...Nutri, Health, & Wellness w/ Lab 8 February 2014 Water: An Overlooked Essential Nutrient Welcome, my name is Karina Padilla I am a registered dietician. I have invited you to lunch and learn about, what you will select for a yearlong beverage contract from these three choices water, Gatorade, and Powerade. The role of water in our body are giving cell life, where water is a carrier, distributing essential nutrients to cells as minerals, vitamins, and glucose. It also has chemical and metabolic reactions as it removes waste products including toxins that the organ cells reject and removes through urine and feces. Water is a transport of nutrients in the biochemical break down of what we eat. H2O regulates body temperature, it has a large heat capacity which helps limit changes in body temperature in a warm or cold environment. The elimination of water is an effective lubricant around joints and acts as a shock absorber for eyes, brain, and spinal cord. The goal of drinking fluids during exercise is to prevent dehydration and maintain performance. Fluids preferably with carbohydrates and electrolytes, should be consumed in small amounts every 15 to 20 minutes during exercise. Water and electrolytes serve very important roles in the functioning of the body and sweating can lead to excessive losses of both critical nutrients if not properly replaced. Dehydration and electrolyte imbalances can adversely impact health and exercise performance. The magnitude of fluid...
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...SOFT DRINKS IN INDIA Euromonitor International July 2014 SOFT DRINKS IN INDIA Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Soft Drinks Records Further Growth in Value Sales ................................................................. 1 Launch of New Flavours Maintain Consumers’ Interest Amidst Slowdown .............................. 1 Competition Between Coca-Cola and PepsiCo Becomes More Aggressive ............................. 1 Modern Retailers Gain Further Popularity ................................................................................ 1 Sustained Sales Likely To Record Steady Growth in Sales ...................................................... 1 Key Trends and Developments .................................................................................................... 2 Manufacturers Focus on Introducing New Flavours.................................................................. 2 Celebrity Endorsements Remain As Popular Promotional Tool ................................................ 2 Modern Retail Gains Further Popularity.................................................................................... 2 East and Northeast India .......................................................................................................... 3 North India ....................................................
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...101-Sec 103 Water Ad Analyzination Everyday many thoughts are placed in Ads to promote new ideas and new products to obtain different audiences’ attention . Ads have been around for many of years . The importance of advertisement is to promote the sales and products to seem more valuable than what they really are. Ads are used to give messages to different audience to make sells . By convincing the audience , the ad is trying to show why they are the best choice . By enhancing image , creating new logos and new catch phrases . Sidehustlenation.com says ,“SmartWater is vapor distilled water. From what I can understand, pretty much all water is vapor distilled, meaning it originally came from clouds.According to their website, most SmartWater is procured from municipal water systems. Read, “tap water.”Then the Smart Water goes through Glaceau’s proprietary filtration process, that removes just about everything from the water except two H’s and an O. SmartWater then adds back in the electrolytes calcium chloride, magnesium chloride, and potassium bicarbonate for taste. I think the for taste part is important because the nutrition label still reads 0 mg of sodium, and the amounts of electrolytes added have essentially zero gatorade-effect. In fact, the amount of electrolytes found in SmartWater is less than in other brands of non-electrolyte-added” bottled waters. The reason why it is called Smartwater is because it’s business of course! Globally, bottled water is a $100...
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...THE 2010 UK SOFT DRINKS REPORT INVESTING IN REFRESHMENT SOFT DRINKS – INVESTING IN REFRESHMENT REPORT METHODOLOGY/BACKGROUND Specialist food and drink consultancy, Zenith International, has been commissione to produce commissioned enith this 2010 BSDA UK Soft Drinks Report. All data and insights contained in this report were produced using Zenith’s internal market databases and primary research. In compiling its research, Zenith relies on the goodwill and cooperation of companies active in the marketplace. During Zenith’s annual research into the UK soft drinks industry, over 250 soft drinks producers are regularly contacted. This includes larger branded operators, retailer own label specialists, contract packers and a significant number of smaller independent companies. Based on individual producer volumes for the year, market, sector and segment totals are calculated from the ‘bottom up’. At a sector and segment level, adjustments are then made for any double counting of contract and licensed bottling. Estimates for unauthorised soft drink imports sold through the ‘grey market’ are also included. This is more pronounced in categories such as energy drinks rather than dilute to taste drinks, for example. A complete picture of the UK soft drinks market across all sales channels is produced, through Zenith’s extensive study of the largest soft drinks companies, alongside small to medium sized operators and own label specialists. The market figures presented therefore encompass...
