...Finance Coursework Assignment 2014-2015 Company: Sports Direct PLC Contents 1.1 Background of Sports Direct 1.2 Comparison of Sports Direct to the Industry 1.3 Comparison of Sport Direct to the Market 1.4 Sports Direct News October 1.1 Background of Sports Direct Sports Direct was founded in 1982 by owner Mick Ashley in Maidenhead, England. The company went in to the London Stock Exchange in 2007 after 25 years of building a portfolio which includes acquiring other sports brands which include Donnay, Lonsdale, and fashion brands such as Kangol while buying out other companies such as JJB Sports and acquiring shares in Blacks Leisure Group, Matalan and of recent times, a 4.6% share in Debenhams (London Stock Exchange, 2014). The companies international expansion started in 2000 with stores opening in Belgium, followed in 2011 with stores in Portugal and 2013 where the company entered the Austrian and Baltic retail markets. Sports Direct current strategy and business model is to: * Identify – Brand acquisitions and property enhancement * Invest – Store portfolio and employees * Develop – Website and m-commerce, enhanced product ranges * Promote – Group owned brands (Source: Sports Direct PLC, 2014) Sports Direct is the UK’s largest sports retailer worth an estimated £4 billion (Ruddick...
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...Analysis of Financial Statement Formal Assignment Report Table of Contents Introduction ...................................................................................................................... 3 1. Brief Review ................................................................................................................. 3 2. Analysis of Financial Performance ................................................................................... 4 Liquidity Ratio ............................................................................................................... 5 Current Ratio ............................................................................................................. 5 Quick Ratio................................................................................................................ 6 Profitability Ratios ......................................................................................................... 7 Earnings per Share (EPS) ............................................................................................ 7 Gross Profit Margin and Net Profit Margin .................................................................... 7 Efficiency Ratios ............................................................................................................ 9 Sales to Inventory ....................................................................................................... 9 3. A) Estimation of Value...
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...Group Interim Report Group Name Date submitted Client’s name Executive summary of the changes you are proposing with a rationale for the changes. Portfolio 1 Portfolio 2 SOURCE ----------------------- 27/10/2013 Group 20: Girls’ Power David King Markowitz portfolio theory (MPT) is a theory on how risk-averse investors can construct portfolios to optimize or maximize expected return based on a given level of market risk, emphasizing that risk is an inherent part of higher reward. According to Markowitz portfolio theory, investors attempt to maximize portfolio expected return by analyzing risk, return, correlation and diversification...
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...Product The Lucozade product “is an isotonic sports drink which provides carbohydrates and electrolytes to enhance hydration and help maintain performance during prolonged endurance exercise” (Lucozade 2014). Lucozade’s healthy image was aided by the well-respected pharmaceutical institute, GlaxoSmithKline as one of their products, they have reduced the calorie and sugars content by 65% of the Lucozade Energy range sold in the UK & Ireland by 9% and 8%. (GSK 2013). The Lucozade brand produces drinks, bars, gels, tablets, and also powder form tablets. This product was originally targeted at patients who needed extra energy to get well. However, subsequent commercialisation has been done accompanied by well executed brand repositioning efforts that have transformed the products from being the ‘remedy’ to the sick children, to being the product of choice to every active individual in all ages (Manifested Marketing, 2011). The product is especially common among the young adults, Lucazade has been in the market since the 1920s and has grown to be the leading brand in the energy drinks industry (Manifested Marketing, 2011). However, the product continues to face competition from other energy drinks produced by Coca Cola, Pepsi and other vitamin drinks available in various national markets. This is perhaps the reason why the company ensures vigilance in its implementation of the marketing mix that has seen Lucozade retain its position as the leading energy drink in the global markets ...
