...of Quality (QFD) Table of Contents 1 Introduction 3 2 Abbreviations 3 3 House of Quality Summary 3 4 System Analysis 4 4.1 Voice of Costumer (Costumer requirements). Assumptions 4 4.3 Engineering hypothesis of the analysis. 5 4.4 AUDI S4 Sedan (2012) 5 4.4.1 Data Inputs (Importance) 6 4.4.2 Result Analysis. 7 4.5 BMW M3 Sedan (2012) 10 4.5.1 Data Inputs (Importance) 11 4.4.2 Result Analysis. 12 4.6 Mercedes Benz CLS63 AMG Sedan 15 4.6.1 Data Inputs (Importance) 16 4.6.2 Result Analysis. 17 5 Conclusion 19 6 References 20 Table of Figures Figure 1 - House of Quality Process Summary 5 Figure 2 - Audi S4 2012 6 Figure 3 - AUDI S4 HOQ 7 Figure 4 - BMW M3 2012 11 Figure 5 - BMW M3 HOQ 12 Figure 6 - Mercedes Benz CLS63 AMG 16 Figure 7 - Mercedes Benz CLS63 AMG 2012 HOQ 16 1 Introduction The objective of this project is to understand what user trade-offs were selected and prioritized when each of the three systems were being developed. The Systems to be analyzed will be: • 2012 Audi S4 Sedan • 2012 BMW M3 Sedan • 2012 CLS63 AMG Sedan In order to understand this relationship, a reverse engineering concept will be done using the QFD-HOQ model on all three of the above systems. Traditional Enginnering concepts will be utilized during the system analysis making design considerations (i.e. speed vs. weight vs. acceleration) all of these systems. It will be according...
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...BUS249 Essentials of Finance I Assignment #1 Question #1. You need to borrow money in order to buy a BMW M3 sports car. You have gone to several institutions and have been quoted the following rates: a. An EAR of 10%. b. 9.2% compounded continuously. c. 9.8% compounded every 6 months. d. 10.7% compounded each 2 years. e. 2.35% effective each quarter. Which rate do you choose? Question #2 A bank offers a lending rate of 10% p.a. compounded quarterly. What figure would they quote if they wished to express this rate: a. On a p.a. basis compounded monthly? b. On a p.a. basis compounded continuously? c. As an effective half year rate? d. As an EAR? Question #3 Some time ago you borrowed $1000 at an EAR of 8%. It is now time to pay back the loan with interest. The total payment amounts to $2500. How long ago did you make the original loan? Question #4 You wish to borrow $20,000 from the bank. The applicable rate is 8% p.a. compounded quarterly. You will repay by making a total of 4 cash repayments. The payments will be in exactly one, two, three and four years’ time. The second payment will be twice the amount of the first payment. The third payment will be twice the second payment, and the fourth payment will be twice the third payment. Calculate the amounts of the four payments. Question #5 You want to borrow $10,000. You can either pay back $10,920 in one year, $11,405 in 18 months, or $11,462 in 21 months. Which option should you choose? ...
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...Table of Contents 1.0. EXECUTIVE SUMMARY 2 2.0. BUSINESS MISSION VISSION AND STRATEGIC OBJECTIVES 5 2.1. Company Mission and Vision 5 2.2. Goals 5 2.3. Core competence/sustainable competitive advantage 6 3.0. ANALYSIS OF THE BUSINESS INTERNAL AND EXTERNAL ENVIRONMENT 7 3.1. Micro Environment (C3SPM ) 7 3.2. Macro Environment (SLEPT) 12 4.0. KEY CRITICAL SUCCESS FACTORS 15 5.0. SWOT 17 6.0. BASIC STRATEGIC THRUST 23 6.1. Proposal 1: Innovation 25 6.2. Proposal 2: Differentiation 26 6.3. Proposal 3: Focus 27 6.4. Proposal 4: Synergy 28 6.5. Proposal 5: Branding 29 7.0. MARKETING GOALS 30 7.1. BMW 3 Series Sales 30 7.2. BMW 3 Series Life Cycle 30 8.0. PRODUCT-MARKET INVESTMENT STRATEGIES 31 8.1. Ansoff’s Product- Market growth strategies 31 8.2. Target market selected and why? 31 9.0. STRATEGIC MARKET MIX (Medium Term 3-5years) 32 9.1. Product 32 9.2. Price 33 9.3. Place 34 9.4. Promotion 36 10.0. SALES FORCAST AND FINANCIAL PROJECTIONS 37 11.0. GANTH CHART 39 12.0. REFRENCE 39 13.0. APENDIX 40 1.0. EXECUTIVE SUMMARY This report takes its starting point in the evaluation of the BMW Group through a strategic Market analysis of its best selling model the BMW 3 Series. The outlook obtained from the evaluation is used to create a strategic market plan for the BMW 3 Series. The analysis was divided into two parts: External and internal. The external analysis started with outlining the macro environment which was described...
