by highly acclaimed actors and actresses from each successive age. Three...
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...historical influences that shaped it through the centuries. The dramatic forms that flourished and continue to flourish among the different peoples of the archipelago include: the indigenous theater, mainly Malay in character, which is seen in rituals, mimetic dances, and mimetic customs; the plays with Spanish influence, among which are the komedya, the sinakulo, the playlets, the sarswela, and the drama; and the theater with Anglo-American influence, which encompasses bodabil and the plays in English, and the modern or original plays by Fihpinos, which employ representational and presentational styles drawn from contemporary modern theater, or revitalize traditional forms from within or outside the country. The Indigenous Theater The rituals, dances, and customs which are still performed with urgency and vitality by the different cultural communities that comprise about five percent of the country’s population are held or performed, together or separately, on the occasions of a person’s birth, baptism, circumcision, initial menstruation, courtship, wedding, sickness, and death; or for the celebration of tribal activities, like hunting, fishing, rice planting and harvesting, and going to war. In most rituals, a native priest/priestess, variously called mandadawak, catalonan, bayok, or babalyan, goes into a trance as the spirit he/she is calling upon possesses him/her. While entranced, the shaman partakes of the sacrificial offering, which may be a chicken, a pig, a carabao (depending...
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... * ‘Towelhead’ directed by Alan Ball in * ‘The Surfer’ written by Judith Wright | As You Like It | Towelhead | The Surfer | Language Form and Structure | * ‘As You Like It’ is a stage play in the form of a comedy * It also qualifies as a pastoral romance * Shakespeare wrote the lines of the play in both verse and prose | * ‘Towelhead’ is a film | * Poem * 3 stanzas * Free verse | Personal, cultural, historical and social context | * Written during the reign of Elizabeth I and ironically, both Rosalind and Celia would have been played by men * Appealing nature to both lower and higher classes * Used as a model of social critique | * Set in Houston, Texas during the 1990s * Occurred during the Gulf War * Follows the sexual awakening of Jasira (an American-Lebanese girl) | * Set in Australia | Identity One’s sense of belonging is built upon their exploration of self and the confidence they establish through their own identity. | Identity is explored most obviously with Rosalind’s disguise as Ganymede. This concealment of her true identity allows Rosalind to discover whether Orlando truly loves her. It also allows Rosalind to gain a deeper understanding of herself. This is seen through the use of dramatic irony, this enhances the audience’s connection with the characters and adds to the humour of the play. “Nay, you must call me Rosalind”. Ultimately, it is when her actual identity is exposed that she is capable of loving and being...
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...------------------------------------------------- 英语毕业论文:The Features of Advertising Language ------------------------------------------------- 来源：天星 更新日期：2007-12-04 点击：10175 ------------------------------------------------- Analysis of Advertising English Through Classification ------------------------------------------------- I. An introduction to Advertising ------------------------------------------------- 1. Definition: ------------------------------------------------- American Marketing Association (AMA) defines advertising as “the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.” Today, with the development of the technology and the diversity of the mass media, advertising has influenced us pervasively in our daily life. However, whatever the promotive strategies advertising takes, language is the main carrier of message all along, as The Language of Advertising, by Vestergaard & Schroder, says, “Advertising takes many forms, but in most of them language is of crucial importance.” Advertising language is a style of immediate impact and rapid persuasion. The point of an advertisement is to persuade you of the merits of a particular product or service, in order that you will take out some of your money. ------------------------------------------------- 2. Advertising Components: ------------------------------------------------- According to the...
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...Philippine society. It is composed or written in any of the Philippine languages, in Spanish and in English, and in Chinese as well. Philippine literature may be produced in the capital city of Manila and in the different urban centers and rural outposts, even in foreign lands where descendants of Filipino migrants use English or any of the languages of the Philippines to create works that tell about their lives and aspirations. The forms used by Filipino authors may be indigenous or borrowed from other cultures, and these may range from popular pieces addressed to mass audiences to highly sophisticated works intended for the intellectual elite. Having gone through two colonial regimes, the Philippines has manifested the cultural influences of the Spanish and American colonial powers in its literary production. Works may be grouped according to the dominant tradition or traditions operative in them. The first grouping belongs to the ethnic tradition, which comprises oral lore identifiably precolonial in provenance and works that circulate within contemporary communities of tribal Filipinos, or among lowland Filipinos that have maintained their links with the culture of their non-Islamic or non-Christian ancestors. The second grouping consists of works that show Spanish derivation or influence in the themes and forms employed, and these may include literary works that are translations of original Spanish writings, or adaptations of the same. A third grouping comprises works belonging...