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...Element of the promotional mix (definition) | Company No 1 | Company No 2 | Advertising- The activity or profession of producing information for promoting the sale of commercial products or services. | Martin house children’s hospice use leaflets, posters, TV adverts to try people to advertise people to help children who are ill and help them with the fundraising.So advertising their service by TV adverts and leaflets they are trying to attract people to help to them and give some help like a financial help. | Tesco advertising their products and service by leaflets, posters, also they are advertising on TV. Most Tesco advertisements on TV are when people are back from work or somewhere and when they are watching some movies.To promote their products and services tesco is advertising them by posters, leaflets and also on TV.so by doing this they are attracting customers every time because tesco has a huge amount of customers and everytime they are trying to attract new customers and current customers. | Sponsorship-sponsoring your product to another business. | Martin house hospice doesn’t sponsor but many other businesses sponsor them for the example schools or shops, like Tesco they are raising money for martin hospice and promote people to give some help to small children so after this all moneyare going to the charity.. House has little access to public funds and relies almost entirely on charitable donations from individuals...
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...* Market Research Process * Consumer Behavior * B2C vs. B2B * Consumer Decision Making Process * Factors Affecting B2C and B2B consumer behavior * Market Segmentation * Market Segmentation Concepts * Segmentation Process * Segmentation Strategies * Target Marketing Section 3 – Product & Price * The Product * Product Levels: Core, Actual, & Augmented (Packaging) * Product Life Cycle * BCG Model * Services Marketing * Price Determination & Pricing Strategies * Supply & Demand * Competition * Objectives and Strategies Section 4 – Place & Promotion * Distribution Channels * Length & Width * Direct & Indirect * Vertical & Horizontal Channel Conflict *...
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...Executive Summary NIKE is the world's leading sports clothing and footwear designer, marketer and distributor. The company is established 45 years ago and it produces and sells high quality sports clothing, footwear, equipment and accessories for a range of sports, fitness activities and leisure mainly. NIKE is a multinational company, which runs and develops its business activities globally and sells its products in more than 160 countries according to NIKE Corporate Website. NIKE owes its success and best performance on the global market to the high quality and innovative products that it produces and to its strong USP, brand positioning and direct to consumer channels. Related to the impressive performance and identified strong growth opportunities for the NIKE Brand portfolio the company objective is to achieve a revenue of $ 24 -25 billion for fiscal 2015 stated in report for 2011, which is more than the target of 23 $ billion announced in 2010. (www.nikeinc.com, 2011 ) Nike faces strong competition from the German sportswear maker Adidas and Puma globally. (Datamonitor Plc., 2011 ) Identifying market opportunities and key marketing strategies helps the company to achieve its marketing objectives – profit. Analyses on the Bulgarian market reveals a demand for sportswear and footwear among professional sports players and all the amateurs involved in range of sports and fitness activities and people who wear sports clothing and snickers for leisure , can be identified...
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...Task1:Understand the organisational purpose of businesses P.1.1.Explain briefly the following types of organizations and their purposes. Virgin group ltd Virgin is private limited company and leading international investment group and one of the world's most recognised and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony, travel, financial services, leisure, music, holidays and health & wellness. Virgin employs more than 50,000 people around the world, operating in over 50 countries. Global branded revenues of £15bn ($24bn) in 2013.(Virgin.com) Sainsbury PLC Sainsbury was founded 1869 by john James Sainsbury and his wife Mary Ann Sainsbury in London and since has become one of the largest retailers in united kingdom. Sainsbury’s is a public limited company and listed in London stock exchange where its shares are traded publicly. Today Sainsbury’s operates over 1,203 supermarkets and conveniences stores and employs around 161,000 staffs. It has a market share of 16.8% of retail sector. Last year it made pre-tax profit of £798m.(sainsburys.com) McDonalds McDonalds corporation is public limited company. Since its founding in 1948, McDonald's has grown from a family burger stand to a global fast-food behemoth, with more than 30,000 locations in 118 countries. McDonalds is popular for big mac burgers all over the wold.it offers business franchise to increase its presence...