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...Question #1. You need to borrow money in order to buy a BMW M3 sports car. You have gone to several institutions and have been quoted the following rates: a. An EAR of 10%. b. 9.2% compounded continuously. c. 9.8% compounded every 6 months. d. 10.7% compounded each 2 years. e. 2.35% effective each quarter. Which rate do you choose? Question #2 A bank offers a lending rate of 10% p.a. compounded quarterly. What figure would they quote if they wished to express this rate: a. On a p.a. basis compounded monthly? b. On a p.a. basis compounded continuously? c. As an effective half year rate? d. As an EAR? Question #3 Some time ago you borrowed $1000 at an EAR of 8%. It is now time to pay back the loan with interest. The total payment amounts to $2500. How long ago did you make the original loan? Question #4 You wish to borrow $20,000 from the bank. The applicable rate is 8% p.a. compounded quarterly. You will repay by making a total of 4 cash repayments. The payments will be in exactly one, two, three and four years’ time. The second payment will be twice the amount of the first payment. The third payment will be twice the second payment, and the fourth payment will be twice the third payment. Calculate the amounts of the four payments. Question #5 You want to borrow $10,000. You can either pay back $10,920 in one year, $11,405 in 18 months, or $11,462 in 21 months. Which option should you choose? Question #6 The...
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...BUS 599 December 16, 2012 BMW Group is considered one of the most successful companies in the world, primarily manufacturing its automobiles in its three brands: BMW, Mini, and the Rolls Royce. The company continues to be a world class performer in luxury automobiles. BMW’s success is attributed to its long-term thinking and responsible actions, establishing a strategy of ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to resource conservation. Analyze the company’s mission and vision statements against the performance of the organization. Then, evaluate how well the company lives out its mission and vision statement. Provide support from the organization’s performance in your evaluation. BMW’s mission statement is: “To be the most successful premium manufacturer in the industry.” The mission statement is mainly designed just as to help the organization to move on a better path. Mission statement is a short-term goal and objective. It is being designed in order clear the actual motto of the business. With this, the business would arrive at hopeful moves so as to make it realized. Mission statement is formed for the sake of stating the fundamental reason behind the establishment of the business. It appears to be the best possible move just as to make people aware about existence of the business. It is a must from the part of the company to get acquainted with...
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...LIST OF NONCONFORMING MOTOR VEHICLES THAT ARE ELIGIBLE FOR IMPORTATION (BY OR THROUGH A REGISTERED IMPORTER) as of October 1, 2011 Under 49 U.S.C. § 30112(a), a person may not permanently import into the United States a motor vehicle manufactured after the date that an applicable Federal motor vehicle safety standard (FMVSS) takes effect unless the vehicle complies with the standard and is so certified by its original manufacturer. This prohibition applies to both new and used motor vehicles, but does not apply to motor vehicles that are at least 25 years old (based on the date that the vehicle was manufactured). Under one of the exceptions to this prohibition, found in 49 U.S.C. § 30141, a motor vehicle that was not originally manufactured to comply with all applicable FMVSS can be lawfully imported into the United States, provided it is determined eligible for importation by the National Highway Traffic Safety Administration (NHTSA), and is imported by a registered importer, or by a person who has a contract with a registered importer to bring the vehicle into compliance with all applicable FMVSS following importation. Import eligibility decisions can be made either on the initiative of the Administrator of NHTSA or on the petition of a manufacturer or registered importer. One basis for determining a motor vehicle eligible for importation is that it 1) is substantially similar to a motor vehicle of the same model year that was manufactured for sale in the United States and certified...
