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Speed Racer (2008)
Distributed by Warner Bros.

By: Kjirsten Speer
Senior Project
April 2011

Special Acknowledgments: Bill Sonnega and Sian Muir,
Professors at St. Olaf College, for instruction and guidance

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Table of Contents

1. Executive Summary
2. Introduction
2.1 Mission Statement
2.2 Main Objectives
3. Marketing Strategies (2008)
3.1 Overview
3.2 Budget
3.3 Marketing Strategies
3.4 Assessment
4. Current Situational Assessment
4.1 Industry Analysis
4.2 Macroenvironmental Analysis
4.2.1 Culture
4.2.1.1 Cultural Trends: United States of America
4.2.1.2 Cultural Trends: Canada
4.2.1.3 Cultural Trends: Domestic Market
4.2.2 Demographics
4.2.2.1 Customer Trends: United States of America
4.2.2.2 Customer Trends: Canada
4.2.2.3 Actual Density of Customer: United States of America
4.2.2.4 Actual Density of Customer: Canada
4.2.3 Social
4.2.3.1 Social Trends: United States of America
4.2.3.2 Social Trends: Canada
4.2.3.3 Actual Social Customer: United States of America
4.2.3.4 Actual Social Customer: Canada
4.2.4 Technology
4.2.4.1 Technology Trends: Domestic Market
4.2.5 Economics
4.2.5.1 Economic Trends: United States of America
4.2.5.2 Economic Trends: Canada
4.2.6 Political/Legal
4.2.6.1 Political/Legal Trends: United State of America
4.2.6.2 Political/Legal Trends: Canada
4.3 Microenvironment Analysis
4.3.1 Company
4.3.2 Competition
4.3.2.1 Direct Competition
4.3.2.2 Indirect Competition
4.4 Primary Research (Mock Review Survey)
4.4.1 Demographic
4.4.2 Major Themes

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4.5 SWOT Analysis
4.5.1 Strengths
4.5.2 Weaknesses
4.5.3 Opportunities
4.5.4 Threats
5. Marketing Segmentation
5.1 Potential Segments
5.2 Evaluate Segment Attractiveness: