...companies? II. Main Multination companies in Sri Lanka III. What is meant by International Marketing? Chapter II ……………………………………………………………………………….. 6 I. Business environments faced by multinational companies. II. Planning process of the multinational companies. Chapter III ………………………………………………………………………………. 8 I. Uncontrollable variables faced by multinational companies in Sri Lanka and the strategies implemented to gain the market share. II. Concluding remarks References ……………………………………………………………………………….. 17 Abstract This research is to find out what are multinational companies and also the main multination companies which are operating in Sri Lanka. Further, the research analyzes the business environments, mainly the uncontrollable environments of foreign countries and the planning process of multinational companies. The main objective of this research is to analyze the factors which are affecting to market mix strategies of multinational companies operating in Sri Lanka. The research is mainly done from secondary data available in the internet and also from the paper articles. Research findings will gives an idea about what are multinational companies, methods they adopt to market their products in Sri Lanka and what the factors that affect to marketing mix strategies of multinational organizations in Sri Lanka. Introduction The multinational companies are engaged in international marketing. The first captor devotes to study of multination...
Words: 3262 - Pages: 14
...The Executive Summary The product line of chocolate has been around for more than couple of decades. Still for all, the market is far from becoming saturated as the chocolate can lose its 1st preference since the consumer try to consume other products like toffees and sweets etc. Usual slogan for every chocolate is promising the taste of the product. Some go far as to offer consumer a situation for the consumption of chocolate. Competing on these lines therefore will only add to the clutter. And how have we decided to position KKrunch? KKrunch offers the attitude to go ahead and consume KKrunch with an attitude that the product is positioned with and simply tells you that the product is there to help you on experiencing something that you dream of doing every day. The campaign slogan “Break the Rule” has been the modeled on inspirational themes which brings the pressure and temptation for to consume the product. In addition to this, the campaign will have the humor and the slogan links to that appeal which provides an attractive attitude positioning the product and provide the unique taste of KKrunch is focusing on to the target market. Three types of individual have been identified as the audience of KKrunch • Firstly, the advertisement targets fun and challenging excitement. The advertisements used are attractive and they show the fun and the coolness of reaching beyond boundaries (challenge). The ambiguity allows us to convey the message to abroad spectrum of fun seekers...
Words: 7710 - Pages: 31
... and some may assume that the entire world knows about it. However, when have we last verified this assumption through in depth research in the key markets? Is it our own perception or that of those involved in the tea trade, or only in the minds of the older generation? Does today’s ‘new consumer’ know about it? Even more important, when another brand of tea (local or foreign owned) uses the slogan ‘Pure Ceylon Tea’ what impact has that on the buyer of that brand? Does adding this slogan increase the value perception of the brand? These are questions for which answers must be found in both developed and developing markets. Generic branding promoting Ceylon Tea might be initiated but unless such communication is based on a realistic marketing strategy taking into...
Words: 5646 - Pages: 23
...multinational because of highly saturated Malaysian market where a lot of competitors are operating. MYDIN has decided to invest in the small south Asian economies where consumerism is increasing at a rapid pace. Market selected is Sri Lanka which is a south Asian peninsula with the population of more than 20 million. External environment analysis of Sri Lanka has been conducted to analyze the driving and restricting forces of doing business in Sri lanka. Sri Lankan economy shows positive and favorable political, economical, social and technological trend which serve as opportunity for foreign investors to invest in the host country. Sri Lankan supermarket and retail industry is still immature and have a lot of potential to growth with the increasing trend of consumerism in Sri Lanka. Despite having a lot of competitors there is no large scale hypermarket mall concept in Sri Lanka providing service quality attributes to Sri Lanaka consumers. The statistics by Nelson on FMCG trend in south Asian market shows positive trend and great potential for consumerism in Sri Lanka. Lewin’s force field analysis has been conducted to analyze the driving and restraining forces of entering Sri Lankan market. By considering all pros and cons of doing business in Sri Lanka, the proposed mode of entry must be small scale to minimize the probability of risk of entering an unknown market with the traditional model of cost leadership. MYDIN must create appropriate training program prior...
