1- a) Staples used several elements for the communication mix such as Television 2009 by back to school program. Also when staples revived it popular “ the most wonderful time of the year”. Moreover they used public relation campaigns (Do something 101). Promotional partnership by (with bed, bath & beyond in a “shop smart for college” promotion). In addition, online display, social media and event sponsorship.
b) Is to target the core customer whom keeps vesting staples.

2- For Television it is push strategy because staple is pushing Ads through the TV and it is a non-active communication. Public relation, by (Do something 101) Staples pushing to the community a good corporate image that serves the community and also it could be considered pull strategy. For the promotional partnership with bed bath & beyond its a strategy of pushing information that they create a program to attract attention of the customer. Social media is a pull strategy where staples can use to engage their consumers.

3-Staples targeting small to medium-size business. Also they are targeting home office people and education.

4- Yes there is a massage agrees with Staples strategy, which is “that was easy” and that is described by the easy button. Staples has many stores in many areas in the country, in their stores they are offering the “easiness” in purchasing office supplies by simplifying the store organization and create a tagline and images to make it easier for their customers in their shopping at the store. 5- Yes it is relevant, Staples launched “ that was essay” as a slogan after they made a marketing research including interviews customers that they wanted a convenience and helpful shopping. Therefore staples simplified and organize those changes to satisfy their customer’s