...Event Management Trends in Asia Chapter 1 © 2010 by McGraw-Hill Education (Asia) Chinese calligrapher at work What arts and crafts at your destination will appeal to international visitors within an event setting? Why have you chosen these? © 2010 by McGraw-Hill Education (Asia) Chapter objectives Explain what events and event management means Categorise the difference types of events in Asia Understand events as an integral part of Asia’s tourism industry Appreciate the problems and challenges facing Asian countries becoming event destinations Understand trends and concepts such as Integrated Resort developments, electronic connectivity and the importance of going green in event management © 2010 by McGraw-Hill Education (Asia) Event typology Recreational MICE Arts Event Type Special Private Sports Political © 2010 by McGraw-Hill Education (Asia) Cultural Sports Events Popular in Asia such as Beijing Olympics and FIFA World Cup in Japan and Korea Competition between teams – on land, water or air Amateur or professional participation High involvement of ‘event stakeholders’ such as participants, audience, media, government and sponsors © 2010 by McGraw-Hill Education (Asia) Cultural Events Based mainly on religion, culture and local traditions Can be held at various venues such as local temples and churches, town squares, grasslands or heritage sites Those attending...
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...Last weeks lecture presented the idea of politics in events, which personally I had never paid much attention too, however, over the course of a 1 and a half hour lecture, I discovered it is one of the most important factors within events. When hearing politics in events, I was under the assumption that it was the way in which the government responded to events in a religious and culturally sensitive manner, and the effects they have on the image of our nation. I was pleasantly surprised to find out there was much more to it then these basic assumptions. In particular, I was intrigued by the ideology of Nation Building and Image Enhancement, being the use of an event to upgrade a countries international image, (Schlenker 2015), something that is high on the radar in Australia after hosting the 2000 Olympic games and the upcoming 2018 Commonwealth Games being hosted in the Gold Coast. This idea sparked interest, which led me to research further into the upcoming Commonwealth Games being held in the Gold Coast, where I came across multiple articles surrounding the concerns of budgeting and benefits of these games. From these pieces I was able to gain a personal opinion on politics in events and relate it back to the theory being taught. Image Enhancement and/or Nation Building are one of the largest impacts and benefits from holding International and globally renowned events. In particular, sporting events. When I think back to the previous Olympic games, I think of London...
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...GROUP DISCUSSION –TOPICS 1. Role of regulatory in insurance industry 2. Role of Information Technology in Insurance Industry 3. Is Democracy hampering India's growth 4. Westernization of Indian culture 5. solution to Kashmir issue 6. Saas Bahu serial Vs Reality shows 7. Capital Punishment should it be abolished? 8. Corruption 9. Impact of globalization on insurance. 10. Is India ready to host Olympics 11. Common wealth games. 12. The world is flat. 13. Which is better employer public sector or private sector.(asked by Reliance General Insurance Co.) 14. "impact of Obama's visit to India".-(asked by TATA AIG general insurance co) 15. Corruption in democracy (Bajaj Allianz & HDFC Ergo) 16. The world is round (SBI General) 17. Quick promotion or long term growth in an organization (SBI General) 18. Obama's visit to India (Tata Aig & Reliance General) 19. Kashmir issue (Bajaj Allianz) 20. Leaders r born not made (If co Tokyo) 21. Regulations in insurance industry (HCL) 22. Globalization n its impact on insurance (If co Tokyo) 23. Common wealth games (Bajaj Allianz) 24. Importance of IT in insurance (HCL & Accenture) 25. Should India host the Olympics (Tata Aig) 26. role of media in our country 27. patience is a bitter plant but it bears a sweet fruit 28. role of technology in insurance 29. Should capital punishment be given more often? 30. The world is flat! 31. The biggest problem in our country is? 32. should India bid for Olympics 33. Corruption...
