...Larry Buckingham is the marketing director for the Springfield Nor’Easters, a new single A minor league baseball team, located in Boston Massachusetts. Larry’s job is to design a ticket package that will not only maximize the team’s income, but also maximize game attendance. The Nor’Easters have an ambitious owner, Jimmy Mercante, who wishes for the team to break even in its first year. Springfield is a stereotypical working class town with about ¼ of the community under the poverty line, and a median income of about $31,046. This means that it is up to Larry, as marketing director, to really differentiate his product and provide extra incentive for fans to come to games. His strategy will include how much to price the various ticket packages for the 38 games at home. He also knows that he will be able to supplement profits with income from concessions and sponsorships. According to a local reporter Larry needs to focus on a few select fan bases: die hard sports fans looking for games close to home, families, college students, and little league baseball players. To find out what the local fans wanted he decided to get advice from fellow marketing directors, conduct a market survey, and look at available statistics. Ultimately his major concerns with pricing are to make sure that he doesn’t make prices so low that fans will not show up for games, and to not price tickets so high that fans can’t afford tickets. Larry needs to be aware that this community is very careful about...
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...Springfield Nor’easters: Baseball Springfield Nor’easters Case Study II Analysis Dr. Philemon O. Oyewole 1206 AMBA 650 1131 Gregory V. Brown Introduction Mr. Buckingham is a Marketing Director for a newly formed minor league baseball team located in Springfield Massachusetts. Mr. Buckingham has previous experience in marketing; however he was very inexperienced when executing the marketing plan for a baseball team. He started his research by using a survey conducted by a nationally noted firm in 2005. The results supported that the households with school aged adolescents were the type of consumers that were more likely to attend various sporting events. A significant statistic that he obtained verified from the survey confirmed that approximately 82% of the market in the Springfield area had incomes ranging from $22,500 to $75,000 (case study, exhibit 5). In an effort to ensure that the market was canvassed correctly, he needed more than three year old data to confirm a target market. Though the 2005 data was a good starting point, to complete a good analysis he need current data. Mr. Buckingham has a limited marketing budget, so the information will need to be specific and directed toward maximizing profits for the up coming season. How was Buckingham going to collect the appropriate information with limited resources? The objective was to predict how many people would come out to...
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...Conveniently positioned in the core of bustling Springfield, the Lyman & Merrie Wood Museum of Springfield History precisely encapsulates over a century’s worth of historical relic, accurately, and intriguingly, exhibiting the progression of innovation and culture in America. The Museum of Springfield History primarily accentuates the culture of Western Massachusetts, featuring several interactive and informational displays that appeal to the adorations of local residents. For an inexpensive fee, tourists can explore the engaging displays of each museum with pleasure and contemplation. Upon entrance to the museum, visitors immediately begin to waltz through time. Cascading in chronological order, the exhibits portray flattering continuity....
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...If you are interested in historical sites, you should visit Springfield, the capital of Illinois. Springfield is the home of many famous individuals, one of them being Abraham Lincoln. Abraham Lincoln served as the 16th president of the United States and had a significant impact on the history of the United States. There are many historical sites to visit within Springfield. Some places to consider going to include the Lincoln Library and Museum, Lincoln’s Home, Lincoln’s Tomb, the Old Capitol, and the New Capitol. Springfield is an amusing place to visit if you are interested in seeing many historical sites. The Lincoln Library and Museum, which opened in 2005, is an interesting place to go to that includes plenty of historical information. After opening up, it quickly became one of the most attended...
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...Springfield Nor’Easters Ticket Pricing Plan When trying to determine the right price level for seats at the Nor’eastern minor league games, Buckingham should keep in mind that he is dealing with a very price sensitive audience. The average income in Springfield is very low, since the city manly consists of working class households. This fact is backed up by the survey that states that 94% of the respondents had a household income below $75,000. Therefore regular single tickets shouldn’t be priced to high and the overall pricing strategy should furthermore include generous discounts for certain categories such as students and seniors as well as fairly cheap season tickets. The overall objective of the marketing plan is to provide the baseball fans of Springfield with a good experience and first of all entertainment. For this to happen the right atmosphere at the games is of crucial importance. This kind of atmosphere is normally greatly enhanced by enthusiastic students, and it is important to attract this target group to the games. This will make it more attractive for families to attend the games, which will boost concession sales. We have chosen to set the price for a regular ticket to $12. This group mainly includes families, which have the relatively highest income compared to groups like students and seniors and this price level is therefore assumed not to discourage this target group from going to the games. Students are an attractive target group because they contribute...
