...BUS3040 U03A1 RECRUITING AND SELECTION 2 Starbucks Recruitment and Selection Starbucks continues to expand globally even though the economy is struggling with its budget. The company continues to recruit primarily with its corporate website and has expanded its job postings utilizing social media. Starbucks has also utilized the social media and partnership with Apple’s iTunes to create an inviting atmosphere to its customer base in their stores to bring back the intimate experience when visiting one of their locations. Inspiring individuals to become a partner with the Starbucks Corporations seems to be working and keeping their mission a success. The Current State of Labor Despite the economy and people claiming this country is still in a recession, Starbucks has approximately 19,000 stores in 62 different countries. Starbucks Corporation announced a 3rd quarter record stating the financial results for this quarter were the best 3rd quarter performance in the 42 year history of the company (Schultz, 2013). The company opened 341 new stores in the 3rd quarter alone. According to Troy Alstead, chief financial officer for Starbucks, the diversity of the company portfolio, the global footprint attribute to the success to be able to grow income at the pace being set (July 2013). Although currently setting records, Starbucks like any company has had to deal with highs and lows. Between 2008 and 2011, Starbucks downsized approximately 40,000 employees and hundreds...
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...CONTENTS 1.0 Methodology Section 1 2.0 Introduction 2.1 Company History and Background 2.2 Mission and Principle 3.0 Stakeholder Analysis 3.1 Ethical theory Section 2 4.0 Dilemmas 4.1 Starbucks Cup Recycling 4.2 Starbucks Coffee Bean 4.3 The Dorosin Issue 4.4 Breastfeeding in Starbucks 4.5 Financial Loss 4.6 Starbucks Water Waste Section 3 5.0 Best practice 5.1 Official Website / information 5.2 Stakeholders 5.3 Environment 5.4 CSR – Corporate Social Responsibility Section 4 6.0 Recommendations 1.0 Methodology In this report will show that the ethical issues facing by Starbucks and the solution which can help Starbucks overcome the issues of Starbucks facing. Except researched the official website of Starbucks, but also viewing external agencies and individuals, journals and text books. Based on these sources, so author will be able provide an overview with objectivity of Starbucks organization. Besides, author appoints a stakeholder analysis, appropriate theory for state the better ways for Starbucks organization. In the beginning, it will show the company history, background and principles of the Starbucks organization. Based on these information can be enhance reader more understanding the Starbucks organization and find out what has been done or done in future and why Starbucks make these decisions. 2.0 Introduction Business Ethics can be define as the examination of the variety of problems that can arise from the business...
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...Contents 1 Introduction 2 2 Starbucks Vision, Mission and Objectives 3 2.1 Vision statement 3 2.2 Mission Statement 3 2.3 Environmental Mission Statement 3 2.4 Objectives of Starbucks 3 3 Financial Analysis 3 3.1 Profitability and Revenue 3 3.2 Efficiency and Debt ratio 4 3.3 Product Mix Revenue 4 3.4 Global stores growth 4 3.5 Starbucks SWOT Analysis 5 3.5.1 Strengths 5 3.5.2 Weaknesses 5 3.5.3 Opportunities 5 3.5.4 Threats 6 3.6 Ansoff’s matrix analysis for Starbucks 6 4 Specialty Coffee Market Competition 7 4.1 Overview of Starbucks competitors 7 4.2 Financial analysis between Starbucks and Dunkin Donuts 7 4.3 Starbucks versus Dunkin Donuts strategies 8 5 Analysis of specialty coffee market 9 5.1 Industry overview 9 6 Future Market Challenges 10 6.1 Factors in favor of the industry 10 6.2 Challenges derived using Porter’s Five Forces 10 6.2.1. The Threat of Substitution 10 6.2.2. The Threat of New Entry 10 6.2.3. Competitive Rivalry 10 6.2.4. The Bargaining Power of Suppliers 10 6.2.5. The Bargaining Power of Buyers 11 6.3 Recommendation 11 6.4 Conclusion 11 Bibliographic 11 Appendix 11 Company Name : Starbucks Corporation (NASDAQ: SBUX) Headquarters : Seattle, Washington, U.S. Number of Employees : More than 200,000 employees Revenue (FY2013) : USD14.9 billion Total number of store : 19,767 stores in 62 countries worldwide Market Capital (FY2013) : USD41.44 billion Chief Executive Officer : Howard Schultz ...
