...Sparkling Glass Limited A decision support document for the recruitment of the new General-Shift-in-Charge (748 words) Sourav Das PGP 2014-16, IIM Bangalore SR NO. 9233920 Sparkling Glass Limited Sparkling Glass limited Contents Background: ................................................................................................................................3 Purpose: ......................................................................................................................................3 Options Available ........................................................................................................................3 Option 1: Mr. Khanna ..............................................................................................................4 Option 2: Mr. Punjabi ..............................................................................................................4 Option 3: Mr. Gupta ................................................................................................................4 Option 4: Mr. Gulati .................................................................................................................4 Rationale used in decision making ...............................................................................................5 Recommendation ........................................................................................................................6 Appendix: Evaluation criteria...
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...Sparkling glass limited a company with 300 million turnover, is running through losses for the past 2 years. The financial problems have resulted because, production is outpacing sales, as production cost is 75 percent of the sales. Government also hold most of the company's input which results in increase in price of the product and at the same time competitors, sell glass containers at lower prices because of which customers prefer to buy from those sellers. Manufacturing of glass containers is a continuous process and requires a lot of training. Working conditions near the glass furnace is very difficult because of immense heat and there are no fans in that area, which poses a problem for workers. Glass manufacture deals in variety and if we see other companies produce variety of bottles and whereas our company only deal with a single variety, which is very economical. Ashok the in-charge of general shift, who has been responsible for routine function of the general shift, production planning, scheduling and costing, is going to retire in few months time and there is a need for replacement in Ashok's place. Recruiting externally is not feasible for the company looking at the current situations. There are four replacements internally in the company to take over Ashok's place ~Khanna, Panjabi, Gupta and Gulati. Khanna:- He holds a 5 years of work experience and is a glass technologist. He has good communication skills and applies them while solving issues. His...
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...know the ‘why’ to influence the remaining ‘WH’ in consumer behaviour (Kotler and Armstrong, 2014)1. In this assignment, I will be aiming the white-collar workers which also known as office workers, their ages are around 30 to 50 years old. I’ve chosen psychographic segmentation to target buyers in the market. This segmentation classify consumers based on social class, personality or lifestyles (Kotler and Armstrong, 2014)2. Office workers are the bunch that always work overtime and seldom have proper meal. This unhealthy lifestyle causes most of them having weak digestion system. Carbonated water is a plain water with sugar free, no calorie and contains carbon dioxide, it gives a bubbly mouthfeel and slightly sour taste. It also known as sparkling water, seltzer water or soda water (Collins, 2015). According to Greenfield (2014), consume carbonated water can help in curing the digestion problem like dyspepsia and constipation. Besides, with carbonated water that contained sodium, it can help in reduce the risk of getting heart diseases. Also, people will tend to drink more carbonated water because of its unique taste, it is good for those who are having dehydration. The Characteristics that Affect Consumer Behaviour There are few factors affecting the consumer behaviour which are cultural, social, personal and psychological characteristics (Kotler and Armstrong, 2014)3. In my opinion, factor that influencing the office workers to purchase carbonated water is personal factor. In...
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...Knowledge * describe basic meat serving cuts * describe types of poutry meat * describe basic fish cuts * define shellfish and other seafood * describe basic soup types * define common food * preparation and service terms * list major ingredients of sauces * define cooking methods | | | | | 3. Demonstrate Food Menu Knowledge * describe importance of knowing menu * identify common dietary requests * provide menu information | 4. Describe Beverage Service Knowledge * define basic beverage terms * identify product informaiton needed to describe itmes * identify majoy types of beer * describe wine calssifications * outline guidelines for matching food and wine * define sweetness terms used for sparkling wines and Chanpagne * identify common wine-producing countries * identify information found on wine label * identify correct...
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...English Wine Week Direct and Digital Marketing Plan Team Sunflowers - Team code 2114-03. Team code 2114-03. Executive Summary For English Wine Producers we propose the following objectives to get the most out of their English Wine Week: • • • • Increase the number of visitors attending the vineyards during the week To sell at least 65,000 bottles throughout the week To create a functional database upon which consumer data can be used in the future Increase awareness of the week through promotional activities A specific action plan is set to meet the objective targets. All activities will be through off-trade retailers and targeting consumers in the ABC1 categories predominately in the South East of England. Due to targeting these consumers we aim to create a premium perception of our product to take advantage of slumps in sales of Champagne. We aim to generate a vibe of interest from our campaign, advertising and events in which people want to get more involved with wine and events orientated around it. For instance through our created app GPS will locate local wine events, vineyards and merchants that sell English wine, and customers will be able to use this at will. Currently English wine have 1785 consumer details from details given to them from vineyards. Database software will be purchased so that EWP can collect data from their consumers so that in the future they are able to retain the consumers. The media which will be used has been selected as we feel that...
