...Why do Teenagers that do not Regularly Participate in Sport Wear Sports Clothing? SPLDIM – Independent Study 25/05/2012 Contents 1 Abstract 3 2 Introduction 3 3 Literature Review 4 3.1 Sales of Sportswear 4 3.2 Reasons for Clothing Choices 5 3.3 Why Sportswear? 5 3.4 Perception of Sport in Schools 7 3.5 General Perception of Sport/Reasons for Participation 8 3.6 Barriers to Participation 8 3.7 Conclusion 9 4 Research 10 4.1 Research Methodology 10 4.2 Research Design 10 4.3 Research Strategy 10 4.4 Methods 11 4.5 Sample 11 4.6 Procedure 12 4.7 Analysis 12 4.8 Reliability and Validity 13 4.9 Ethical Considerations 13 5 Results/Discussion 13 6 Conclusions/Recommendations 16 7 References 17 8 Appendices 21 1 Abstract The aim of the research was to try and find out the reasons why teenagers who don’t regularly participate in sport wear sports clothing. Sport is always changing. Nowadays participation rates aren’t hitting the governments recommended targets but sales of sportswear are increasing all the time, due to the illogical nature of this relationship, this research project attempts to find out why this is the case. Wearing sports clothes gives someone the image of being sporty, so why wouldn’t someone participate if they portray this image? This could be...
Words: 6284 - Pages: 26
...appeal of this industry. We go through phases of what sports are trendy. • Seasonal o There is a high seasonal influence on consumer buying. Summer products typically cost less than winter products. Sales during offseason offset sales revenue. Winter sales are higher during the holidays and prices of the products are higher. • Physical o These companies are very aware of their carbon footprint. They are all based on the idea of being outdoors and care about how their production activities are affecting the environment. • Legal o As with many companies, these companies need to be sure they are following policies that abide by labor standards, for example, child labor laws, workers compensation, and labor training. Five Forces: • Threat of Substitutes o Substitute products pose no real threat, as they are not able to maintain the same level of quality and performance of the products within the industry. o Substitute Prices Customers might be attracted to the lower cost of products from outside the industry o Substitutes performance and quality Performance expectations cannot be met by the industries outside of our own. o No switching costs There are few switching costs for the customer, thus making it easy to substitute the product, although customers are not willing to do so because of the lack of performance from substitute products. Those products that are capable of satisfying similar customer needs but come from outside the industry and thus have different...
Words: 1348 - Pages: 6
...Columbia, Dick’s, and Sportswear Financial Analysis Lynnette Villarreal Webster University Abstract This paper will address a financial comparison analysis for three like sportswear companies—Columbia Sportswear Company, Dick’s Sporting Goods and Big 5 Sporting Goods, Corporation. The analysis is conducted by leveraging three kinds of financial statistics used to spot issues in companies’ financial information—common size analysis and ratio analysis. The following is a synopsis of the three companies and their financial comparison. It will provide financial data that managers use to keep alert of anything that should be reporting to there top director of the company. Executive Summary The FINC 5880 course is charged to do a financial comparison of three for profit organizations that are publicly traded. Yahoo Finance will be used to retrieve the latest financial for the three companies. This study will compare and contrast the companies by providing background information. Financial statements provide businesses with the basic tools for determining how well their operations perform at all times. Many entrepreneurs do not appreciate that financial statements have a value that goes further than their use as supporting documents to loan applications and tax returns (Gitman, 2006). These statements are concise reports designed to summarize financial activities for specific periods. Owners and managers can use financial statement analysis to assess the past and...
Words: 5303 - Pages: 22
...Cameron Walburg Evan Zamora Jeff Dean Juliet LaChappell Nicole Skubic Tyler Cramer Tyler Ford A Contents I. Executive Summary..................................................................................................................... 1 II. Columbia’s Past and Current Strategies..................................................................................... 2 Past Strategies.......................................................................................................................... 2 Current Mission and Vision Statement.................................................................................... 2 New Mission and Vision Statement ........................................................................................ 3 III. SWOT and Environmental Analysis......................................................................................... 3 Columbia SWOT Analysis ...................................................................................................... 3 Columbia SWOT Matrix ......................................................................................................... 4 Cabela's SWOT Matrix............................................................................................................ 4 Patagonia SWOT Matrix ......................................................................................................... 5 Lululemon SWOT Matrix ..........