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... In this report, there will be a few aspects that will be elaborated in detail in conjunction with the company that I have chosen which is the Starbucks company. We will study the environmental analysis of Starbucks Company as well as the customer and competitor analysis. On top of that, we will also analyze the company’s industry analysis which includes the Porter Five Forces, PESTLE analysis and SWOT analysis to study the company’s position in the industry. Furthermore, this report will discuss the marketing objectives and marketing strategies of Starbucks Company and how the company uses the marketing plan to promote the company’s new product in order to grow their business. In the last part of this report, the company’s budgeting will be shown and the evaluation of control and mechanism will be clearly explained. Objectives The company’s objective is to establish Starbucks as the most recognized and respected brand in the world by providing and offering the best quality of coffee to a wide range of customers (Fellner, 2008). Mission The company’s mission is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks also wants to establish their brand as the premier and the finest coffee in the world while maintaining their uncompromising principles as they expand. On top of that, the company is passionate about ethically sourcing the finest coffee beans to improve the lives of people who grow them (Starbucks Coffee Company...
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... Needs Analysis for Starbucks Starbucks Coffee brand portfolio includes, “Starbucks Coffee, Teavana, Tazo, Evolution Fresh, LaBoulange, Torrefazione Italia Coffee, and Seattle’s Best Coffee in the world” (Starbucks Company Profile, 2015). With so many stores around the globe today, Starbucks has become the foremost roaster and retailer of specialty coffee. “The company has stores that are a neighborhood gathering place for meeting friends and family, which customers enjoy quality service, an inviting atmosphere, and an exceptional beverage. As of December 2014 the company operates 21,878 stores within 68 countries”. This paper will include a discussion concerning Starbucks and the needs analysis. The paper will discuss a needs analysis that will include an organizational analysis, a team analysis, and a task analysis. The second part of the paper will consist identifying training objectives and defining a measuring system that identifies those objectives’ effectiveness. Organizational Analysis As we all know, The Starbucks brand continues to grow day by day and has been around for numerous of years. “Establishing itself in 1971, Starbucks has been a successful corporation in the past decade and is continuing to grow (Starbucks, 2014). Starbucks launches itself across the United States and is a successful top-growing organization worldwide. Without providing organizational planning and analysis, the company would not be this efficient and successful...
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...ee lovers in general, or r is a specific portion of t the populat tion signific cantly more e attracted to the atmo osphere Starbuck ks exudes? Is going to Starbucks a ritual‐like e compulsio on for some e people in n our post‐mo odern era? I I wanted to know the a answers to these questions. In this report, I analyze the brandin ng choices of the most t famous co offee shop in the world d. After rea ading and analyzing the q quotes featu ured on the e back of St tarbuckʹs to o‐go cups (ʺThe Way I See Itʺ quote es), which a are submitt ted by custo omers and s selected by y Starbucks, , I argue tha at Starbuck ksʹ subtle branding tec chniques en ncourage a specific life estyle for th heir target market. Overview Skylar, a wealthy British student at Harvard, approaches Will, an Irish‐American janitor from South Boston, hands him a slip of paper, and says, “There’s my number. So maybe we can go out for coffee sometime.” Taking her number, Will replies coyly, “All right, yeah, or maybe we can just get together and eat a bunch of caramels.” “What do you mean?” Skylar asks. “Well, when you think about it, it’s as arbitrary as drinking coffee.” ~Good Will Hunting It doesn’t really matter where in the world you go these days, because you can probably still get your grande non‐fat latte at Starbucks as if you had never left home at all. For many people, their latte is an indispensable part of their day. Or perhaps their espresso...
