...Special Topics in Marketing Designing Customer Driven Strategies: Positioning Differentiation Targeting Segmentation Create Value for the Targeted Customers Decide on a Value Proposition Select Customers to Serve To Design a Customer Driven Strategy: * Select Customers to Serve: * Segmentation: Dividing the market into smaller groups with distinct needs, characteristics or behaviours who might require separate products or marketing mixes * Targeting: The process of evaluating the attractiveness of each segment and selecting one or more segments to enter * Decide on the Value Proposition: * Differentiation: Differentiating the firm’s offering to create a value for the target customers * Positioning: Arranging for a market offering to occupy a clear, distinctive and desirable place relative to competition in customers’ minds. Chapter One: Segmentation: Segmentation is dividing the market into smaller groups with distinct needs, characteristics or behaviours who might require separate products or marketing mixes Requirements for Effective Segmentation: * Accessible * Substantial * Differentiable * Actionable Types of Market Segmentation: * Segmenting Consumer Markets: * Geographic: Divides the market into different geographical units such as nations, regions, states, countries or cities * Demographic: Divides the market into groups based on variables such...
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...TMKT402 International Marketing Management Unit Outline – 2014 (Semester 1) Unit Coordinator: Dr. Nigel Hardiman Introduction Welcome to TOP Education and TMKT402 International Marketing Management. This document provides you with information relevant to successful completion of this unit; including the schedule of lecture topics, prescribed texts, assessment policies, assessment tasks, examinations, academic and administrative contacts and online learning support facilities. Student Handbook and Administration Office The TOP Student Handbook provides valuable general information for students and a printed copy will be provided to you. In addition, TOP staff are available to assist you personally during office hours. Office Contact Details: TOP Education Institute Suite 1, Biomedical Building, 1 Central Ave Australian Technology Park Eveleigh NSW 2015 Tel: 02 9209 4888 Unit Overview This unit deals with key international marketing concepts, analytical methods and decision tools necessary for understanding the dynamic nature of international marketing situations facing different organisations, and to make international marketing decisions to deal with such international marketing situations. Its objective is to enable students to acquire relevant knowledge and techniques to deal with the various international marketing challenges, and to develop meaningful solutions to overcome such challenges. The unit offers...
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...01 Chapter - Overview of Marketing Chapter 01 Overview of Marketing True / False Questions 1. Google, Facebook and YouTube are all innovative, and each company has succeeded because it provided value to its customers. True False 2. Marketing is an activity that only large firms with specialized departments can use. True False 3. Good marketing is not a random activity. True False 4. Understanding a market's needs and wants is fundamental to marketing success. True False 5. Marketers would prefer to sell their products and services to everyone but it is not practical to do so. True False 6. The four Ps include persistence, promotion, presence, and performance. True False 7. Thoughts, opinions, philosophies and intellectual concepts fit the concepts of neither goods nor services, and they cannot really be marketed. True False 1-1 Chapter 01 - Overview of Marketing 8. The goals of marketing promotion are youth, style, and sex appeal. True False 9. The group of firms that makes and delivers a given set of goods and services is known as a supply chain. True False 10. Value is what you get for what you give. True False 11. In co-creation, the customer is involved as a collaborator in the creation of a product or service, which provides additional value to the customer. True False 12. Value-based marketing supports developing long-term customer loyalty. True False 13. During the past decade or so, marketers have begun to realize that they need to think about their customer orientation...
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...Gideon v. Wainwright | By Caroline Repke | Newsletter Date Volume 1, Issue 1 | Yakey, Randal. "Panama City Case Changed Legal History 50 Years Ago." News Herald [Panama City] 17 Mar. 2013: n. pag. Student Research Center. Web. 11 Mar. 2014. Yakey, Randal. "Panama City Case Changed Legal History 50 Years Ago." News Herald [Panama City] 17 Mar. 2013: n. pag. Student Research Center. Web. 11 Mar. 2014. America at this time: America at this time: | | | On June 3rd, 1961, Clarence Earl Gideon broke into the Bay Harbor Pool Room on Everitt Avenue in Panama City, Florida. A witness said that Gideon had been stealing money from the vending machines, and police later found him with more than $25 in change in his pockets. Gideon was arrested for vagrancy and was charged for breaking and entering. During his first trial, Gideon asked the judge to appoint him a defense attorney, as he was unable to afford one. The judge refused though, stating that he could only provide Gideon with an attorney if he had been charged with a capital offense. Gideon argued that he was entitled to an attorney because of what the Sixth Amendment states. Nonetheless, Gideon was put on trial and was sentenced to five years in prison on August 4th, 1961. While in prison, Gideon wrote a writ of habeas corpus, which was a letter demanding that he be brought before the court once more in order to determine if he had been held legally or should be released. Gideon first sent this to the Florida...
