...The Media—Old and New Sports and the media have a symbiotic relationship because they need each other. The media publicize the athlete, team, league, or other orga- nization, and in many cases pay considerable rights fees to broadcast or otherwise distribute sports content. The media gain by obtaining more viewers and listeners, which helps their bottom line. Without the role of the media, the sports business would not attain its scope and power. Sports media can be divided into “traditional” and “new” media. Traditional media include print, broadcast, and cable and the business model is tried and true. Broadcast and cable pay the bulk of rights fees to teams and the leagues. Additionally, cable sports networks, most notably ESPN, have a specialized twenty-four-hour all-sports niche carrying news and highlights as well as play-by-play content. The role of sports radio has saturated the air waves with constant talk (including second-guessing and criticism) about athletes and teams. Although too scarce, more and more print articles and a few broadcast/cable programs are devoted to the business of sport. “Newer” media, such as the Internet, are different in that athletes, teams, and leagues have limited control over content. Websites and blogs have contributed to a huge variety—informative, entertaining, outrageous, unfair—of information, keeping sports in the consciousness of millions of fans and adding to the headaches of owners, managers, coaches, and ath- letes. As is the...
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...TERM PAPER ON Brand Management OF "Tiger Sports" COURSE: Brand Management PREPARED FOR KASHFIA AHMED SENIOR LECTURER DEPARTMENT OF BUSINESS ADMINISTRATION East West University PREPARED BY Fuad Hasan Khan 2008-2-10-287 Prashanta singh 2008-3-10-148 Sheikh Irfan Hussain 2009-2-10-275 MD. Rashedushzaman khan 2009-2-10-126 Ashik Anowar 2008-3-13-041 Date of submission: 29th July, 2012 Executive Summary: The brand or the product we have worked with is Television sports channel in Bangladesh. We have named it as “Tiger-sports”. Our product logo indicates some spiritual and psychological satisfaction of Bangladeshi people. Because for the first time in Bangladesh we introduce official private sports channel which will be broadcasted within the territory of Bangladesh. Our focus would be on hundred percent pure and uniqueness. We have chosen a different television to launch because it would be the first in the market and differentiating would be easier for us. Our opportunity is we are going to launch it for the first time and if we get desired result in positioning in market then we will become the leader in sports television channel market. Our differentiating strategy is its High-definition sports news and game broadcast that no other company has claimed in Bangladesh yet...
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...Now Let’s Hear From Our Sponsors Look around in a stadium or arena of your favorite sports team. You will see advertisements or sponsors everywhere you go. Majority of new stadiums and fields opening up across the country has names of companies in their name. From professional sports through even high school, that’s how sports make their money. The advertisement in the media relating the teams to their product also shows up to the public eye. With the amount of income coming from companies willing to put their name on the team’s jerseys, does it affect how the players perform on the field? Everywhere in a stadium there are advertisements. In NASCAR each driver has a huge logo on their hood of the car also many stickers on the side. Are sponsorships making sports a business to have an enjoyable time or just to make money? I believe that sponsorships gives sports a good reputation because it bring business to cities across the country and sports today do more with their sponsorships such as charities and fundraisers for the less fortunate. The sports industry today has an annual income of over $23 billion in the United States (Professional Sports Average Salary). The growth of sports gives the economy better standing because of the increasing revenue. With sponsored stadiums and teams across the country, businesses invest their money to advertise themselves from sports teams. MetLife was the first sponsor to claim a corner of the building of the New York Giants...
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...___________________________, desire to participate in the Celtics Basketball Sports Program. This Assumption of Risk, Waiver, and Release from Liability covers the entirety of my participation in the Club Sports Program, including travel to any tournaments or any activities associated with the Celtics Sports Program. 1. Risk Factors – I understand and acknowledge that the use of equipment and facilities provided by and participation in the Celtics Sports Program involves risks including, but not limited to the following: risk of property damage, bodily injury. These risks may result from a variety of circumstances including, but not limited to, the use or misuse of the equipment or facilities, from the activity itself, from the acts of myself or others, including the unavailability of emergency medical care. 2. Assumption of Risk – I am participating in the Celtics Basketball Sports Program of my own free will. I understand that my decision to participate in the Club Sports Program is entirely voluntary. I assume full responsibility for all risks that may arise out of, or result from my participation in the Celtics Sports Program, including but not limited to those risks described in Section 1, above. 3. Acknowledgement of Policies and Procedures – I acknowledge that I have read, know, and agree to all of the policies and procedures relating to my participation in the Celtics Basketball Sports Program. I understand that the safe and proper use of all facilities, equipment...