Words: 10286 - Pages: 42
...Under Armour’s Strategy Case Analysis 1. How strong are the competitive forces confronting Under Armour, Nike, and The Adidas Group? Provide a five-forces analysis to support your answer. The competitive forces confronting Under Armour, Nike, and the Adidas Group are very strong. There are many other companies who offer similar sportswear and gear lie these three groups. A consumer has a wide variety of merchandise available to choose from, and the price to pick one brand over another costs the customer very little. All the competitors have allowed the market to be saturated with similar merchandise without much differentiation in products. The companies have an equal economic capability and economy of scale as Under Armour, Nike, and Adidas Group which allows them to remain equally competitive. The competitive pressure coming from new entrants into the sportswear apparel industry is relatively high. Active lifestyles are promoted heavily and customer demand for athletic products are high which means newcomers can expect to earn exponential profits. If a company has the resources to enter the market, then they could become a formidable competitor. The competitive pressure coming from firms offering substitute products is very high. Substitutes are often attractive to consumers because they are readily available for a nice price. Consumers often become used to buying substitutes because they suffer very low cost when switching products. Competitive pressure...
Words: 1195 - Pages: 5
...Diversification into Footwear Market Takes Aim at Powerhouse Nike Under Armour's attempts to penetrate the shoe market have been fairly successful with their performance cleats. The company is the official footwear sponsor of the NFL.[13] The move into the footwear market marks another step in competition with Nike, with future plans to expand into the basketball, tennis, and soccer footwear markets.[14] [15] Under Armour relies too heavily on a limited number of distributors Roughly one third of Under Armour's sales were to Dick's Sporting Goods (DKS) and Sports Authority.[16] If either of these companies were to suffer, Under Armour's sales would be affected. Also the company does not enter into long term sales contracts with any of its key customers, relying on a good faith policy.[17] Due to the lack of any contracts, these customers can take away business from Under Armour whenever they feel the need to. In addition, the vast majority of the company's wholesale distribution is through large format national and regional retail chains. [16] UA is highly dependent on US for sales Over 80% of Underarmour's net sales come from the United States, and less than 10% of net sales came from outside the US and Canada. [13] In contrast to Nike and Adidas, which have large presences in international and emerging markets, UA at present is dependent on the US for sales growth. While it is a small company and has the potential for expansion, short term declines in US consumer...
Words: 432 - Pages: 2
...Securing retailers to stock Under Armour products in their stores-UA’s distribution capabilities are growing stronger and are definitely helping drive the company’s revenue growth. We do not see any credible evidence that any UA’s resource strengths and capabilities have developed beyond just being core competencies. To qualify as a distinctive competence, UA must have resource strength or competitive capability that is competitively superior to those possessed by Nike and the adidas group. We see no strengths or capabilities are Under Armour that class members can convincingly argue competitively superior to those at Nike. Five forces analysis Rivalry related competitive pressures are being intensified by the active and aggressive efforts on the part of Under Armour, Nike and Adidas-Reebok to build and strengthen the appeal of their brand name via celebrity endorsements, sponsorship of sporting events, vigorous promotional activities and advertising. Rivalry is weakened by the differentiation that exists from one brand of performance sports apparel to another ( as concerns product selection, brand image, quality, design and styling)- such differentiation creates buyers preferences for the features of certain brands, thus inhibiting brand switching and giving rise to buyer loyalty to their preferred brand. Fast growing demand of performance sports apparel acts to weaken the rivalry among rival designers/ marketers because there is enough new demand to enable each rival to...
Words: 613 - Pages: 3
...SWOT Analysis Findings Nike is the world’s leader in equipment, sportswear, and of course athletic sneakers. As golf was introduced into Nike endorsements were used. “The company continued this strategy in 1995 by signing budding superstar Tiger Woods…”(Brna). The sport of golf may be one of the newest additions to Nike, but they thrive to compete against companies such as Adidas and Under Armour. Like Nike, Adidas and Under Armour completed a SWOT analysis on their organization and competition. Strengths Adidas and Under Armour each have similar strengths like Nike, but they also have other strengths that set each apart from one another. Adidas and Under Armour are both financially strong. Adidas is present in over 200 countries and have a very wide product line, while its largest market is in Europe. Adidas is well known in sponsorships with soccer team, and has had its ups and downs in basketball, but currently they have risen with the endorsement of Derrick Rose of the Chicago Bulls. Under Armour is a strong brand that targets men in sports and have a strong endorsement deal with Carolina Panthers’ Cam Newton. Their mission is “To make all athletes better through passion, design and the relentless pursuit of innovation”( Plank).Under Armour have an innovation and technology driven through its sports performance clothing design. Also, Under Armour earnings have made a significant increase in profit due to sponsorships of school and university teams, and serves as a sponsor...
