...Nike footwear Nike footwear Supply chain analysis report Supply chain analysis report RMIT International University Vietnam Bachelor of Commerce Program Subject Code: | ACCT2118 | Subject Name: | INDUSTRY PROJECT | Location & Campus (SGS or HN) where you study: | RMIT Vietnam (Hanoi Campus) | Title of Assignment:(In the form of a question) | Intro to logistic – Nike – Group 2 | File(s) Submitted: | 1 | Team Name | Group 1 | Student names: | Nguyen Tuan Thanh – S3393110Tran Hai Dang - S3462793Bui Ngoc Phuong – S3462090Vo Hai Phuong – S3483004 | Lecturer and Group number: | Nguyen Manh Hung - Group 1 | Assignment due date: | 21 December 2014 | Date of Submission: | 21 December 2014 | Number of pages including this one: | 20 | Word Count: | 3298 | Assignment Cover Page Table of Contents Executive summary 1 I. Introduction 2 II. Function 4 1. Distribution 4 1.1 Task 4 1.2 Issue 5 2. Transportation 6 2.1 Task 6 2.2 Issue 7 3. Distribution 9 3.1 Task 9 3.2 Issue 12 III. Conclusions 14 IV. Appendix 14 V. Reference list 17 * Executive summary Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of athletic footwear. At the moment, Nikes bases its factory at three Asian countries: Vietnam, India and China. Because the distance from factories to distribution channels and warehouses is far, this makes distribution...
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...CASE ANALYSIS NIKE THE SWEATSHOP DEBATE Summary of the Facts Nike was established in 1972 by former University of Oregon track star Phil Knight. ... Nike has $10 billion in annual revenues and sells its products in 140 countries. ... Nike has been dogged for more than a decade by repeated accusations that its products are made in sweatshops where workers, many of them children, slave away in hazardous conditions for less than subsistence wages. ... Many reporters, TV shows, companies and organizations have repeatedly exposed negative comments towards Nike. For example, a “48 Hours” news report aired on October 17, 1996 regarding a Nike factory in Vietnam, which was visited by reporter Roberta Baskin. The reporter discovered that Nike hired millions of workers who are literate, disciplined, and desperate for jobs at wages lower than minimum wage. Another example of the criticism against Nike came from a newsletter published by Global Exchange. The newsletter uncovered that the majority of Nike shoes were made in Indonesia and China, countries with governments that prohibit independent unions and set the minimum wage at rock Nike: The Sweatshop Debate The purpose and intent of this paper is to describe the legal, cultural, and ethical challenges that face the Nike Corporation in their global business ventures. This paper will also touch on the roles of the host government and countries where Nike manufactures their products and the author will summarize the strategic and operational...
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...I. MARKET ANALYSIS: Arimount, a well-known beauty and grooming company wants to launch a new deodorant product. The company’s development and research department has created a new chemical that will allow deodorants to work for up to 5 days—even after showering. Arimount has been in the hygiene market for 20 years with an average return on investment. They would like to top the market share with this innovative product. Deodorant market has emerged two “giants" mostly Unilever and Procter & Gamble (P & G), Romano. These brands dominate the market with products such as deodorant Romano (Classic, Gallant), Dove deodorant spray, deodorant Rexona. However, all beauty products from deodorant is directed at an audience mostly women. Consumers do not distinguish the products for women, so men often use deodorant for women. They did not have the notion deodorant own choice. In Vietnam, women typically played a decisive role in the purchase of beauty products. Market deodorant for men is only exclusively Romano. This is a "piece of cake" color Arimount open to exploitation. 1. Macro Environment: 1.1 Demographics: Percentage of years with roughly 50 % of Vietnam's population, however beauty products for men deodorant popular only 2%. 1.2 Economy: Vietnam 's economy is on the rise, the total gross Domestic product GDP despite the change but stable amplitude (the statistics show Furniture Vietnam 's GDP Increased Continuously from 2000 to 2007, Reaching...
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...CASE ANALYSIS NIKE THE SWEATSHOP DEBATE Summary of the Facts Nike was established in 1972 by former University of Oregon track star Phil Knight. ... Nike has $10 billion in annual revenues and sells its products in 140 countries. ... Nike has been dogged for more than a decade by repeated accusations that its products are made in sweatshops where workers, many of them children, slave away in hazardous conditions for less than subsistence wages. ... Many reporters, TV shows, companies and organizations have repeatedly exposed negative comments towards Nike. For example, a “48 Hours” news report aired on October 17, 1996 regarding a Nike factory in Vietnam, which was visited by reporter Roberta Baskin. The reporter discovered that Nike hired millions of workers who are literate, disciplined, and desperate for jobs at wages lower than minimum wage. Another example of the criticism against Nike came from a newsletter published by Global Exchange. The newsletter uncovered that the majority of Nike shoes were made in Indonesia and China, countries with governments that prohibit independent unions and set the minimum wage at rock Nike: The Sweatshop Debate The purpose and intent of this paper is to describe the legal, cultural, and ethical challenges that face the Nike Corporation in their global business ventures. This paper will also touch on the roles of the host government and countries where Nike manufactures their products and the author will summarize the strategic and operational...