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...was first played in the campus gymnasium on a court roughly half the size of a regulated court today, between two teams of nine players. It was played with a soccer ball that was shot into closed-bottom peach baskets that were nailed to the gymnasium wall. In 1892 Senda Berenson, also a physical education instructor, adapted Naismith's game for her female students. The sport was modified for women to accommodate social conventions regarding their participation in sport, giving rise to women's basketball. Variations of women's basketball arose across the United States and in England. At a physical training college in England, the rules of women's basketball were modified over several years to form an entirely new sport namely netball. She divided the playing court into thirds, each containing three players per team that could not leave their assigned zone. Players could not hold the ball for more than three seconds, dribble it more than three times, or snatch the ball from another player. The first codified rules of netball were published at the start of the twentieth century, and from there, the new sport spread throughout the British Empire. By 1895, women's basketball had spread across the United States, with variations of the rules emerging in different areas. The published rules for women's basketball first appeared in 1895, written by Clara Gregory Baer, who was working as a physical education instructor at Sophie Newcomb College in New Orleans during the 1890s. Baer...
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...12/11/13 Sports, Media, and the Fans: The Business of Selling Sports The relationship between sports and the media has evolved drastically thanks in part to the proliferation of electricity and its resulting technology. This relationship has now become the “defining commercial and cultural connection for both industries at the beginning of the 21st century. The media has transformed sports from an amateur pursuit into a hyper-commercialized industry, while sports have delivered massive audiences and advertising revenues to the media.”1 This symbiotic relationship has taken many shapes throughout the years, and each evolution in sports broadcasting has the intent of constructing larger audiences and markets to create higher revenues no matter the medium. In the long run, the only real loser in the sports broadcasting realm is the obsolete medium. As technology has evolved, the way in which sports have been presented has followed suit. “Over the course of the twentieth-century sport was transformed from a typically ad hoc unregulated amateur activity to one driven by professional standards and accountability at all levels.”2 This change came slowly at first, and has advanced rapidly over the past few decades. Now, due in part to advanced broadcasting techniques, watching live events and highlights of the day’s games can be brought to our fingertips with relative ease. Sports Coverage Before the Radio Before the broadcasting of sports on radio and television...
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...all the available (whether online or offline) communication source to create experience based events where people can actually relates themselves with the brand. The objectives of Brand activation is to engage the customers emotionally and create trust among them. How Brand Activation of Red Bull is different from other brands? Most of brands generally focus on the advertising their media instead of their content. They spend 5 to 10 times on advertisements to try and promote that stuff which is of least importance to the people. Thus projecting something forcefully to the people generally tends to deteriorate the value of the brand. Red Bull invest in persuasive experiences and focuses more on content. It leads to unique activation of brand in the minds of consumers with their sole participation in those events. Red Bull uncover their content through the combination of different channels like Word of Mouth, Public Relation, & pull media. They invest heavily in content & experience as they feel if they build cool things, people will approach them and talk about the same. Brand Activation Techniques of Red Bull A. Red Bull Air Race – Red Bull Air Race becomes the biggest sport event in Brazilian history. One million people turned out for this event. It was the best racing event organized by Red Bull. (Source: http://www.redbull.com/cs/Satellite/en_INT/Event/Red-Bull-Air-Race-Brazil-021242831766641) The race for 2014 is organized at Abu Dhabi, UAE...
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...Jim Valvano is one of the greatest college basketball coaches and analysts of all time. He coached and fought against many opponents throughout his career, but none were as tough as his battle against cancer. He came to realize that his body would lose this fight, but he refused to let his mind and heart go down with it. He was determined to become one of the greatest champions of cancer research and awareness. Because of his spirits during this time, he was awarded the inaugural Arthur Ashe Courage and Humanitarian Award at the 1993 ESPY Awards. As he walked to the stage to accept his award, the audience rose to their feet in admiration of his work. Making it more than just an acceptance speech, Jim Valvano employs rhetorical strategies...