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...Summary of Project Title of Paper Word of Mouth marketing effect on Business to Consumer (B2C) Sales Name of Student Dean Hennessy Sources of Information For my sources of information I used a number of library resources such as the online databases that include Business Source Complete and the Emerald Management Database and I found a number of peer reviewed journals in the field of word of mouth marketing (WOMM) and how it affects B2C sales. I also sourced my information from online resources such as Nielsen and Warc who takes a special interest into consumer buying habits and habits of the media. Nielsen conducted a global trust in advertising report, so data from this report is going to be used to see the comparison of consumer trust between all the traditional and online marketing formats and also the rise in popularity in WOMM. I looked at an online article from the business magazine, Forbes detailing the various sales tools to exploit WOMM. Finally I sourced an online article on Tesco and how they used WOMM to their advantage and engage with their Facebook audience. List of Topics for discussion * Implications that the rise in the use of Word of mouth marketing has in the business to consumer sales environment * What is required to exploit the potential of Word of mouth marketing as a sales tool? * An example of a business that used word of mouth marketing and how they used it to benefit the company in terms of sales. Project Plan I am going to split...
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...Chapter 07 The International Legal Environment: Playing by the Rules True / False Questions 1. | The form of law found in the United States and England is classified as civil or code law. True False | 2. | The form of law found in Germany, France, and Japan is called civil or code law. True False | 3. | Common law is based on an all-inclusive system of written rules of law. True False | 4. | Under code law, the legal system is generally divided into three separate codes: commercial, civil, and criminal. True False | 5. | Islamic law prescribes specific patterns of social and economic behavior for all individuals. True False | 6. | Code law prohibits the receipt and payment of interest on loans. True False | 7. | In Marxist–socialist societies, law is subordinate to prevailing economic conditions. True False | 8. | The World Court can settle disputes between a company and a government. True False | 9. | When dealing with foreign countries, a marketer should refer to “international commercial law” for guidance. True False | 10. | Disputes relating to commercial transactions must be settled in courts and cannot be settled informally. True False | 11. | The statements made by the parties during conciliation may be used as evidence in the subsequent litigation. True False | 12. | If conciliation is not used to settle a difference...
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...Requirements for Major and Minor Programmes offered by FBE 2012-13 intake (3-Year curriculum) I. Major/ Minor Programmes available for non-FBE students Programme School of Business Business School of Economics and Finance Economics Finance Major X √ √ Minor √ √ √ II. GPA Requirement A yearly GPA of 3.0 of above as of August 31 (excluding Summer Semester) at the end of the first year of study must be obtained for eligibility to declare any major or minor offered by the Faculty of Business and Economics. For students who fail to meet the GPA requirement at the end of their second year of study, their declaration of FBE major/minor will be removed from the SIS by their home Faculty. III. Requirements for Major Programmes Students are required to complete 60 credits of prescribed courses for each major as follows: (A) Majors offered by the School of Economics and Finance 1. Major in Economics (60 credits) Course code Course Credits Year 1 courses: 12 credits ECON1001 Introduction to economics I 6 ECON1002 Introduction to economics II 6 Year 2 and Year 3 courses: 48 credits ECON2101 Microeconomic theory or 6 ECON2113 Microeconomic analysis 6 ECON2102 Macroeconomic theory or Macroeconomic analysis ECON2114 ECONxxxx/ Year two/Year three courses listed in Economics 36 FINAxxxx or Finance electives Total: 60 2. Major in Finance (60 credits) Course code Course Year 1 courses: 18 credits BUSI1002 Introduction to accounting ECON1001 Introduction to economics I FINA1003...
