...Spike Jonze and Hollywood’s Tug-of-War “The other day, I was lucky enough to be at an event to bring the arts back into schools and got to see an amazing collaboration between Yo-Yo Ma and a young dancer in LA, Lil Buck. Someone who knows Yo-Yo Ma had seen Lil Buck on YouTube and put them together. The dancing is Lil Buck's own creation and unlike anything I've seen. Hope you enjoy.” This is the preface given by Spike Jonze, to a video he filmed in April of 2011. In this video, an L.A. street dancer named Lil Buck performs a style of dance, which is commonly referred to as “gangster walking”, while classical musician Yo-Yo Ma accompanies him on the cello. The performance cannot be compared to anything else – the blend of street dancing and classical music is truly a unique combination. It’s a combination that we don’t see in everyday life, a distortion of reality – which is most likely why Jonze was drawn to the idea. From his early days as a music video director and all throughout his career, Spike Jonze has had a penchant for escaping the confines of reality. From one of his earliest music videos, which plays in reverse, to films like Being John Malkovich and Where the Wild Things Are, in which he literally brings the viewer in to a new reality. This distortion of reality is a mirror of Spike’s obsession with straying from convention, in narrative and filmmaking technique. While Spike and his characters may seek to escape the confines of reality, what they are really seeking...
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...MKT 533 Branding Strategy Cases Dr. Diane Badame Fall 2015 The price of this reader reflects a 20% discount on production costs, due to the early submittal of material by the instructor. Dear Student: Reproduction of copyrighted material, without prior permission of the copyright owner, particularly in an educational setting, is an issue of concern for the academic community. Unfortunately, the impropriety of much unauthorized copying is all too often overlooked by users in an educational setting. Although copying all or part of a work without obtaining permission may appear to be an easy and convenient solution to an immediate problem, such unauthorized copying can frequently violate the rights of the author or publisher of the copyrighted work, and be directly contrary to the academic mission to teach respect for ideas and the intellectual property that expresses those ideas. With that in mind, the University Bookstore has sought permission and paid royalties for all materials enclosed. The price of your reader reflects those necessary costs. This material comes from "Questions and Answers on Copyright for the Campus Community," Copyright 1993 by National Association of College Stores, Inc. and the Association of American Publishers. MKT 533 – Branding Strategy Dr. Badame, Fall 2015 UNIVERSITY OF SOUTHERN CALIFORNIA MARSHALL GRADUATE SCHOOL OF BUSINESS MKT 533 – BRANDING STRATEGY 1.5 CREDIT COURSE FALL 2015 ___________________...
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