...Rajinda Jayasinghe A0090911 SPLASH CORPORATION: COMPETING WITH THE BIG BRANDS “We are at war with the multinational corporations, fighting for the hearts and minds of the Filipino consumers” With these simple words, Roland Hortaleza, Chairman and CEO of Splash Holdings, provides some key insights into how he views his company’s place in the highly competitive cosmetics and toiletries market in the Philippines. An underdog success story in the truest sense of the word, the rise of the Hortaleza family from their humble beginnings as civil servants, to the pioneers of the “next Unilever”, the story of Splash Corporation is an informative model for those who wish to study the marketing strategies that drive successful startups in competitive markets. Several years removed from its creation, Splash finds itself facing challenges that are quite different from those that it faced at the time of its inception. In many ways, the underdog mentality that so successfully fuelled Hortaleza’s initial strategies is now obsolete. Splash finds itself in something of an inconvenient middle-ground, competing for market share against emerging low-cost alternatives and fighting the big-budget multinationals that continue to dwarf the scope of Splash’s product lines and thee depth of its marketing budgets. The following case analysis looks at Splash’s current position in the Philippines cosmetics and toiletries industry, and attempts to draw conclusions on future opportunities and points...
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...906A15 SPLASH CORPORATION (B): INTERNATIONAL EXPANSION Nigel Goodwin prepared this case under the supervision of Professor Niraj Dawar solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2006, Ivey Management Services Version: (A) 2006-04-24 INTERNATIONAL VISION In November 2005, Dr. Rolando Hortaleza, founder and chief executive officer (CEO) of Splash Corporation (Splash), considered two major opportunities to expand the company beyond its home base in the Philippines in 2006. Asian markets presented a natural and attractive opportunity to export the company’s existing skin care and hair care products. Splash already promoted these products in Indonesia and distributed them through third parties in other Asian countries. Hortaleza...
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...The chemical I chose to write my paper about is Polychlorinated biphenyl or PCB. Polychlorinated biphenyls were manufactured from 1929 until it was banned in 1979. PCB’s were used in hundreds of things because of their non-flammability, chemical stability, high boiling point, and electrical insulating characteristics. PCB’s range in form from light oil to a heavy wax. The largest producer of PCB was the Monsanto Corporation who marketed it under the trade name, Aroclor. For years and years PCB was thought as a chemical who had unlimited advantages to human life and no negative consequences. It was used any way possible and was discharged just the same way. Many people simply discarded it into rivers, waterways, and landfills. It wasn’t until 1960s when the world began to question the health consequences of using PCB. In the late 1960s there was a highly publicized poisoning case in Japan and Taiwan both of the cases were involving rice oils contaminated with PCBs. As public awareness rose and the chemical began to come under fire from the public Monsanto Corporation voluntarily discontinued most of the production and use of Polychlorinated biphenyl. Finally in the middle to late 1970s...
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...International Journal of Advanced Corporate Learning (iJAC), Vol 3, No 4 (2010) • Home • About • Log In • Register • Search • Current • Archives Home > Vol 3, No 4 (2010) > Atici Font Size: [pic] [pic] [pic] Impulse Purchasing Behaviors of the Turkish Consumers in Websites as a Dynamic Consumer Model: Technology Products Example Bünyamin Atici, Ugur Bati Abstract This paper examines the concept of impulse purchasing behavior online basically. The phenomenon of impulse purchasing has been researched in consumer research as well as for example in psychology and economics since the 1950s. A detailed review and analysis of the literature asserts that there are some unsolved issues regarding the state of knowledge on impulse purchasing behavior. Furthermore, nowadays consumers buy an increasing amount of purchases on the Internet. The current conceptualizations of impulse purchase behavior do not adequately capture impulse purchase behavior over the Internet. Today several researchers have claimed that the phenomenon of impulse purchasing should be examined also in the context of online shopping environment. This article aims to reveal that what attitudes of the customers are the points in question while purchasing on internet in terms of impulse buying. The results of our exploratory research are consistent with our conceptualization, and present a strong base for future research. Full Text: PDF [pic] International Journal...