Words: 2701 - Pages: 11
...Summary………………………………………………………………...3 3. Introduction…………………………………….……………………..4-5 3.1. Etisalat in Sri Lanka 3.2. Management Functions 4. Objectives………………………………………………………….……6 5. Methodology……………………………………………………………7 6. Analysis……………………………………………………………...8-26 6.1. Planning 6.2. Organizing 6.3. Leading 6.4. Controlling 7. Findings………………………………………………………………..27 8. Recommendation………...…………………………………………….28 9. Conclusion………………………….………………………………….29 10. References…………………………………………………………….30 11. Appendix……………………………………………………………...30 1. Acknowledgement First and foremost we wish to express our heartiest thanks to express our lecturer Mr.S.D.Jayasooriya for prompting us to doing this project, not only suggested but provided full guidance in what way can this aspect covered. We will be failling in our duty if we do not pay our thanks to those who have helped and encourged us in the doing of this project. We are grateful to our course director Mr.Thepul Ginige who was kind enough to help us in various ways. We wish to convey our hearty thanks to the authority and staff of National Institute of Business Management for provide us to good environment and facilities to complete this project. In addition, we would like to thank, Miss.Avera Ranasingha & Mr.M.Farzaam Fazil, Branch Manager and Customer Care Executive of Etisalat Lanka (Pvt) Ltd, Flagship Store, Galle Branch for providing us valuable information as the...
Words: 6315 - Pages: 26
...life to thought Sri Lanka Telecom PLC Annual Report 2014 Welcome to Sri Lanka Telecom PLC Annual Report 2014 Our Vision All Sri Lankans seamlessly connected with world-class information, communication and entertainment services. Our Mission Your trusted and proven partner for innovative and exciting communication experiences delivered with passion, quality and commitment. Contents SLT at a glance 02 SLT’s year at a glance 05 About this report 07 Letter from the Group Chairman 08 Letter from the Group Chief Executive Officer 10 Board of Directors 12 Leadership team 18 Corporate governance 23 Risk management 34 Management discussion and analysis 38 Financial reports Annual Report of the Board of Directors on the affairs of the Company 86 Statement of Directors in relation to their responsibility for the preparation of financial statements 93 Audit committee report 94 Independent auditors’ report 97 Statement of profit or loss and other comprehensive income 98 Statement of financial position 99 Statement of changes in equity - Group 100 Statement of changes in equity - Company 101 Statement of cash flows 102 Notes to the financial statements 103 Ten year progress - Group 150 Value added statement 151 Investor relations 152 Portfolio of lands 154 Milestones 157 GRI index 158 Abbreviations 161 Notice of meeting 162 Form of proxy Enclosed Corporate information Inner back cover Sri Lanka Telecom is the...
Words: 22150 - Pages: 89
...1 Introduction Singer (Sri Lanka) PLC is a conglomerate engaged in trading of consumer durables. It dates back its origins to 1877 where it started its first shop in Pettah. The Company was focused on selling sewing machines and as a step towards backward integration in 1963 Singer Industries (Ceylon) PLC was incorporated to assemble sewing machines. However the market for Sewing machines declined over the past years and the Company facing a financial downturn, took a critical decision to diversify into trading of consumer durables under its brand name Singer and as well as other brands which included Philips, TCL . This move enabled the Company to thrive in an era where its parent Company the Singer Corporation and subsidiaries across 100 countries collapsed due to its inability to change. Further to support the diversification Singer strategically entered into the manufacture of consumer durables thus ensuring a stable supply of products at a lower cost. Regnis (Lanka) PLC was incorporated to manufacture refrigerators, Television assembly was commenced at Singer Industries (Ceylon) PLC and a new factory in Piliyandala was constructed to manufacture furniture. With the evolvement of easy payment schemes and Hire Purchase payment systems for consumer durables the Company further took a decision to form a finance company Singer Finance Lanka Ltd. Today Singer Sri Lanka is a conglomerate with revenue in excess of Rs 11 billion and a market capitalisation of Rs 4.6 bn. It has...
Words: 6197 - Pages: 25
...at a prestigious Indian University and worked one year in a Multinational Company. She had just returned to the country and she became the Head of Marketing at the “Global Travel Group”, a leading travel Company in Colombo. The company opened five new branches within the last three months. Hence, Rebecca’s team had numerous challenge and unusually heavy workload. The main objective of the case study is to find, describe and analyze problems effectively. Problems can be found easily in this case study. Problem 01, No proper understanding about Culture & No proper qualification -Marketing depends on customer & customer behavior. Definitely Rebecca should know the culture of Sri Lanka. It helps her to understand the customers & customer behavior in Sri Lanka. I suggest to do an Induction programme for her to understand the culture of Sri Lanka & culture of the company. She is not suitable for the position, Head of marketing. According to her qualifications she suits for the position Assistant marketing manager. Problem 02, Heavy work scheduled & Not enough time limits have given for the Performance Appraisal- According to this case study we can see Rebecca don’t know how to do a performance appraisals. She had completed the 30 performance appraisal forms of the entire Marketing Team within a single day. Marketing manager and HR manager can coordinate and delegate Rebecca’s task to her subordinates until she get use to the system. Problem 03, No proper knowledge...