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...Marketing and Strategy Series | The powerpoint slide that you have just read is part of MARKETING & STRATEGY Presentation Series. In total, there are 14 presentation topics displayed in this category :1. Blue Ocean Strategy 2. Brand Management 3. Creative Thinking Skills 4. Customer Service Strategy 5. Essentials of Marketing Management 6. Managing Brand Equity 7. Managing Customer Service 8. Managing Innovation Process 9. Marketing Plan 10. Marketing Strategy 11. New Product Development 12. Presentation Skills for Marketing Managers 13. Strategic Planning for Managers 14. Strategy Execution SkillsAll slides are designed in powerpoint files (ppt) so that you can edit or modify and immediately use for your own learning process.You can save your valuable time by using our ready-made presentation materials.And as you can see HERE, all of our presentation slides are beautifully designed and provide comprehensive learning points.Our Marketing Presentation Series have been enjoyed by many people around the world. Here is just a small selection of their comments :Thank you very much for your wonderful presentation. Rocye Chua, Marketing Executive.So professional and comprehensive presentation.... Zabi Moqim, Marketing Consultant.Beautiful presentation and very nicely organized. Thanks! Raor Sini, Marketing Specialist.Thank you very much for the very thorough and superb presentation.. I really appreciate it. Doc Fely, Marketing Executive.Excellent tool for...
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...MAR 3023: BASIC MARKETING SUMMER A 2013, SECTION 001 Class Meetings: Monday, Wednesday, Friday 9.30 – 11.50 AM, BSN 1100 Instructor: Dr. Anand Kumar Office: BSN 3223 Department of Marketing, College of Business University of South Florida 4202 East Fowler Avenue Tampa, FL, 33620 Office Hours: Monday and Wednesday, 2:00 – 3:00 PM, or by appointment Email: akumar@usf.edu Office Phone: (813) 974-6205 TA: Chinintorn Nakhata (Pom) Office: BSN 3219 Department of Marketing, College of Business University of South Florida 4202 East Fowler Avenue Tampa, FL, 33620 Office Hours: Monday and Wednesday, 1:00 – 2:00 PM, or by appointment Email: cnakhata@usf.edu Office Phone: (813) 974-6181 Required Textbook: MKTG, 7th edition (2014, 2013) by Charles W. Lamb, Joseph F. Hair, Jr., and Carl McDaniel, published by South-Western, Cengage Learning. ISBN-13: 9781-285-09186-0. ISBN-10: 1-285-09186-0 **Please note that an older edition such as MKTG6 will also suffice for the course AS LONG AS THE STUDENT TAKES THE RESPONSIBILITY OF MATCHING THE RELEVANT CHAPTERS OR PAGE NUMBERS FROM THE OLD EDITION TO THE RELEVANT TOPICS. The older editions are usually available at a lower cost. The T.A. for the course will have a copy of the older edition in her office for those who have questions about chapter numbers, etc.** Suggested...
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...you may start with NC State’s University Career Center Home Page. If you have started using the DISCOVER website in your class, or have been introduced to other resources, feel free to use them! The major of business management would teach me how to deal with real life situations of the business world today. I think Business Management would teach me how to manage people and money. As well as how to learn to critical think and use computers and technology in this day and age. 5. Attach a list of required courses (a 4-year curriculum layout) from the Registration and Records website (choose “Curricula,” then “Degree Audit”). Subject | Catalog Nbr | Description | Units | BUS | 225 | Personal Finance | 3.00 | BUS | 295 | Special Topics in Business Management ( 1 - 6 Units ) | 0.00 | BUS | 305 | Legal and Regulatory Environment | 3.00 | BUS | 320 | Financial Management | 3.00 | BUS | 340 | Information Systems Management | 3.00 | BUS | 350 | Economics and Business Statistics |...
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...THE POWER OF EDUCATION phoenix.edu Bachelor of Science in Business with a Concentration in Human Resource Management The Bachelor of Science in Business (BSB) undergraduate degree program is designed to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BSB foundation is designed to bridge the gap between theory and practical application, while examining the areas of accounting, critical thinking and decision-making, finance, business law, management, marketing, organizational behavior, research and evaluation, and technology. Students are required to demonstrate a comprehensive understanding of the undergraduate business curricula through an integrated topics course. The Human Resource Management Concentration helps students develop an understanding of the fundamentals of human resource management and its strategic relevance in business. The concentration addresses the legal and ethical components of the decision making process involved in the human resources environment. The Human Resource Management Concentration introduces students to the basic concepts of human resource management, and allows further study in the areas of employment law, risk management, recruitment and selection of employees, international HR, change management, compensation and benefits, employee development, and performance management. Students will also develop an understanding of the critical...