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...Trisha Myers Professor --------- English 1302 December 2, 2014 The Genetically Modified Boogeyman There is an acronym tossed around today that is so infamous and so widespread, it is able to stir up deep-seeded feelings of distrust in many people in several parts of the world: the GMO, or, the genetically modified organism. There is hardly a product on American grocery shelves today that does not contain some form of a genetically modified (or GM) crop, and many people find this fact disturbing. The average consumer does not fully comprehend the GMO, but fears and rejects it based on a superficial knowledge of the term. The possible dangers – or the possible lack there-of – of GMOs are largely debated among consumers, organizations, corporations, and even politicians. And yet, the overlooked consensus of the scientific community is that, so far, GM ingredients in food products cause no more harm to the consumer than non-GMO products. However, there is no proof that long-term risks do not exist, and many point to the several countries that have banned or severely restricted the production and trade of GMOs. But mankind has been altering the genes of food through domestication for thousands of years using selective breeding; many say that biotechnology is simply the newest innovation in agriculture. There are, without a doubt, problems surrounding GMO production and regulation that need resolving, but the process itself is not inherently bad. As long as the practice is well-regulated...
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...1(d).Value Chain Analysis: A Way to profit improvement & cost Reduction Learning Objective 1. how to identify the value added activity 2. how to rectify the non –value added activity 3. application in profit planning & cost reduction INTRODUCTION Competitive advantage for a company means not just matching or surpassing their competitors, discovering what the customers want and then profitably satisfying, and even exceeding their expectations. As barriers to inter-regional and international trade are diminishing and as access to goods and services are growing, customers can locate after identification and «the best of what they want, at an acceptable price, wherever it is in the world. Under growing competition and, hence, rising customer expectations, a company's penalty for complacency becomes even greater. A strategic tool to measure the importance of the customer's perceived value is value chain analysis. By enabling companies to determine the strategic advantages and disadvantages of activities and value-creating processes in the market place, value chain analysis becomes essential for assessing competitive advantage. Value analysis or value engineering is one of the most widely used cost reduction techniques. It can be defined as a technique that yields value improvement. It investigates into the economic attributes of value. It attempts to reduce cost through ...
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...Mobile Usability Jakob Nielsen and Raluca Budiu New Riders 1249 Eighth Street Berkeley, CA 94710 Find us on the Web at www.newriders.com To report errors, please send a note to errata@peachpit.com New Riders is an imprint of Peachpit, a division of Pearson Education. Copyright © 2013 by The Nielsen Norman Group Senior Editor: Susan Rimerman Copy Editor: Anne Marie Walker Proofer: Emily K. Wolman Indexer: James Minkin Production Editor: Tracey Croom Composition: Danielle Foster Cover Design: Peachpit Press Notice of Rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, contact permissions@peachpit.com. Notice of Liability The information in this book is distributed on an “As Is” basis, without warranty. While every precaution has been taken in the preparation of the book, neither the authors nor Peachpit shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the computer software and hardware products described in it. Trademarks Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and Peachpit was aware of...
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...CHAPTER I INTRODUCTION This chapter discussed an overview of the study. It explained the background of A. Briones Trading that included its history, the mission and vision initiated by the founder and its members. It emphasized the role of the system and its design suited for the company. It discussed the general idea of the proposed system on how it aided the company’s problems and switched it to a more productive solution. Employees of the company were listed together with their corresponding duties and responsibilities. It will also showed an illustration of the organizational chart and the map presenting the exact location of the company. 1.1 Introduction and its Background Technology had affected society and its surroundings in a number of ways. It had already offered a great contribution for the betterment of every human and its society. It had made difficult jobs into an easier and much productive one. Nowadays, computerized systems were mostly needed for an establishment to be able to advance its production and developed an agile organization. Rather than manually storing data or files on papers, this was a best way of storing and retrieving important documents. It gave much security and lessened the risk of losing or innocently misplacing files. 1.1.1 Background of the Study A. Briones Trading is a company that buys raw materials like paints, metals, volts, road railings, asphalts, gravel and sand...