Words: 2688 - Pages: 11
...Marketing Plan 1 .Executive summary In the process of developing this marketing plan a comprehensive analysis of the environment that affecting to Dairycova was done. With respect to the micro environment of the company, affect of the customers and the competitors has analyzed. And also analyzing the macro environment, we have identified affect of the PEST factors. Thereafter SWOT analysis was done identifying the favorable and unfavorable f actors in the internal & external environment. Company has clearly set objectives what is planned to achieve in the future. As well as we could identify several issues that will affect our attainment. As to identify the target market several groups of customer segments have been taken into consideration. By analyzing consumer characteristics and behavior the most appropriate segments have been selected. Several marketing tools used by the firms to pursue its marketing objectives. Company has selected relevant pricing strategies, innovative distribution strategies and attractive communication techniques. We allocate sufficient funds to market our products and achieve our future objectives. 2. Current market situation 2.1 Market analysis Generally in Sri Lanka chocolate is consumed as a snack, given as a present and used during festival season and some variants as an ingredient in cooking as well. Sri Lankan chocolate market is very competitive and it consists with complex customer base. It means consumers have knowledge...
Words: 3971 - Pages: 16
... Organized by The Future Marketers Association Department of Marketing Management University of Kelaniya The Department of Marketing Management The Department of Marketing Management is a part of the Faculty of Commerce and Management of the University of Kelaniya. It currently offers a Bachelor of Business Management Marketing Special Degree - B.B.Mgt (Marketing) which is a sought after degree program by students and has positioned itself as a dynamic, innovative and market oriented academic body, committed to produce graduates who are armed with knowledge and skills to face the challenges of society and the industry. As a result of this multi disciplinary approach, in addition to a comprehensive academic program, the Department puts much emphasis on the practical training of undergraduates in the industry, encouraging and urging the students to participate in various workshops, guest lectures by eminent industry personnel and by themselves organize and carry out events such as the Inter School Business Cup. As such, the Department joins hands with private sector at the undergraduate level itself to conduct its activities and also solicits help from them to sponsor some of its activities where funds are not present. The Profile of Future Marketers Association (FMA) The Future Marketers Association (FMA) is a formally structured student body in the University of Kelaniya attached to the Department of Marketing Management nourished with a commendable history of 10 solid years...
Words: 1101 - Pages: 5
...Student Details ( Student should fill the content) | Name | Munthazir Malik | Batch Number | Batch 46 | Student ID | Cardiff Met ID : CL/Cardiff MB/11/331 | ICBT ID : 20097541 | Scheduled unit details | Unit code | MBA 7003 | Unit title | Marketing Assignment 02 | Assignment Details | Nature of the Assessment | Assignment | Topic of the Case Study | GIVEN | Learning Outcomes covered | YES | Word count | 4000 words | Due date / Time | Feb 2016 | Declaration | I certify that the attached material is my original work. No other person’s work or ideas have been used without acknowledgement. Except where I have clearly stated that I have used some of this material elsewhere, I have not presented it for examination / assessment in any other course or unit at this or any other institution | Signature | | Date | 28/02/2016 | Result (Assessor use only) | Marks by 1st Assessor | | Name & Signature of the 1st Assessor | | Agreed Mark | Marks by IV: | | Name & Signature of the IV | | | For Office use only (hard copy assignments) | Receipt date | | Received by | | Assignment Type & Title: | For student use: Critical feedback on the individual progression towards achieving the assignment outcomes | | For 1st Assessor use: Assessment feedback | Strengths Area for improvements | Name & Signature of the Assessor : | | Date : | | Comments by the IV | Name...