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...CIM Market Information and Research: 1. – Rationale Unilever plc is a major global player in fast moving consumer goods supplying branded food and home and personal care products. Their brands include well known food brands such as Knorr, Walls and cleaning brands such as Persil, Lenor and Domestos and personal care brands such as Dove. Unilever manages its products and brands under categories i.e. Savoury Dressing and Spreads; Ice Cream and Beverages; Personal care; and Home care. Current turn over around €5 Billion annually with almost 40% of profits spent on the welfare and the health benefit of developing new ice cream. Unilever manages most of their products in a variety of markets, varying from health food market to tea market. They are known to be one of the world’s leading fast moving consumer goods companies offering products to over 150 countries. The organisation operates in Europe, America, Asia and Africa but is headquartered in London. Facts and figures obtained from (Reviewing Unilever, Geoffrey Jones) shows that there are around 174,000 employee’s working in the UK under the Unilever Company. With consumers using Unilever products 150 million times per day, they show it is a multinational organisation. Currently the Ice Cream market is worth near to around £1.25 billion. Research shows that this figure has increased from 2002 by almost 8%. With the market peaking in 2006 due to a long hot summer almost at £1.34 billion, the market is very seasonal in...
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...Module Name: Marketing Strategy OPEN UNIVERSITY MALAYSIA FACULTY OF BUSINESS MANAGEMENT BMMS5103 Marketing Strategy Master of Business Administration Name: Adam Khaleel Lecturer: Abdulla Nafiz Learning Centre: Villa College Trimester: May 2015 Contents 1.0 Executive Summary 2.0 Introduction 3.0 Analysis and mapping of the products 4.0 Analysis and mapping of the products with models 5.0 Comparison of product, pricing, promotional and placing strategies 6.0 Types of disagreement between the competitor A and the channel distribution 7.0 Channel strategy factors 8.0 Conclusion and Recommendations 9.0 References 1.0 Executive Summary Today’s business world has become much competitive that requires continuous and visible effort to get and retain customers. Companies are increasing focus on sales and marketing. Businesses need to decide which customers to target. Businesses need to work out how they will reach and win new customers. Businesses need to make sure that they keep existing customers happy. And they need to keep reviewing and improving everything in order to stay ahead of the competition. Therefore businesses need to develop appropriate marketing strategies which allow them to move forward. This is a marketing strategy report. First part will identify and explain the best analysis for two competing cosmetic brands (Competitor A and B) which consists of eight products from four product lines. In this section...
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... Varaždin, 09.04.2010. 2 Table of content 3 1. The 4 P's of Marketing in general 4 2. The Marketing Mix 4 2.1. Product Decisions 5 2.1.1. The Product Life Cycle (PLC) 6 2.1.1.1. Introduction 7 2.1.1.2. Growth 7 2.1.1.3. Maturity 7 2.1.1.4. Decline 7 2.1.2. Problems with Product Life Cycle 7 2.1.3. The Customer Life Cycle (CLC) 8 2.2. Price Decisions 8 2.2.1. Pricing Strategies 9 2.2.1.1. Premium Pricing 9 2.2.1.2. Penetration Pricing 9 2.2.1.3. Economy Pricing 9 2.2.1.3. Price Skimming 10 2.2.1.4. Psychological Pricing 10 2.2.1.5. Product Line Pricing 10 2.2.1.6. Optional Product Pricing 10 2.2.1.7. Captive Product Pricing 10 2.2.1.8. Product Bundle Pricing 10 2.2.1.9. Promotional Pricing 11 2.2.1.0. Geographical Pricing 11 2.2.1.1. Value Pricing 11 2.3. Place (Distribution) Decisions 11 2.3.1. Six basic 'channel' decisions 12 2.3.2. Selection Consideration - how do we decide upon a distributor 12 2.3.3. Types of Channel Intermediaries 13 2.4. Promotion Decisions 13 2.4.1. The Promotions Mix 14 2.4.1.1. Personal Selling 14 2.4.1.2. Sales Promotion 14 2.4.1.3. Public Relations (PR) 15 2.4.1.4. Direct Mail 15 2.4.1.5. Trade Fairs and Exhibitions 15 2.4.1.6. Advertising 15 2.4.1.7. Sponsorship 16 3. CONCLUSION 17 4. LIST OF PICTURES 18 5. LIST OF RESOURCES 18 1...
