...Extreme Sports in the United states of America Have you ever done something so extreme, that you've actually risked your life for it maybe? If so, why did you do it? Maybe to prove a point, but to who? Many people actually feel like they must make that impact in the world and prove a point to everyone else about being able to accomplish something maybe no one else could. It seems like a way to get attention possibly. Or maybe this just proves what people will actually do for money if it in fact was involved. It's actually said some people with personal experience to be more of a mental and spiritual thing to do, as opposed to a physical challenge, but there's no denying that you do work your legs, lung and ligaments. Everyday, daring people all over the world are participating in extreme sports like adventure racing, bull-fighting, in-line skating, bungee jumping, snow boarding and skateboarding. All of these sports involve a serious risk, and that's why they are called Extreme Sports (Now also known as action sports)wich is a general, somewhat hazily-defined term for a collection of newer sports involving adrenaline-inducing action. Starting with one of the most vigorous and growing sport in North America, adventure racing in 1999 will see up to 80 competitions for the sport alone. This means that tens of thousands of people will be participating, while many millions will be watching it on their very own televisions at home. Adventure racing includes completing...
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...USA Today, in their newspaper article “Mitchell’s Report Rips Mask off Baseball’s Steroid Era”, explain how the results of the Mitchell Report brought up an underlying issue that kept being avoided. George J Mitchell is a former democratic United States Senator from 1980-1995. Also, he was born in Maine and went to Georgetown University and the Georgetown University Law Center. USA Today with their article about steroids believe that the introduction of steroids into baseball has left a dark mark on baseball and should be stopped. While USA Today discusses the issue of steroids in the current Major League Baseball, they also do a great job at bringing in football to relate the two sports. USA Today brings out the point of how football players “weigh 318 pounds, up from 281 pounds two decades ago” (USA today). This quote is important because it highlights how that baseball isn’t the only sport that is suffering from the usage of steroids throughout the game. It also raises questions about how prevalent steroids are in other sports...
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...Female athletes face a inequality in sport media, payment, collage and even as a pro. The gender inequality prevalent in sports needs to be abolished. It is important to realize in college sports the male athletes get more attention. An example of this is that the stands are more full during a men's basketball college game while not a lot of people show up for women's basketball games. Kelly Wallace, CNN’s digital correspondent said...
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...WK2 – Discovering Marketing Opportunities What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? Answer the same questions for USAToday.com. By conducting research and analysis Gannett determined that there were two trends/opportunities that he could take advantage of; one was that an increasingly short attention span among a generation nurtured on television and the other was that there was a growing hunger for more information. With this information Gannet made the newspaper’s primary mission to provide more news in less time. Research suggested that this paper should target achievement-oriented men in professional and management positions who were heavy newspaper readers and frequent travelers. Unlike the other companies/competitors who targeted upper America, Gannett’s company would target middle America- young, well-educated Americans who were on the move and cared about the news and current events. Gannett listened to what the readers wanted and ensured that USA Today would market just that. With this information in hand, Gannett capitalized on it by putting together a team of news, advertising, and production personnel staff from his daily news who developed, edited, published and tested different prototypes. From those prototypes three 40-page versions were sent out to about 5,000 professional people along with a response card for feedback. Marketplace...
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...USA Today by Gannett Company On 20th April 1982 - announced the first copies of USA Today In 1985 - became the second largest newspaper in the America In 17th April 1995 - Launced USA Today Online In 2000 - The paper redesign In 2009 - Newspaper have closed shop or reduced publications day and adapt to online only Norfatahiyah Bt Md Sulhaimi 1110937 USA Today Become a more serious newspaper with improved journalism Raising public awareness and move into profitability USAToday.com Readers interacted with the journalist and given opportunity to voice their opinion Continuous strategy of marketing innovation USA Today Product Innovation Promotional Innovation Distribution Innovation USAToday.com Added blogs Really Simple Syndication(RSS) Pod casting No Demand for the newspaper will decrease because customer just get news from USAToday.com Strength Weaknesses Opportunities Threats Huge media conglomerate with Gannett Gannett's capabilities in high-tech graphic design High fixed costs Weak profit margin Increasing numbers of white-collar workers Failure of competition to innovate and innovate rapidly Online news threaten to cannibalize printed news Competition from other newspaper, national and local Fast delivery the news Design through customer preference Limitation when it saturated Move to USA Today Online Lose readers of the population ages over the next 10 to 30 years Economic factor such as higher newsprint costs https://www.scribd...
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...that is only rising each year, especially in middle school and high school sports. The definition of a concussion according to Centers for Disease Control and Prevention is a type of traumatic brain injury - or TBI - caused by a bump, blow, or jolt to the head or by a hit to the body that causes the head or brain to move rapidly back and forth. This sudden movement can cause the brain to bounce around or twist in the skull, creating chemical changes on the brain and sometimes stretching and damaging brain cells. Vince Lombardi, a legendary Green Bay Packer football coach, pointed out, “football is not a contact sport; it is a collision sport--one...