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...the famous sports brand, the brand’s history can backward to World War Ι, Herzogenaurach Germany, 1948 by Rudolf Dassler. The major products covered almost all sport items, such as sport shoes, wears, and other sports equipment. The brand PUMA is the leader of football shoes. Puma is Olympic sponsors and partner of World formula championship tournament. Today the group has more than 9,500 employees and distributes its products more than 120 countries. Group holds three major sport brands, which are PUMA, COBRA, and Tretorn in sport industry market.(Puma, 2013). Business process outsourcing (BPO) is the key issue of today’s multinational corporation (MNC), which is considered as high chance to find out more opportunities and reduce cost. The main advantage of Business process outsourcing is that, which makes firms more flexibility, in one hand, which can help MNCs to reduce the fixed cost, as transferring into variable cost. In another hand, BPO is considered to be a good way to focus on firm’s core competencies. In addition, this process also may increase the speed of business processes. Based on these factors, BPO may help MNCs grow faster without the huge capital requested. At the same time, this process also brings limitations for MNCs, such as the higher risk level, which could be caused by both privately or structure of firm. Risks and treats of outsourcing must therefore be managed, to achieve any benefits. 2.0 Investment Market Analysis Vietnam is viewed as...
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...Cross Cultural Perspectives Fred (Bo) Hampton ETH 316 January 30, 2012 Chuck Thompson Cross Cultural Perspectives The Nike Corporation is a well known global organization. From the very beginning the company has turned to other countries as a means of cheap labor. Nike was started in 1964 as Blue Ribbon Sports. Over the years Nike have had a few challenges with cultural issues. Nike has been criticized for using some factories that are located in China, Vietnam, Indonesia and Mexico. The factories that they were using in Vietnam was documented for violating minimum wage and overtime laws, they have made the changes to correct these mistakes. During the 1990s, Nike faced criticism for the use of child labor in Cambodia and Pakistan in factories it contracted to manufacture soccer balls. Although Nike took action to curb or at least reduce the practice, they continue to contract their production to companies that operate in areas where inadequate regulation and monitoring make it hard to ensure that child labor is not being used. A July 2008 investigation by Australian Channel 7 News found a large number of cases involving forced labor in one of the largest Nike apparel factories. The factory located in Malaysia was filmed by an undercover crew who found instances of squalid living conditions and forced labor. Nike has since stated that they will take corrective action to ensure the abuse does not continue with in any of the factories that they are contracted...
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...Contents 1 Introduction 3 2 Theoretical basis and research methods 4 2.1 Theoretical basis and Analysis framework 4 2.1.1 Methods of analysis of variance (ANOVA) 4 2.1.2 Literature review 5 2.2 Research methodology 7 3 Results and discussion 7 3.1 Results 7 3.2 Discussion 9 4 Conclusion 10 Figure 31: The average number of foreign visitors to Ho Chi Minh City per month (2005 - 2013). (Source: Table 3-1). Unit: tourists. 9 Table 31: Foreign Tourists having arrived in Ho Chi Minh City (2005-2013) (Source: Ho Chi Minh City Department of Culture, Sports and Tourism; Unit: Tourists) 7 Table 32: the output of the ANOVA analysis – The Summary table (Source: Excel) 8 Table 33: the output of the ANOVA analysis – the ANOVA table (Source: Excel) 8 Abstract Seasonality is “a temporal imbalance in the phenomenon of tourism” (Butler, 1994). The topic of tourism seasonality has been analyzed over decades, by many touristic enterprises and policymakers. It is useful to have an understanding of the seasonality phenomenon in Vietnamese tourism. The former will represent the seasonal concentration of the number for foreign visitors coming to Ho Chi Minh City. Besides, the results conducted, the latter investigates the causes of seasonal tourism in Ho Chi Minh City. The decomposition technique used in this study is primarily ANOVA statistical model for a single factor based on the secondary data of monthly tourist arrivals in the City during the period...
