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Spinneys

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Submitted By sidhant889
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COMPANY BACKGROUND & INTRODUCTION

Spinneys was first formed in Alexandria, Egypt in 1924 by Arthur Rawdon Spinney, an officer in the British army, who identified a need for imported food products. By 1939 Spinneys supplied food to more than 20,000 people in Iraq and during World War II the company catered to all the Allied Forces in North Africa.

Spinneys started trading in Dubai in 1961 and opened its first supermarket in 1962 in Deira, today better known as Al Nasr Square. In those days it became locally known as ‘The Frozen Chicken’ because it was the first retailer in the area to sell frozen chickens from a chiller van. With a reputation for innovation Spinneys has been through many changes throughout the years.

Today, Spinneys is one of the leading supermarket chains in the UAE. Owned by UAE national, Mr. Ali Albwardy, Spinneys Dubai LLC has built a strong and well-deserved reputation for freshness and customer service. Food safety, quality, freshness and service have been the main drivers at Spinneys since the company’s inception and this has translated itself into the tagline for the brand – The fresher experience.

PURPOSE OF THE PROJECT:
The purpose of this project is to study and understand the various activities involved in day to day running of a spinneys store. The activities involve:
1. Distribution Type:
Distribution type will include the various distributors that a particular branch manager or a spinneys store deal with for their products. It will include the terms and conditions that the spinneys ask for, from the distributors for storing and distributing their products and the terms and conditions regarding the payments.

2. Strategic Planning:
Strategic planning will include all the activities and the planning which is undertaken on the store and the management level as well for maximising the sales and increasing the

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