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...and ASSIGNMENTS International Business Strategy INTL 460 SECTIONS 61 and 81 Fall 2008 Professor Daniel F. Spulber Office 606 Leverone 491-8675 E-mail: jems@kellogg.northwestern.edu International Business Strategy Course Description The course defines the objectives and strategies of international business. The course emphasizes economic analysis of international business strategy formulation. Topics covered include gains from trade, costs of trade, and the competitive strategy of the international business. The course considers alternative modes of market entry, including import and export through intermediaries, contracting with suppliers and distributors, strategic alliances and foreign direct investment (FDI). Case studies are used to illustrate the basic principles of multinational business management and strategy. The course introduces the “Strategy Star” analysis. The first week of the course is dedicated to introducing international business strategy and providing a review of the micro-economics concepts that will be employed during the course. The course then introduces the concept of the ‘Global Value Connection.” This concept is used to develop global competitive strategies that depend on doing business between countries. Weeks 2 and 3 present strategies for providing global added value. The course highlights the economic aspects of gains and costs of trade that are relevant to the international business manager. Weeks 4, 5, and 6 develop...
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...SBL SCHOOL OF BUSINESS AND LAW MANAGING HUMAN CAPITAL Module Tutor: Dr. Rajendra Kumar Student: Iryna Viter Student Ref: 0188SBMA1109 Course: MBA1 D, APR 10 TABLE OF CONTENTS: I. INTRODUCTION------------------------------------------------------------3 II. HUMAN RESOURCE MANAGEMENT--------------------------------4 III. STRATEGIC HUMAN RESOURCE MANAGEMENT --------------6 IV. HUMAN RESOURCES PLANNING-------------------------------------8 V. JOB ANALYSIS--------------------------------------------------------------9 VI. JOD DESIGN/DESCRIPTION--------------------------------------------10 VII. RECRUITMENT/SELECTION-------------------------------------------11 VIII. TRAINING AND CAREER DEVELOPMENT------------------------14 IX. PERFORMANCE APPRAISAL------------------------------------------18 X. REMUNERATION---------------------------------------------------------19 XI. MOTIVATION--------------------------------------------------------------21 XII. ROOM FOR IMPROVEMENT-------------------------------------------24 XIII. RECOMMENDATIONS---------------------------------------------------25 XIV. CONCLUSIONS-------------------------------------------------------------25 XV. REFERENCES---------------------------------------------------------------27 XVI. BIBLIOGRAPHY-----------------------------------------------------------28 I. Introduction In today’s tough competitive market many companies are faced...
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...Engr. Caesar P. Llapitan Chairman Accepted in partial fulfilment of the requirements for the degree Bachelor of Science in Chemical Engineering. Engr. Ernesto D. Marallag Dean, College of Engineering ACKNOWLEDGEMENT We, the authors, convey our gratefulness and appreciation to the people who have given valuable assistance in the completion of this study. To Engr. Policarpio Mabborang, Jr. for providing a perceptive and logical evaluation of our research, for his corrections and suggestions in the improvement of the study, and for his patience towards us; To Engr. Caesar Llapitan, Engr. Marianne Calica, Engr. Monico Tenedor, and Engr. Ma. Haidee Mabborang, who served as our panelists in the defense, pointed out mistakes and gave good suggestions in revising our thesis; To Engr. Gina Consigna, head of the Feed Laboratory of the Department of Agriculture, Ma’am Editha Taguba, and Ma’am Lawrence Gaspar who permitted us to conduct our experiments in their laboratory; To Ma’am Gladys Zamora, laboratory technician of the DOST-CAS laboratory, for lending us the laboratory equipment for our thesis study; To Engr. Jerome Tumaru, production manager of CARSUMCO, for assisting us in our experiments, and for...
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...Strategic Marketing & Planning, 2009 Fiji Water Executive Summary: There are multiple recent strategic issues that the bottled water company Fiji Water is facing. The economic recession has led to a change in consumer purchasing trends, and the bottled water category is not as stable financially as it used to be. Environmental issues, such as waste and pollution, are also affected Fiji Water and its competitors. Bottled Water companies are attempting to shift packaging and shipping to more ecologically friendly materials and modes, as consumers favor environmentally sustainable products. Additionally, as consumers focus on obtaining healthier lifestyles and diets, they have begun to question the safety and purity of the water that bottled water companies are producing. Fiji Water has been affected greatly by all of these issues, as well as negative press about the socio-economic conditions of their souring location, and in 2008 was forced to layoff 40% of their staffing resources. With limited resources, an action plan going forward must be cost efficient and extremely effective. By analyzing and critiquing four potential strategic options, a rational next step for Fiji Water can be discovered. By supporting this plan with marketing tactics and communication, it can attempt to stimulate growth for the company. Current Overview: History: Fiji Water is bottled water artesian water that was founded in 1993 in Colorado and first produced and sold to the world...