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...Summary II. EXECUTIVE SUMMARY: 4 III. COMPANY BACKGROUND: 5 IV. SITUATION ANALYSIS 5 A. External Audit 5 1. Industry Overview and Analysis 5 2. PESTLE 6 3. 5 Forces of Porter: 7 B. Internal Audit: 8 1. Marketing Systems 8 2. Marketing Activities 11 C. Portfolio Analysis: 13 1. Ansoff Matrix 14 2. BCG Matrix 15 3. McKinsey: 16 D. Competitive Advantage: 17 E. Analysis Conclusion: 17 V. MARKETING STRATEGY: 18 A. Where do we want to be? 18 B. Segmentation, Targeting and Positioning: 18 1. Segmentation: 18 2. Targeting: 19 3. Positioning: 19 C. Competitive Strategy 20 D. Marketing Mix: 21 1. Product 22 2. Price 22 3. Place: 23 4. Promotion 23 5. People 24 6. Physical Evidence 24 7. Process 25 VI. IMPLEMENTATION: 26 A. Product development and diversification 26 B. Price 27 C. Internationalization and distribution networks: 28 D. Promotion: 28 E. People: 28 F. Budget: 29 VII. CONTROL AND MONITORING: 30 VIII. APPENDIXES 31 EXECUTIVE SUMMARY: Starbucks Corporation, currently the global leader in the coffee business, started off as a coffee bean roaster and retailer in 1971 in Seattle. Since then the firm has established 20,891 stores across 64 countries under the leadership of Howard Schultz. In the last decade, Starbucks has resorted to aggressive expansion making it the leader on the coffee shop market. However, increased domestic competition, recession and rise...
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...Background 4 Starbucks in Global 4 Starbucks in Hong Kong 4 PESTEL Analysis 6 Political Factors 6 Economic Factors 6 Socio-cultural Factors 6 Technological Factors 7 Environmetal Factors 7 Legal Factors 7 Competitor Analysis 9 Competitive rivalry in industry 9 Starbucks vs McCafe 9 SWOT ANALYSIS 11 Strengths 11 Weaknesses 11 Opportunities 12 Threats 12 Objectives and Goals 14 Marketing Strategy 15 Market segmentation 15 Positioning 15 Market mix: 7P’s 16 Action Plan 18 Provide training to the staff 18 Increase 10% profit rate 18 Acquisition of outlets and warehouse space 18 Setting up supply channels 18 Recruit employees 18 Creating Brand Awareness through advertising via Social Media and Billboards 18 Create new series of limited edition products 19 Official launch 19 Promoting the Starbucks products to the restaurant, bar and convenient store 19 Customizing Products to cater to local customer tastes 19 Opening 18 branches in overseas 19 Conclusion 20 Appendix A 21 References 21 Introduction In this marketing plan, the background information of Starbucks is reviewed. Standard marketing analysis is applied to analyse the performance and opportunities of Starbucks in Hong Kong. Recommendations are given in the view of increasing the annual revenue by 10%. Background Starbucks in Global Starbucks Corporation, generally known as Starbucks Coffee, is an American global coffee company and coffeehouse...
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...Study of Quick Service Restaurants in India Once an introvert, domestic home driven Indian population is now opening up to a culture of eating out. India is a young country with almost 60 percent of people in the age window of 18- 35 years which are also the most spending years, hence QSR. The first foreign Quick Service restaurant and casual dining entered Indian Market around 20 years ago. Although Quick Service Restaurants contributes to only 2-3% to India’s GDP, the market is worth INR 247,680 crore (USD 48 billion) and is expected to grow to INR 408,040 crore (USD 78 billion) by 2018. It comprises of food services that are organized such as full service casual and fine dining restaurants, hotels, bars and lounges, cafes and frozen dessert formats as well as unorganized sector such as Dhabas, street stalls, roadside vendors, food charts etc. The concept of QSR has gained prominence in India because of the affordable, competitive pricing and convenient quick service to the ever growing population. QSRs face few challenges in terms of Health and hygiene, beating local competition, monitoring multiple outlets in various cities, holding on to the customers as QSR customers are easy to sell to but also easy to lose, maintaining quality service, localization of menu and building a cost effective supply chain. Foreign QSRs have more 63% of the market shares but there are many Indian chains such as Haldiram’s, Faasos, Goli Vada Pav etc. that are flourishing in the market that is...
