...906A15 SPLASH CORPORATION (B): INTERNATIONAL EXPANSION Nigel Goodwin prepared this case under the supervision of Professor Niraj Dawar solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. This material is not covered under authorization from CanCopy or any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2006, Ivey Management Services Version: (A) 2006-04-24 INTERNATIONAL VISION In November 2005, Dr. Rolando Hortaleza, founder and chief executive officer (CEO) of Splash Corporation (Splash), considered two major opportunities to expand the company beyond its home base in the Philippines in 2006. Asian markets presented a natural and attractive opportunity to export the company’s existing skin care and hair care products. Splash already promoted these products in Indonesia and distributed them through third parties in other Asian countries. Hortaleza...
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...SPLASH CORPORATION INTRODUCTION A fast-growing family of brands that are leaders in their respective categories. Now known globally, Splash continues to make a difference in more lives. Company Profile Splash Corporation is a publicly listed Filipino company with business interests in personal care and food manufacturing, marketing, and distribution in the Philippines and in the international market. Founded in 1985, Splash was able to grow from a Php12,000 backyard business into a Php3.5 billion enterprise through the vision, innovation and commitment of its founders Dr. Rolando B. Hortaleza and Dr. Rosalinda A. Hortaleza. Being consistently among the top corporations in the Philippines since 1998, the Company has established its reputation as one of the formidable players in the Philippine personal care industry. As of December 2013, Splash Corporation, ranks fifth in the personal care industry, outranked only by giant multinationals, making Splash Corporation the number 1 Philippine-based personal care company. Splash is a market leader in three personal care categories—exfoliants, skin whitening lotion and hair coloring based on December 2013 report of AC Nielsen. SkinWhite is the number 1 whitening lotion with 24 percent share by value and 20 percent by volume. Maxi-peel Exfoliant Solution has 79 percent share by volume and Kolours is the number 1 hair dye product with 31 percent share by volume and 25 percent by value. In 2011, the Splash Group acquired Barrio...
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...pattern a little pittter patter there and a little pitter patter here I chose to dance in the rain, something that only a child would have done but then again, I was still a child on the inside With my long yeloow raincoat that hung to my knees the small hat that i kept upon my head and to the small, snug, and squeaky boots that drove my mom nuts when i walked in the house I liked the rain to be honest it was a wonderful thing A feeling of joy light ecstasy and even a silly dash of playfullness it reasurred me, this rain it's gently patter was felt all through my body as though it was to assure me that everything would be ok I saw a few puddles to my right, and i decided to hope a little in them and make some splashes "Splish splash" went the water as i jumped with every step i took the ripples in the water made the transleucent mirror ripple and i watched in curiosity I took a look to the sky and a droplet landed on my face I lte it rool down my face from my forhead to my eyes and i waited as it rolled down my eyes ever so slowly I let a few more of these drops fall on my face it was like all the sadness that was in me that i could not express was being let out by unforseen forces it releived me a little but i was still unsre of what to do The wind started to pick up, and I was forced to hold on to my dainty yellow hat so that it wouldn't fly away I turned towards home but with the rain picking up even harder, i couldn't see in front of me i cried...
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...Proposal: Graphic Design IT/236 Introduction to Web Design I May 20th 2015 Professor Frank Futyma Project Proposal: Graphic Design My website, LVsplashpads.com, will be incorporating a few different plug-ins and multimedia features. When the site is first introduced, I anticipate to only having pictures from splash pads from around the city, however, I would eventually like to have live streams available of specific splash pads if possible. I would like to set up a feature where user’s of the website may upload small video’s to the website and they can be broadcast to everyone who logs in, so they can see the conditions of a specific splash pad as well as how busy it may be on that particular day. I would like to include small videos that I will personally upload to the site, showing a brief walk through each park for all users to view when they would like. Graphics will most definitely make up a majority of my site, as it will give the user a visual of the place that they would like to visit. I will have a few scattered pictures of random splash pads incorporated on the main page, however, I will have a specific page on the site where I will put all other splash pad pictures as well as give users a chance to upload their own! I know it is out of the spectrum of things that I could include now but having a live feed on my page is something that I would like to have and having the ability to load graphics onto this live feed would be very interesting in my opinion. I...