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...martial arts industry. It is actually the largest MMA promotion company in the world. Mixed Martial Arts is a full contact combat sport. It allows the use of both striking and grappling techniques. There are numerous types of mixed martial arts including boxing, wrestling, kickboxing, karate, and taekwondo. II. General Environmental Analysis a. Technology Mixed martial arts have been around for a long time. It was first introduced in the original Olympic Games in Athens. In the beginning, fighters used a combination of Hellenic boxing a wrestling to fight. They could use any of their abilities until they had the other opponent knocked unconscious or surrender. There were no rules or guidelines to the fighting; it was all or nothing. Different combat sports evolved over the years into different areas of the world. This made the popularity of pakration decline. As time went on, rules and regulations were developed for the fighters and the technological advances helped this sport take off. b. Demographics This industry is mainly viewed by males, although some females are also interested in the industry. From personal experience, males enjoy watching a fight more than females do. The industry attracts an age group mainly between 18 and 36. No matter what race or ethnicity we are, fighting is in our DNA. This is not intended as a racial sport against another race or kind. Many young children and adults are taking classes in this type of industry to have a better...
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...Sport Franchises and Tariffs on Imported Goods Devry University Sport Franchises and Tariffs on Imported Goods page 1 A cultural factor that a sports franchise must overcome is managing and ownership.This includes acquiring a sponsor or sponsors that can pay the players good salary and help build the talents of the younger generation in competition.Alot of sponsors have failed in the past due to poor financial management and embezzling of managers funds(Eitzen,1999). Sports are activities that include encompassing competitions like the Olympics.They also include other activities such as basketball,football,skiing and other recreational activities.The cultural practices have affected the popularity of the nations sports capacity in the United States over the years.The professional leagues of sport's clubs are organized in sport franchise and the league has the role of overcoming cultural practices. Some products of sport franchise include jerseys,shirts and coats with team logos,mugs and cups with team logos,license plates with team names,blankets with team name and logos,and etc.One way to ensure the product sells in the international market is by building a strong team that wins several competitions.When a team is successful,the share of the club increases in the share market and the club can sell a lot of its products which are profitable both locally and professionally(MacCambridge,1997). Another way for sport franchise to ensure their products appropriate...
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...When do you drink sports drinks? (Check all that apply) During/after playing sports During/after exercising During the course of the day I do not drink sports drinks 2. Which sports drinks do you buy most often? Gatorade Powerade All sport drink I have no preference Another sport drink brand (Please specify below) Other: 3. Disregarding price and availability, which sports drink do you prefer? Gatorade Powerade All sport drink I have no preference Another sport drink brand (Please specify below) Other: 4. What is the most important factor for you when choosing a sports drink? Price Taste Ingredients Brand Name Availability I don’t drink sports beverages Other factors (Please specify below) Other: 5. How do you buy sports drink most often? By the bottle By the case I don’t buy sports beverages Another sport drink brand (Please specify below) Other: 6. Do you consider sports drinks a substitute for water? Yes No 7. On average, how many bottles of water do you drink per day? 1-2 3-4 5-6 7-8 8. How do you buy bottled water most often? By the bottle By the case I don’t buy sports beverages Another sport drink brand (Please specify below) Other: 9. What is the most important factor for you when choosing bottled water? Price Taste Ingredients Brand Name Availability ...
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...Portfolio 3: Native American Mascot Controversies within Sports Throughout the history of sports, Native American Indian mascots, symbols, and names have been incorporated nationwide. The propriety of using Native American mascots and images in sports has been a topic of debate in the United States and Canada since the 1960s. Americans have had a history of drawing inspiration from native peoples and "playing Indian" that dates back at least to the 18th century. “The controversy surrounding the use of Indian mascots, symbols, and names in American sports has origins that run deep throughout the history of Indian and non-Indian relations (American Indian Issues 1).” Today, the use of Indian mascots is at the center of an argument that touches the emotional hearts and souls of both proponents and opponents. Therefore, (I believe) sport team owners and the franchises themselves have, metaphorically, progressed imperialism upon the Native American philosophy. Native Americans were exploited almost from the moment Europeans arrived on this continent, pushed and shoved off their land for centuries until they were confined to the reservations that are now common across the south and midwestern parts of the United States. Nick Dewitt of the Bleacher Report responded to the issue stating: “It's been a prickly topic for years, even decades. It spans not just every professional sport, but collegiate sports as well. Depending on who you talk to, it's a stain on the organizations it affects...
