...Sports Marketing Concessions Market Assessment The article I read for this analysis was Concessions Market Assessment, a brief overview of the current concessions market in sports stadiums. This article was published by the Sports Marketing Research Journal. The approach in this article was from an academic perspective. It broke down the industry under competitors and major suppliers. They estimate that game-day revenue from concessions, merchandise and parking valued 10.7 billion in the United States. The analysis was done on 122 major league facilities, including stadiums and arenas. It was interesting to see that a large majority of these facilities outsource their concession to third party, outside suppliers. Only 14 facilities handled concessions in-house. For those facilities that outsourced 41.5% of arenas and 28.3% of stadiums used Aramark as their food service company. Aramark has a strong lead, with the next closest company being Levy Restaurants. Levy holds 26.8% of arenas and comes closer to Aramark in stadiums, providing concessions for 25.4%. Also, of interest, this article noted the increase in scale of concessions at sports events. Many venues are now offering high class restaurants. This trend shows that people are looking forward to dining at sporting events, rather than avoiding stadium food. The addition of these upscale dining options also creates new opportunities for revenue. As opposed to pizza and nachos, stadiums can now offer high-end catering...
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... Page Project Summary 3 Promoters 4-5 Product 6 Production 7-8 Marketing 9-12 Finance 13-17 Project Summary Promoters All the team have a big interest in the world of sport. With Richards game being squash and football and hurling lee’s being football and Gaelic Hugh’s being rugby and Ciara’s being football. Product The product which this business plan is about is a product which we intend to call Mr Grip. Mr Grip is a grip for sports products that takes a long time to wear down compared to other grips. We came up with this when Richard was telling us that he always has to buy grip for his squash racket at least once every 2 months depending on the use and this can be very costly. So we came up with a plan to make a grip that lasts at least twice as longer as the regular grip and that it is a lot more grip on it than other so it has a lot more grip on it than other grips. We’re also going to make them in every county colour’s for the hurling teams around the country. Also different colours so people can choose their favourite colours. Markets The target market which we are going to target is the sports market that consists of hurling, squash, tennis, hockey and all other sports that may need grip. Investment To make this grip we need quite a bit of money to make it as good as we say it will. Will need money to market our product to get it know...
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...Summary The qualitative article being reviewed is “Demand for Sport” done by Jeffery Borland from the University of Melbourne. The article discusses several issues such as, the sources and determinants of the demand for professional sports and the evidence of key determinants of attendance. The several determinants are the consumer preference, economic setting, quality of viewing, and the sporting contest itself (Borland and MacDonald, 2002). The consumer preferences are made up of team loyalty, conspicuous consumption (for example a desire for other in game entertainment) and being encouraged by other fans to go as well. Economic reasoning is where the fan is financially—for example if the fan does not have the finances for tickets or concessions. The make-up quality of viewing can be the facilities, the weather, the timing of the game, etc. The last determinant is the sporting contest itself, meaning how entertaining is the game going to be (Borland and MacDonald, 2002). The demand of attendance is based on “a standard consumer-theory model (Borland and MacDonald, 2002). The participants in the study are several different ones: the product itself—which in this case professional sport, the fan themselves—meaning the level of “fan interest” that they carry, international literature—that is thoroughly reviewed (Borland and MacDonald, 2002). Method...
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...While sport activities-and physical activities in general-are beneficial behaviors for physical and mental development, I believe that sport activities should not play a very important role in middle-schools and high schools as they currently do. I agree to those who believe that sport activities within schools should not be valued to the extent to which they are at the moment because the existence of many such activities makes many children and teenagers to have their priorities orientated toward sport performance and not toward academic performance. As it is argued in Amanda Ripley's article “School Should Be About Learning, Not Sports”, since many sport activities from high school receive more media coverage than any academic-oriented activity,...
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...A disagreement has come about, and some think that youth sports are good for a child to participate in, but others think youth sports are will not good for a child to participate in. Parents cannot figure out if their child should let their child play sports or not. It is clear that competitive sports are beneficial for children because it helps them in school, to make friends, and teaches them life lessons on perseverance. The most important reason to let a child play competitive sports is that sports help a child in school, which will help them when they are in adult hood. In an article called "What Are the Benefits of Competitive Sports" by Sarah Davis. Sarah goes on to say, "According to the President's Council on Physical Fitness...
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...representing Sports England. The objectives are to be achieved through various strategies depending on each place and the through the market research. The following methods are to be used to develop the above objectives(McLeish, 2011, pg44-65) 1. Event management 2. Opinion pieces 3. Feature articles 4. Journalist briefing 5. Email newsletters 6. Press release 7. Press conference 8. Interviews and editorial contributions Project Deliverables Its mandatory for a company to follow basic rules and techniques of supplier as a way of evaluating better plans for holding an event in a recommended place. The project is to deliver services according to the required specifications in the tender as required by the company(Mcginn, 2008, pp. 110-115). a) Inspired Facilities This involves the availability and the ease of individual as being part of the local community activities and being part of the volunteer groups as a way of improving and developing of clubs, and at the same time modify the non supporting events int o modern sporting facilities(Matthews, 1996, pp. 35-50). b) Iconic Facilities This was developed dependimg on the basis of the London 2012 inspiratioal extract extract as a way of improving the local upcoming teams from the grassroot sports(Masterman, 2004, pp. 45-50). c) d) K e) K f) Hhhbaahdvhd 1. Protecting Playing Field 2. The most common Place people Play Olympic legacy mass are the Sports England’s...