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...Updates and corrections to the textbook and Study Guide PowerPoint slides Links to other relevant web sites A short on-line survey ($100 cash prize available) Instructions on how to install the 2008 ProFile program and download updated sample tax returns and Cases when the updated ProFile software is available in January, 2009 A “Guide to Using Your Student CD-ROM" How To Work Through Chapter One We recommend the following approach in dealing with the material in this chapter: The Canadian Tax System r Read the text pages 1 - 3 (paragraph 1-1 through 1-11). r Complete Exercise One-1 on page 3 of the text. The solution is on page S-3 of this Study Guide. All solutions to Exercises and Self Study Problems and Cases can be found in this Study Guide and the page numbers all start with the prefix S-. Read the text pages 3 - 4 (paragraph 1-12 through 1-16). Complete Exercise One-2 on page 4 of the text. The solution is on page S-3. Read the text pages 4 - 5 (paragraph 1-17 through 1-22). r r r Tax Policy Concepts r Read the text pages 5 - 6 (paragraph 1-23 through 1-25). r r r r Complete Exercise One-3 on page 6 of the text. The solution is on page S-3. Complete Self Study Problem One-1 on page 30 of the text. The solution is on page S-4. Read the text pages 6 - 7 (paragraph 1-26 through 1-31). Complete Self Study Problem One-2 on page 30 of the text. The solution is on page S-4. Canadian Tax Principles 2008/2009 - Study Guide S-1 How To Work Through Chapter...
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...Beauty Case Study By: Melinda Brodbeck and Erin Evans Presented March 5, 2007 SITUATION: The Dove Campaign for Real Beauty (CFRB) began in England in 2004 when Dove’s sales declined as a result of being lost in a crowded market. Unilever, Dove’s parent company, went to Edelman, its PR agency, for a solution. Together, they conceived a campaign that focused not on the product, but on a way to make women feel beautiful regardless of their age and size. The following summer, CFRB was brought to the United States and Canada. CRFB aimed not only to increase sales of Dove beauty products, but also targeted women of all ages and shapes. According to the CFRB website, “The Dove Campaign for Real Beauty is a global effort that is intended to serve as a starting point for societal change and act as a catalyst for widening the definition and discussion of beauty. The campaign supports the Dove mission: to make women feel more beautiful every day by challenging today’s stereotypical view of beauty and inspiring women to take great care of themselves.” In addition to changing women’s view of their bodies, Dove also aimed to change the beauty market. In an industry where the standard of beauty is often a size two blonde supermodel, Dove distinguished itself by using models that ranged from size six to fourteen. CRFB abandoned the conventional cynical method of portraying “perfect” women as beauty role models. RESEARCH: Dove commissioned The Real Truth About Beauty study as a...
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...Strategic Analysis of Nestlé and its Competitor Kraft Foods Course: International Business Strategy (IB BA) Professor Lewis University of Applied Sciences Dresden Project Members: Katerina Schneiderova Sandra Merkel Nicole Klötzer Carolin Wiese Samuel Weimer Nicole Schröder Date: 11th June 2010 Executive Summary In the following, two companies and their strategic positions within the coffee consumer goods industry will be described. The focus lies on Nestlé and its competitor Kraft Foods. As coffee is one of the most popular products worldwide, this is a very demanding business. It is necessary to provide high quality products, especially when working in the more affluent segments like Nestlé and Kraft Food do. Several political, economic, social, technical, environmental and legal aspects have an impact on the industry branch they are operating in. In addition, there is not only a differentiation in Robusta and Arabica coffee, but also in filter coffee, portioned and non-portioned soluble coffee. To satisfy the diverging needs of all customers, different strategies are applied to gain more market share. In this report it is examined how those companies operate in the specific business context, what they have in common and where they differ. Furthermore, an analysis of the industry attractiveness, of the market segmentation and value chain and an overview of resources and capabilities are part of this paper. After intense research...
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