What is your assessment of Dr. Gokhan Hotamisligil and his research?

Please use this template for your case write-ups for MGMT 298D. As you can see, the page layout includes one-inch margins on all sides, with the header and the footer containing only your name (individual assignments) or team number or team member names (group assignments), the assignment title, and the due date. The preferred font is Calibri, but Arial or a similar readable font is also acceptable. Headings can optionally be in Cambria font. The font must be at 11-12 point and each paragraph should be indented at least 1/4 inch. Single spacing is required. The document should be about between two to three pages of text (depending on assignment and with the exception listed below under “References”). If you include any tables and figures, they may be embedded in the document OR included as additional pages and must be easily readable. The core document can exceed three pages if you embed figures or graphs, and it is acceptable to have the references appear on page 4 even if you don’t include figures and graphs.

While this isn’t a class on writing and “content is king,” clearly presenting your ideas in written form is important to most entrepreneurs. The document should be properly formatted and clear. While tables and graphs can be used in appropriate situations to clearly convey meaning, the document should largely be written as “paragraphs.” Generally, it is a good idea to avoid bullet points.

We highly recommend including the questions in the document (e.g. using “Heading 1” as done in this document). Several students have tried to answer all the questions as a single essay, and this usually doesn’t work out well. If you are given three specific questions, it is easier (and usually leads to a higher grade) to answer each question directly. The grader should not have to infer your meaning as it should be clearly stated.

Why have the negotiations of these agreements been so time consuming and difficult?

If you happen to use any external references, you should clearly cite them. The original case (e.g. Syndexa) should always be reference “zero.” It generally is not helpful to cite passages from the assigned case, but it may be useful in certain situations to cite numbers so these should be clearly marked as such (e.g. [0]).

Be careful what information you use. For example, imagine if you were asked to decide on the best initial market for Syndexa. If you team decided it would be people who like chocolate ice cream, and you quote a government study of ice cream eating habits [1], that’s okay. But when analyzing a case, you shouldn’t quote references from the “future” (in the case of Syndexa, anything published beyond 2007). You should also not try and find out what actually happened (i.e. what a company actually did when facing a particular challenge) and use that to guide how you answer questions. Finally, never seek out other analyzes of the same case you have been assigned on the web or from friends.

What are the goals and priorities of Gokhan Hotamisligil, Isaac Kohlberg, Barry Bloom (HSPH), and Teo Uysal (Syndexa)? *
You are required to submit your Syndexa write up via the course website (i.e. TurnItIn on CCLE in Week 2) BEFORE the beginning of class on Tuesday (1:00 PM PST). In addition, you must turn in a physical copy of your paper at the BEGINNING of class on Tuesday.

There may be multiple ways to answer a case question. You will be graded on applying principles learned in class, critical thinking, creativity, and clarity of your answers. In my experience, it is better to give a well-reasoned “wrong” answer than to know the “right” answer and have weak reasoning behind your suggestions. In essence, entrepreneurship is about being bold. There are winners and losers, and making informed decisions and justifying your reasoning matters in entrepreneurship.

Do you support or object to the agreements that are described at the end of the case?

Good luck and feel free to ask the TA questions about your approach. However, don’t expect the TA to give you answers, or tell you that you are “right”. That isn’t his/her job. However, if you are stuck on a question, or don’t understand it, then be sure to ask for help.

References
Note: Any commonly used reference format for technical writing is acceptable. If need be, the reference section can be on page 4.

0. Richard G. Hamermesh and David Kiron, “Syndexa and Technology Transfer at Harvard University,” Harvard business School Publishing, 2007. 1. Department of Health and Human Services, U.S. Government Survey of Ice Cream Eating Habits, November 1999.