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...Case outline Bob Rhodes, age 32, is well known in his local sports activity. Ten years ago, he started business called The Sports Guy and raised capital from obtaining a bank loan and an equity investment from friends and family. His family and friends own 40% of the business while he owns the rest. Mortgage help him purchasing land in small town outside of GTA that consists of two lots on a corner in which one is used to build a store, and another one was planned for the parking lot but never executed the plan because of the surrounding activities. Local sports team account for 70% of the sales whereas 30% comes from regular walk-in customers. Problem Statement & Objectives The major problem is reducing profitability of the business and there is no proper management of the inventory, which leads to sale of inventory at discount rate. Also labor wages are also too high and reducing creditability of business lead to reduce in the trust of the business and loss of the customer due to improper inventory management. The objective is to get access to bank credit to finance high Analysis the financial health of the business and recommend the various way to get the business right on track Situation Analysis Summary The company sell retail sports product to the sport team and children’s. Also there is around 30% of walk-in customer, who help the business to manage inventory. This might not be attractive industry because buyer’s and potential entrants have high power in...
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...the tax policy topic. Week 1 - Public tax policy is an important topic for all of us. At some time you may be asked to provide your comments on a tax issue. Let's discuss the following question. Revenue bonds are municipal bonds that are secured by specific income of the issuer. Furthermore, states, cities, and municipal subdivisions issue municipal bonds and their purpose is to fund municipal projects, such as housing, hospitals, lighting systems, parking ramps, stadiums, factories, sewer systems, and dozens of other community enterprises. Revenue bonds are municipal bonds that finance income-producing projects. The income generated by these projects pays revenue bondholders their interest and principal. Projects funded by revenue bonds serve only those in the community who pay for their services. (Morning star) From the perspective of the mayor of Philadelphia. PROS * Sports serve as a municipal amenity that can create social capital and improve the quality of life * New stadiums usually require more employees and this creates jobs in the stadium and in local shops, restaurants, hotels, and in the transportation industry. * New stadiums can be used as a marketing tools and can help revitalize downtrodden neighborhoods or city centers, attracting tourism and business investment. CONS * Money spent in local...
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...are becoming over involved in their children’s sporting activities. Parents today are demonstrating over involvement, over spending, and are over booking their children in youth sports and extracurricular activities. Sports are supposed to be fun and competitive but more fun and entertaining than anything. Parental over involvement is becoming a problem because they can take the fun out of sports for the kids. Parent’s voices can go along way. Yelling and cheering on players and teams is a good thing. Parents should be excited and giving the kids good complements. But when parents display bad sportsmanship it is a different story. As parents are yelling mean statements they are not thinking about how that might make that kid feel. The child’s parents are most likely around somewhere and may get upset as well. If kids are hearing insults and inappropriate words yelled at them the game would also become less fun and hard to focus on. Some kid’s use it to their advantage, and play better because they want to prove themselves. But that’s not always the case. College and professional sports are seen everywhere in current society. Sports are on TV, in newspapers, on signs and bulletins, and most big cities have an arena or stadium for teams to play in. The majorities of families have seen or follow sports. With that being said, a lot of little kids growing up dream to be a professional or...
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...Richard Attias Become a fan Email The Development Factor: The Challenge of Sport in the 21st Century Posted: 10/21/2014 8:39 am EDT Updated: 10/29/2014 9:59 Sport occupies a peculiar place in world dynamics in that it surpasses the limitations of geographical boundaries and social classes. Still, a gap remains between developed and developing nations when it comes to sport. In the industrialized world, sport as an economic sector represents approximately 2% of GDP. For developing economies, though, the challenge remains making sport a factor of economic development, and a driver for social change, so it benefits all citizens in the long term. UNESCO's 1978 International Charter of Physical Education and Sport classified sport as "a fundamental right for all." But the low place sport occupies in the developing world's priorities shows that its importance as an educational and social tool is not yet universal. Everyone agrees that sport contributes to economic development by creating jobs and stimulating business activity. The organization of a major sporting event, for example, is a great opportunity for the local economy. The thousands of people who attend will spend money on food, lodging, transportation and other, related tourist activities. However, in recent years, we see these economic benefits are obvious only the short term. If we take the example of South Africa in 2010, the positive impact of the World Cup was, in terms of job creation and reduced crime...