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...Gatorade had about 78.1% (based on sales) market share of sport drinks in the United States in the year of 2015. Consumers choose Gatorade over their biggest competitor-Powerade, since Gatorade better meets their consumers’ needs. Bryan found that there are some typical characteristics of Gatorade. It contains 160 milligrams of sodium and 45 milligrams of potassium per serving, while Powerade contains 150 milligrams and 35 milligrams. Gatorade contains table sugar and another simple sugar compound, while Powerade’s sugar content comes from high-fructose corn syrup. Gatorade is slightly superior at replacing lost electrolytes but inferior at replacing vitamins (Bryan, 2015). When you perspire, your body loses about 900 to 1400 milligrams of sodium per liter of sweat (Shirreffs & Maughan, 2000). Sodium plays an important role in human’s blood; sufficient sodium in the blood helps keep a sufficient balance of water in the blood. It is very important to replace the sodium and water lost when sweating. The sodium content in Gatorade is on average 450 milligrams per liter; however, Powerade only has 225 milligrams per liter, just half of Gatorade’s. Thus, in consumers’ point of view, Gatorade will do a better job to replace sodium lost in sweat compared to Powerade. This is one of the main reasons that consumers buy Gatorade not Powerade. Gatorade contains 6% of sugar, whereas Powerade contains 8% of sugar; Gatorade has a simple sugar compound, whereas Powerade’s sugar comes from...
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...druggist, who first formulated Pepsi-Cola. Today, Pepsi is part of a portfolio of drinks that includes carbonated and non-carbonated drinks such as soft drinks, juices and juice drinks, ready-to-drink teas and coffee drinks, isotonic sports drinks, bottled water and enhanced waters. PepsiCo operates in four major fields. These fields include: PepsiCo Americas Beverages, PepsiCo Americas Foods, based in America PepsiCo Europe, and PepsiCo Asia, Middle East and Africa. The Pepsi-Cola Company is the world’s second largest beverage company. Pepsi-Cola beverages are available in about 170 countries. The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed. The company markets its beverages under various brand names, including Coca-Cola, Diet Coke, Fanta, and Sprite. The Coca-Cola Company also produces and markets noncarbonated beverages, including waters and flavored waters, juice and juice drinks, energy and sports drinks, teas,...
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...BUSINESS INSIGHTS Future Flavor Trends in Soft Drinks New opportunities for natural, healthy, and exotic flavors New Ingredients Report - Published November 2008 Importance of health trends in the drinks industry over the next 5 years Source: Future Flavor Trends in Soft Drinks Key questions answered by this report... • • • • • • What are the key emerging trends and opportunities in soft drinks flavors? Which drinks and flavor manufacturers drive innovation in this area? What are the most common and fastest growing flavors in the soft drinks categories? Which new product launches featured emerging flavors and how were they marketed? What are the top flavors in new products claiming to be natural, organic or high in antioxidants? Which drinks industry trends within health and indulgence do industry executives consider the most important? Identify and anticipate the key innovation trends and new product opportunities in soft drinks flavors with this new management report... Business Insights’ Ingredients Series Business Insights is developing a unique new series of reports that identifies key trends in ingredients, future innovation and growth opportunities. We are using our strengths in analysis of the food and drinks markets to provide new insight on developments in ingredients. Ingredients companies are facing a new set of challenges as ongoing consumer demand for healthy and indulgent products creates both new growth opportunities and commercial pressures...