Words: 730 - Pages: 3
...generated are from sales in the United States. Since Under Armour has already entered the global market, one of the marketing objectives is to make the company known globally to increase its revenue from the international market. Recently, Under Armour has spent millions in a campaign to win over women. The company realized they didn’t target the women’s market like how they did in the men’s market, and was reviewed one of their competitors; Lululemon Athletica’s success to increase focus for the women’s market. Apart from that, Under Armour has its very own footwear too. Although the sales for apparel are good, the market doesn’t seem to be buying the footwear. The company made the largest footwear ad campaign recent to focus on the footwear industry to increase the company’s sales. Under Armour and Its Retail Management....
Words: 390 - Pages: 2
...Hu Shen ACCT301A TuTh2:30-3:45 Writing Assignment Professor: Hung-Yuan Lu 12/20/2014 COLM and CRI MD&A section Comparison and Analysis Background COLM is Symbol of Columbia Sportswear Company in New York Stock Exchange (NYSE). It is a United States company that manufactures and distributes outerwear and sportswear would-wide. It was founded in 1938 by Paul Lamfrom. The company is headquartered in Cedar Mill, Oregon, an unincorporated part of Washington County, Oregon, in the Portland metropolitan area near Beaverton. Columbia Sportswear also produces footwear, headgear, camping equipment, skiwear, and outerwear accessories. CRI is Symbol of Carter's, Inc.in NYSE. They are the largest branded marketer in the U.S. of apparel exclusively for babies and young children. It was founded in 1865 by William Carter. Previously, the company also made underwear for adults. Carters acquired competitor OshKosh B'Gosh in 2005. Both of the two companies are Manufacture Company for clothes and footwear. The difference is CRI is more focus on the children market and the COLM is more focus on the audit market. Another difference is COLM is would–wide company there market include Asian, Europe and Canada. CRI is more like a National company. Their markets more focus on U.S. A comparison of the two MD&As MD&A Items comparison | Columbia | | Carter's | | Items | Pages | Items | Pages | Business | 2 | Business | 1 | Results of Operations | 7 | Result of...
Words: 1815 - Pages: 8
...Table of Contents Introduction 3 Nike, Inc. 3 Under Armour 4 Porter’s five forces analysis 5 Nike, Inc. and Under Armour innovation strategies comparison 7 Conclusion 9 References 10 Introduction Nowadays, more and more people become concerned about health; they develop special diet that include vitamins and advanced nutrition supplements, and of course they do sports. Any kind of sports demand at least basic sports outfit: a T-shirt, shorts or pants, and a pair of shoes. Industry of sports apparel and footwear is an important part of today’s global business, where big companies have to compete for a customer. It is rather hard to differentiate on this market, because all the goods have to fulfill only one goal: make a person feel comfortable during a workout. Thus, companies have to work harder to develop new innovative products to gain market share advantage. The market of sports apparel is now dominated by several big companies: Nike, Inc., Adidas group (which includes Adidas and Reebok), and Puma. But there is also a new fast-growing and very promising player - Under Armour that managed to enter this saturated market. The key success factor for Under Armour was their innovative approach in creating sports apparel. Observing Under Armour’s success Nike has reconsidered their strategy and made innovation the core part of their mission, and in 2013 Nike was announced a #1 innovative company by fastcompany.com. So now there are two key innovators on the market...