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...“more loyal to flavor than brand” (Page 5). Positioning Statement: Among older adults, Vital-Aid is the only brand of Sports Drink that provides a healthy hydrating solution; containing powerful antioxidants that reduce the risk of many diseases including cancer. Pricing strategy: Two pricing strategies can be used with new products Skimming and Penetration. Skimming strategy will help us reach our performance objective by covering high costs of development, sacrificing high sales for high profits while capitalizing on the price insensitivity of buyers. A Penetration strategy would not be beneficial because with a lower price and a higher production cost, our profit margins will be negatively affected and our performance objective will not be reached. o (20% – 22%) / 22% = .268 [ < 1 i.e. Price Inelastic] ($.79 - $.59) / $.59 o (15% – 20%) / 20% = .988 [ < 1 i.e. Price Inelastic] ($.99 - $.79) / $.79 Vital-Aid will be sold at the manufacturer price of $0.53 and the MSRP of $.79 per 20 Oz. Bottle. Although pricing 5 flavors at $0.79 manufacturer’s price will maximize profit, The Price Elasticity of Demand At both price points are Inelastic, which means that the consumers at these price points are less price sensitive. Because elasticity is the same, competition plays a large role in the pricing decision. The manufacturer’s price of $0.53 price makes sense because it is high (above other major competition) but below the market leader Croc-Ade, also our retail price will...
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...belonging to different sectors The two chosen businesses are John Lewis PLC which is a private sector business and Cancer Research UK which is a voluntary sector business. Introduction to both businesses: John Lewis PLC is a chain of upmarket department stores operating throughout Great Britain. John Lewis PLC is owned by John Lewis Partnership which was created alongside the first John Lewis store in the mid-1800s. the first ever John Lewis store was opened in Oxford Street, London, in 1864. The slogan for the company is “never knowingly undersold”, and has been the same for quite some time. The slogan is hitting almost its 100th anniversary. John Lewis is one of the largest and successful department stores in Great Britain, and this has been achieved with just 45 stores throughout England, Scotland and wales. There biggest store which is being operated outside London has just opened in Birmingham city centre. The main headquarters for this business is in London. The total number of employees in this business is somewhere around 38,100. John Lewis, happens to be one of the oldest department stores which are still operating. This can be backed up by the fact that John Lewis has been operating for more than 150 years. It is a business based in the retail industry which is specifically a department store. They happen to have a large product range, these can vary from electricals, clothing to even sports and leisure equipment. The ultimate purpose of this business is the happiness...
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...International Markets Bureau MARKET INDICATOR REPORT | APRIL 2010 Health and Wellness Trends In India EXECUTIVE SUMMARY INSIDE THIS ISSUE DID YOU KNOW? PAGE 2 ALTERNATIVE BEVERAGES TO CARBONATED DRINKS ARE ENJOYING GREAT SUCCESS IN THE INDIAN MARKET. “ ” Health and Wellness in India Market Data 3 Fortified/Functional 4-5 Better-For-You 6-8 Nutraceuticals 8-11 Organics 11-12 Definitions 13 Reducing fat intake is the most important and frequently practiced dietary approach by Asia Pacific consumers. Health-conscious urbanites have increased spending on the services of dieticians, nutritionists, weight-loss centres and gyms. This report uses definitions for fortified/functional, better-for-you, nutraceutical and organic foods as defined in Annex “A”. India’s population of 1.1 billion, second highest in the world, is expected to reach 1.3 billion by 2015. India also has one of the youngest populations in the world, with the proportion of under-29s projected to reach 56% by 2015. This group views shopping as a form of entertainment and is brand-conscious. With more than half of the population young and single, the processed food, eating out, leisure, and health and fitness sectors have experienced high consumer spending. Middle-aged adults (ages 45-55) currently form the second largest proportion of the Indian population (21.2%), a share expected to increase to 23.4% by 2015. Health related products are an important part of this group’s...
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...Task 1 The Challenge Comparison on alternative definitions • Definition of Chartered Institute of Marketing (CIM): “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably”. • Definition of Philip Kotler: “Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. • Definition of American Marketing Association (AMA): “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that inspires sales techniques, business communication, and business developments. It is an incorporated process through which companies build strong customer relationships and create value for their customers and for themselves. Main characteristics of marketing oriented organization The major feature of the marketing oriented organization is that they are aimed to stay closer to the customers and ahead of their competitors. The reason is that the basic aim of these organizations is to attract the customers. There are four major characteristics...
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