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...consisting of a diverse group of students who are all humanitarians. It is formed by a 22 year old young woman old with a vision to tackle societal issues in marginalized communities. The Creatives is founded to be Non-Profit Organization because it will cater for the needs and benefits of the community at large. The founder of TCE brought on board other members in order to make the vision come into existence. The organisation includes an executive committee of five members who are all energetic, ambitious and are in possession of a strong work ethic which makes them capable of carrying out all tasks related to the organisation in its aim to contribute positively to the development of the community,...
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...Obviously people have lots of individual reasons for sending aid to others less fortunate than themselves but two stick out these are “Humanitarianism” & also “Altruism”. Aid is so widespread that that it can be given by individuals, private organizations & governments. Depending on personal definitions of the term loans may be or not be counted as Aid. The History of Aid: Nobody can argue that aid has been present since time began. This was mainly from western countries to the rest of the world In the nineteenth & early twentieth century’s the amount of aid was minute in comparison to what it has become in today’s times, these consisted mostly of occasional humanitarian crisis relief. Aid became a major activity at the end of the Second World War, in the contexts of European reconstruction & decolonisation. Humanitarian Aid: This is rapid assistance given to people or another organisation in immediate distress to relieve suffering. This may be due to man-made or natural disasters such as the Haiti earthquake, the Sri Lankan tsunami & certain hurricanes in the United States. The provision of it consists of vital services (such...
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...Heroes, Heroines and Celebrities Characteristics of Heroes and Heroines in Popular Culture The characteristics of heroes in popular culture can differ from the usual defined traits of heroes. A hero is generally defined as a person who is brave, intelligent, strong, moralistic, a martyr, fearless in battle, a fighter for a cause or a combination of all of these factors (Defining Heroes and Villians in Literature, Pop Culture and Current Events). Moral examples also are also what describe someone as a hero or heroine, when their deeds exemplify courage and self-sacrifice. Characteristics of Celebrities Celebrities have notoriety for various reasons and circumstances. Celebrities can be persons who possess a prominent profile due to their professions, such as the entertainment field, or being a public figure, while others are sports figures, or may be known because of reality shows. Some are well known simply because they are wealthy, some are known because of their connections to others, while others are famous for just creating attention in the media. Very often celebrities are automatically stereotyped as being wealthy and living a glamorous life. The Cult of Celebrity People are undeniably obsessed with celebrities, and often follow their every move and statement made on Twitter, Facebook, tabloids and entertainment reporting site for example. Celebrity worship in some ways is a reflection of a need or desire for societies to elevate them to a mythical status and...
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...University of Phoenix Material American Imperialism- Learning Team “C” Part 1 Complete the chart by identifying the following: ➢ Identify the countries or areas where the United States engaged in imperialistic actions during the period from about 1870 to 1914. ➢ Discuss why each area was important to American empire building (political, economic, and social). ➢ Explain America’s expansionist ideals. What were some of the factors that justified American imperialist actions? ➢ Identify the current political status of these places in relation to the United States. Age of Imperialism: 1870 to 1914 |Place |Why was there interest? |U.S. actions |Status today | |Hawaii |Our interest was with the sugar plantations. |In 1893 some American rebels and troops seized |Hawaii is now a state within the United States. | | |There was also interest there since America |Queen Lili’uokalani and declared a provisional | | | |wanted Hawaii to become a part of the US due |government. | | | |to the tariff policy. Also...
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...and social media like Facebook. Spin doctoring is an international phenomenon the serves the interests of organizations in every sector of society. The tobacco industry is considered to be the classic case of spin doctoring. After 1966 when the Surgeon General of the U.S. pronounced that cigarette packages must carry a health warning, the tobacco industry found a way to offset the damaging publicity by sponsoring sports and arts events and giving grants for community development. By de-emphasizing the dangers of smoking and emphasizing the positive contributions being made to community life, Big Tobacco trivialized the health problems and turned attention instead to its displays of corporate social responsibility. A contemporary example of spin doctoring relates to the claim that Saddam Hussein had weapons of mass destruction, which was the original rationale for the U.S. invasion of Iraq in 2003. When the intelligence about weapons of mass destruction proved to be faulty, the debate was quickly and skillfully shifted by spin doctors to a humanitarian argument that the Iraqi people must be freed from...