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...Type: n/a Damage Class: n/a Splash Damage: n/a Damage: n/a Bonus: n/a SPELLS/SPECIAL ABILITIES Heal (Spell) Casting Cost: 1 mana point for every 2 hp healed Range: 2 Description: The Medic starts with this spell and may cast it on any organic ground units to heal damage. Restoration (Spell) Casting Cost: 50 Range: 6 Matrix Description: The Medic may cast this spell on any unit to remove harmful spell effects (does not affect Stasis Field, but does include Lockdown) Optic Flare (Spell) Casting Cost: 75 Range: 8 Matrix Description: Targeted spell. The unit hit will have his sight range reduced to 1 matrix permanently (unless restored by Medic). The unit affected should have ‘Blinded’ displayed in info box. Also removes detection ability if the unit had any. NEW UPGRADES Restoration (Spell) Researched at: Academy Research Cost: 100m, 100g Optic Flare (Spell) Researched at: Academy Research Cost: 100m, 100g Caduceus Reactor (+50 Mana Capacity) Researched at: Academy Research Cost: 150m, 150g UNIT NAME: VALKYRIE FRIGATE RACE: Terran RANK: Lt. Commander VITAL STATISTICS Hit Points: 200 Armor Class: Heavy Armor: 2 COSTS Mineral: 250 Gas: 125 Food: 3 TECH TREE Built From: Starport Pre-Requisite: Armory, Control Tower WEAPONS Weapon System: Halo Rockets Attack Type: Air only Damage Class: Explosive Splash Damage: Yes (Small area) Damage:...
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...Type: n/a Damage Class: n/a Splash Damage: n/a Damage: n/a Bonus: n/a SPELLS/SPECIAL ABILITIES Heal (Spell) Casting Cost: 1 mana point for every 2 hp healed Range: 2 Description: The Medic starts with this spell and may cast it on any organic ground units to heal damage. Restoration (Spell) Casting Cost: 50 Range: 6 Matrix Description: The Medic may cast this spell on any unit to remove harmful spell effects (does not affect Stasis Field, but does include Lockdown) Optic Flare (Spell) Casting Cost: 75 Range: 8 Matrix Description: Targeted spell. The unit hit will have his sight range reduced to 1 matrix permanently (unless restored by Medic). The unit affected should have ‘Blinded’ displayed in info box. Also removes detection ability if the unit had any. NEW UPGRADES Restoration (Spell) Researched at: Academy Research Cost: 100m, 100g Optic Flare (Spell) Researched at: Academy Research Cost: 100m, 100g Caduceus Reactor (+50 Mana Capacity) Researched at: Academy Research Cost: 150m, 150g UNIT NAME: VALKYRIE FRIGATE RACE: Terran RANK: Lt. Commander VITAL STATISTICS Hit Points: 200 Armor Class: Heavy Armor: 2 COSTS Mineral: 250 Gas: 125 Food: 3 TECH TREE Built From: Starport Pre-Requisite: Armory, Control Tower WEAPONS Weapon System: Halo Rockets Attack Type: Air only Damage Class: Explosive Splash Damage: Yes (Small area) Damage:...
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...of the used car website is to give people a good idea of what we have in inventory and how we work. In order to accomplish this, the site must: Site Objectives • Promote an online awareness of the company • Establish the company’s credibility by providing customer testimonials • Educate site visitors about the need to work with us when looking for new car Main Elements The main features (topics) of this site • Provide articles and reviews about the company • Include images and video of the cars in stock and the people satisfied with the cars they purchased • Provide e-commerce tools such as a wish list, application, and email contact Content The site will contain the following page types: • Home page with slide show layout; no splash page • About us summary page, Management Team, and Locations • Customer Testimonials page • Inventory Page • Contact us page with customer service links • Privacy Statement page Value Added Content The site’s value added content will include the following: • Company logo • Photos of Cars • Video clips of customer testimonials and video blogs • Current news pages with articles and columns Target Audience The typical site visitor: • Anybody with any type of credit history Site Structure The site will have a Hierarchical site structure with a combination of text navigation menus, navigation bars and image links. The home page will have a carousel feature highlighting featured cars. Each page will contain a logo, banner, navigation...