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...Pepsi is multinational brand with choices from juices, water, and several carbonated drinks. The carbonated industry is not only market that Pepsi has a stake in.. Pepsi offers beverages for children and adults. If you are looking for a refreshing and appealing drink with options, then Pepsi is the brand for you. Pepsi is ranked number two in the beverage industry only behind Coke. Pepsi is offering its products as light and refreshing alternative to Coke products. The product is mainly focused on the younger market in beverage industry, but also relaying the message of youth to the older generation. Pepsi offers itself to having users, who are forward thinking than those who choose the competition over Pepsi. Pepsi seeks out the market of those who are action oriented, looking to change the world. Pepsi has maintained from the start to capture the youth market. Pepsi campaign have always and continue to about making a mark and proving its real benefit among young people and cool people. The consumers are looking for products, that are not only quenching their thirst, but in some cases they are looking for healthy options, that Pepsi does provide. The main competition to Pepsi is Coke, but there are others on the hills of both companies. Nestle, RC Cola and organic choices are competition for Pepsi. The beverage market is not just for carbonated drinks, but water, juice and sports drinks. The need for more healthy options has also created new competitors to the beverage...
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...funcional (new age beverages) - Adopta los “Dueling Lizards” como icono de la marca. South Beach Beverages historia Mm 8oz cases 60% 1 13.0 2.7 R AG C 30.0 55.0 40.0 1997 1998 1999 2000 2001 South Beach becomes SoBe - En el 2001 la compañía alcanza ventas por 55MM de cajas y $300 MM. - Ese mismo año SoBe fue adquirida por PepsiCo en aprox $400 MM. Por que competir en Energy Drinks ? Productos no carbonatados representan, el 68% de las principales necesidades de consumo Body Basic Thirst 11% Conv. Taste Tap Water Bottled Water small sparkling RTD Packaged Tea Regular Colas Orange Flavour CSDs Lemon-Limes 7% 11% Bottled Water small still Bottled Water Wellbeing Bottled Water bulk Refreshing 10% Pleasure 10% Social BFY 12% Vitality 13% Look at me Social Enjoyment Diet Colas Healthy me 100% Juice 1-99% Juice Indulging us 7% RTD Coffee Hot Coffee Healthy Whites Sports Drinks 15% Mental Lift 14% Hot Tea Energy Drinks Mind Energy Drinks destaca por su alta rentabilidad vs otras categorías de bebidas…… Category Share of LRB Forecast Total LAR LRB CSD 5 19 Packaged...
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...Case Summary of Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century The Soft Drink industry has been assigned as the vehicle for tackling the topic of industry analysis and competitive dynamics. The case covers developments in the soft drink industry through 1993. It describes how the industry evolved into its current structure largely following Coca-Cola’s leadership. What is particularly interesting is determining why the major competitors in the industry have been able to earn above normal returns for close to 100 years, and why the industry is organized the way it is. The case allows us to analyze how the actions and reactions of competitors over time work to create their own industry structure. The case also allows us to examine how prior strategic commitments to particular strategies create competitive positions, which in turn constrain the future competitive moves of firms. Since competitive positioning determines a firm’s long-run performance, we need to thoroughly grasp the essentials of what makes some competitive positions and competitive strategies more viable, and others not, and why. Case Analysis of Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century 1. Why has the soft drink industry been so profitable? a. Since 1970 consumption grew by an average of 3% b. From 1975 to 1995 both Coke and Pepsi achieve average annual growth of around 10% c. American’s drank more soda than any other beverage d. Head-to-Head Competition between...