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...The secret to one’s success is not just ability, but the focus, determination and plans of the individual. In the short term I am focused on working hard, excelling and graduating with flying colors. In the long term I want to be central to the ever growing economy of Oman, while also focusing on developmental projects in the Philippines with core efforts on the provision of basic needs for those less fortunate and becoming one of the prominent business women of my generation. I have grown up in an environment full of competition and the only way to fully succeed is through self-actualizing and striving to be the best. This has not just benefited me academically, but it has also given me a greater understanding of myself. Since my days in primary school, I have continuously been moved from place to place which has not always been easy, however, the benefits outweigh the drawbacks: it has given me a great opportunity to widen my social circle and improve my interactive skills as I socialize with individuals from different backgrounds, beliefs and all with their own distinct and wonderful personalities. This has allowed me to adapt and to be flexible throughout the transition of moving from one place to the next. This allowed me to focus on my education and eased the challenges that came with it. Even in such an unstable childhood, I have continuously achieved academic excellence. The first step that I took to know where my real passion lie is by asking myself, “Where do you...
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...Universidad de la Sabana Managing Cultural Diversity in Business Elizabeth Christopher Vanessa Núñez Jiménez Code: 201111243 Fabián Mauricio Duque Code: 201120359 Andrés Tinjaca Code: 201121964 Government and all the people are in favor of art, sport or tradition? While in Colombia there is a law authorizing and regulating bullfighting, municipal authorities have the duty to compile and facilitate the implementation of such shows. Furthermore, although they may take steps to avoid unnecessary suffering, the authorities cannot "interfere with the ritual of bullfighting": that is, they cannot object to the death of the bull without a law thus empowered and at this time no exists in the country. By six votes in favor and three against Constitutional Court of Colombia has ruled in favor of bullfighting and against prohibitionists. In this regard, the Court decreed that mayors have no legal powers to ban bullfighting in those localities where there is a tradition and culture bullfighting. That ruling overturns the recent ban on bullfighting in Bogota where the mayor, Gustavo Petro, had decided that the Santa Maria bullring and bullfighting spectacles not give and devote to mere "cultural". Knew nothing beyond the high court's decision of the Corporation President Bullfighting Bogotá, Felipe Negret, said that with this ruling the mayor Petro is bound to reopen the place for which it was built in 1931, which means for bullfights and failure to do so would be in...
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...SAIDA KUNUPOVA Number: +447503947770, +79654953246 Email:kunupkunup@gmail.com 204 Nether Street, London, N3 1JD 220 B / 46 Prophsoyuznaya, Nalchik, 360032 Russia PROFILE Master of Business Administration Finance and Investment Management graduate with the knowledge of Derivative Contracts, Equity and Fixed Income Securities, Strategic Planning and International Financial Management and over 7 years’ experience Corporate Actions Data, Operations Management, Accounting and Customer Relationship Management. Currently, I am currently learning German and C++ programming language with an objective of becoming Tech Savvy Corporate Finance Manager. SKILLS PROFILE Financial Statements Analysis under GAAP/IFRS Quantitative Methods Inventory Valuation Risk Applications of Options Contracts Futures/ Forward /Swap Derivative Contracts Equity/ Fixed Income Securities Valuation Real Estate Valuation Approaches Sales Face to Face/Phone calls Excel skills CRM Customer Relationship Management Acumen Analytical Skills Excellent Team Player Excellent Interpersonal skills Excellent Writing/Presentation Skills Psycho-analytical skills Public Speaking Diligent Multitasking Russian (fluent) EDUCATION London School of Business and Finance MBA Finance and Investment Management April 2011-April 2012 Business Center "1C Accountancy" Software Jun- Jul'2009 KBR State University 1st...
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