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...Sparkling Glass Limited Written Analysis and Communication Assignment – 2 Nitesh Raj Nama Yogesh Singh FSB -1 Date : 16/09/2014 1 16th September, 2014 To, The Plant Superintendent Sparkling Glass Limited Subject: Report on Promotional Action to be taken. Dear Sir, A detailed report on the promotional activity which is to be commissioned by our committee headed by Mr. Prasad has been submitted to you. We have four people into our consideration namely, Khanna, Panjabi, Gulati, and Gupta. Various factors such as Educational Qualification, Work Experience, Socializing and many other factors have been taken into consideration. I hope the analysis I have done satisfies your concerns. Regards. Committee Member 2 Executive Summary : Mr. Ashok, who is in charge of the General Shift at Sparkling Glass Limited , is going to retire after few months. He has been responsible not only to do the basic routine work but also manage the Production Planning, Scheduling and Costing work. Therefore, the company needs to appoint someone on his behalf. Four people have taken into consideration for the post :1. 2. 3. 4. Khanna. Panjabi. Gupta. Gulati. The analysis talks about which persons fits best for the job on analyzing on Educational Qualification, Experience, Knowledge on Planning & Management , and Social Quality and Unions. After analyzing, Mr. Gupta seems fit to be promoted because he is qualified as a Glass technologist, manages the Production Planning, Costing and Scheduling work, had...
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...Berlucchi Case Question 1: (1) Global market In 2006, 2,3 billion bottles of sparklers were produced worldwide .Italian companies produced 276 bottles of Italian spumante, from which the exported 135 million bottles. The exports increased by 15%, which were concentrated on a small number of countries. The success is based on price (average value of an exported bottle is 2,50€). The overall production of spumante grow form 250 million bottles to 276 million bottles in only 6 years. Berlucchi could benefit from the risng export rates and the emerging markets for sparkling wine like Japan or USA (2) Italian market Domestic production grew less than world production, but also increased in the last 6 years, both in charmat and traditional method. The Italian market is extremely seasonal. Nearly 53% of all Italian families consume spumante at least one time per year und they buy 2,6 bottles per capita per year. The two main distribution channels are retail groceries( (off-trade→domestic market) and HoReCa ( On-site consumption. Berluchhi could benefit from the growing market and their strong position in the market. A problem could be the high competition. (3) Individual distribution channels • Retail groceries: The spumante and champagne market decreased in the past year in retail, but not as heavy in HoReCa. The retail market is much bigger. Berlucchi could benefit on either focusing more on the HoReCa channel or expanding their market share in retail, but a threat could...
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...excuse to catch up with the girls!” Upon arrival at the luxury location you are greeted with a glass of sparkling wine. There are many shopping stalls to enjoy. There are also great workshops like, makeup, massages and hair styling. There is also a high tea that is served in the ballroom served twice a day (10: 30am-12: 30 pm, 2: 30pm-4: 30 pm). Event Management Duties Each member of the event management team was assigned to a different duty. Some where greeting guest, a few were serving a glass of sparking wine, and there were also team members working at each stalls and serving in the ballroom. How well tasks were carried out The tasks carried out by the event management team were very successful. Guests were welcomed in a very professional and respectful manner. Service was quick and neat and the members working at the stalls were helpful. Difficulties faced and how those difficulties were dealt with At the High Tea Party, the difficulty this event faced was with the amount of members serving the alcohol. On late notice the member who was assigned to this job notified the event manager that they are unable to attend. The manager dealt with this effectively by asking if any of the event management team members held a RSA (Responsible Service of Alcohol). Adjustments were then made in order to ensure guests didn’t have a long wait to enjoy a glass of sparkling...