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... 1 1.What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? Gannett noticed noticed two trends or opportunities, the advantage of these trends. The first generation was bred on television increasingly short attention span, the second is to get more information about the growing hunger. The main task of the newspaper is to provide more news reader in a less time. In addition to this, Gannett's research shows that the majority of readers from these fragments make their information, they are also interested in sports, movie reviews, and health information, so he does not just limit it to traditional news, he said, about the News diverse topics like sports. I believe that the company through close communication with our customers, conduct research, and continue to meet the needs of their consumers, innovation, enhance the value of life and to meet the interests of readers, a chance to know. 2. How has a continuous strategy of marketing innovation proved successful for USA Today and USA Today.com? Do you believe that USA Today is well positioned for the future? Explain While the USA Today has long been critiqued as a journalism lightweight, it has a history of innovation in adapting to changing audience tastes. Many publishing veterans sniffed at USA Today in the early days, believing its formula of short stories without jumps, large infographics 2 ...
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...analysis of the ultimate fighting championship the business sector of the mixed martial art industry, with an analysis of UFC. The first section of this report will cover an overview of the trends in technology demographics, economics, political/legal, and social/cultural-global. Political/ Legal From the government side there always have been concerns for UFC for the safety of those who are involved in the sports because the first six UFC events had no time limits, no mandatory safety equipment and very few rules and also many observers assumed that “you’d have to have a death wish or at least be a little unhinged-to put yourself in that arena.” Which lead Senator John McCain started a campaign to ban the UFC; many agreed that the sport is too violent. Result of that the UFC is still illegal in the USA state for example New York, and lawsuits blocked it in other areas as well. Socio-cultural and Global UFC is becoming increasingly popular in many parts of the worlds. Many people around the world watching wrestling, and showing interest to this extreme form of sport. UFC start holding event globally, and “UFC programming reaches more than 416 million household worldwide via channels in Europe, Australia, South America, in Asia, middle east and also in North Africa.” which is why UFC is becoming popular around the world. The increasing number of audience around the world is an opportunity that UFC should take advantage of it. Technology The internet is getting bigger...
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...Dubow’s goal for USA Today and commitment to the customer is “getting news and information into the hands of consumers faster than ever before.” This commitment is one that matches the current marketing goal for USA Today which is to be more innovative in order to differentiate its product from competitors. USA Today showed consistency with this goal by showing innovation in the marketing program. USA Today’s marketing program includes online publications, on-demand news and information, and brand extensions and partnerships. These goals are also consistent with customer demand for digital options as technological advances and mobile access increase. Within the national newspaper industry, USA Today still has the largest print circulation and highest volume of newsstand sales in the industry even though the newspaper’s print circulation has declined. However, its digital subscriptions fall significantly behind its major competitors and USA Today is no longer the most widely read newspaper. In regards to printed newspaper circulation, the industry as a whole is experiencing a decline in performance. This is due to decreased revenues, decreased sales and increased costs. Advertising revenues have declined by 51 percent since 2005. Part of a cultural trend, sales of printed newspapers have also decreased as the customer obtains news from other free sources of media. Increased costs of promotion, newsprint expenses, and distribution also decrease profits. USA Today, like...
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...lowering the effects that the risk factors such as arterial hypertension, diabetes mellitus, dyslipidemia and obesity. It was noted none the less that athletes who performed at an advanced level in sports area are more endangered of exercise-induced sudden cardiac death. Angela Cozma states that “the term athlete refers to persons who train for more than six months, more than six hours a week” (Carre, 2012) (p 336). The athletes heart differ by far from that of the general population and this is due to the unvarying, vigorous training of such athlete that stimulates the different changes in the function and responsibilities of the cardiovascular system known to many as “athlete’s heart”. It was highlighted by the author that the increased of parietal thickness and biventricular cavity dimension, the increased of left atrial cavity size (and volume), associated with normal and supranormal systolic, and diastolic ventricular function are some of the cardiovascular changes brought about by the athletes heart. One of the main causes of death in athletes is Sudden cardiac deaths (SCD) and this transpire approximately an hour from the initiation of the set of symptoms characterize by that specific medical condition. The most frequent causes of sudden death in young athletes in USA are: hypertrophic cardiomyopathy, coronary anomalies, RV arrhythmogenic, myocarditis, and channelopathies frequently through the ventricular arrhythmias that they induce. Base on research it was found...
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... we have seen a steady evolution of cars change in size, shape, and price. There are several different classes of cars that will discuss and they include but are not limited to the following: sports cars, sedans, and SUV’s. There have always been individuals around that want bigger, more powerful, and better as it relates to cars. They are not satisfied with the original look or the capabilities of the car. So, they choose to make additions to the original make of the car birth out of an obsession for the need for more speed and power. Hence, we end up with what we have today and what are known as sports cars and racing cars. Manufacturers now push the limits of these sports cars by continuously testing them and their abilities, pushing them to see how much more they can take. There are many manufactures and specialist of sports cars. Some of these include, Cunningham (USA), Chaparral Cars (USA), Westfield Sportscars (UK), Wiesmann (Germany), Pagani (Italy), and Superformance (USA). One type of sports car is the Ford Mustang. The 2012 version of this car is ranked as the number one sports car in the U.S. It receives rave reviews for its performance and fuel economy but it receives a lot of criticism for its cramped back seats and interior quality. Another type of sports car is the Chevrolet Camaro. The 2012 Chevrolet Camaro is looked at...