Words: 2728 - Pages: 11
...Athletic Footwear Industry Analysis The global athletic footwear market has shown steady growth in recent years with only minimal slowing down during the global economic crisis. China, as a leader, contributing over 63% of the world’s production, followed by Vietnam, Italy, Indonesia, Belgium and Brazil. It grew by 2.6% in 2009 to reach a value of $196.3 billion. In 2014, the global footwear market is forecast to have a value of $230.8 billion, an increase of 17.6% since 2009 (starta.co.uk). The U.S. continues to be the leading consumer in this market, even though it was projected that in the coming years it will be preceded by Europe and Asia. The athletic footwear market will be analyzed using Porter’s Five Forces where footwear retailers are players, buyers are individual consumers, and footwear manufacturers are the key suppliers. The market is dominated by large retail groups such as Foot Locker, Inc. Nike, Inc, Adidas AG, Finish Line, Inc. that hold a strong position in the market bargaining power over suppliers. Rivalry is the strongest between these large groups. The footwear is a basic necessity, so sales volumes are high what reduce buyer power. Much of the footwear has been produced in low-cost manufacturing locations, such as South-East Asia. Many domestic manufacturers in Western countries are unable to compete effectively with South East Asia manufacturers, as a result, many Western suppliers have gained power within the market by offering highly differentiated...
Words: 831 - Pages: 4
...generated are from sales in the United States. Since Under Armour has already entered the global market, one of the marketing objectives is to make the company known globally to increase its revenue from the international market. Recently, Under Armour has spent millions in a campaign to win over women. The company realized they didn’t target the women’s market like how they did in the men’s market, and was reviewed one of their competitors; Lululemon Athletica’s success to increase focus for the women’s market. Apart from that, Under Armour has its very own footwear too. Although the sales for apparel are good, the market doesn’t seem to be buying the footwear. The company made the largest footwear ad campaign recent to focus on the footwear industry to increase the company’s sales. Under Armour and Its Retail Management....
Words: 390 - Pages: 2
...DESCRIBE TWO PUBLICLY TRADED BUSINESS RIVALS…………………..3 Question 1…………………...……………………………………………………………3 PART II: OPPORTUNITY……………………………………………………………………..4 Question 1…………………………………………………………………………….…..4 Question 2………………………………………………………………………………...5 PART III: INDUSTRY ANALYSIS……………………………………………………………6 Question 1………………………………………………………………………………..6 Question 2………………………………………………………………………………..9 Question 3………………………………………………………………………………..9 Question 4……………………………………………………………………………….11 PART IV: STRENGTH ASSESSMENT……………………………………………………..12 Citations…………………………………………………………………………………………13 PART I: DESCRIBE TWO PUBLICLY TRADED BUSINESS RIVALS 1. What two publicly traded business rivals is this paper about? Give their Corporate addresses. Describe the businesses in which they compete against each other. What industry are these businesses competing in? Nike Inc. and Adidas AG are the two largest and arguably well known sportswear companies in the world. Both companies compete against one another in the numerous industries including the athletic footwear industry. Nike Inc. is in itself the world’s largest athletic footwear supplier, holding an astonishing 50% of a 20 billion dollar global industry (S&P, 2010) and 40% of the US market (IBIS, 2010). Nike powers its massive lead on the market with innovative technology and product creation often bringing all new ideas and offerings to the market before any other. Nike Inc. describes their principle business...
Words: 3820 - Pages: 16
...------------------------------------------------- https://www.fresherslive.com/current-affairs ------------------------------------------------- Sectors[edit] Percent labor employment in India by its economic sectors (2010).[110] The GDP contribution of various sectors of Indian economy have evolved between 1951 to 2013, as its economy has diversified and developed. Historically, India has classified and tracked its economy and GDP as three sectors — agriculture, industry and services. Agriculture includes crops, horticulture, milk and animal husbandry, aquaculture, fishing, sericulture, aviculture, forestry and related activities. Industry includes various manufacturing sub-sectors. India's definition of services sector includes its construction, retail, software, IT, communications, hospitality, infrastructure operations, education, health care, banking and insurance, and many other economic activities.[111][112] Agriculture[edit] Rice fields near Puri, Odisha on East Coast Main articles: Agriculture in India, Forestry in India, Animal husbandry in India, Fishing in India and Natural resources in India India ranks second worldwide in farm output. Agriculture and allied sectors like forestry, logging and fishing accounted for 17% of the GDP and employed 49% of the total workforce in 2014.[113] As the Indian economy has diversified and grown, agriculture's contribution to GDP has steadily declined from 1951 to 2011, yet it is still the largest employment source...
Words: 5818 - Pages: 24
