Revenue Model
Chadeesia Dunkley
February 27, 2015
Kamal Dahbur

Starbuck- Apple Partnership
Starbuck is the nation’s largest coffee house with 21,160 stores throughout the world. Starbuck is known for it hot and cold signature beverages along with its pastries and snacks. Starbuck evening locations serve wine, beer and limited appetizers after 4 pm. Along with its unique beverages and pasties, Starbucks also provides free Wi-Fi to its customers. In today’s society, free wireless internet connection is a feature customers seek in choosing locations to eat. Due to the high volume of customers and multiple locations throughout the world, Starbuck serves as an ideal location for a partnership with Apple Corporation. The Apple Company would profit from the partnership with Starbucks in revenue, exposure, and branding. The projected outcome of this conglomerate, this partnership would expose more costumer to the iTunes app and software. The branding will allure more customers to use the iTunes outside of Starbucks. The free featured song Starbucks will offer every week will hopefully intrigue customers to explore more from the artist and genre. This would lead to an increase in revenue from the sale of more products. Starbuck will receive eleven percent of every song downloaded.
Starbucks will allow consumers to stream free iTunes content from Apple. The partnership was made to increase revenue for both companies. Starbuck would benefit be increasing its appeal to its target consumer. This unique feature increases the consumer’s likelihood to go to Starbuck in comparison to its competitors companies. Starbuck examined its consumers behavior and noticed consumers had a “snacking effect” while using the features. Stayed longer while using the features. Customers would purchase a product and shortly after purchase another. Starbucks projected outcome would be