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...Performance Appraisal and Job Evaluation Process A case study on “Dada Corporation” Introduction Page# a) History of the organization 2 b) Objective of the organization 3 c) Function of the organization 3 d) Role of the organization in the Economic Development of Bangladesh 5 e) Organizational Structure 7 f) Mission of the organization 9 g) Vision of the organization 9 Research Methodology a) Rationale of the study 10 b) Objectives of the study 10 Findings and Analysis a) Brief Description of the organization 11 b) Present performance appraisal and Job evaluation process of the organization 11 c) Benefit of present performance appraisal and Job evaluation process 13 d) Resistance to Present performance appraisal and Job evaluation process 13 e) How Present performance appraisal and Job evaluation process should be effective? 14 Conclusion & Suggestion a) Conclusion 15 b) Suggestion 15 * Bibliography/Reference 16 * Enclosures/Graphics/Charts 16 Performance Appraisal and Job Evaluation Process A case study on “Dada Corporation” Introduction a) History of the organization: In 1974, current CEO, Boo YI Park starts a humble but bold headwear manufacturing business with just 5 sewing machines. 1974 ~ 1988: Venturing into headwear business Dada traces its root to Daedo trading, a company Dada’s current CEO B.Y. Park established in 1974...
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...Nike.inc SWOT analysis Strengths: y Nike is a globally recognized for being the number one sportswear brand in the World. Nike being a competitive organization has a healthy aver sion towards its competitors i.e. during Atlanta Olympics, Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and due to this step, it gained valuable coverage. Nike has no factories; rather it uses contract factories to get the work done which makes it quite a lean organization. It has contracts with above 700 shops globally in about 45 different countries. Nike is quite strong regarding its research and development; quite evident regarding its evolving and innovative product range. They manufacture high quality at the lowest possible price, if prices rise due to price hike then the production process is made cheaper by changing the place of produ ction. It has a strong sense of marketing campaign by sponsoring top athletes. It uses lunarlite foam and flywire materials in order to make the manufactured shoes lighter and more controllable. Nike, Inc is listed in NYSE and positioned as a US headquartered worldwide sportswear trader and supplier that: Contracts with about 700 shops worldwide, runs offices in 45 countries, and manages factories in China, Indonesia, Taiwan, Thailand, India, Vietnam, Philippines, Pakistan, and Malaysia. Belongs to Fortune 500 companies which 2007 total re venue exceeded 16 b. USD Employs more than 30.000 people worldwide; Owns strong marketing...
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...Charlotte Beers (Ogilvy & Mather) Case analysis At the point of planning to the launch of the business, the owner of the business is very passionate and usually experienced in the line-of-business; as David Ogilvy was at the age of 38 when he started his own advertising agency in 1948. Ogilvy & Mather, an advertising agency was started in New York and expanded worldwide. By 1991, O&M was ranked the largest marketing company in the world.[1] But there comes a time when a company must look to adapt a change. With competition growing, clients of O&M changed their demands. O&M was a high-cost agency that was failing in controlling their budget and lowering their cost; they failed to see the reason for a change. Due to that fact, O&M had lost few of their multi-million dollar accounts. Many companies may have either filed bankruptcy or have shutdown in the process of losing their clients but O&M was not the type of company that would give up that easily. In 1992, Charlotte Beers was appointed CEO of O&M and a massive change was underway. She was not the type of person who would dwell on the past, but instead look to better the future. Charlotte Beers clearly made an impression on the O&M employees as she had the ability to inspire. But more importantly, she came up with three strategies which turned the company around 360 degrees; Client Security, Better Work/More Often, and Financial Discipline. Yes these strategies were formed for an advertising agency...
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...Lindo Enterprises is one of the small-scale industries which has established and positioned their product in the market. They are in the business of processing raw seafood into a packed-snacks. Their financial data had shown an increasing sales and profit year after year since 1998. However, they are faced with a challenge of maintaining their competitive advantage and market position through a sustainable 10% annual growth rate for the next five years. Achieving this target would require the considerations and a careful study of the major threat or problems that the business is, and is going to face. Competition is on the top list, distribution of the product both locally and internationally through export-consolidators considering the quality standard, the increasing worldwide trend towards health consciousness which negates the consumption of processed snack foods and the stricter health and sanitary requirements on the import goods of the export markets are the major threat that must be resolved or given action. The analyst had come up with the recommended plan of action that could counter strike the above mentioned threats or problems. A strong campaign for marketing strategies to promote the product and gain the competitive advantage, a nationwide distribution of the product must be targeted, a continuous innovation of the product focusing on its quality and standards that could surpass the export requirements and of course considering to go with the direct exporting which...