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...CARS 2009 BMW 328 i - $32,777 Dealer: Vista BMW/VW 866-383-5614 Mileage: 23,327 Body Style: Convertible Exterior Color: Monaco Blue Metallic Interior Color: Gray Stock #: B50174 VIN: WBAWR33569P460869 2009 BMW 328 i - $32,995 Dealer: Lauderdale BMW of Ft. Lauderdale Call: 877-370-4558 bout This 328 Mileage: 17,843 Body Style: Convertible Exterior Color: Monaco Blue Metallic Interior Color: Cream Stock #: P461124 VIN: WBAWR33559P461124 OFF LEASE 1-888-294-8218 2009 28,999 USED Mileage: 24,313 Stock No: 40950 Exterior: Alpine White VIN: WBAWR335X9P460843 Transmission: Automatic Engine: Gas I6 3.0L/183 Interior: Cream Beige Dealership: Offlease Only Palm Beach Lauderdale BMW of Pembroke Pines 888-357-5096 2009 BMW 328 i - $31,995 mileage: 15,154 Body Style: Convertible Exterior Color: Black Sapphire Metal... Interior Color: Cream Stock #: P027217A VIN: WBAWL13599PX27217 Fuel: Gasoline Engine: 3.0L I6 24V MPFI DOHC Transmission: 6-Speed Automatic Drivetrain: RWD Doors: 2 Wheelbase: 109" 2009 BMW 328 i * Price$29,500 * Mileage19,359 mi. * Body styleConvertible * Ext. ColorWhite * Int. Color * Engine3.0L I6 24V MPFI DOHC * FuelGasoline * Stock#PM0337 * VINWBAWR33519P154971 | Features:Convertible Hardtop, 10 Speakers, AM/FM Radio, Anti-Theft AM/FM Stereo Cd/Mp3 Player, CD Player, Mp3 Decoder, Air Conditioning, Automatic Temperature Control, Front Dual Zone A/C, Rear Air Conditioning, Rear Window Defroster...
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...Mercedes and BMW have been competing head-to-head for market share in the luxury-car market for more than four decades. Back in 1959, BMW (Bayerische Motoren Werke) almost went bankrupt and nearly sold out to Daimler-Benz, the maker of Mercedes-Benz cars. BMW was able to recover to the point that in 1992 it passed Mercedes in worldwide sales. Among the reasons for BMWs success was its ability to sell models that were more luxurious than previous models but still focused on consumer quality and environmental responsibility. In particular, BMW targeted its sales pitch to the younger market, whereas Mercedes retained a more mature customer base. In response to BMWs success, Mercedes has been trying to change their image by launching several products in an effort to attract younger buyers who are interested in sporty, performance-oriented cars. BMW, influenced by Mercedes, is pushing for more refinement and comfort. In fact, one automotive expert says that Mercedes wants to become BMW, and vice versa. However, according to one recent automotive expert, the focus is still on luxury and comfort for Mercedes while BMW focuses on performance and driving dynamics. Even though each company produces many different models, two relatively comparable coupe automobiles are the BMW 3 Series Coupe 335i and the Mercedes CLK350 Coupe. In a recent year, the national U.S. market price for the BMW 3 Series Coupe 335i was $39,368 and for the Mercedes CLK350 Coupe was $44,520. Gas mileage for both...