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...thing I broke in pit my freshmen year was a mallet- while we were practicing, the head just flew off and landed on the field. That mallet head later proved to make a good ball, which we threw around all the time. Later that year, both Caleb and I witnessed a tragedy. After we had packed up all of the front ensemble equipment, someone was going to drive the lawn mower back to the trailers. But little did we know, we had missed the synthesizer- it was still leaning up against a wheel of the trailer that was being pulled by the lawn mower. When the lawn mower took off, the synth fell over, and the trailer wheels went right over it, causing a massive crack right down the center of it. Connell wasn’t too happy about that one. Another time, the splash cymbal broke while at a contest, causing us to frantically search for a replacement and eventually borrowing one from another band. There have been countless occurrences of cymbal stands snapping off, and there might have been one time when I flipped over a vibraphone after taking it down a hill a little too quickly. Caleb might also have been yelling for me to slow down, but did I listen? Nah. Caleb has always been there to witness us breaking just about everything, even if he wasn’t always responsible for it. Through fun, work, and breaking stuff, Caleb has lead both the front ensemble and myself to new levels that we didn’t know were possible. He taught us when to have fun and when to work, and he still worked with us even though we...
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...spread: * What is you first impression of the layout? * Look for contrasts, changes, juxtapositions, similarities and the overall symmetry * How is the layout of the single page spread? * How does the page spread relate to the following page? * Is the regularity of the grid broken? Why? Panels: * Are there any panels that differ from the rest or are there complete symmetry? * Are the panels the same size and shape? * Are there rhyming panels? * What is the rhythm of the page/story? Note that panels fracture time and space and results in a broken rhythm of unconnected moments. Closure allows us to make sense of it anyway. * Are there any mutes? * Are there any open panels and bleeds? * Any splash pages? Colors: * Which colors are used? Bright ones or black and white? What is the effect? Perspective: * Which types of perspective are used? Eye level, bird’s eye or worm’s eye? When and why? What is the effect? * Zoom – does the writer/artist use many long shots, zooms or establishing shots? Why? Closure: * Filling in the blanks - how much closure is there? What is the effect? Remember that closure and gutters go hand in hand. Speech balloons and caption boxes: * Analyze the speech balloons – Which kinds do you see? What fonts are used? How do the speech and the shape and sizes of the letters convey the characters’ personalities, moods and feelings? * Pay attention to caption boxes, sounds, onomatopoeia...
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...In my application to Vanderbilt, I wrote about founding a year-round mentorship program called “Sabre Splash.” I spoke of the meaningful impact this program had on the freshmen at my school – many at risk of experiencing depression and displaying bullying behavior – along with the mentors themselves. However, I did not describe the significant effect Sabre Splash had on me personally. It truly reshaped my perspective in many areas, including leadership, scholarship, diversity, and citizenship. I have been fortunate to feel comfortable in leadership roles, but Sabre Splash deepened my understanding of what it means to lead. I learned that real leadership takes persistence and a shared purpose. After months of constant emailing and back-and-forth discussion with administration about the potential of Sabre Splash, I was exhausted and disheartened. However, driven by a powerful purpose, I persisted. My peers, who shared in the vision to be both role model and a supportive presence, also drove me. I came realize how important the people around me with a common passion were to my desire to press forward. They made the process so much more dynamic and enjoyable. was truly inspiring and energizing to see our actions emulated by the ninth grade students....
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...In Maruti Suzuki, I worked in the Parts and Accessories Division where I had to interact with many officials from various business partners of Maruti Suzuki. The business partners of Maruti Suzuki range from the Indian public sector undertakings to French oil giants and American chemical manufacturers, whereas Maruti Suzuki is a Japanese company. This diversity gave me a chance to know about the different work cultures in different companies of different countries. In my company we had to follow the long chain of hierarchy, and the decisions were taken very slowly, by following a long methodological approach. But, as soon as a decision is taken, it is implemented in a very smooth and swift way. Lot of importance is given to timelines and deadlines. It is a relationship-driven company, wherein the oral commitments were given as much importance as the written communications. But, at the same time, while negotiating with the business partners we had to keep in mind their ethos also. On one hand the work culture was completely bureaucratic in the Indian public sector undertaking, as each and every decision took months to get materialised and no importance was given to timelines and deadlines. So, in such a situation, to complete the project on time, I started planning months in advance. On the other hand, while dealing with French business partners, there was a lot of courtesy and formality involved. Though the project with them began and ended in a very smooth way, they used to...