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...Edonis Shehu History1301 12/7/12 Professor Troy Shays Rebellion January 25, 1787 was a day that played a huge factor in making the young nation, America, think very carefully about its form of government. Snow was falling eminently that day as the group of farmers and ex-revolutionary soldiers marched through it. All the ammunition and gunpowder the rebels needed to go to Boston and over throw the government was inside that federal arsenal. They had just one thing standing in there way, nine hundred militia troops. In this essay, we’re going to take a look at all the factors that led to Shays Rebellion, go in deep depth of how it all went down and show why this incident is one of the most important events of the United States. America after the Revolutionary War was in shambles. Americans had paid a very heavy toll for this independence. Thousands of men had died, homes and farms had been destroyed, and the nation was governed by a Congress which was governed by the Articles of Confederation; which was a really weak system of central government. Daniel Shays was born into poverty in Western Massachusetts and worked as a farm laborer most of his life. Shays goes into the Revolutionary War as a Private, spends five years fighting and leaves the war as a Captain. Marquis de Lafayette honored him with a sword because he thought Shays did a superior job under him. Soldiers were paid for the war they entered, but were paid in currency that depreciated very quickly, which was...
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...Native American History John Houston HIS204: American History since 1865 Prof. Gregory Scott August 21, 2013 Thesis statement: Native American history Introduction It has been seen that Native American history extents thousands of thousands of years and two continents. This is a versatile narrative of full of life cultures that in turn generated complicated financial associations and multifaceted political unions. In the course of it all, an association of First Peoples to the earth has stay behind a fundamental subject. Despite the fact that Native Americans of the area nowadays recognized like New England share identical languages and civilizations, recognized like Eastern Algonquian, we can say that they are not one political or societal cluster. To a certain extent, history comprises and still comprises numerous sub-groups. For instance, the Wampanoag reside in southeastern Massachusetts, the Pequot’s and Mohegan’s live in Connecticut at the same time as the Pocumtucks dwelt in the middle Connecticut River Valley close to today's Deerfield, Massachusetts (Bourne, 1990). Similar to the elders of other Native society, Algonquian elders have conventionally conveyed significant civilizing information to the younger age group in words. Such information, passed on in the structure of tales, take in the group's record, information on beginning, viewpoint as well asethical lessons. Verbal ritual communicates formal procedure, supporting...
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...1. When the dome was placed over Springfield, society was impacted from the functionalist, conflict and interactionist perspectives. The functionalist perspective describes that Springfield was impacted by their lack of resources. Since Springfield was cut off from the rest of the world, they are unable to gain access for food that was outside the dome. This ended up causing everyone to go crazy looking for food. This happened very quickly in the movie. The bar that Homer attended frequently, was robbed of alcohol and, also, Krusty’s was being ambushed by the people of Springfield. The Conflict Perspective showed that Springfield was effected by the dome through lack of social order. When the dome locked everyone into the city, it diminished...
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...The MSU Masters of Social Work Program I had the opportunity to spend some time with an Missouri State University official learning some information on their Masters of Social Work Program. The MSW is currently offered at two locations: one is Joplin and the other is Springfield. I spent time at the Joplin location taking a look at the MSW. The MSW offered by Missouri State is available from two tracks. The first track is the Regular Program. This is a track for people that have a bachelor’s degree in a field other than social work. Students can attend on a part time or full time basis. The part time classes would require four years to obtain your MSW. The full time student could obtain the MSW in 2 years. The second track available is for Advanced Standing students. These are students that have a Bachelor of Social Work Degree. For this track a student is only required to take 34 credit hours. A full time student can complete this track in one year. A part time student will require two years to obtain the MSW. The MSW program at MSU has an emphasis of Family Health Perspective. The Family Health Perspective is one that is a key foundation for social workers on a micro or macro level. It focuses on using family health and stability as an overall key to assisting the family in achieving holistic wellness. It looks at all aspects of the family environment and uses the seven domains of family wellness in assessment and intervention: physical, mental, emotional...
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...Springfield Interchange Improvement Project design. In the implementation phase, the discussion addresses detailed design, construction, and commis- sioning. Finally, in the closeout phase, the discussion reflects on overall performance, project status, and project evaluation. The Inception Phase The Springfield Interchange is one of the most complex and dangerous interchanges in the United States (Sipress & Reid, 1999). Situated fifteen miles south of Washington, DC, where the Capital Beltway intersects Interstate Highways I-95 and I-395, the interchange is aptly nicknamed the ‘‘Mixing Bowl,’’ as four of the region’s heaviest streams of traffic rush together in a fury of bobbing and weaving and last- second lane changing in an effort to negotiate the outdated traffic patterns. As many as 375,000 vehicles commute via this route every day, in addition to the constant traffic of I-95, the primary East Coast commercial corridor. The interchange held the distinction of having more accidents than any section of the Beltway or any other area of road in Virginia. Although delays and driver confusion continually reinforced the need to improve the interchange, it was traffic safety issues that finally moved the project off the wish list and onto the drawing board (Behr, 1999). Although overriding safety concerns drove the project, not everyone was excited about the prospects of...
