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Starbucks Business Analysis

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Starbucks Business Analysis

. Abstract
Starbucks went from just a hole in a wall shop to a world known company and culture. One would wonder how it occurred, if it was over night, and most importantly the business aspect sustaining a successful international business. At the end of the day Starbucks Co. is well known for their market in gourmet coffee. On the other hand, the market has plenty of competitors in coffee, but what makes Starbucks the number one specialty coffee retailer? The answer lies in every compartment that makes Starbucks Co. what it is. From the 87,000 possible drink combinations, to the provided healthcare insurance offered to employees including part-time. Starbucks is a force to be reckoned with, business aspect of their strengths, weaknesses and all in between is worth analyzing.

Starbucks Corporation Business Description
Starbucks is currently operating in 65 countries specializing in high quality coffee, tea, fresh food, and branded items. In whole the Starbucks Coffee brand is sold with a license and trademarks through other channels such as licensed stores, grocery, and national foodservice accounts (Starbucks SWOT analysis 2015, 2015). Starbucks Coffee brand sell goods and services under the following brands” Teavana, Tazo, Seattle’s Best Coffee, Evolution Fresh, La Boulange and Ethos (Starbucks SWOT analysis 2015, 2015). Starbucks business objective is to thrive to be a recognized respected brand in the world.

Brief History
The first shop opened in Seattle, Washington on March, 30 in 1971. Jerry Baldwin, Zev Sigel and Gordon Bowker were three students that met at the University of San Francisco. Inspiration from Alfred Peet led the three to aspire to want to sell high-quality coffee beans. “In 1984, the original owners of Starbucks, led by Baldwin, purchased Peet's.[] During the 1980s, total sales of coffee in the US

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