Final Project: Sports Marketing Plan
Randy Werner
SPM/250
May 6, 2012
Jeff Price

In today’s society youth athletics play a crucial part of millions of children’s everyday life. Children, along with their parents and siblings, spend hours each week practicing to play their favorite game. Along with the practice comes a major financial commitment by the parents in order to get their children involved with the elite sports programs. Historically youth baseball teams have been formed by participating in local little leagues. Over the past 5 to 10 years there has been a major change in the trend of parents wanting their children to play against more elite teams in order for their children to become better overall players. These elite teams have organized their own teams and have developed marketing plans to raise money which in return allows the team to have the top of the line equipment in order to compete at a higher level. This higher level of play is when teams travel all over the country to participate in elite tournaments that are being organized by local leagues or maybe just one small group of people to make money by hosting these events. There are numerous internal and external factors that need to be planned out when you decide to host and organize these events. ITOC Sports, short for Iowa Tournament of Champions, will be one organization that will organize and host these events. Some of the internal factors would be how many people will it take to organize such an event. Another factor might be how many teams at each event are needed in order to, not only break even, but make money. External factors will be locating and getting a contract to utilize local fields to play these games on so that a complex would not have to be built, even though that would be a long term goal to own your own complex to host these tournaments. Another external