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...1. Considerations to be taken into account by Carlsberg Malaysia in the event of diversification in producing non – alcoholic carbonated drinks in Malaysia. Carlsberg Malaysia is embarking on diversifying its product range by producing non-alcoholic carbonated drinks with a prospect of a return in investment (ROI) in the 12% range. Two areas of considerations should be looked into if Carlsberg Malaysia wants to proceed with this diversification program. 1st Method Firstly, Carlsberg could emulate the methodology employed by its competitor, Guiness, the producer of Malta non-alcoholic drink, by using existing manufacturing facilities, distributor outlets, handling equipment and sharing the same inventory listings in their production. Hence, gaining halal certification is extremely doubtful and the Muslim market could not be penetrated. Carlsberg could however benefitted from the exemption of paying excise duties and ad valorem tax. Furthermore they could display their new product at all non-alcoholic beverage counters in the market. 2nd Method Secondly, Carlsberg could embark on a totally new marketing strategy of its product by giving importance to ensure that the product is syariah compliance and certified halal by the Islamic regulators. This is to allow Carlsberg to gain an immediate access to the Muslim market, which in size and numbers are much bigger. However Carlsberg should be more conscious of the general perception linking the word Carlsberg to alcohol which...
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...During the trip on the Freixenet factory our guide has given us a lot of useful information such as some facts about Spanish Cava and how it is made. Actually, it is interesting that according to Spanish law, cava may be produced in eight wine regions: Aragon, the Basque Country, Castile and León, Catalonia, Extremadura, Navarra, Rioja or the Valencian Community. Freixenet is produced only in Catalonia. Like Champagne, Cava is produced in varying levels of sweetness, ranging from the dryest, brut nature, through brut, brut reserve, sec (seco), semisec (semiseco), to dolsec (dulce), the sweetest. Sparkling wines are made under the traditional method, or méthode Champenoise. With this method the effervescence is produced by secondary fermentation. After primary fermentation, blending and bottling, a second alcoholic fermentation occurs in the bottle. As the name suggests, this is used for the production of Champagne, but is slightly more expensive than the Charmat process. The “Méthode Champenoise” involves allowing the wine to continue fermenting in the bottle for a period of time (months to years). The bottles are slanted down, so the yeasts eventually settled in the neck of the bottle. When the wine is ready, the bottles are kept in this position with the yeasts at the neck. Through several different processes, the neck of the bottle is frozen (only a few inches of the wine inside at the neck which contains the yeast). Then, with the yeasts trapped in a short plug...
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...Research Brief 1. Identify the need for research There are many different kinds of bottled waters and soft drinks, and each one has specific requirements regarding its origin, composition and treatment. I often get asked the question, “Is sparkling water better or worse for you than still water?” The answer you will find on the Internet is that sparking water isn’t necessarily any better or worse for you from a nutritional standpoint than still water. However, after studying spoken to my friend who is study nutrition, I found this answer to be too simplistic. So, I decided to conduct a research to look further what I discovered. 2. Determine research objectives or set hypothesis * To identify whether sparking water is better or worse for you than still water * To find out the preference level of respondents regarding sparkling water * To study the health benefit of the sparking water * To determine what makes people buy certain brands of sparkling water 3. Determine research design Objective | Design | Tool | Objective 1 | Exploratory | Secondary data | Objective 2 | ExploratoryDescriptive | Focus group survey | Objective 3 | Exploratory | Secondary data | 4. Outline methodology * Quantitative and Qualitative; Mixed method * Questionnaire and interviews * Interview/survey evaluation * Observations 5. Prepare sample plan * Theoretical framework: What theory is driving my research? * Research Design: What type of approach...
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...1. A. Types of beer Yeasts that ferment at warmer temperatures, usually between 15.5 and 24 °C (60 and 75 °F), form a layer of foam on the surface of the fermenting beer, which is why they are referred to as top-fermenting yeasts. Yeasts that ferment at considerably lower temperatures, around 10 °C (50 °F), have the ability to process a chemical compound known as raffinose, a complex sugar created during fermentation. These yeasts collect at the bottom of the fermenting beer and are therefore referred to as bottom-fermenting yeast. The majority of beer in production today is fermented in this way and is called lager. Beer style Beer style is a term used to differentiate and categorize beers by factors such as color, flavor, strength, ingredients, production method, recipe, history, or origin. The modern concept of beer style is largely based on the work of writer Michael Jackson in his 1977 book The World Guide To Beer in which he categorized beers from around the world into style groups according to local customs and names.[1] In 1989, Fred Eckhardt furthered Jackson's work publishing The Essentials of Beer Style.[2] Although the systematic study of beer styles is a modern phenomenon, the practice of distinguishing between different varieties of beer is ancient, dating to at least 2000 BC. The study of what constitutes a beer's style may involve provenance,[3] local tradition,[4] ingredients,[5] and/or empirical impression, which is conventionally broken down into...