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...Mercedes Goes After Younger Buyers. Mercedes and BMW have been competing head to head for market share in the luxury-car market for more than three decades. back in 1959,BMW almost went bankrupt and nearly sold out to Daimler –Benz, the maker of Mercedes –Benz cars. BMW was able to recover to the point that in 1992 it passed Mercedes in worldwide sales. Among the reasons for BMW;s success was its ability to sell models that were more luxurious than previous model but still focused on consumer quality and environmental responsibility. In particular, BMW targeted its sales pitch to the younger market, whereas Mercedes retained a more mature customer base. In response to BMW’s success, Mercedes has been trying to change their image by launching several products in an effort to attract younger buyers who are interested in sporty, performance-oriented cars. BMW, influenced by Mercedes , is pushing for more refinement and comfort. According to expert , the focus is still luxury and comfort for Mercedes while BMW focuses on performance and driving dynamics. Even though each company produces many different models, two relatively comparable coupe automobiles are the BMW 330ci and Mercedes CLK320. Mercedes is concerned that dealer price of the CLK 320 is not consistent and that even though the average price is $43,215, the price is actually normally distributed with a standard deviation of $2,981. Whereas BMW’s price also normally distributed with average price $34,990 and standard...
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...BTEC Level 3 National Extended Diploma in Sport and Exercise Sciences Unit 3: Assessing Risk in Sport Assignment 1:Legislative, Legal, and Procedures in Health and safety | Learning Outcomes:1 & 3 | Criteria: P1, P2,P4, M1,M3, D2 | (Please tick where evidence has been submitted) Evidence you need to submit | Tick in box if submitted | | Deliver a PowerPoint Presentation and speaker notes | | Task 1 | Summary of four legislative factors, legal factors and regulatory bodies that influence health and safety in sport | | Task 2 | Summary of three procedures used to promote and maintain a healthy and safe environment | | Date Issued: | | Submission Date: | | Date Submitted: | | | | Learner Name: | | Learner Signature:I certify that the work submitted for this assignment is my own. | | | | Assessor Name: | Anne Bedford | Internal Verifier: | | Date: | | Vocational Context – The health and safety of sports participants is paramount in today’s society. This is important not only in relation to the people who play sport but also those who work within the industry, and the thousands of loyal fans who follow and watch sport week in and week out. Health and safety is now a priority for those who work within the sector with the aim of reducing incidents and making the sector safer for spectators and participants alike. All organisations have a duty of care to the people within their environment. Scenario – In order for...
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...Importance of Sports and Games By Smruti Sports and games are very important for us. They keep us healthy and fit. They offer us a change from the monotony of daily life. It is a useful means of entertainment and physical activity. Sports and games help in character building. They give us energy and strength. Sports and games are means of mental and physical growth. During sports we come to learn many things. We learn how to maintain mental balance in the midst of hopes and despair. They make us learn how to tackle the difficult situation. Sports develop a sense of friendliness. They develop in us team spirit. They help in developing mental and physical toughness. They shape our body and make it strong and active. They give us energy and strength. They remove tiredness and lethargy. They improve blood circulation. This improves our physical well-being. Sports and games improve our capability. They improve our efficiency. Either study or work alone makes us exhaust. We remain no longer efficient to do any work. Sports remove our mental exhaustion. Sports are integral part of education. Education without sports is incomplete. Keeping their value in life, children are taught some sorts of games in the very early stage in school. These days’ sports are a part of academic curricula. Sports are particularly important for the youth. They help in their physical and mental growth. They contribute in the formation of character. They inculcate in them good values. It is therefore, sports competition...
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...promotion Red bull is involved in a lot of sports like motorsports, bike racing, winter sports, skateboarding and surfing. They have their logo on the equipment used for the sport. By generating publicity through the sports is ‘below the line’ promoting they do often not use traditional sponsorship method, they create their own sporting events such as Red Bull X-Fighters and Red Bull Air Race, where the world’s top FMX riders and pilots respectively perform world class flips, turns and tricks in front of tens of thousands of spectators. These events help to establish the brand values. They also begin the AIDA process with the participants and audiences for these events, creating awareness and interest in Red Bull products. Red bull used public relations when they involved Austrian skydiver Felix Baumgartner by sending him 24 miles into the stratosphere over New Mexico, United States, in a helium balloon before free falling in a pressure suit and then parachuting to Earth. Red Bull has not made public how much the stunt - which included funding the equipment, training and support staff – cost, although the balloon that took Baumgartner on his ascent is reported to have cost (£43,600) alone. Red bull used sales promotion as they gave away free cans of red bull they delivered them to 400 student campuses in 55 countries over 6 continents. Red bull use personal selling as they have teams of young women/men to sell their products at their sports events. Red bull use ‘above the line’...