Words: 5350 - Pages: 22
...Subject: International Marketing Topic: - Launching a local product in International Market Company: - MM Mithaiwala ACKNOWLEDGEMENT Why Fast Food Industry??? Fast food industry is the most happening industry around the world. Tasty food is something which cannot be resisted. And in today’s fast moving world, people don’t have enough time to sit had have food for a long time. A fast food firm takes into consideration TIME factor and provides food in quick time. Why MM Mithaiwala as a Fast Food firm??? MM Mithaiwala is one of the oldest fast food firm operating in Mumbai which has all the ingredients of becoming an international brand. MM Mithaiwala works on the principle of developing profit centers whereby all the work is handled by professionally qualified people responsible for their respective departments. There Philosophy has always been customer satisfaction and they believe that a satisfied customer is a customer for life. [pic][pic] .....At Mumbai About MM Mithaiwala… at Mumbai (Malad) M.M.Mithaiwala is a producer of Indian sweets, snacks and is also into retailing outlets, restaurant business, and fast food and lassi centers. M.M.Mithaiwala supplies to Industrial Canteens, Hospitals, Flight Kitchens, and Hotels. They also supply to caterers organizing marriages and other social functions in the city. They have established high quality performance standards like Punctuality, Great Service, Good Quality Food, Hygiene and Commitment...
Words: 6886 - Pages: 28
...in M I S Executive Summary Cargills (Ceylon) PLC is one of the foremost and the largest retail chain in Sri Lanka with having over 150 outlets widen transversely the island covering 20 districts, counting Cargills Big City hypermarkets, Cargills Food City supermarkets and Cargills Express convenience stores. Today Cargills is the leader in the food and beverages sector and is ranked among the top 10 companies in Sri Lanka with over 4,600 employees. Supermarket industry is one of the high competitive industries in Sri Lanka. Within this assignment we analyzed the internal and external factors that affected to Cargills and generate strategies which help to gain competitive advantage among competitors. In this Assignment we concern about SWOT analysis and TOWS matrix. According to those analyses we develop corporate, business and functional strategies to Cargills which help to achieve its vision Contents Executive Summary 2 Our Business 4 Overview of the Industry 5 Organization Vision, Mission and Objectives 7 Vision 7 Mission 7 Objectives 7 SWOT Analysis 8 Strengths 8 Weaknesses 9 Opportunities 10 Threats 10 TOWS Matrix 11 SO Strategies- 11 ST Strategies- 11 WO Strategies- 11 WT Strategies - 11 Strategies 12 References 15 Our Business Cargills (Ceylon) PLC is one of the foremost and the largest retail chain in Sri Lanka with having over 150 outlets widen transversely the island covering 20 districts, counting Cargills Big City...
Words: 3073 - Pages: 13
...report’s main objective is to build an integrated marketing plan for the “Sanhinda Saver” savings account of Sampath bank. This account is developed for Senior citizens who are in need of a savings account, which provides financial needs and other benefits expected by them. The product was introduced in June 2009, with a massive introduction campaign with TV and Radio commercials, out door promotions and hoardings at selected places. At present the product is in the growth stage. Though it was the only product specifically created for senior citizens in 2009, now there are number of competitors in the market. Marketing objectives have been set according to the competition to increase and retain the position of market leader. It is clear in the market that the other competitors are not competing with aggressive advertising strategies, but they have clearly set low pricing for value added services of their products. We have considered revising the charges of Sanhinda Saver account to win the market. But when we consider the initial deposit of our product and competitor’s product we have a significant advantage of having the lowest rate in the market. Since Sampath bank is considering improving personal banking services by implementing growth through innovative product design and outreach, developing Sanhinda brand is also considered Finally the responsible matrix and implementation procedure have been developed for the proposed plan. Therefore this will keep a track of activities...
Words: 12654 - Pages: 51
...…………………………………………………………………………………………………………….3 As a team ………………………………………………………………………………………………………………………………………………………5 Organization culture and performance ……………………………………………………………………………………………………………….5 Sustaining its culture …………………………………………………………………………………………………………………………………….6 How employees learn about organizational culture …………………………………………………………………………………………….6 Conclusion …………………………………………………………………………………………..………………………………………………………………6 References …………………………………………………………………………………………………………………………………………………………..7 Executive Summary Ceylon Tobacco Company is one of Sri Lanka’s most successful businesses and it caters to a wide set of crowd from age 21 and above in Sri Lanka, Maldives and Middle Eastern countries. It has being a distinctive member of British American Tobacco Company and operations span from the growing and processing of Tobacco to distribution and marketing of cigarettes. By being the solitary tobacco products producer, CTC’s unique flat organizational structure and HR platform provides the opportunity for the local professional talents to learn and grow into the global professional British American Tobacco network. By providing the youth to guide to move the business ahead, CTC motivates and empowers potential leaders to contribute in key and tactical areas of business. The scope of this report is to understand the...
Words: 1924 - Pages: 8