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...Julie Dimayuga Gabriel Manasan Spandan Mahanta CORPORATE CAUSE: We shall uplift the pride and economic well-being of the societies we serve. Splash is a world-class company that is committed to making accessible, innovative, high-quality and value personal care products for everyone. We are a marketing company in the beauty, personal and healthcare industries where we shall be known for strong brand management of pioneering, high-quality and innovative products derived from extensive research, to improve the well-being of our consumers. We shall do this through: Leading edge trade and consumer marketing systems. Pursuit of excellence in all other business systems. We shall be generous in sharing the rewards with our employees, business partners, stockholders and our community for the realization of our corporate cause. MISSION VISION VALUE CURVE & KSF 10 9 8 7 6 5 4 3 2 1 0 Branding Reach Product Development Market Research Value Splash MNCs Key Success Factor KSF Product Development Market Research Price Reach Branding 30% 50% Old Metrics(MNC’s only) 20% New Metrics(With Splash) 25% 25% 15% 10% 25% PERCEPTUAL MAPPING OF SPLASH Perceptual Map of the Skin Care Industry in the Philippines Cheap Low R&D Expensive High R&D PORTERS FIVE FORCES Potential Entrants (Threat of Mobility Supplier (Supplier Power) Industry Rivalry Buyer (Buyer Power) Substitutes (Threat of Substitutes) SWOT ANALYSIS S TRENGTHS W EAKNESSES ...
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...Rajinda Jayasinghe A0090911 SPLASH CORPORATION: COMPETING WITH THE BIG BRANDS “We are at war with the multinational corporations, fighting for the hearts and minds of the Filipino consumers” With these simple words, Roland Hortaleza, Chairman and CEO of Splash Holdings, provides some key insights into how he views his company’s place in the highly competitive cosmetics and toiletries market in the Philippines. An underdog success story in the truest sense of the word, the rise of the Hortaleza family from their humble beginnings as civil servants, to the pioneers of the “next Unilever”, the story of Splash Corporation is an informative model for those who wish to study the marketing strategies that drive successful startups in competitive markets. Several years removed from its creation, Splash finds itself facing challenges that are quite different from those that it faced at the time of its inception. In many ways, the underdog mentality that so successfully fuelled Hortaleza’s initial strategies is now obsolete. Splash finds itself in something of an inconvenient middle-ground, competing for market share against emerging low-cost alternatives and fighting the big-budget multinationals that continue to dwarf the scope of Splash’s product lines and thee depth of its marketing budgets. The following case analysis looks at Splash’s current position in the Philippines cosmetics and toiletries industry, and attempts to draw conclusions on future opportunities and points...
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...A Splash of Love in a Strange World Gattaca is the name of a space agency in the not-too-distant future, where the preparation for man's first journey to Saturn's moon, Titan, is in progress. Among the people vying to leave Earth and explore Titan is someone who goes by the name of Jerome Morrow. He is fully qualified for this job: he has the right genetic material that puts him a cut above all the rest in terms of mental and physical skills. The catch is that Jerome Morrow is really Vincent Freeman, an "in-valid" with defective genes, who has managed to infiltrate the elite space agency by faking his identity---right down to the nucleic acid level. Vincent routinely obtains blood, hair, and urine samples from the real Jerome Morrow (Jude Law) to pass identification and screening tests. The real Morrow is not able to realise his potential since he was crippled in an accident, and therefore needs Vincent as much as Vincent needs him. Throw in some sibling rivalry between Vincent and his "valid" brother, a murder sub-plot, and a love interest for Vincent, you end up with Gattaca. The story is essentially about how Vincent overcomes the programming in his in-valid genes and competes against the best in the "valid" world. The scientific premise, like in most science-fiction movies, combines a mix of truth and fiction. In the movie, the alleles from parents are so chosen that the combination produces the optimal arrangement in terms of the child's genotype. But we know enough...
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...*DEMONS When the days are cold And the cards all fold And the saints we see Are all made of gold When your dreams all fail And the ones we hail Are the worst of all And the blood's run stale I wanna hide the truth I wanna shelter you But with the beast inside There's nowhere we can hide No matter what we breed We still are made of greed This is my kingdom come This is my kingdom come When you feel my heat Look into my eyes It's where my demons hide It's where my demons hide Don't get too close It's dark inside It's where my demons hide It's where my demons hide At the curtains call It's the last of all When the lights fade out All the sinners crawl So they dug your grave And the masquerade Will come calling out At the mess you've made Don't wanna let you down But I am, hell bound Though this is all for you Don't wanna hide the truth No matter what we breed We still are made of greed This is my kingdom come This is my kingdom come When you feel my heat Look into my eyes It's where my demons hide It's where my demons hide Don't get too close It's dark inside It's where my demons hide It's where my demons hide They say it's what you make I say it's up to fate It's woven in my soul I need to let you go Your eyes, they shine so bright I wanna save that light I can't escape this now Unless you show me how When you feel my heat Look into my eyes It's where my demons hide It's where my demons hide Don't get too close It's light...
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