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...Case outline Bob Rhodes, age 32, is well known in his local sports activity. Ten years ago, he started business called The Sports Guy and raised capital from obtaining a bank loan and an equity investment from friends and family. His family and friends own 40% of the business while he owns the rest. Mortgage help him purchasing land in small town outside of GTA that consists of two lots on a corner in which one is used to build a store, and another one was planned for the parking lot but never executed the plan because of the surrounding activities. Local sports team account for 70% of the sales whereas 30% comes from regular walk-in customers. Problem Statement & Objectives The major problem is reducing profitability of the business and there is no proper management of the inventory, which leads to sale of inventory at discount rate. Also labor wages are also too high and reducing creditability of business lead to reduce in the trust of the business and loss of the customer due to improper inventory management. The objective is to get access to bank credit to finance high Analysis the financial health of the business and recommend the various way to get the business right on track Situation Analysis Summary The company sell retail sports product to the sport team and children’s. Also there is around 30% of walk-in customer, who help the business to manage inventory. This might not be attractive industry because buyer’s and potential entrants have high power in...
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...RES341 University of Phoenix August 15, 2011 Memo The purpose of this memo is to inform you that ABC Sports Equipment sales have declined due to the fact that a number of chain stores have moved in to the area and they also sell sports equipment. In order to meet our customer needs we have given customer surveys at the store and outside the store. Our surveys contain questions such as cleanliness of our store, hours of operation, competitive pricing, personalized services, product selection, and location of the store. After the surveys are done and the information is gathered we are going to see what are the customer needs. Then we will focus on what we need to change in the store to increase our sales Out of 60 surveys that where handed out 35 where returned. A total of 20 surveys where given to existing customers and 40 where handed out at a sporting event in a park for potential customers. A total of 30 men and 15 women took the survey. When asked if they knew where ABC Sports Equipment was located only 10 said yes and 15 said no. location of the store: 2.9, product selection: 2.5, hours of operation: 2.1, and competitive pricing: 1.8. The mean for possible customers competitive pricing: 4.0, personalized service: 3.8, production selection: 3.0, product selection: 2.5, hours of operation: 2.9, and cleanliness of the store: 2.9. After gathering all data we noticed that existing customers want more personalized service and a cleaner store. We know can work on training...
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...Minutes of 2 nd Excellent Sports Club Meeting Venue : CRC Social Club Date : 25th January 2012 Time : 7:30 pm Attendance : Present: Hidhir ( President) Tan Ling Ching (Vice President) Rajeswari (Secretary) Heu Wai Yee (Treasurer) Lee Seo Lin (Members of the Committee) Nurul Amiliani (Members of the Committee) Rahul Rozali (Members of the Committee) Absent with apologies: Ling Chin Chuan (sick) 1. Agenda Item 1: Confirmation of minutes of previous meeting The president welcomed members to the meeting. The minutes of the previous member’s selection meeting was read out by Secretary. These were issued at the meeting and were accepted as a true record. The meeting was held to organise the annual activities for the club and raised funds for the competition and cost for the facilities of the club. The President asked for the minutes to be passed. Proposal for minutes to be passed to Ong Ben Kiat and Lee Hooi Sun. 2. Agenda Item 2 : Proposed Programmes for the year 2.1 Badminton Tournaments The details of the tournaments were proposed by Mohd. Haikal and next by Surihana Zainol. This competition will be held on 13th February 2012 in SMK St. Anthony’s hall. The objectives of the competition are to encourage more members involved in the sports competition and to enhance their interest in badminton. This competition will be divided into 3 categories, that is, single, double and mixed double. The committee members who are in charge of this tournament...
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