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...School: Southern Sports Academy 2015 Wagga RSL Club Hockey Scholarship Program 6 Month Program for Boys and Girls Turning 16, 17 or 18 in 2015 (born in 1997, 1998 or 1999) TRIALS Sunday 12th October 2014 Wagga Hockey Fields, Jubilee Park, Wagga Wagga Trials commence 9:00am Conclude approximately 4:00pm Club: Region: Other: Playing Goals for upcoming year: Consent Declaration By completing this application you have been selected to trial. Parent / guardian: I give my child/ward Permission to trial for selection to the Southern Sports Academy Wagga RSL Club 2015 th Hockey Scholarship Program to be held at Jubilee Park on Sunday 12 October 2014. Signed: Date: / / th Please complete this form in full and return by Thursday October 9 , 2014. 2015 Hockey Scholarship Program Southern Sports Academy PO Box 8545, Kooringal 2650 For further information contact: Southern Sports Academy, on phone 02 6931 8111 or Email: gmclay@ssa-nsw.org.au. Applications are also available at: www.ssa-nsw.org.au Further information is available by contacting the Academy on phone 6931 8111 or email: gmclay@ssa-nsw.org.au NOTE: If an athlete is unable to attend the trial, they should lodge this nomination with a letter clearly outlining reasons why an exemption should be granted for inability to attend. The application will be considered prior to the trial and the athlete will be notified if their exemption has been approved. What Does The Southern Sports Academy Do? Southern...
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...PROJ598—Contract and Procurement Management TABLE OF CONTENTS 1. INSTRUCTIONS TO BIDDERS Jones Sports Incorporated will start the process of accepting bids from contractors starting November 23, 2014 to build a new baseball field located at 5424 Rolling Meadows Drive, Fort Worth, Texas 76124.Jones Sports will accept proposals for the construction of a practice baseball field, a small parking lot and a clubhouse. 6 1.1. General Description of Work Jones Sports has purchased 20 acres of land for their semi pro baseball team to conduct practice. On this land Jones Sports has plans to build a practice field, a 50 space parking lot and a small clubhouse. These facilities will be designed for the use of the team and coaches only and does not require seating for spectators. The outcome of the project would have the construction of a practice field with artificial turf, a 4,000 square foot clubhouse that will consist of a locker room with restrooms and showers, a meeting room with a projector screen and projector, a lounge, a small room for storage and a 50 car parking lot where each space will hold a mid-size vehicle. The project will also consist of lighting for the baseball field and parking lot as well.as utilities. There will be no seating for spectators as part of this project. The layout of the practice field, clubhouse and parking lot will created by the winning contractor with the plans being approved before construction begins. A study has been done and it has shown...
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...Name Instructor: gachura10@gmail.com Course Date Student club In realization of the potential with the students in sports in this university, we have sets out to create a club for a matched methodology to physical training, physical actions and sport in university and public surroundings for kids and young persons. It pulls on the National Guidelines on Physical Activity for America (2009), which plan the nature, occurrence and strength of physical actions to be involved in for body fitness benefits. Those plans form the base for this club strive for clarify the preferred results, in terms of awareness, fitness and boldness, of value physical training, bodily action and sports. The club is targeted at students in large number and young persons and those who work straight with youngsters and young persons in physical training settings in universities. This includes lecturers in this university and/other universities and outside physical training providers at high school level, and physical training trainers and instructors involved in establishing co-curricular doings at college level, and sporting leaders. Those who effect the nature of physical learning, physical doings and sports skills, such as: Panels of Organization; and Parental Associations of all universities; after-school baby-sitting providers at primary level; and Student Bodies at university level. With that spirit, therefore, we have come up with a Sports club and after a meeting with the starting members...