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...Introduction “Ekin” is a transnational corporation. Ekin is our brand to produce the sport item in this world. Our logo is set by our brand name. Company Logo Our company is set at Vietnam and factory too. Our companies have produces so many sport item example basketball, football, badminton and so on. The more of the item we produce is sporting shoe. Except shoe, we also produce clothes, pants, stockings, basketball, racket and so on. Sporting Cloths of Men Basketball Shoe Gym Beg Vietnam is our home country, the main I choosing Vietnam is because of the material to produce our product is more cheaper than other country, second is the money exchange rate of Vietnam is more lower than other country, example Malaysia, US, UK, Singapore and so on. Today, we wanted to introduce a new product. The first country of we aim to sale this product is Malaysia. Because we getting know about have so many Malaysian like sport but their home economy is no allow of them to buy a shoe for sport. So that we create an ideal on produce a beautiful, performance and lower price to design a sporting running shoe. Even are rice family or poor family, they also can enjoy about the delight of sport in mood relax and happy. So that our design team group try hand for research the suit material for doing this ideal. New Product Introduction of EKIN The new product is...
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...Running Head: Nike, Inc. Nike, Inc. Case Study Adelaide A. Odoteye FIN 586 – Dr. Cullers Fall 2006 The brand name “Nike” is one of the most readily recognized around the globe. The name is synonymous with high-quality athletic shoes, apparel, and accessories in the minds of many people worldwide. Perhaps it is the ubiquitous Nike “swoosh” and compelling marketing that commands attention. Or maybe it is the association between the brand name and its famous endorsers, such as Tiger Woods and Michael Jordan. Alternatively, it may be Nike’s cutting-edge sporting vision and technology that entrances multitudes of consumers. Quite conceivably, it is a combination of these factors that has propelled Nike to the top of its industry. However, not all of Nike’s story is ideal. In recent years, the company has faced criticism in connection with its use of contract labor in developing nations. The purpose of this case is to provide an understanding of the company’s background, its general business strategy, and its use of contract labor. The Athletic Apparel and Footwear Industry The athletic apparel and footwear industry experienced steady growth for more than two decades, beginning in the early 1980’s. For example, in the U.S.A. alone, consumer spending on athletic footwear increased by 10 percent during the first six months of 2005 (Quinn, 2006). Consumers were not just professional athletes, but ordinary men, women, and...
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...Entertainment SA (IESA) has acquired Hasbro Entertainment to obtain the rights to the Atari name. Infogrames wants to avoid being taken over by a larger software company and they also want to increase their market share and take over industry leadership from Electronic Arts. CEO Bruno Bonnell has decided to implement a name brand strategy whereby IESA will become Atari. Bonnell’s decision was presumably based upon the positive recognition given to the Atari name brand by teenagers, and adults in their 20’s and 30’s. The key issue facing Infogrames is whether name branding is a source of sustainable competitive advantage. Conclusion and Recommendations Infogrames’ implementation of a name branding strategy will not be successful for two reasons. First, the following analysis reveals that there are three key success factors for software companies participating in this industry. Infogrames’ acquisition of Hasbro does not help them to better meet any of these three objectives. Second, Infrogames has rationalized the acquisition of Hasbro based on the name branding strategy using the Atari moniker. The analysis, however, reveals that there is no competitive advantage gained on the software side of this industry for name branding. In short, consumers do not appear to make their game purchases with any regard whatsoever for the company that produced the game. As such, the acquisition of Hasbro, and the name branding strategy, will be a failure for ISEA because neither the acquisition...
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...on a case study of Nike. The paper will be discussing legal and ethical analysis and how the impact the operational/ ethical issues of the organization, the paper shall also be discussing the contribution factors and how the company’s corporate culture may have helped to minimize the unethical behavior or actually contributed to/caused the unethical behavior. The paper is also going to provide ethical decision factors, which are going to address or going to be considered in resolving the legal/ethical issues identified within this case. And finally the paper is going to provide an action plan for each of the legal/ethical issues along with recommendations that company can take to help prevent these issues in the future. Nike is one of the famous franchises in the world that sells sportswear for all ages. But is mostly famous for their athlete shoes and apparel and Nike is also one of the major manufacturers of sport equipment as well. The slogan for Nike is “Just Do It”. Nike was founded in January 1962 in Oregon, United States by Philip Knight and Bill Bowerman. Nike has somewhere around 700 or more retail outlets spread all over the world, and has approximately 45 offices only outside the United States. And it employs 30,000 people all over the world. Nike had a revenue excess of $16 billion in 2007. Nike’s factories are mostly located in Asian countries like Pakistan, India, Malaysia, China, Indonesia, Philippines, Taiwan, Vietnam and Thailand. In 1980 the company had...
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