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...MARKETING (WH) {MKTG} L/R 101. Introduction to Marketing. (C) Niedermeier. The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis. 211. (MKTG773) Consumer Behavior. (C) Cutright, Reed. Prerequisite(s): MKTG 101. This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research. 212. (MKTG756) Marketing Research. (C) Shen, Eliashberg. Prerequisite(s): MKTG 101, STAT 101. Students are highly encouraged to take statistics in the semester immediately preceding this course. This course examines the role of marketing research in the formulation and solution of marketing problems, and the development of the student's basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods...
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...ignment of Fin-2103: Principles of Marketing Assignment on “Elements of Macro-Environment & its impact over marketing of Bangladeshi goods & services” Md. Omar Faruque Course Instructor/ Lecturer, Department of Finance, Faculty of Business studies Jagannath University, Dhaka .] Sultan Ahmed Khan Representative of the group Epimetheus BBA 3rd Batch Department of Finance, Jagannath University, Dhaka. Submitted by Submitted to Group Name: Epimetheus Group No: Name of the members of the group: Serial No: Name of the members of the group Roll Number 01 Sultan Ahmed Khan 091597 02 Md. Mynul Islam 091633 03 Sharjil Ahmed 091623 04 Anik Mahmud 091636 05 Mamunur Rashid 07882747 06 Md. Mofazzal Hossen 091615 07 Nusret Jahan Nupur 091519 08 Mahmuda Akter Tonny 091571 09 Protiva Talukder 091602 Group Representative: Sultan Ahmed Khan. Group Coordinator : Md. Mynul Islam. Contact : epimetheus.jnu@gmail.com 18th October 2010 The Course Instructor, Md. Omar Faruque, Lecturer, Dept. of Finance, Jagannath University, Dhaka. Subject: Thanks to our mentor for giving us a challenging assignment. Sir, We are the students of dept. of finance (3rd batch) of Jagannath University, Dhaka. We are very much enthusiastic about our assignment. We are really happy to have such an assignment of challenging and interesting like this. Our presentation topic is `Elements of Macro environment and its Impact over marketing of Bangladeshi Goods and Services’....
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...Marketing Products, Service Component, Product Expansion, and Market Changes Timothy Townsend Strayer University Dr. James Fraser MKT 500 Marketing Management November 3, 2013 Introduction This paper that will be read will describe what happens when the company that is being marketed is a catering business. The paper will give a basic introduction describing what the paper will be about and how the writer will inform according to the topics. Next, there will be background information given about the company and the product or service that will on the market for consumers and how it will improve their lives. Secondly, the way the product can be enhanced through a service component will be described in the section. The next topic discussed will go into detail about how the product or service can be expanded to other boundaries and how this will help the company itself. Lastly, the marketing changes will be shown and how this could impact the way the business operates and how it will deal with the different changes of the market. Product-Service Offered There are multiple companies in the market that provide food service to the consumers. Promotion is the key to being able to have a business recognized beyond the others. All companies market themselves differently to grab the attention of the target market. The After Five Catering Company uses such strategic marketing for its service. The service that is provided goes beyond that of other competitors and is well within...
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...List of the recommended dissertation topics 1. Tourism as a development strategy in micro regions, demonstrating it by a few specific examples. 2. The role of strategic and operative tourism programs and their contribution to the development of tourism in the regions. 3. The role of Tourism Marketing Boards in the development of regional offers – thematic tours, etc. 4. Changes in the scale of values among the inhabitants of those settlements where they make their living from tourism. (Survey of literature and research hypotheses.) 5. The impact of events on the development of tourism in a selected micro-region or region through comparative research. 6. The role of training, marketing and advertising in operating rural tourism by indicating a specific area. 7. The impact of tourism developments in Hungary on the life of a settlement or micro-region. Analysis of the impact of developments from economic, ecological and social aspects. 8. Foreign interests in the domestic tourism market. Motivations, targeted areas, concentration of capital and globalisation ambitions. 9. Development of Hungary’s competitiveness in the field of active international tourism, giving a comparative analysis. 10. Actualities of aquatic sports tourism (cyclist tourism, etc.) in Hungary. Motivations, specific expenditure, possibilities, infrastructure, shortcomings and the analysis of the situation at home and abroad...
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