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...Copyright © 2013 by McGraw-Hill Education. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-180360-1 MHID: 0-07-180360-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-180359-5, MHID: 0-07180359-9. E-book conversion by Codemantra Version 1.0 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. Trademarks: McGraw-Hill Education, the McGraw-Hill Education logo, 5 Steps to a 5 and related trade dress are trademarks or registered trademarks of McGraw-Hill Education and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property...
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...REGENT UNIVERSITY COLLEGE OF ARTS & SCIENCES UNDERGRADUATE CATALOG 2013-2014 (Fall 2013-Summer 2014) Regent University 1000 Regent University Drive Virginia Beach, VA 23464-9800 800.373.5504 admissions@regent.edu www.regent.edu PREFACE Regional Accreditation Regent University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associates, baccalaureate, masters, and doctorate degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Regent University. National and State Accreditation Regent University’s undergraduate school is accredited or certified by the following bodies: Council for Higher Education Accreditation (CHEA) (www.chea.org/) The Teacher Education Accreditation Council (TEAC) The Regent University School of Education's educational leadership and teacher preparation programs and the College of Arts & Sciences interdisciplinary studies program, which are designed to prepare competent, caring, and qualified professional educators are accredited by the Teacher Education Accreditation Council for a period of seven years, from January 9, 2009 to January 9, 2016. This accreditation certifies that the educational leadership, teacher preparation and interdisciplinary studies programs have provided evidence that they adhere to TEAC's quality principles. Teacher Educational Accreditation Council, One Dupont Circle, Suite...
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...Ben Jonson (1572–1637). The Alchemist. The Harvard Classics. 1909–14. | | | | |Introductory Note | | | | | |BEN JONSON was born of poor parents at Westminster in 1573. Through the influence of Camden, the antiquary, he got a good | 1| |education at Westminster School; but he does not seem to have gone to a University, though later both Oxford and Cambridge gave | | |him degrees. In his youth he practised for a time his stepfather’s trade of bricklaying, and he served as a soldier in Flanders. | | | It was probably about 1595 that he began to write for the stage, and within a few years he was recognized as a distinguished | 2| |playwright. His comedy of “Every Man in His Humour” was not only a great immediate success, but founded a school of satirical | | |drama in England. “Sejanus” and “Catiline” were less popular, but are impressive pictures of Roman life, less interesting but more| | |accurate than the Roman plays of Shakespeare. ...
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...7 ANALYZING THE AUTHOR’S PURPOSE AND TECHNIQUE he writer’s overall purpose determines the techniques he or she uses. The writer’s reason for writing a particular article or book may be manipulative, as in propaganda or advertising, or may be more straightforward, as in informative writing. In either case, understanding the writer’s underlying purpose will help you interpret the context of the writing. It will also help you see why writers make the decisions they do—from the largest decisions about what information to present to the smallest details of what words to use. The chapter concludes with instructions on how to write an analysis of purpose and technique. This kind of rhetorical analysis will provide the perspective required to keep you from being pushed by words in directions you don’t want to go. T 103 104 Part 1 Writing About Reading The Writer's Purpose Insofar as people know what they are doing, they plan their actions to achieve their purposes. Someone who selects the purpose of being rich will design and carry out a set of actions, legal or illegal, to gain the desired wealth. A person who wants to gain great wisdom will design an entirely different life course. Writers, whether they want most to be wealthy or wise, have specific purposes they hope to achieve by any piece of work. If they are skilled writers—that is, in control of what they write—they design each aspect of what they are writing to achieve their purpose. Being aware of the writer's...
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