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...November 2012 A Border in a Blender The United States and Mexico have shared cultures throughout history. Soccer and cuisine are the two that stand out to me. I grew up in Lubbock, Texas where generally there isn’t much soccer played and there are not many Mexicans in general. We had one Tex-Mex restaurant, and it wasn’t even good. It wasn’t until my college writing class took a field trip to a local Mexican food trailer, that I truly experienced the fusion between Mexico and the United States through food. On the other hand, I do not have a lot of experience with Mexican food, so this topic is kind of new to me. I play baseball, so I am immediately attracted to the soccer aspect of both cultures because of the competition and how a sport can bring two nations together. Its interesting how cultural fusion can blend two different countries together as one. Mexican cuisine and soccer fuse the cultures of the United States and Mexico in ways that have made both countries into what they are today because of the increase of cultural fusion. One way cultural fusion is expressed and elaborated on through cuisine is shown in Patricia Sharpe’s article “Let’s Have Mex-Tex.” She communicates the change over the years from Tex-Mex to “Mex-Tex.” This article focuses on how the “Mex-Tex” food is increasing in Texas and allows the reader to be informed of good restaurants with such origins. On the official Texas Monthly website she states that Mexican food from the heart of Mexico is the...
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...on a global scale, it does export to USA but has had limited success with 1% of sales resulting from the USA. It has developed Halal products with the explicit intention of exporting into Asia and therefore the intention of becoming a global and broad company. PFL is an Australian company founded in Australia in 1966 and continuing with headquarters and production facilities in Bairnsdale Victoria. It is also listed on the ASX. Industry value chain Develops and produces its products in Bairnsdale Victoria. Does not directly sell to the end user the consumer. To the company it has to end users: 1. The retailer ie the shopmarket (PFL defines this as In-House or where products are bought by retailers for home consumption) 2. Food service outlets ie sporting venues or cafes (PFL defines this as Out-of-home or where the products are bought for immediate consumption) Product design → production → distribution → Merchandising advertising retailing shops & sports venues → consumer How would you define the industry to be analysed? Under the frozen food industry it would be considered broad for it is not limited to just one style of food type the provide:- 1 Savoury 2 Dessert 3 Fruit 4 Halal Is it Global? Partially. Whilst the majority over 98% over sales are within Australian which would define it as narrow on a global scale, it does export to USA but has had limited success with 1% of sales resulting from the USA. It has developed Halal products with...
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...Chris Berryman Sport in Modern Society Concussions in Sport: An Analytical Discussion “I had no idea what a nickel was (Kevin Kolb, The Concussion Blog).” NFL quarterback Kevin Kolb has suffered three major concussions since 2010 (Galliford, Buffalorumblings). His most recent one just this past August effectively ended his football career. This is just one example of the many in which multiple or severe concussions have cut short careers in sports. The issue of player safety in sport has become a topic of controversy and debate in recent years. Many professional leagues such as the NFL and the NHL have adopted strict concussion test protocols and procedures for its players. Player safety has no doubt become a major concern in contact sports. The problem is, many of these regulations have yet to address what happens after playing careers are over. What happens to former players’ mental and physical health after they retire? How do players whom have suffered multiple concussions playing contact sports live their lives as opposed to players whom have played non-contact sports such as golf or baseball? What will be questioned in this analysis is do known players that have suffered multiple and/or severe concussions throughout their playing careers due to playing a contact sport develop abnormally high levels of mental and physical health problems at an early age? Previous history on the attempts to lower the frequency of severe injury...
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...Exams ~ Classes ~ Sports ~ Work ~ Friends ~ Dating ~ Family ~ Goals ~ Expectations ~ Peer Pressure ~ Responsibilities S t r e s s & T h e C o l l e g e S t u de n t Many people experience stress as they combine busy lives and the demands of study and or work while trying to also save time for friends and family. For some people, stress becomes almost a way of life. We all experience episodic stress – getting ready for a major exam, completing an important paper, perhaps getting ready for an important interview. However, a continuous “state” of stress should not become a way of life. We know that stress – over a prolonged period of time – can have increase certain health risks, to say nothing of the wear and tear that happens to relationships and general wellbeing. This simple guide uses materials adapted from several college campuses with active stress reduction programs. It explores the origins of stress and provides some basic ways to assess the level of stress you may be feeling and then suggests some easy-to-incorporate ways to decrease the level of stress. WHAT IS STRESS? Stress is simply the body's non-specific response to any demand made on it. Stress is not by definition synonymous with nervous tension or anxiety. Stress provides the means to express talents and energies and pursue happiness; it can also cause exhaustion and illness, either physical or psychological; heart attacks and accidents. The important Thing to remember about stress is that certain forms...
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