Case study Starbucks Starbucks was founded as a coffee house by Howard Shultz on 1985. Philosophy of Starbucks is corporate social Responsibility mean company has to build up ethical and environmental principle for the sourcing of the coffee bean. Not only Starbucks, all the organizations key factor are resources, capabilities and competencies

Resources can divide in e to two categories tangible and intangible resources. Starbucks tangible are coffee beans, price, production equipment and more. First is the model of Starbucks, the company’s sell own premium roasted coffee along with freshly brewed espresso-style coffee beverage, variety of pastries, coffee accessories teas and other product in coffee house setting. Another reason is a design of the stores is create relaxed mood, informal and comfortable experience for customer. This approach said that Starbucks not only sell the coffee, in same time selling an experience to customer satisfaction. Although Starbuck charged a premium price for their coffee, it’s acceptable by the entire customer. A tangible resource are non physical entire create by employee and other staffs. Starbucks give important on customer high quality Starbucks developed employee by hiring and training programs that were best in restaurant service. Capabilities define as company’s skill at coordinating its resources and putting them in production use example in Starbucks all staff required to attend to teach them not only how to make coffee also service oriented value of the company. Thought this Starbucks provides progressive compensation policies that gave even pat-time employee staff option grants and medical benefit. The innovative factor of Starbucks is most of them is part-time staff. By this organization
Starbucks superior financial performance is begin with entire of repeat customer, for example the average value of customer