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...Customer Retention Strategies Customer Retention Strategies Project Report on Customer Retention Strategies Table of Contents Introduction 4 Executive Summary 5 Jabong 6 Myntra.com 8 Airtel 10 Starbucks 12 Big Bazaar 14 BSNL 16 Comparison 18 Conclusion 19 References 20 Introduction Customer Retention is the activity that a selling organization undertakes in order to reduce customer defections. A company’s ability to attract and retain new customers, is not only related to its product or services, but also strongly related to the way it services its existing customers and the reputation it creates within and across the marketplace. Companies can go through the following steps to develop plan for retaining their customers: * Define Customer Loyalty * Identify factors that affect customer loyalty * Discuss practical and relevant strategies to retain clients 1) Customer Loyalty- It is the customer’s commitment or attachment to a company. It can be to the brand, the manufacturer, to the service provider or any other entity. 2) Factors- There exist numerous factors that may affect customer loyalty. To name a few will include choice of customer, history of company, trust and emotional bonding etc. 3) Strategies- The companies can develop their strategies on the basis of common factors such as gaining the trust of the customer, creating awareness about their brand value etc. Executive Summary The objective of the project...
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...Cand.soc /MSc in social Science Leadership and Strategy in Service Management 03/05/2015 Stefano Di Nicola CPR 081190-3523 Tomás Vaz De Carvalho CPR 190491-4025 Leadership and strategic Management Mini-Project Why Starbucks failed in Israel? COPENHAGEN BUSINESS SCHOOL 2015 Program: Cand.soc Service Management N° of pages: 14 N° of characters: 30,946 Hand-in the 03/05/2015 1 Cand.soc /MSc in social Science Leadership and Strategy in Service Management 03/05/2015 2 Cand.soc /MSc in social Science Leadership and Strategy in Service Management 03/05/2015 TABLE OF CONTENTS 1. Introduction ...................................................................................................... 4 1.1. 1.2. 2. Problem Statement ................................................................................................ 5 Methodology .......................................................................................................... 5 Analysis ............................................................................................................. 6 2.1. Cultural Analysis .................................................................................................... 6 2.1.1. Introduction to Hoftede’s 5 Cultural Typologies Framework ..................................... 6 2.1.2. Israeli culture vs. United States culture...........................................................................
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...Economics & Institutions TReNDS Martin Pitek MGMT - 7730 March 20, 2009 Starbucks Coffee Table of Contents Introduction 3 Product Analysis 3 Product Overview 3 Market Structure 4 Competition 5 Dunkin Donuts 7 Krispy Kreme 3 McDonalds 8 Panera Bread 8 Elasticity Estimates Pricing Strategy 10 Forecast 12 Determants of Demand 13 Forecast Model 15 Forecast Error! Bookmark not defined. Summary 15 Works Cited Introduction With the economy in trouble, the stock market tanking it is important to start your day with a good cup of coffee to take on these challenges. Can Starbuck’s sustain it business model and place in the market? The paper examines Starbucks business and it respective practices. In 1971, the original Starbucks opened in Pike Place Market in Seattle, Washington by three partners named Jerry Baldwin, Zev Siegal, and Gordon Bowker. Their focus was to sell coffee beans and equipment. They purchased green coffee beans from Peet’s, a specialty coffee roaster and retailer, during their first year of operation. Later, they began buying coffee beans directly from the growers. In 1983, an entrepreneur by the name of Howard Schultz joined the company; Schultz felt that the company should sell coffee and espresso drinks as well as coffee beans. The partners felt that selling coffee and espresso...
