Ateneo de Davao University

In Partial Fulfillment

of the Requirements in

Communication Arts

MA 300

Full Written Analysis of the Case on

St. Francis College of Commerce

Analine R. Evangelista

Kristel Mae D. Magsipoc

Hadriza S. Omar

Juella M. Laguna

September 22, 2012

I. Summary

St. Francis University was a medium-sized private University, located in a major port city in Visayas. The University is well known for its engineering and Science degree courses and was one of the better private universities in the city. It boasts of a total of 26,000 enrollees at both the graduate and undergraduate levels.

The College of Commerce was a major unit of the University. However, it has only 3000 student enrollees or so, compared to the College of Engineering, which accounted for more than a third of the University’s enrollment.

The College of Commerce has 55 full time faculty and over 100 lecturers. The faculty members taught as many as 5 courses per semester while the lecturers taught three courses. The College of Commerce was distributed among the four major fields, namely: Banking and Finance, Accounting, Marketing and Business Management.

In June of 1988, Mr. Santos assumed the position of Dean of the College of Commerce. Since the college experienced rapid growth in enrollment in the University during the past ten years, Dean Santos wanted to combine curricular improvements and administrative changes that would improve the College’s efficiency and effectiveness.

Under the Dean are six Department heads. These department heads were senior faculty who were considered academically and professionally well-prepared in the department. These department heads have teaching quotas and at the same time, they also have administrative duties to fulfill such as training new recruits and providing recommendation