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...1. Background: In Bangladesh, people are sports loving and the popularity of football and cricket creates huge market for the sports brand. That is why brands like Adidas, Puma, Reebok, CA etc. brands are becoming prominent here. In case of Nike, BATA is the only authorized shop in Bangladesh. But due to its high brand image Nike can operate directly in this country and acquire market share. For this reason, we conducted this research to find out the possibilities of Nike in this country. 2. Objective: To conduct this study we had these objectives on our mind to achieve: -To identify the existing condition and competition in sports brand market - To have knowledge about BATA store and its involvement with Nike - To acquire knowledge about Nike and its image on consumers and competitors mind - To identify the probable advantages and disadvantages of Nike entry in Bangladesh 3. Methodology: This study was carried out in several steps. Following methodology was adopted to fulfill the objectives:- * Primary data collection: We collected majority amount of data by primary data collection method. It includes BATA store visit, Different shop visit, consumer survey and competitor survey. We conducted 80 consumer survey, 10 competitors and sports shop survey. * Secondary data collection: In the secondary data collection method, we followed online research, website visit, e-mails etc. 4. Limitation of the study: We faced below limitations to conduct our study: -...
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...in the flourishing sports market. Journal of consumer Marketing, 22(5), 257-264. • Purpose of the study See how word of mouth affects sports market in women • Methodology adopted Media habits of 118 girls used to generate result using theory of consumer socialization • Findings Hypothesis were found true and females are influenced significantly by WOM • Managerial implications This study is limited to USA, other parts give a unexplored market • Conclusion WOM is a good influencer for teen girls in the US region w.r.t. sports market 2. Dix, S., Phau, I., & Pougnet, S. (2010). “Bend it like Beckham”: the influence of sports celebrities on young...
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...PACKAGES WHICH REQUIRE SUBSCRIPTIONS CHANNEL NAME CHANNEL NAME CHANNEL NAME CHANNEL NAME VARIETY PASS Reelz Revolt RLTV Science Smithsonian Sprout Sundance West TBN Teennick The Sportsman Channel Tr3s TWC SportsChannel Univision Deportes VH1 Classic TWC MOVIE PASS Encore Encore Action Encore Action West Encore Black Encore Black West Encore Classic Encore Classic West Encore Family Encore On Demand Encore Suspense Encore Suspense West Encore West Encore Westerns Encore Westerns West FX Movie Channel IFC Sundance Channel Sundance West TWC Movie Pass On Demand TV EN ESPAÑOL MAS AYM Sports CBTV Cine Mexicano GolTV Mexico 22 TBN Enlace Teleformula Viendo Movies Al Jazeera America American Heroes Aspire BabyFirst BBC World News BBCA beIN SPORTS beIN SPORTS Espanel Bloomberg Boomerang C-SPAN 3 Canal de Tejas CBS Sports Network CCTV News Centric Chiller Cloo CNBC World Cooking Channel Daystar Destination America Discovery Family Discovery Life Disney Jr Disney West Disney XD DIY Network El Rey English Premier League ESPN Deportes ESPNews ESPNU Esquire Family Net Flix Flix West FM Fox Deportes FOX Sports 2 Fuse FXX FYI GSN H2 Hallmark Channel Hallmark Movies & Mysteries IFC Lifetime Real Women Logo MLB Network MTV Hits MTV2 Multimedios Nat Geo Wild NBA TV NBC Sports Network NBC Universo NFL Network Nick Jr Nicktoons Outdoor Channel Ovation QVC Plus El Paso HD PASS beIN SPORTS MAV TV MGM HD Smithsonian Universal HD TWC SPORTS PASS beIN SPORTS ESPN Classic ESPN College Extra 1-8 ESPN...
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...Sports have been the most popular form of recreation for people since time immemorial. The money made in the sport business from each league is ranging from 280 million dollars to yearly revenue of nine billion dollars (2012 Statistic Brain Research Institute). Sport leagues are being marketed more now than they were before in many ways like other major companies are. Leagues, organizations, and athletes are globalizing their trade and further increasing popularity in other parts of the world (Froetschel). Sports are becoming a growing business in America’s market because of the revenue it has produced for our economy, the marketing aspect in which it promotes fair play and sportsmanship, and, the globalization of sports is giving organizations and leagues a way to promote themselves in foreign countries. According to the book Principles and Practice of Sport Management the definition of revenue is defined as money that is made or paid to a business or organization (Masteralexis, Barr and Hums). As of 2011 over 414 billion dollars have been spent in sports and the number is increasing rapidly (Masteralexis, Barr and Hums). Alone in college sports revenue has exceeded twelve billion dollars in 2011 alone. Big time athletic programs were spending anywhere from 45 million dollars to 126 million dollars, and generating revenue from numbers as low as 68 million dollars to 150 million dollars, making the profit anywhere from thirteen million dollars to up to twenty-seven million dollars...
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