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...Economics & Institutions TReNDS Martin Pitek MGMT - 7730 March 20, 2009 Starbucks Coffee Table of Contents Introduction 3 Product Analysis 3 Product Overview 3 Market Structure 4 Competition 5 Dunkin Donuts 7 Krispy Kreme 3 McDonalds 8 Panera Bread 8 Elasticity Estimates Pricing Strategy 10 Forecast 12 Determants of Demand 13 Forecast Model 15 Forecast Error! Bookmark not defined. Summary 15 Works Cited Introduction With the economy in trouble, the stock market tanking it is important to start your day with a good cup of coffee to take on these challenges. Can Starbuck’s sustain it business model and place in the market? The paper examines Starbucks business and it respective practices. In 1971, the original Starbucks opened in Pike Place Market in Seattle, Washington by three partners named Jerry Baldwin, Zev Siegal, and Gordon Bowker. Their focus was to sell coffee beans and equipment. They purchased green coffee beans from Peet’s, a specialty coffee roaster and retailer, during their first year of operation. Later, they began buying coffee beans directly from the growers. In 1983, an entrepreneur by the name of Howard Schultz joined the company; Schultz felt that the company should sell coffee and espresso drinks as well as coffee beans. The partners felt that selling coffee and espresso...
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...2 Social & Environmental Accounting 16 2.2.1 Definition of Social & Environmental Accounting 16 2.2.2 Social & Environmental Accounting 18 CHAPTER THREE: THE STATUS OF SEA IN Chinese COMPANIES 23 CHAPTER FOUR: THE STATUS OF SEA IN FOREIGN COMPANIES 32 CHAPTER FIVE: CONCLUSION 38 5.1 Conclusion 38 5.2 Recommendation 39 5.3 Limitation of Study 41 5.4 Suggestion of Future Research 41 REFERENCES 43 ABSTRACT It goes without say that with the increase in globalization and standardization of commercial standards of practices, the manner in with commerce views social and environmental issues vis-à-vis financial reporting has increased. Whereas various contemporary literature seem to suggest or opine differently on the impact that Social and Environmental accounting seems to offer on the greater financial reporting of companies, developed nations are now taking a joint strategy towards ensuring that such is part and parcel of their financial and annual report. Much so with Chinese companies especially at the wake of calls for Beijing to check its carbon footprint as it seeks to develop its robust economy. Based on the above premise, the ensuing research seeks to make an investigation into the extent in which Chinese companies are...
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...RETAIL PLAN ROBINSONS MAGNOLIA A Final Paper Presented to the Marketing Department De La Salle University In partial fulfillment Of the course requirements .in MARKRET. Del Carmen, Michelle Felizardo, Miguel Moynihan, Danny Tan, Miya Yatco, Jethro August 28, 2013 A. Assessment of the Mall Retail Audit by Classification *See Appendix A Target Market Description This mall caters to a demographic of young professionals with an age ranging from 23-30 both male and female genders either single or newlyweds in the B and C socioeconomic classes. they are the dominant demographic that the mall caters to this is reinforced by the abundance of the available condominiums within the area making the mall and the area around it a mixed use development. this ensures the inevitability of the residents of these condos, which will most likely be yuppies due to the “condo living” nature of these residences, will definitely buy from nowhere else but robinsons magnolia since it is just simply convenient to do so. Although the mall is situated in an area with quite a number of educational establishments such as LSGH and it gets a lot of visits from students that are in the area it is really still the yuppies that bring in the most business since they are the ones that have the most purchasing power. any revenue produced from the students is usually either on impulse such as an after final exam binge or the fact that it is really just the nearest place to make a purchase so the mall also leverages...
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