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Star River Electronics

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Submitted By hnguyen12
Words 1920
Pages 8
MBA 8020
Corporate Finance
Summer 2015

Midterm Case (individual assignment)

Case: Star River Electronics Ltd.

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By submitting this coversheet and case, I acknowledge that I have not given nor received any assistance on this assignment. If I used an editor the editor did not comment on the content, i.e., issues, analysis or recommendations.

Introduction
Star River Electronics is a joint venture company known to be a large manufacturer and supplier of high quality CD-ROMs to software companies. The joint venture company was founded in Singapore by Era Partners, an Asian venture firm, and Starlight Electronics Ltd, a UK company. In the past, Star River Electronics (reputable for producing high-quality discs) experienced a great success in the industry. In the 1990’s, the high demands for CD-ROM lead to more competitors entered the market, which caused a huge price reduction and posed a threat of liquidating for many participants of the market.
The newer storage devices such as the DVDs are a huge threat to Star River due to its 14 times more storage capacity. The market share of the CD drives is expected to drop from 93% to 41% for an increase in the share of DVD drives from 7% to 59% by the year 2005.

Key Issues

Star River is going through a difficult period with the increasing threat of the DVD drives and the change in top executives. Adeline Koh, the newly appointed CEO, needs to address immediately the expected financial performance of Star River in 2002 and 2003. It is a critical issue for Koh because the banker, Mr. Tan, doubts Star River’s capabilities to pay the bank back with the company current financial performance. This issue is also critical because Star River relies heavily on short-term borrowings for its operation. This reliance will be discussed in details under the financial analysis section.

Koh

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