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...society, one can find an immense amount of basketball courts throughout many areas, even in the areas where poverty is present, people come together in order to play a game of basketball and bond with each other in a simple game. Basketball is also very different than any other sport as there is almost no limit to who can play the sport. Even a handicapped individual in a wheelchair can participate and play the very minimalistic game of basketball, which allows the sport to broaden the playing field. Basketball is a sport that has become very developed, especially within the United States, with an estimated number of 250 million people playing worldwide. The sport of basketball was created in the year 1891 by a man named James Naismith in Springfield, Massachusetts. (Bjarkman) At the time, Naismith was in charge of running a class at a Young Men’s Christian Association, and was ordered to create a new game that would occupy the children. One of the key factors that was important in the creation was the fact that it was winter and the weather outside was very cold, so Naismith needed to make a game that could be played indoors. An inspiration to Naismith was the game he used to play as a child, which was called “duck on a rock”, and had a concept of trying to get a large rock off a cliff by throwing rocks in a smaller size at it. Another idea of inspiration that Naismith had was when he remembered watching rugby players throw a ball into a small box, at the time he came up with the...
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...Popular Culture and its Effect on Society Chris Lupkes SOC/105 Michelle Gardner March 04, 2013 The name Theodore Geisel, though one of the most famous contemporary writers, is rarely recognized even though his work is well known throughout the world. He has won three Academy Awards and a Pulitzer Prize for his work but people only recognize him by his pseudonym, Dr. Seuss. The Cat in the Hat is a book is about a Cat that moves in on two unsuspecting Children on a rainy day. He creates a whirlwind of misbehavior that the kids are at first powerless to stop. After the cat invites his friends into the house, they trash the place and try to get the kids to join in with all the mischief. After the boy asserts himself and orders the fun-loving cat to hit the road; that is where the story ends. This book was Theodor’s third book, the first of the six that the Cat appears in. The Cat in the Hat was perhaps the defining book of his career. The book only has 236 “new-reader” words in its vocabulary. When Ted’s first wife died in 1967, he married his old friend which only influenced the production of his later books. Theodore wrote the book because he felt that there should be more entertaining and fun material...
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...Who is known world-wide as the inventor of basketball? His name is Dr. James Naismith, he was born in 1861 in Almonte, Ontario. Most people wonder were a young man would think of a game like basketball. The concept of basketball was born from his school days in the area where he played a simple child's game known as duck-on-a-rock outside his one-room schoolhouse. The game involved attempting to knock a "duck" off the top of a large rock by tossing another rock at it. Naismith went on to attend McGill University in Montreal, Quebec. In 1891 (after serving as McGill's Athletic Director) Naismith moved on to the YMCA Training School in Springfield, Massachusetts where the sport of basketball was born. In Springfield, Naismith was faced with several problems. One problem was making a sport that was suitable for play inside during the Massachusetts winter for the students at the School for Christian Workers. Naismith wanted to create a game of skill for the students instead of one that relied solely on strength. He needed a game that could be played indoors in a not too big, but not to small space. The first basketball game ever was played with a soccer ball and two peach baskets used as goals. Naismith made a set of thirteen rules for his new "basketball" game: 1. The ball may be thrown in any direction with one or both hands. 2. The ball may be batted in any direction with one or both hands, but never with the fist. 3. A player cannot run with the ball. The player must throw...
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...Name Here | | Address Here | Objective | To obtain a teaching position that will allow me to grow professionally while contributing to an excellent organization and helping to change students’ lives. | Employment History | Student Mentor, Western Governors University | 2010 — Present | Indianapolis, IN Facilitate new student on-boarding and orientation processes.Assist students in educational planning from initial enrollment through graduation.Evaluate learning styles, skills, goals, etc in order to help students utilize the appropriate learning resources.Meet with students on a weekly basis for coaching, accountability and encouragement.Serve as the student’s advocate in resolving matters of academic difficulty, misunderstanding or confusion.Assist students with career planning. | MBA Recruiter & Public Relations Director, Anderson University | 2005 — Present | Anderson, INOversee public relations for the program including chamber involvement, communication, media promotion, newsletters, online networking and promotion of the program through professional organizations.Developed, implemented and facilitate an effective social media campaign for student recruitment and current student/alumni relations.Work with the university Alumni Association to create quality events and opportunities to connect alumni with the university for the purpose of university promotion.Schedule and facilitate presentations to groups of potential and incoming students.Develop relationships...
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...The book Black Hoops written by Frederick Mckissack, the setting of Back Hoops takes place in several different settings. The first part takes place in Springfield, MA. It takes place all over the united states, especially black colleges. Black colleges were affected because African American players were not allowed to play with white people, black colleges made their own league. The most important characters in the book is Dr. James Naismith. Dr. Naismith invented basketball, he was known as the father of basketball. He invented the game in Springfield, MA because it was winter and kids couldn't play football in the cold. They used wooden baskets and a soccer ball, he mounted a basket onto the 10-foot high balcony, and that is why we use...
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