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... Contents Executive Summary Situation Analysis Company Customers Competition Energy Drinks Sports Drinks SWOT Analysis Strengths Weaknesses Opportunities Threaths Marketing strategy Positioning Alternatives Point of Parity with Energy Drinks Point of Parity with Sports Drinks Point of Differentiation from both categories Recommendation to Management Financials Breakeven Analysis Final Considerations Exhibits Executive Summary Sarah Ryan, VP of Marketing for Portland Drake Beverages is facing a tough decision of deciding the positioning and overall strategy for the impending launch of Crescent Pure, an all-natural, organic beverage PDB acquired in mid 2013. Ryan is confronted with three options: positioning Crescent as a Energy Drink, a Sports Drink or dwelling in the booming market of organic foods and beverages. Analysing consumer trends, competition and industry trends, our recommendation would be to position Crescent as an Energy Drink, taking advantages of its organic ingredients and low sugar content to positioning it as a healthier alternative to the major players in the market. Also, we show that there may be an opportunity to increase prices and thus maximizing profit during the soft launch year, in order to fund a broad national launch in 2015. Situation Analysis Portland Drake Beverages (PDB), a manufacturer of organic juices and sparkling waters, is struggling with market positioning of Crescent Pure, a non-alcoholic functional...
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...they sleep well . Sleeping with all the luggage surrounding and using small bag as Neck rest they find all kind of postures to make them sleep.Beware these people are the major reason Flights getting delayed . When that happens the state showing properties of "The Great angry traveler" In fact this is the most popular category in “Type of people you see on airport” This is so famous that they have online Guild “101 ways to sleep in airport”. http://www.sleepinginairports.net/tips.htm 3) Watchman :: They Just cannot sleep , if could be 7-8 day of their travel + comfortable recliner chairs they just cannot sleep . So what do they do ? they walk , read , listen music ,Visit each and every corner of airport ,Drink water –visit Loo –drink water again . It’s the best way to socialize with other fellow travelers , Being least popular...
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...Table of Contents Executive Summary ........................................................................................................................ 2 Part I: Introduction and Objectives ................................................................................................. 3 Background ............................................................................................................................. 3 Problem Identification ............................................................................................................ 3 Financial and Marketing Objectives ....................................................................................... 3 Part II: Market Analysis .................................................................................................................. 5 Market Situation and Macroenvironment ............................................................................... 5 Product Situation..................................................................................................................... 6 Competitive Situation ............................................................................................................. 6 Distribution Situation .............................................................................................................. 6 SWOT Analysis ...................................................................................................................... 7 Part...
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...PepsiCo - 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Author: John & Sherry Ross A. Case Abstract Pepsi (www.pepsico.com) is a comprehensive strategic management case that includes the company’s calendar December 31, 2008 financial statements, competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Purchase, New York, Pepsico is traded on the New York Stock Exchange under ticker symbol PEP. B. Vision Statement (Actual) PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today. Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. Vision Statement (Proposed) To become the leading producer and marketer of food and beverage products in the world. C. Mission Statement (Actual) Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate....
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...RED BULL – MARKETING CASE STUDY INTRODUCTION Red Bull Gmbh was founded in 1984 by Dietrich Mateschitz after having been amazingly impressed by Far East functional drinks properties. Strongly convinced of the incredible market opportunity for such a drink category, he developed the formula of Red Bull Energy Drink and in 1987 the first Red Bull can was sold for the first time. This was not only the launch of a completely new product, but it was the birth of a totally new product category. The launch of Red Bull has been the most successful beverage launch of the last decade and drinking Red Bull has become a sort of fashion phenomenon. Today Red Bull is available in more than 165 countries and more than 35 billion cans of Red Bull have been consumed so far. Today Red Bull is the world’s leading energy drinks producer and it has approximately 70% of the market share in the worldwide energy drink market. Red Bull is privately held and therefore does not report its financial results but reliable data ensure that the company is an increasing and continuously growing profitable business nowadays with an average increase in sales of 10-12 % each year. Its motto is "Red Bull Gives You Wings". 1) RED BULL’S MARKETING STRATEGY SEGMENTATION Red Bull has a distinctive approach to marketing. It uses a progressive marketing strategy. This type of strategy aims to constantly evolve and develop the brand. First Red Bull has segmented the market according to age (demographic variable), personality...
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