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...Vanessa Wong from the Bloomberg Businessweek states, “The Company’s revenue fell 12.9 percent in the third quarter, with revenue in the Americas tumbling by 41 percent”. The company is now going to shift its focus away from soda towards the growing sparkling water market to counteract its struggles in the US. The new tagline will be 'Water Made Exciting' instead of 'Your Home Soda Factory'. I think that people are trying to be more healthy than they have been in the past, and it has caused such a downward spiral for all soda companies. What you see people carrying now is flavored water. I know I carry it just about every day. SodaStream decided to team up with Pepsi Cola to discuss how this product stands for healthy beverages. This will give Pepsi Cola the innovative edge in the health market, and it will give SodaStream a successful brand name to increase the number of consumers. I think that SodaStream has entered this new market for sparkling water at a perfect time. This is why I think that this would be a great business to invest in. The Beverage Digest shows a 33 percent surge in the sparkling water category in this the U.S. in this past year. Flavored sparkling water sales are soaring at 62 %. The difference in the flavored sparkling water and soda is the high amounts of sugar, high fructose corn syrup...
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...BUSINESS PROCESS MANAGEMENT PROJECT FRAMEWORK FAKULTAS EKONOMI DAN BISNIS JURUSAN MANAJEMEN UNIVERSITAS AIRLANGGA Nama : Dicky Tanamas Liemertha NIM : 041411231204 Kelas : J No Presensi : PEMBAHASAN Latar Belakang Nama ” Surabaya ” muncul di awal era Majapahit. Lokasi itu diyakini berasal namanya dari kata Sura atau Suro ( hiu ) dan Baya atau Boyo ( buaya ) , dua makhluk yang dalam mitos lokal , berperang satu sama lain untuk mendapatkan gelar ” yang terkuat dan hewan paling kuat ” di daerah sesuai dengan ramalan Jayabaya . Sumber bersejarah lainnya menjelaskan bahwa simbol Sura ( hiu ) dan Baya ( buaya ) sebenarnya untuk discribe acara heroik terjadi di Ujung Galuh ( nama masa lalu Surabaya ) , yang merupakan pertempuran antara pasukan yang dipimpin oleh raden widjaja dan tentara pasukan Tartar pada 31 Mei 1293 . Tanggal yang kemudian diperingati sebagai hari jadi kota. Sejak awal abad 20 , surabaya telah dikenal sebagai pelabuhan tersibuk dan kota terbesar di wilayah koloni Ducth Hindia . Surabaya telah tumbuh menjadi salah satu kota pelabuhan perdagangan penting di Asia , sama dengan Kalkuta , Rangoon , Singapura , Bangkok , Hongkong dan Shanghai . Produksi kelimpahan terbaik kota di antara 133 kota masa depan Asia oleh Majalah Financial Times . gula dan tembakau dari Brantas Lembah yang membentang dari Jombang , Kediri , dan Madiun telah menyebabkan lahirnya lembaga ekonomi modern, seperti bank , asuransi , dan perusahaan ekspor – impor . Tingginya...
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...to be bubbly and beautiful, indicating that this can be achieved by drinking fruitwater. Dasani Sparkling Water The Dasani Sparkling water ad depicts the water from a can being poured into a clear wine glass. It reveals that the sparkling water has natural flavors, is unsweetened, and has zero calories. There are several mentions of how the water is “sparkly,” including the image of the water in the wine glass that has many bubbles. Similar to the Glacéau fruitwater ad, the Dasani Sparkling water ad has few words; it includes the name of the product, its healthy aspects, and its “sparkly” quality. The ad gives off a fresh and exciting tone, especially because of the lime, which is a popular flavor known to excite taste, and because of the blue-green color scheme. The ad’s unspoken messages include its emphasis on how the drink will make the consumer feel fresh and new. The clear water and wine glass implies that the consumer will feel clean, clear, and focused after drinking the product. The white background also adds to the clean and pure appeal. The company chose to use this kind of advertisement for emotional appeal. By claiming that the sparkling water is all natural, the ad makes the consumer view the product as healthier because it has natural ingredients with no calories. In making the consumer perceive the product as healthy, the advertisement implies that Dasani Sparkling water is the best product for the consumer and his or her family. Fiji Water The Fiji water...
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