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...IT for Sports Management Introduction This article will address the topic of information technology for sports management and will attempt to provide an overview of how information technology (called IT) is changing the nature of management practices in sport. The discussion of IT applications in the profession can be done in a few broad areas: 1st How the tools of today's "technological revolution" can be applied to the administration of sport. 2nd How developments such as the Internet and world wide web help in specific management functions such as training and marketing 3rd How e-commerce can make participation in sports more available through lower priced equipment and lastly, 4th The digital divide: and underlying condition that keeps some from participating fully in the benefits in the IT revolution. The Technological Revolution We are living in the midst of one of those very unusual occurrences that come along once every few generations: a society wide paradigm shift. The close of the last millennium has seen a fundamental change that is moving society the age of industry to the age of information. The currency in this new society that is being formed is information and the medium of exchange is called IT (and sometimes computer technology - CT). IT is simply the tools and methods used for the identification, organization and manipulation of facts that we call data. IT has become the engine that is driving all sectors of today's economy be it industry, government...
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...recruit 6,000 new profiles by 2015! Are you looking for A career more than a job ? A world to learn and to prove yourself? An opportunity linked with many opportunities? A group of people share the same value and passion about life? ………… We offer you this opportunity as STORE DEPARTMENT MANAGER. As part of a dynamic team, you will be continuously required to interact with your international teams and customers. Mission: Be Responsible for One Department of Sports in a Store I manage my department with full autonomy. My team: Hire, train, and manage my sales assistants’ team on a daily basis and help them to achieve their professional targets. My performance: Pilot my activities in terms of turnover, margin, expense and profitability, launch the commercial operations. My products: Control the stock and guarantee the budget of the stock rotation. Work directly in a store’s department with my team, with the best layout to welcome our customers. My customers: With my team, provide professional sales service, technical sports and product advice to customers. Store operation: Work with my store manager, my colleagues and I will guarantee the store daily operation jobs. Please send your CV and a cover letter to chuan.xu@decathlon.com If you want to find opportunities, join us!!!...
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...Importance of Sports and Games By Smruti Sports and games are very important for us. They keep us healthy and fit. They offer us a change from the monotony of daily life. It is a useful means of entertainment and physical activity. Sports and games help in character building. They give us energy and strength. Sports and games are means of mental and physical growth. During sports we come to learn many things. We learn how to maintain mental balance in the midst of hopes and despair. They make us learn how to tackle the difficult situation. Sports develop a sense of friendliness. They develop in us team spirit. They help in developing mental and physical toughness. They shape our body and make it strong and active. They give us energy and strength. They remove tiredness and lethargy. They improve blood circulation. This improves our physical well-being. Sports and games improve our capability. They improve our efficiency. Either study or work alone makes us exhaust. We remain no longer efficient to do any work. Sports remove our mental exhaustion. Sports are integral part of education. Education without sports is incomplete. Keeping their value in life, children are taught some sorts of games in the very early stage in school. These days’ sports are a part of academic curricula. Sports are particularly important for the youth. They help in their physical and mental growth. They contribute in the formation of character. They inculcate in them good values. It is therefore, sports competition...
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...promotion Red bull is involved in a lot of sports like motorsports, bike racing, winter sports, skateboarding and surfing. They have their logo on the equipment used for the sport. By generating publicity through the sports is ‘below the line’ promoting they do often not use traditional sponsorship method, they create their own sporting events such as Red Bull X-Fighters and Red Bull Air Race, where the world’s top FMX riders and pilots respectively perform world class flips, turns and tricks in front of tens of thousands of spectators. These events help to establish the brand values. They also begin the AIDA process with the participants and audiences for these events, creating awareness and interest in Red Bull products. Red bull used public relations when they involved Austrian skydiver Felix Baumgartner by sending him 24 miles into the stratosphere over New Mexico, United States, in a helium balloon before free falling in a pressure suit and then parachuting to Earth. Red Bull has not made public how much the stunt - which included funding the equipment, training and support staff – cost, although the balloon that took Baumgartner on his ascent is reported to have cost (£43,600) alone. Red bull used sales promotion as they gave away free cans of red bull they delivered them to 400 student campuses in 55 countries over 6 continents. Red bull use personal selling as they have teams of young women/men to sell their products at their sports events. Red bull use ‘above the line’...
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...RES341 University of Phoenix August 15, 2011 Memo The purpose of this memo is to inform you that ABC Sports Equipment sales have declined due to the fact that a number of chain stores have moved in to the area and they also sell sports equipment. In order to meet our customer needs we have given customer surveys at the store and outside the store. Our surveys contain questions such as cleanliness of our store, hours of operation, competitive pricing, personalized services, product selection, and location of the store. After the surveys are done and the information is gathered we are going to see what are the customer needs. Then we will focus on what we need to change in the store to increase our sales Out of 60 surveys that where handed out 35 where returned. A total of 20 surveys where given to existing customers and 40 where handed out at a sporting event in a park for potential customers. A total of 30 men and 15 women took the survey. When asked if they knew where ABC Sports Equipment was located only 10 said yes and 15 said no. location of the store: 2.9, product selection: 2.5, hours of operation: 2.1, and competitive pricing: 1.8. The mean for possible customers competitive pricing: 4.0, personalized service: 3.8, production selection: 3.0, product selection: 2.5, hours of operation: 2.9, and cleanliness of the store: 2.9. After gathering all data we noticed that existing customers want more personalized service and a cleaner store. We know can work on training...
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